Write the Damn Book Already – Details, episodes & analysis

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Keywords: they either fascinate you or they're the bane of your existence. 

For me, it's the second. 

Which is why I'm so excited to bring you this episode of the Write the Damn Book Already podcast with guest Dave Chesson, founder of Kindlepreneur, where we do an in-depth exploration of the significance of keywords and categories when it comes to a book's success on Amazon. 

We discuss strategies for choosing keywords that maximize book discoverability and allow you to run effective Amazon ads, as well as best practices for connecting with your ideal readers.

TOPICS INCLUDE:

• Understanding the profound role of keywords in discoverability
• Strategies for optimizing Amazon ads based on keyword effectiveness
• Common misconceptions surrounding keywords
• The necessity of consistent sales patterns for enhanced visibility
• Insights on crafting compelling book descriptions for better conversion rates

CLICK HERE FOR THE SPECIAL DEAL ON PUBLISHER ROCKET ($30 off when you purchase, plus get Dave's Keywords and Categories course (normally $50) absolutely free. This is a t

Awesome Email Templates for Authors

From communicating with your launch team to building relationships with readers, my customizable templates take all the guesswork out of writing emails that turn email subscribers into loyal readers. 

🎉 CLICK HERE to access to the templates

Dreaming of seeing your book in print but dreading the process?

From cover design to interior formatting to ISBN registration and properly loading your book to distributors, whether you need help with parts of the process or the whole darn thing, I’ve got you covered.

Visit www.publishaprofitablebook.com/self-publishing-services to learn more. 

Your readers are waiting! Let's get your book published!

PublishAProfitableBook.com/Publish (use code AUTHOR25 for 25% off!)

Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101

"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

Click Here to ask your book writing and publishing questions!

One can easily overlook that little piece of the Amazon upload process where you specify 7 keywords related to your title. After all, who wants to filter through the millions of options to find 7 that are most likely to ensure your book is seen by the readers actively looking for it? 

It might not sound fun, but it's a step you don't want to ignore or breeze through. 

In short, strategically choosing keywords helps to ensure visibility and connection with the right audience. In this episode, we explore practical keyword strategies and how tools like Publisher Rocket that can help authors succeed in an incredibly saturated marketplace. 

TOPICS COVERED:
• The importance of keywords in book discoverability 
• Common misconceptions about keyword relevance 
• Strategies for selecting effective keywords 
• How to analyze competitor keywords  
• The unique benefits of long-tail keywords
• How intentionally crafted book descriptions can enhance keyword effectiveness

RESOURCES MENTIONED

*Publisher Rocket: How to Choose the Most Effective Keywords

Google Suggestion Expander extension 

*Affiliate link

Awesome Email Templates for Authors

From communicating with your launch team to building relationships with readers, my customizable templates take all the guesswork out of writing emails that turn email subscribers into loyal readers. 

🎉 CLICK HERE to access to the templates

Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101

"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

Click Here to ask your book writing and publishing questions!

What if you could transform a lived experience into a compelling narrative that reads like fiction?

In this episode, I chat with the talented Sarah Gormley, author of The Order of Things. In a candid discussion about "memoir plus," we explore how memoir can deliver powerful messages while engaging readers with its storytelling.

The conversation also turned to the intricacies of publishing. We explored the merits of hybrid publishing versus publishing services, with insights into marketing strategies that can elevate an author's reach. 

From communicating with your launch team to building long-term relationships with readers, my customizable templates take all the guesswork out of writing emails that turn email subscribers into loyal readers. They also help you help others know exactly what to say to their email lists to effortlessly promote your books to their audiences.

CLICK HERE to access to the templates here

Dreaming of seeing your book in print but dreading the process?

From cover design to interior formatting to ISBN registration and properly loading your book to distributors, whether you need help with parts of the process or the whole darn thing, I’ve got you covered.

Visit www.publishaprofitablebook.com/self-publishing-services to learn more. 

Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101

"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

Click Here to ask your book writing and publishing questions!

Identifying your motivation for writing a book is about far more than simply saying, "I want to write a book about my experience learning how to nurture an organic garden" (for example).

One thing I've discovered over the past nearly 2 decades is that stopping at that layer of clarity is what keeps many authors in a state of stagnancy once they've started writing and lost a bit of their initial momentum.

Which is why it's important to take the time to peel back the layers of your why until you get to the third layer, revealing what I refer to as your Third Layer Why.

Your first layer why is often your knee-jerk reaction or response when asked, "Why do you want to write this book?"

For example, I'm working on my 6th book right now, which is about how to write non-fiction and memoir. That's a surface-level summary that barely touches the surface of why I actually want to write this book now.

Taking the organic gardening book as an example, the author might say, "I want to teach people how to grow an organic garden, even if they think they couldn't have a green thumb if they were paid to." Intriguing, but also surface level.

Your second layer touches a bit more intimately what's new or different about your book, compared to others already available on the subject. For my own book, my second layer is, "I want to speak to both the tactical and the energetic aspects of writing non-fiction and memoir, which I don't believe many have done.

In many cases, the tactical how-to process alone isn't enough to get someone's book out of them, onto paper, and out into the world. I believe I know why, and that's something I'd like to address.

For the gardening book, the author might say, "I want to teach people how to start and sustain a thriving organic garden and also how they can incorporate aspects of gardening into their life to reduce stress and increase longevity."

You're taking your WHY a layer deeper in order to speak not just to what YOU want to say and to what your reader wants to learn on the surface but to an emotional level that will resonate with your reader.

The third layer addresses an underlying belief you have related to your topic. When it comes to writing n

Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101

"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

Click Here to ask your book writing and publishing questions!

Annabel Monaghan's debut adult novel, Nora Goes Off Script, was released on June 7, 2022. In her words, "Writing it was probably the most fun I’ve ever had" (and she did it during quarantine, so there's that!)

Before Nora, she wrote YA fiction and the popular column, "Does this Volvo Make My Butt Look Big?" about motherhood and womanhood. 

In this episode of Write the Damn Book Already, Annabel and I talked about her journey to Nora and some of the key moments of her writing career, many of which will likely (delightfully) surprise you, as they did me.  

[7:22] How Annabel got a "late" start as an author (at 37) co-writing a book for teens that she had zero intention of writing 

[11:30] The impetus for writing a novel for women and the inspiration for the plot of Nora Goes Off Script (it involves the Hallmark channel)

[13:49] Annabel's process for fleshing out the plot (hint: it’s not what she recommends that others do or what she told her students when she taught novel writing at the The Writing Institute at Sarah Lawrence College).

[14:05] Her rationale for writing fiction versus non-fiction—in other words, her belief

From communicating with your launch team to building long-term relationships with readers, my customizable templates take all the guesswork out of writing emails that turn email subscribers into loyal readers. They also help you help others know exactly what to say to their email lists to effortlessly promote your books to their audiences.

CLICK HERE to access to the templates here

Dreaming of seeing your book in print but dreading the process?

From cover design to interior formatting to ISBN registration and properly loading your book to distributors, whether you need help with parts of the process or the whole darn thing, I’ve got you covered.

Visit www.publishaprofitablebook.com/self-publishing-services to learn more. 

Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101

"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

Click Here to ask your book writing and publishing questions!

Tyler Merritt is an Actor, Author, Activist, and Encourager, and speaking with him on this latest episode of Write the Damn Book Already was nothing short of joy-giving.

His first book, I Take My Coffee Black, is part personal story, part history lesson, part laugh-out-loud humor, and part perspective-considering/shifting, and it's a must-read I'll be recommending for years to come.

[6:13] The reality of not knowing what will resonate with a reader and trusting your own voice (Plus, honoring the value of content that you include JUST FOR YOU!)

[6:58] The community writing approach Tyler uses to keep himself "in check" (that prevents getting too much outside opinion that confuses him more than helps him)

[12:50] How Tyler sees his book as a love letter to all the things he loves, and how he intentionally and subtly included points intended to educate without shaming or proselytizing

[14:30] Elizabeth's "stupid" question of the month (asking this was my BOLD MOVE of the day!)

[20:20] How Tyler figured out how to organize so much content a

From communicating with your launch team to building long-term relationships with readers, my customizable templates take all the guesswork out of writing emails that turn email subscribers into loyal readers. They also help you help others know exactly what to say to their email lists to effortlessly promote your books to their audiences.

CLICK HERE to access to the templates here

Dreaming of seeing your book in print but dreading the process?

From cover design to interior formatting to ISBN registration and properly loading your book to distributors, whether you need help with parts of the process or the whole darn thing, I’ve got you covered.

Visit www.publishaprofitablebook.com/self-publishing-services to learn more. 

Your readers are waiting! Let's get your book published!

PublishAProfitableBook.com/Publish (use code AUTHOR25 for 25% off!)

Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101

"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

Click Here to ask your book writing and publishing questions!

If you've ever wondered whether other people really have it easier than you do when it comes to writing and publishing a bestselling book, my interview with the incredible Zibby Owens is one to listen to.

Author of the recently released, Bookends: A Memoir of Love, Loss, and Literature, as well as editor of Moms Don't Have Time To: A Quarantine Anthology, Zibby is has a unique and thought-provoking perspective on writing, publishing, and just about everything in between.

[4:35] The actual journey behind Bookends (hint: it was NOT "I think I'll write a book" and then the book was written).

[7:50] Zibby's "secret weapon" for improving her own writing

[9:02] How rejection before acceptance feels different from 273 rejections before "BUT THEN it was accepted."

[9:58] Handling setbacks and Zibby's "why" that compels her to continue to press on

[13:55] Wisdom on assumptions about how "easy" it is for someone else, and what we need to remember about other people's perspectives

[16:25] How Zibby decided on a unique structure for Bookends (the answer will surprise you, and it isn't exactly what I recommend, but it worked!)

[21:40] The unexpected formation of and mission for her publishing house, Zibby Books

Website: https://zibbyowens.com/

Book:

From communicating with your launch team to building long-term relationships with readers, my customizable templates take all the guesswork out of writing emails that turn email subscribers into loyal readers. They also help you help others know exactly what to say to their email lists to effortlessly promote your books to their audiences.

CLICK HERE to access to the templates here

Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101

"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

Click Here to ask your book writing and publishing questions!

I was asked a question last week about how I define success for my book writing programs.

The reason the answer made me so excited was that the answer has changed.

Truthfully, my answer to this question a few years ago was very dangerous, even though I didn't realize it at the time.

If you have a similarly dangerous perspective (without realizing it) when it comes to your book, your program, your product, or your service, this episode is an invitation to reconsider so you can have MORE confidence and excitement about how you're sharing your value with the world.

***

Are you ready to get your non-fiction or memoir (finally) written or published so your experiences and insights can impact others?

Click here to check out the various ways we can work together! 

***

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Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101

"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

Click Here to ask your book writing and publishing questions!

Julie Solomon has built quite a name for herself in the coaching space as the creator of multiple high-value programs and masterclasses and as the host of The Influencer Podcast.  

In this episode of Write the Damn Book Already, we discussed her recently released first book, Get What You Want: How to Go from Unseen to Unstoppable. 

While Julie has built an enormous business and following over the years, I only just learned of her a few weeks ago while listening to Amy Porterfield's podcast! (I love waking up each day and wondering who I'll discover. Also, the reminder that no matter how "big" or "small" you are, there's always someone out there just waiting to find you and your perspective.)

• How Julie made the leap to write a bestselling book---having never written a book and self-describing as someone who's the worst at grammar and doesn't know the first thing about editing

• Bringing a book into the world is a team sport (and how to make the most of this when you're someone who loves to create in isolation)

• The difference between purpose and passion when it comes to getting clear on what you want to do and why
• Why Julie chose to write this book now (and when she believes is the magic time to take the leap rather than continue to put it off) 

If you enjoy this episode, please take just a quick moment to rate, subscribe and leave a review on

From communicating with your launch team to building long-term relationships with readers, my customizable templates take all the guesswork out of writing emails that turn email subscribers into loyal readers. They also help you help others know exactly what to say to their email lists to effortlessly promote your books to their audiences.

CLICK HERE to access to the templates here

Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101

"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth

Click Here to ask your book writing and publishing questions!

Listen, I love money. I welcome it. I appreciate it.

I celebrate when my clients receive it in exchange for their guidance.

And I celebrate when I receive it in exchange for mine. An overflow of money makes a lot of things easier.

But let’s be honest.

It’s just one type of win. It feels like lately, in the coaching space, the focus is heavily on wins like:  

🥳  My client generated $12K after just two weeks in the program

🥳 Sarah was living in an alley last year and now she owns two castles outside of Rome

🥳 Cliff attracted a $30K client immediately after investing $60K in my program.

Because that’s the power of alignment and action.

Now, let me be clear. I am not saying these things don’t happen (the castle purchase may be a stretch). They do. But what I’d love to see more of is a focus on what we’ve come to consider “just a small win.” In truth, there is no such thing as a small win. And what we’ve come to see as BIG wins (the $60K client who is so demanding that you want to claw out your eyeballs) often end up not feeling quite so big when you have to hire your own expensive therapist to get you through the contract without going insane!

In this episode of Write the Damn Book Already, our focus is on getting back to recognizing wins like:

✅ An aha moment on your messaging that gives you 4 new content ideas

✅ Having the courage to finally go live on social media (and not even caring that no one joined) ✅ Sticking to your new exercise routine for a full week and having so much more energy to engage in life AND confidence in your self-discipline game

✅ Thinking about grabbing the ice cream after a long day and then…not doing it (full disclosure: this is not a win I’m claiming lately)

✅ Meditating for longer than 7.34 seconds

✅ Not having a full freak-out when an $8K client backed out at the last minute Can we stop dismissing all that?

These are all huge accomplishments. And their indirect result is often the one you’re clinging to: a rising bank account balance. Because with more clarity comes more confidence. With more confidence comes more aligned action. With more aligned action come more aligned clients. With more aligned clients comes more…

Is 2025 the year you start your own podcast? Let's make it simple!

Get 35% off the Podcast Starter Pack with code PODCAST35 at https://publishaprofitablebook.com/podcast101

"I got my podcast launched in 3 days thanks to this great mini-course!"
--Dr. Diana Naranjo, The Characterist podcast host

Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.

Available wherever podcasts are available:
Apple Podcasts
Spotify
YouTube

Let's Connect!
Instagram
Website

Email the show: elizabeth [at] elizabethlyons [dot] com

The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.

To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth