Winning With Shopify – Details, episodes & analysis

Pour yourself a cuppa and get comfy - this week we’re serving up:

• Freshly brewed Shopify updates
• Stirring up your brand’s tone of voice
• Piping-hot marketing lessons from our agency
• A splash of partner news

Whether you’re here to spill the tea, sip on insights, or just dunk a few biscuits, this week’s talk is steeped with flavour, fun, and a dash of wisdom. ☕✨

Check out JudgeMe here: https://apps.shopify.com/judgeme?mref=gfpseubo

Dive into the world of purpose-driven business with Rebecca from Conscious Skincare! In this episode, we uncover the secrets behind building a thriving plant-based skincare brand in today’s competitive market. Rebecca shares her journey of blending science, creativity, and heart into every product, plus actionable strategies for standing out, marketing with authenticity, and navigating the #1 challenge facing purpose-driven brands today. Curious about how much to reveal about your ingredients? Rebecca’s got surprising insights you won’t want to miss!

🌿 Connect with Rebecca: Visit Conscious Skincare

🎧 Listen now on Spotify and follow for more game-changing business tips!

Timestamps:

0:00 Intro

1:35 Meet Rebecca & Conscious Skincare

9:00 Do Business Plans Really Work?

13:28 Crafting Plant-Based Skincare Products

27:44 Marketing with a Personal Touch

31:12 Strategies to Stand Out

36:01 How Much to Share About Ingredients

41:29 The #1 Challenge for Purpose-Driven Brands

45:21 Connect with Rebecca

Exclusive Offers from Our Sponsors:

Yoast: Get 15% off ALL monthly Shopify plans for 6 months with code WWS15 at yoast.com

Seguno: Prep your email strategy for BFCM at seguno.com

Brightpearl: Join the holiday planning bootcamp at info.brightpearl.com

Cavela: Use code WINNING for 50% off a product sample order at cavela.com

TaxCloud: Book a tactical session on tax, returns, and compliance at taxcloud.com/summer

This podcast is bought to you by https://wwspodcast.com/ which is powered by https://spec.digital/

Welcome to the very first episode of Tuesday Talks - your new weekly dose of motivation, Shopify news and updates, current opportunities, exclusive offers from top tech platforms, upcoming events, expert marketing insights, and a fun fact of the week!

These episodes are designed to bring even more value to the podcast and support your continued growth.

Drop your biggest takeaway in the comments – we’d love to hear it!

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This week is all about email design with the awesome Katherine from Seguno!

Nick and Katherine discuss the importance of email design in marketing, email templates that work, and trends in email marketing right now. If you need help with designing your emails and converting more customers, this episode is not to be missed!

Key takeaways:
0:00 Introduction
2:19 About Katherine
3:32 How important is the design of an email in email marketing?
6:02 How to create GIFs
12:06 How to come up with good content for Email Marketing
15:35 What comes first, the design or the message
17:55 Where to start with creating content ideas
30:15 Email templates that work
35:43 What are the trends with email marketing right now
39:44 Get in touch with Katherine

Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify 

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In this episode we are joined by Jonnie who has co-founded the awesome Shopify business, Toast’d!

Jonnie shares his story and knowledge following an impressive career in marketing, and shares his top tips on how you can grow your Shopify store through email marketing!

Key takeaways:
0:00 Introduction
2:18 About Jonnie & Toast’d
5:45 Working with family & building a team
8:32 How to generate email subscribers
13:36 The difference of prospects and customers
15:28 Creating the right emails for the right audience
24:25 3 things to help develop your brand and marketing message
34:47 How to retain customers
42:59 What other things you can do to drive more revenue

Check out Toast’d - https://toast-d.co.uk/

Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

Support the show

This week we are joined by Chris Huntly-Gordon, Co-founder of the Shopify store, KillaVanilla, & Merchant Outreach at Seguno!

Chris and Nick discuss email marketing strategies that work, gaining a competitive edge and overcoming regulations, building brand sentiment through customer reviews, how Chris got involved with Seguno, email automations you must prioritise and much much more. This is not one to be missed!

Key takeaways:
0:00 Introduction
1:39 About Chris & how KillaVanilla was founded
9:05 Competitive edge and regulations
14:50 What is KillaVanilla’s email strategy?
21:04 Building brand sentiment through customer reviews
24:48 How Chris got involved with Seguno
29:30 The power of email
30:54 Email automations you must prioritise
36:45 When to use discounts
38:50 How does omni-channel marketing work for KillaVanilla

KillaVanilla: https://killavanilla.com/

Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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This week we are joined by Rob Avery, Founder of Next FPV, to share his knowledge on using email marketing to scale an e-commerce brand!

This episode includes using stories for marketing content, how do you personalise branded emails, aligning Email Marketing with other channels and far more!

Key takeaways:
0:00 - Introduction
2:27 - About Rob Avery
7:14 - Using stories for Marketing Content
9:04 - Segmenting audiences for Email Marketing
15:35 - Coupling marketing with operations
22:00 - How NEXT FPV started in Email Marketing
26:05 - The development of Email Marketing for NEXT FPV
31:01 - How do you personalise branded emails?
32:00 - Aligning Email Marketing with other channels
39:04 - Now you’ve planned email segmentation, what’s next?

Next FPV: https://www.nextfpv.com/

Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-s... to claim your offer.

Website: https://winningwithshopify.com/
YouTube:    / @winningwithshopify 
Instagram: https://www.instagram.com/winning_wit...
TikTok: https://www.tiktok.com/@winningwithsh...

Support the show

This is the first episode of a very exciting series all around email marketing! We are joined by email marketing legend and Founder of Seguno, Chris Geiss.

Chris and Nick discuss where you should start with email marketing, how email automations can generate you sales in your sleep, creating content ideas for email and much more!

Key Takeaways:
0:00 Introduction
1:46 3 Fun facts about Chris and Nick
5:44 About Chris Geiss & Seguno
9:45 Why another email platform?
11:26 How does Seguno stand out from other email marketing platforms?
13:41 Where you should start with email marketing
21:18 How it negatively impacts your brand when email flows don’t work
23:23 When should you bring a pop up window to capture email?
30:17 Finding your brand tone of voice in email
31:22 Is there a danger with automation?
34:24 How to create content ideas for email
40:40 Does longer email automation flows still work?

Seguno: https://www.seguno.com/
Connect with Chris: https://www.linkedin.com/in/cpgeiss/

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

Support the show

This week we are joined by the incredibly knowledgeable Dominic McGregor. Dom started out creating viral Twitter accounts at age 19, and then went on to co-founding Europe’s fastest growing social media agency, Social Chain, working with some of the world’s most recognisable brands. Years later, he is now the co-founder of Fearless Adventures, investing in founders looking to rapidly scale their businesses.

Dom and Nick discuss the evolution of social media, the opportunities from omni-channel marketing, how to get brand messaging and content right, and much more!

Key takeaways:
0:00 Introduction
1:06 About Dom McGregor
2:23 How social media has changed and the challenges brands face today
5:19 What to look for in a brand when acquiring a Shopify business
8:05 The opportunities from omni-channel marketing
11:12 The evolution of social media platforms
16:11 What platforms to start on when starting out
23:51 How to get brand messaging and content right

Follow Dominic here: https://www.linkedin.com/in/dpjmcgregor/
Fearless adventures: https://www.fearlessadventures.co.uk/

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify 

Support the show

This week is all about paid social media advertising! We are joined by the extremely knowledgable, Marin Ištvanić, who is a Partner at the social media advertising agency, Inspire.

Marin and Nick dive into the foundations of a successful Shopify store, how to create compelling marketing campaigns, paid social strategies to consider and much more!

Key Takeaways:
0:00 Intro
1:36 About Marin
3:50 Foundations of a successful Shopify store
6:18 What channels you should be using for paid social advertising
10:46 Creating compelling marketing campaigns
20:22 Paid social strategies you should consider
24:48 How much to put in each marketing channel
28:50 Calculating Customer Attribution
38:20 Thoughts on Meta’s Threads

Marin’s Twitter - https://twitter.com/IstvanicMarin
Inspire Agency -  https://inspiredigitalgroup.com/

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

Support the show