Explore every episode of the podcast Winning With Shopify
Dive into the complete episode list for Winning With Shopify. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
Tuesday Tea Break Talks Ep6: From Brand Voice to Big Wins!
19 Aug 2025
00:23:20
Pour yourself a cuppa and get comfy - this week we’re serving up:
Freshly brewed Shopify updates
Stirring up your brand’s tone of voice
Piping-hot marketing lessons from our agency
A splash of partner news
Whether you’re here to spill the tea, sip on insights, or just dunk a few biscuits, this week’s talk is steeped with flavour, fun, and a dash of wisdom. ☕✨
Purpose-Driven Marketing & Ecommerce Brand Growth with Conscious Skincare
15 Aug 2025
00:48:59
Dive into the world of purpose-driven business with Rebecca from Conscious Skincare! In this episode, we uncover the secrets behind building a thriving plant-based skincare brand in today’s competitive market. Rebecca shares her journey of blending science, creativity, and heart into every product, plus actionable strategies for standing out, marketing with authenticity, and navigating the #1 challenge facing purpose-driven brands today. Curious about how much to reveal about your ingredients? Rebecca’s got surprising insights you won’t want to miss!
🌿 Connect with Rebecca: Visit Conscious Skincare
🎧 Listen now on Spotify and follow for more game-changing business tips!
Timestamps:
0:00 Intro
1:35 Meet Rebecca & Conscious Skincare
9:00 Do Business Plans Really Work?
13:28 Crafting Plant-Based Skincare Products
27:44 Marketing with a Personal Touch
31:12 Strategies to Stand Out
36:01 How Much to Share About Ingredients
41:29 The #1 Challenge for Purpose-Driven Brands
45:21 Connect with Rebecca
Exclusive Offers from Our Sponsors:
Yoast: Get 15% off ALL monthly Shopify plans for 6 months with code WWS15 at yoast.com
Seguno: Prep your email strategy for BFCM at seguno.com
Brightpearl: Join the holiday planning bootcamp at info.brightpearl.com
Cavela: Use code WINNING for 50% off a product sample order at cavela.com
TaxCloud: Book a tactical session on tax, returns, and compliance at taxcloud.com/summer
This podcast is bought to you by https://wwspodcast.com/ which is powered by https://spec.digital/
Tuesday Talks - Episode #001
15 Jul 2025
00:17:11
Welcome to the very first episode of Tuesday Talks - your new weekly dose of motivation, Shopify news and updates, current opportunities, exclusive offers from top tech platforms, upcoming events, expert marketing insights, and a fun fact of the week!
These episodes are designed to bring even more value to the podcast and support your continued growth.
Drop your biggest takeaway in the comments – we’d love to hear it!
This week is all about email design with the awesome Katherine from Seguno!
Nick and Katherine discuss the importance of email design in marketing, email templates that work, and trends in email marketing right now. If you need help with designing your emails and converting more customers, this episode is not to be missed!
Key takeaways: 0:00 Introduction 2:19 About Katherine 3:32 How important is the design of an email in email marketing? 6:02 How to create GIFs 12:06 How to come up with good content for Email Marketing 15:35 What comes first, the design or the message 17:55 Where to start with creating content ideas 30:15 Email templates that work 35:43 What are the trends with email marketing right now 39:44 Get in touch with Katherine
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
In this episode we are joined by Jonnie who has co-founded the awesome Shopify business, Toast’d!
Jonnie shares his story and knowledge following an impressive career in marketing, and shares his top tips on how you can grow your Shopify store through email marketing!
Key takeaways: 0:00 Introduction 2:18 About Jonnie & Toast’d 5:45 Working with family & building a team 8:32 How to generate email subscribers 13:36 The difference of prospects and customers 15:28 Creating the right emails for the right audience 24:25 3 things to help develop your brand and marketing message 34:47 How to retain customers 42:59 What other things you can do to drive more revenue
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
This week we are joined by Chris Huntly-Gordon, Co-founder of the Shopify store, KillaVanilla, & Merchant Outreach at Seguno!
Chris and Nick discuss email marketing strategies that work, gaining a competitive edge and overcoming regulations, building brand sentiment through customer reviews, how Chris got involved with Seguno, email automations you must prioritise and much much more. This is not one to be missed!
Key takeaways: 0:00 Introduction 1:39 About Chris & how KillaVanilla was founded 9:05 Competitive edge and regulations 14:50 What is KillaVanilla’s email strategy? 21:04 Building brand sentiment through customer reviews 24:48 How Chris got involved with Seguno 29:30 The power of email 30:54 Email automations you must prioritise 36:45 When to use discounts 38:50 How does omni-channel marketing work for KillaVanilla
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Growing a Drone Parts Store With Simple, Yet Effective, Email Marketing
11 Aug 2023
00:43:54
This week we are joined by Rob Avery, Founder of Next FPV, to share his knowledge on using email marketing to scale an e-commerce brand!
This episode includes using stories for marketing content, how do you personalise branded emails, aligning Email Marketing with other channels and far more!
Key takeaways: 0:00 - Introduction 2:27 - About Rob Avery 7:14 - Using stories for Marketing Content 9:04 - Segmenting audiences for Email Marketing 15:35 - Coupling marketing with operations 22:00 - How NEXT FPV started in Email Marketing 26:05 - The development of Email Marketing for NEXT FPV 31:01 - How do you personalise branded emails? 32:00 - Aligning Email Marketing with other channels 39:04 - Now you’ve planned email segmentation, what’s next?
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-s... to claim your offer.
Generating Sales In Your Sleep?! Leveraging Email Automations with Seguno
04 Aug 2023
00:42:39
This is the first episode of a very exciting series all around email marketing! We are joined by email marketing legend and Founder of Seguno, Chris Geiss.
Chris and Nick discuss where you should start with email marketing, how email automations can generate you sales in your sleep, creating content ideas for email and much more!
Key Takeaways: 0:00 Introduction 1:46 3 Fun facts about Chris and Nick 5:44 About Chris Geiss & Seguno 9:45 Why another email platform? 11:26 How does Seguno stand out from other email marketing platforms? 13:41 Where you should start with email marketing 21:18 How it negatively impacts your brand when email flows don’t work 23:23 When should you bring a pop up window to capture email? 30:17 Finding your brand tone of voice in email 31:22 Is there a danger with automation? 34:24 How to create content ideas for email 40:40 Does longer email automation flows still work?
The Evolution Of Social Media with Dominic McGregor
28 Jul 2023
00:41:09
This week we are joined by the incredibly knowledgeable Dominic McGregor. Dom started out creating viral Twitter accounts at age 19, and then went on to co-founding Europe’s fastest growing social media agency, Social Chain, working with some of the world’s most recognisable brands. Years later, he is now the co-founder of Fearless Adventures, investing in founders looking to rapidly scale their businesses.
Dom and Nick discuss the evolution of social media, the opportunities from omni-channel marketing, how to get brand messaging and content right, and much more!
Key takeaways: 0:00 Introduction 1:06 About Dom McGregor 2:23 How social media has changed and the challenges brands face today 5:19 What to look for in a brand when acquiring a Shopify business 8:05 The opportunities from omni-channel marketing 11:12 The evolution of social media platforms 16:11 What platforms to start on when starting out 23:51 How to get brand messaging and content right
The Foundations Of Scaling A Shopify Store With Paid Social
21 Jul 2023
00:40:09
This week is all about paid social media advertising! We are joined by the extremely knowledgable, Marin Ištvanić, who is a Partner at the social media advertising agency, Inspire.
Marin and Nick dive into the foundations of a successful Shopify store, how to create compelling marketing campaigns, paid social strategies to consider and much more!
Key Takeaways: 0:00 Intro 1:36 About Marin 3:50 Foundations of a successful Shopify store 6:18 What channels you should be using for paid social advertising 10:46 Creating compelling marketing campaigns 20:22 Paid social strategies you should consider 24:48 How much to put in each marketing channel 28:50 Calculating Customer Attribution 38:20 Thoughts on Meta’s Threads
Building & Converting An Audience On Social With Janis Thomas
14 Jul 2023
00:44:11
For Week 2 of our Social Media Series we are joined by the lovely Janis Thomas, Managing Director of the e-commerce brand, Look Fabulous Forever!
Janis shares an insight into their social media marketing strategy, how they amassed over a million views on a single video, how they have grown their social media presence and turning followers into customers!
If you are looking to grow your brand’s social media presence to scale your business, this episode is not to be missed!
Key Takeaways: 0:00 Intro 1:19 About Janis 3:40 What channels Look Fabulous Forever are using & why 7:26 How to grow your social channels 10:10 Finding out what content to create 12:10 The stats to look at when analysing content 16:22 How to create an engaging customer survey 19:27 Converting followers into customers 24:30 How to allocate budgets for different stages of the marketing funnel 34:06 How to use CRM and the data 40:17 The future of Social Media Marketing for Look Fabulous Forever
Acquiring Customers - Get Social on Your Social Channels!
07 Jul 2023
00:45:36
This week is our first episode of our social media series!
We are joined back by the brilliant, Ben Leonard, to share his experience starting and scaling brands and what social media channels you should be focusing on in 2023.
Ben & Nick cover how to work out where your target audience is, cutting through the noise, creating social content ideas, how to attribute revenue to social, and much more!
Key Takeaways: 0:00 Intro 1:25 About Ben 3:38 The social media channels brands should consider in 2023 7:04 How to work out where you target audience is 9:35 How to increase customer engagement 23:15 How to streamline the process 26:29 Cutting through the noise on social media 33:00 How to attribute revenue to social 40:20 How to create social content ideas
GA4 - It's here, it's big and you better be ready for it!
03 Jul 2023
00:45:30
We're sorry it's late!
There has been a lot of uncertainty around Google Analytics with the discontinuation of Google Universal Analytics on Friday and the move to GA4.
So, due to popular demand, Nick dives into the details of GA4, what’s good about it, what’s bad about it, how to set it up on Shopify and the new opportunities GA4 presents!
We hope you enjoy the episode and Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!
0:00 Introduction 1:48 GA4 & the changes to expect 4:25 What’s bad about GA4 7:49 How customer attribution works 16:50 How to set up GA4 on Shopify 20:48 Reporting in GA4 23:47 Comparing data in GA4 29:50 Looker Studio reporting 31:00 UTM tracking codes 36:41 What’s good about GA4 45:55 The new opportunity from GA4
Unmissable Advice - How To Create A Deliciously Profitable Chocolate Brand!
11 Jul 2025
00:39:21
In this deliciously insightful episode, we sit down with Parul from Dandelion Chocolate, who shares how they are blending heart, strategy, and cocoa to stand out in the busy chocolate market.
We dive into their journey of transitioning from a charming in-store experience to learning how to build a dynamic online presence when COVID hit. Nick also finds out where the biggest opportunities are right now for Shopify stores, and Parul shares smart strategies for approaching corporate and business partnerships to grow your store.
Key Takeaways: 0:00 Introduction 2:11 Meet Parul from Dandelion Chocolate 6:32 How Dandelion Chocolate Is Standing Out In A Busy Market 12:05 Using Email To Educate & Convert Customers 16:01 Transitioning From Store to Online Presence 20:51 What Makes a Lean Team? 26:10 Reframing Customer Service To Grow Your Business 28:14 Where The Biggest Opportunities Are Right Now 30:50 How To Approach Corporate & Business Partnerships 36:44 How To Get In Touch With Dandelion Chocolate
In the second part of our SEO series, we are joined by Senior SEO Consultant, Rob Stanbury! Rob has worked at Spec for the last 5 years and has a variety of experience working with a range of clients.
Rob & Nick discuss a variety of topics from how to create blog posts that rank and convert, should we use ChatGPT for Content marketing, how to implement off-site marketing for SEO, and much, much more!
Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!
Key Takeaways: 0:00 Introduction 1:57 About Rob 3:08 What to do after you’ve built the foundations for SEO 6:55 Leveraging product features to create blog posts that rank & convert 15:11 How to create topic ideas for your content marketing 20:27 Should you use ChatGPT for Content marketing? 21:55 Using SEO Tools to find out what your customers are searching for 23:20 Next steps: Implementing off-site SEO Marketing 26:20 Video content for SEO 30:51 Appealing to your target audience to boost your search rankings. 36:14 Why work with bloggers 39:55 Website design to improve your SEO
Shopify SEO Fundamentals - Increase Rankings, Free Traffic & Revenue from Google
16 Jun 2023
00:41:45
In our first week of our SEO series, Nick is joined by SEO Manager at Spec, Emily!
Nick & Emily cover the fundamentals of SEO, providing a great insight into what you need to know about SEO to get started and how it works. From covering how to optimise your site, to what tools and channels you should be using to improve your SEO.
Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!
Key takeaways: 0:00 Intro 1:43 About Emily 2:53 What are keywords & search queries? 4:03 What is a good keyword? 8:12 When to compete on keywords 10:08 Where should you aim to rank for SEO 12:13 How to get up the search rankings 18:36 How to quickly review and update your sites information 20:46 How often to update meta descriptions and title tags 24:00 Is Bing worth it? 26:07 What to include on your collection page 29:17 What type of images work best on your site 31:14 Using Google images for SEO 32:59 How Sitemaps work 37:05 What SEO tools you should be using
Week 2 of our Google Ads series! Nick is joined this week by Daisy, who is a specialist in Google Shopping Ads at Spec Digital.
Nick and Daisy share their insights and knowledge in what you can do to get customers to convert more and spend more, what Performance Max is, creating and optimising ad audiences, effectively testing ads, and much more!
Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify website and a member of the Spec team will be in touch soon!
Key takeaways: 0:00 Introduction & About Daisy 1:47 Where to start for setting up Google Ads for your Shopify store 3:29 What is a Performance Max campaign? 4:36 The biggest things you need to control in Performance Max 11:13 What is impression share? 12:31 The audiences you want to feed into Performance Max 14:44 Testing - How long do you test ads for? 19:46 How to manage the Google feed with in & out of stock products 21:13 The Insights & Data you get from Performance Max 27:47 How to maximise peak spending periods 32:40 What are Asset Groups and how to make them good 43:21 What is the data we can look at to understand customer behaviour 48:10 CRO - What you can do to get customers to convert more and spend more. 50:51 The one thing you need to try on your Performance Max campaigns
Google Ads Fundamentals - How to Setup & Create Your Ad Campaigns!
02 Jun 2023
00:32:37
This episode is all about covering the fundamentals of Google Ads! Nick is joined by Jonny, who works alongside Nick in the digital marketing consultancy, Spec Digital.
Nick and Jonny discuss what you need to be thinking about before you start running ads, the basics of setting up Google Ads, the different types of Google Ad campaigns and much much more!
Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!
Key Points: 0:00 Introduction 1:27 About Jonny 2:20 What you need to be thinking about before you start running Google Ads 6:35 The basics of setting up your Google Ads 12:06 The different type of Google Shopping Ad Campaigns available to you 15:28 What is Google Tag Manager 17:54 Getting GA4 tracking into Google Ads 18:43 How to create Audiences for Google Ads 20:27 Why it’s beneficial putting Shopify through a feed tool into Merchant Centre 21:28 Setting up the feed tool 26:26 What is a Google Product Category 27:35 What is a Google Product Type 28:23 The initial metrics you want to be looking for when starting to run ads
From Viral YouTuber to Scaling a Shopify Business - Exclusive Interview With How To Beast
26 May 2023
00:41:11
This week we are joined by David de las Morenas, Founder of the Youtube channel, How To Beast, and clothing brand Edge Lifestyle.
David started out on Youtube a few years ago and very quickly gained over a million subscribers through his content.
Nick and David discuss how to start and grow a clothing brand through social media, how to review what is selling well and clear dead stock, how to order the right amount of stock to cope with demand, and much, much more!
Key takeaways: - About David, How To Beast & Edge - How social media changed influencer marketing - Working with family in business - Starting and growing Edge’s fulfilment strategy - How to review what is selling well and clear dead stock - Packaging and shipping orders - Coping with demand - The future for David de las Morenas and how to remove pressure
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
Zero to $6,000,000 on Shopify in Just 4 Years - Exclusive Interview with Stuga Studio
19 May 2023
00:42:04
This week we are joined by Marc Bacher, Founder of Stuga Studio to share his expertise of starting and scaling a successful brand on Shopify!
Nick and Marc dive into how to talk to customers to create a strong brand, stocking products for scale, how to build great relationships with suppliers, and much much more!
Topics: 1:50 About Mark & Stuga Studio 09:57 The importance of talking to customers to create a strong brand 18:50 Stocking, fulfilling and shipping products for scale 25:25 How secure is the drop shipping model for scalability? 31:33 Some of the ways you can build great relationships with suppliers 36:10 How to drive revenue through your Shopify store if you’re out of stock
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
Fulfilment Masterclass - Setting Up Your Shopify Store For Fulfilment Success
12 May 2023
00:51:19
For the second episode of our Fulfilment Series, we are joined back with the founders of Ships-A-Lot, Max and Zach, and also their business partner John to discuss the importance of SKUs, calculating your shipping rates correctly, effective inventory management, how to manage customer expectations with shipping costs and much, much more!
Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands.
Key Takeaways: 0:00 Intro 4:00 Would you recommend Shopify or Shopify Plus for fulfilment? 6:14 What is a SKU and why are they so important? 11:40 Shopify information & marketplaces 13:56 Setting up calculated shipping & when to offer free shipping 23:47 Things to be aware of with International Shipping 31:48 What is inbounding and why you should care 37:20 Effective inventory management 42:35 How to manage customer expectations with shopping costs 49:19 What is digital kitting and how it works
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
Ships-a-lot Exclusive - Plan Your Fulfilment To Scale With Ease
05 May 2023
00:41:18
It’s a new month and a new series all about fulfilment and operations! We have never covered this topic in detail before on the podcast and after lots of questions from the Winning With Shopify Community, thought it was time to do so.
We are joined by fulfilment and postage experts, Max and Zach, the founders of Ships-A-Lot, who share their insights and expertise about the industry.
Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands.
Key Takeaways: 0:00 Intro 2:56 About Ships A lot 6:38 Order fulfilment for new brands - What new brands should focus on with order fulfilment. 15:39 At what point should you start outsourcing fulfilment? 18:53 Using fulfilment centres for crowd-funding campaigns 21:27 The different fulfilment options 28:45 How to choose the right fulfilment partner 32:40 The types of businesses Ships-A-Lot work with 35:26 Building Ships-A-Lot
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
To continue on our Influencer marketing series, we are joined by Youtuber, Christianne from the channel Backpacking Bananas!
Christianne started her travel Youtube channel 10 years ago, and since starting her channel, has amassed almost 200,000 subscribers, explored many corners of the globe and partnered with some amazing brands. In this episode she shares her insights into being a content creator, and the right way to approach content creators as a brand!
Key Takeaways: 0:00 Introduction 1:03 About Christianne & Backpacking Bananas 3:06 How Backpacking Bananas was created 6:57 What’s the difference between a content creator and influencer? 11:00 How to find the right content creators and influencers for your brand 15:25 The do’s and dont’s when approaching content creators 19:14 How to create authentic partnerships 26:53 The importance of brand reputation 27:34 The process of working with a content creator 33:24 How to adapt when obstacles occur 37:38 The future for Backpacking Bananas
Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencer
Grow Sales & SEO Through Effective Affiliate Marketing
14 Apr 2023
00:38:06
For our second episode of our influencer marketing series, we are joined by affiliate marketing expert, Dustin Howes, to discuss how affiliate marketing can work for your brand!
Dustin Howes is a partnership nerd spreading the good word about performance marketing. He is the founder and chief coach at Perfmm.com where he trains digital marketers how to optimize their affiliate programs.
Key Takeaways: 0:00 Introduction 2:19 About Dustin 4:43 What is affiliate marketing? 6:14 How affiliate marketing works 11:02 Using coupons with affiliate marketing 17:56 How to track affiliate marketing 22:12 Using the right affiliate platforms 29:10 How to find the right affiliates 31:21 The difference between influencers and affiliates 34:00 Conclusion 36:12 The question to ask when starting in affiliate marketing
Dustin offers audits and private consultations, and today is offering our listeners a FREE 15-minute consultation to any business owners out there looking for help. Free 15-Minute consultation for WWS listeners - https://dustinhowes.com/wws
Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencer
The Critical AI Opportunities Your Brand Is Missing in Customer Service
04 Jul 2025
00:44:27
This week we're diving into the customer service AI revolution with Jacob from Tidio, the customer service platform that's shaking up how brands talk to their customers.
From smart chatbots to AI-powered emails, we're exploring how AI is transforming customer service - and what that means for real human agents.
Can AI really be personal? Can it sell? Should we trust it with sensitive info?
Tune in to find out!
For companies with over 5,000 emails per month, if you sign up for a Premium plan, you'll get 3 months for free and a $5,000 discount using code WWS! Learn more here: https://www.tidio.com/wws
Key Takeaways: 0:00 Today on the podcast 4:45 How AI is transforming customer service 10:33 Is AI Replacing Human Agents? 14:02 The Role of Personal Marketing in Sales 16:21 How Customer Service Can Drive Marketing Strategies 24:55 How Are Customer Expectations Changing With AI? 27:16 What should companies be aware of when using AI in their email? 29:56 How To Make Sure AI Bots Don't Share Confidential Information 34:45 AI vs the Real World 36:44 Where AI will be in 5 years 41:22 How To Get Your Website to Work With AI
Influencer Marketing - Easily Grow Your Sales With The Right Influencer Partners!
11 Apr 2023
00:48:36
This month is all about influencer marketing and in this episode we are joined by Influencer Marketing expert, Brett Owens.
Brett and Nick met several years ago and we are delighted to share that Brett's influencer marketing platform, Afluencer, is partnering with us for this influencer marketing series!
Episode Topics: - How to track influencer marketing - The different types of influencers - The importance of influencer engagement - Blogging & Social media influencing - Creating user generated content with influencers - Leveraging great content - Who is influencer marketing for? - SEO & Affiliate Marketing
Let us know what you think of this series and stay tuned as we have lots of awesome guests lined up for this series.
Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencer
Provide Great Customer Service To Build Your Brand
05 Apr 2023
00:37:53
In this episode we are joined by Ethan Song! Ethan founded and successfully sold the sustainable apparel brand, Frank & Oak.
Nick and Ethan dive into the key pillars of customer service, how to make customer service personal, the future of customer communication and much more!
If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wws
Shopify Apps - Finding the ones to scale your store
24 Mar 2023
00:39:18
In this episode we are joined by Shopify App Expert, Blair Beckwith!
Blair was working at Shopify in the early days helping with the app marketplace and now shares his insights and knowledge in this space. Nick and Blair discussed how to find the right apps for your Shopify store, the apps that are helping drive sales right now, how to work out if an app is benefitting or hindering your store, and much, much more!
If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wws
This week on the show we are joined by Chris Jurgens, founder of the Shopify store, Vyral.
Chris shares his story and insights into starting Vyral, how great customer service has helped grow the business and created unique selling points, how you can harness great customer service for marketing, and much, much more!
If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wws
How To Build, Scale, & Sell A Multi-Million Dollar Ecommerce Business
10 Mar 2023
00:39:35
This week on the show we are joined by Nate Lind - E-commerce Entrepreneur, Author, and Business Broker.
Nate is a business broker at Website Closers, and before that was a Vitamin and Supplement e-commerce entrepreneur for nearly a decade and sold his first business in 2016 for $35 million dollars.
Nate shares his experiences building, scaling and selling Shopify businesses. Nick and Nate also discuss affiliate marketing, the importance of customer feedback for marketing, interacting with customers effectively and how you can grow your business through prioritising customer service.
If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wws
Scale Up By Learning To Communicate With Your Customers
02 Mar 2023
00:43:48
Ever wondered how you can grow your business through customer service & success?
This week we are joined by Marius Laza, Chief Customer Officer at Tidio to discuss all things Customer Success!
Marius and Nick share where to start, the current opportunities, how to get the customer to make the first purchase, retaining customers and much more.
If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wws
Customer Retention 101 - How To Get Repeat Orders & Increase LTV
24 Feb 2023
00:42:39
A roundup of the learnings from the last 3 months!
This week on the show we are joined by Adam from Retention.com.
Nick and Adam review the last 3 months of episodes of our customer retention and maximising LTV series. They discuss how to maximise one time purchases, when to scale a business, what to put in your email marketing newsletter and much more!
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Killer UX Design - Convert Customers Again & Again & Again...
17 Feb 2023
00:42:13
This week we are discussing how great website design and user experience can maximise sales and customer retention!
Nick is joined by Ben Burgess the Founder of Eleven - Shopify Branding Agency.
Nick and Ben cover a lot about branding this week and dive into the importance of design and branding, the best ways to build trust, how to design the right website for your brand and much more!
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Building and Scaling a Sustainability Business on Shopify
10 Feb 2023
00:35:10
"We don't want people to buy from us if they don't need it."
This week we are joined by Isabel Aagaard, the Co-founder of the incredible business that is changing the landscape of single use products - LastObject.
LastObject was listed on Shopify's top 50 brands to watch list, so we were keen to get them on the show to find out what has led to their amazing success.
In this episode, Nick and Isabel dive into how to build a business that is selling sustainable products, how crowdfunding helped launch & grow a sustainable business, the key factors to LastObject's growth and much much more.
We hope you enjoy this episode as much as we did! If you're enjoying the show, be sure to subscribe so you never miss an episode.
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
600k To 1.5m Subscribers In 4 Months - Scale Your Email Database & Revenue
03 Feb 2023
00:44:57
In this episode, Nick is joined by MacCoy Merkley (CMO), & Matt Fey (Head of Email Operations) at Portland Leather Goods.
MacCoy & Matt share their inspiring journey to growing Portland Leather Goods to what it is today, and how email marketing has played a huge part in their growth. They also share how they grew an email list from 600,000 to 1.5million in 4 months, how to get the most out of your email data, the key factors for growth, and much, much more!
This episode is not one to be missed! Let us know your feedback at hello@winningwithshopify.com
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Sales Tax Survival Guide for Shopify Sellers - Featuring TaxCloud
27 Jun 2025
00:39:54
Are you a Shopify store owner feeling overwhelmed by sales tax rules?
In this must-listen episode, we sit down with Ryan Pinkham, VP of Go-to-Market at TaxCloud, to unpack the most critical sales tax issues eCommerce entrepreneurs face.
We'll dive into:
✅ Whether Shopify calculates your tax return — and what it doesn't do ✅ Why marketplaces like Amazon and Etsy change the tax game ✅ How to stay compliant as you scale your business across state lines ✅ The overlooked problem of managing your Shopify tax bill ✅ And how the complex patchwork of U.S. sales tax laws can trip up even seasoned sellers
Whether you're just launching your first store or expanding to new markets, this episode is packed with actionable insights to help you stay compliant and stress-free.
Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/
Key Takeaways: 0:00 Introduction 1:52 About Taxcloud 3:48 What's the first thing Shopify Store owners should know about Sales Tax 7:41 Do You Need to Calculate Your Tax Return on Shopify? 15:32 Sales Tax on e-books and other virtual goods 19:48 Marketplaces and taxation 26:38 The Problems with Scaling a Business 28:16 The US sales tax problems 35:09 How to manage your tax bill on Shopify
Convert More VIP Customers Using Live Shopping - The Evolution Story Of Live Shopping
27 Jan 2023
00:40:48
What if you could increase your website conversion rate to 35%? It may sound like a stretch, but Live Shopping is changing the landscape of how potential customers engage, and convert, on Shopify stores!
In this episode, we are joined by the Co-founder & CTO of GhostRetail, Tyler Murray to discuss what Live Shopping is, how it is evolving in the e-commerce space, and how you can use it within your business to increase conversions.
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Have a topic you would like us to cover on the show? Get in touch at hello@winningwithshopify.com
The Ultimate Guide To Scaling Your Store With Subscriptions
20 Jan 2023
00:38:24
In this episode we are diving into the 2023 subscription space, joined by Shannon O'Boyle, the Marketing Director at Smartrr - https://smartrr.com/
Nick and Shannon discuss how to build LTV through subscriptions, how to structure the subscription model for your business, the future of subscriptions and much more!
If you're interested in how Subscriptions could work for your business, this is not one to be missed!
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Have a topic you would like us to cover on the show? Get in touch at hello@winningwithshopify.com
Winning With Shopify - https://winningwithshopify.com/ Spec Digital - https://spec.digital/
Turbo-Charge Repeat Orders With Tactical SMS Marketing That Customers Love!
13 Jan 2023
00:38:41
Are you currently doing SMS Marketing as part of your marketing strategy? Have you heard of it, but want to find out more how it could work within your business?
In this episode, we are joined by SMS Marketing expert, Co-founder at PostScript, Alex Beller.
Alex and Nick dive into the untapped opportunity with SMS marketing, how to grow your SMS subscriber list, examples of SMS Marketing done well and much more!
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Have a topic you would like us to cover on the show? Get in touch at hello@winningwithshopify.com
From Kickstarter to $700million/Yearly Revenue In Just 4 Years!
09 Jan 2023
00:41:08
First episode of 2023 and it's a good one!
We are joined by Chris Knudsen & Dan Bischoff from StoicYeti, who share their insights and learnings of scaling the brand, Purple Mattress from a Kickstarter campaign, to a public company with $700 million/year in revenue in just four years!
Chris, Dan and Nick discuss how to grow a direct to consumer brand, the importance of building a great customer journey, streamlining content creation that grows your brand and much much more.
This is one not to be missed and we would love to know what you think of the episode at hello@winningwithshopify.com !
This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
How To Get a 50% Email Open Rate With Daily Emails!
23 Dec 2022
00:32:45
In our final episode of the year and our 200th episode, we are delighted to be joined by Janis Thomas, who is the e-commerce & marketing director from Look Fabulous Forever!
In this episode Nick and Janis discuss what channels they use for retention, what stops you retaining customers, how to scale up and much more.
Let us know what you think of this episode!
This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.com
How Not To Lose Customers & What Turns A Customer Off Buying
16 Dec 2022
00:40:47
In this episode we share how not to lose customers and what turns a customer off buying!
Nick is joined by the Global retailer director of Software AG & Founder of retail reflections, Andrew Busby.
This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.com
How to Increase your Customer Revenue with Email & SMS!
09 Dec 2022
00:35:55
This week we have the epic Kerri McDonald to share why your brand needs Customer Retention Marketing, and How to Double your Campaign Revenue with Email & SMS!
Kerri dove head-first into eCommerce over four years ago, driving her first brand to eight-figure status as Director of Marketing in less than three years. Ready for a new challenge, she co-founded The Greenhouse with her partner in 2020. Centered on eCommerce, email, and SMS marketing, The Greenhouse has quickly grown into an agency where clients take root and flourish, generating over $10 million in revenue for its brands in the first year.
When not growing brands, Kerri inspires others by sharing her own multifaceted story. From major career changes and rebounding from a business failure to co-found a thriving business with her partner, she helps others craft a fulfilling, unique path in life that defies limits.
This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.com
In this episode, we have the awesome Adam Robinson from Retention.com to talk all things customer retention and customer lifetime value!
Adam and Nick dive into the changing landscape of platforms such as Facebook and Apple. And share the new ways to help you grow your business through acquiring and, more importantly, retaining customers.
This is an episode not to be missed and we would love to know what you think!
This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.com
The Key Tips To Growing And Selling Your Shopify Store!
18 Nov 2022
00:41:17
This week we have our good friend Ben Leonard back on the show!
Ben is the founder of the epic brand BeastGear which he scaled up to a 7 figure business in 3 years and then successfully exited the business. Now Ben spends his time working with lots of e-commerce store owners to build, scale and sell their businesses too.
We also have some very exciting news, Ben is now an official Winning With Shopify coach and you can work directly with him through our Winning With Shopify Member's area which is coming very soon!
In this episode Ben and Nick dive into the key tips to growing and selling a Shopify Store. They discuss what the main things a buyer will look at, what has changed this year in this space and what should merchants do differently when looking to scale and sell a business.
Winning Products, Smarter Tools, and Dropshipping That Works - Ft Zik Analytics
20 Jun 2025
00:35:22
In this episode, we dive into the story of Nahar Geva, founder of Zik Analytics, and how his journey shaped a powerful tool in e-commerce today!
Nahar shares how sourcing products & dropshipping has changed, and where the opportunities are right now. Why a strong USP is key to standing out, and how AI can streamline your business operations. We also touch on how dropshippers can create a solid brand experience, better understand their audience, and prepare for the future of AI in e-commerce.
Check out Zik Analytics here and use code ‘WinningWithShopify’ to get 70% off monthly plans and 50% off annual plans! https://www.zikanalytics.com/r/wws
Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/
Key Takeaways: 0:00 Introduction & About Nahar 1:32 How Zik Analytics Integrates with E-Commerce 5:18 What To Do With Data driven product research 6:51 The Importance of USPs in e-commerce 10:37 How to Use AI in your business 14:24 Drop Shipping and Brand Experience 18:08 Ways Dropshippers Can Understand Their Audience 26:04 The Future of AI for Dropshipping
You’re Losing 8% Of Your Checkout Everyday And Didn’t Know!
14 Nov 2022
00:41:15
This week we have a very exciting episode as we are joined by previous CMO of Gymshark, Founder/CEO at THG Ingenuity and Head of Marketing at PLAY.com, Richard Chapple!
Richard was at all three companies scaling them from £10m to £500m. He has now created The Growth Foundation to help Shopify stores grow and scale their businesses. In this episode, Richard shares his insights and knowledge of how you can grow your Shopify store and make more sales!
We have some very exciting news for all our listeners today - Richard is very kindly offering a chance to win a FREE consultation with Richard and his team worth £5000! To enter all you need to do is follow this link and complete the form - winningwithshopify.com/growth
The Opportunity of Influencer Marketing in 2022/2023
04 Nov 2022
00:36:23
This episode is very exciting as we dive into Influencer Marketing!
Nick is joined by Anand, Founder of Influencer Marketing platform, Aspire. Anand shares his knowledge of the industry, how Influencer Marketing can grow your brand, and key insights of the industry for 2022 & 2023.
We hope you enjoy this episode and let us know what you thought of the episode at winningwithshopify.com.
This week Nick does a solo episode to dive into his 15 years experience working in the industry and his top 10 tips to help you ahead of Black Friday!
Grab a coffee, your notepad and let us know what you think of this episode!
Summary of episode: 1. Make collections for the long term 2. Don't de-value your brand 3. Do collect as many new customers as your can 4. Google Ads - increase budget early / build audiences 5. SEO - plan ahead! 6. Social - get aggressive & invest well 7. Lead feeder - get signups for early access / exclusive deals Even if they don't sign up, you've got their email! 8. Be more agile than your competitors. If their prices are lower, compete or add more value. 9. Have 'waves' of deals 10. Get rid of old stock. It's the perfect time.
If you’re interested in learning more about how you can grow your business through subscriptions, check out our episode with Upscribe and see more about them here - Upscribe.io/winningwithshopify