What About The Music – Details, episodes & analysis

Soundtrack Your Brand’s Founder, CEO & Chairman Ola Sars needs no introduction. Previously co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, and co-founder of Pacemaker, the world’s first DJ driven music platform, Ola joins the podcast to deliver extraordinary insights on the music-tech industry.

To kick off Season 3 of ‘What About The Music,’ Ola shares his research on how music drives sales, discusses the importance of transparency in the music-tech space, and shares key advice on how brands can best approach music from a strategic standpoint.

Episode Highlights:

06:00 - Ola explains how music can drive consumer decisions, diving into the background of Soundtrack Your Brand

11:30 - Beto & Ola ponder why the music industry is always playing ‘catch up’ from a tech standpoint

18:30 - Ola shares his take on how a business can best approach music strategy

23:30 - Ola explains the sizable impact that music can have on a business’ success

More on SoStereo:

SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Squeak E. Clean Executive Creative Producer Chris Clark and Creative Director Julie Nichols join the podcast to deliver unparalleled insights on the music-for-ads industry. In this unique episode, the Windy City duo shares key perspectives on guiding the creative process for brands and agencies, stresses the importance of collaboration with industry competitors, and explores the pivotal role of music in a Women’s History Month campaign.

Episode Highlights:

01:10 - Chris & Julie kick off the episode by discussing their roles at Squeak E. Clean Studios and how they got started in the advertising industry

06:40 - Julie dives into a TIAA campaign for Women’s History Month and the pivotal role that music played

12:30 - Chris explains how he guides the creative process for brands and agencies

16:25 - Beto expresses his love for Chicago and notes the role that the Windy City had in SoStereo’s success

24:16 - Chris reflects on the rapidly changing media trends and the opportunities that come with it

More on SoStereo:

SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

A-List 2022 Agency Executive of the Year Amani Duncan, CEO of BBH USA, is putting her nearly three decades of diverse experience across music, entertainment and consumer brands to work to shake up the advertising world with big ideas and inspiring initiatives.

In this week’s episode of ‘What About The Music,’ Duncan shares her extensive experience in the music-for-advertising industry, and gives an in-depth look at how she leveraged new partnerships to help reimagine the 200-year-old brand C.F. Martin Guitar & Co (Martin Guitar).

Episode Highlights:

6:50 - Amani discusses how she kicked off her career in the music field and the many influences that paved the way to her current role

13:10 - Beto shares his early inspiration for founding SoStereo, noting one experience that guided him towards where he is today

17:00 - Amani dives into her experience in indie filmmaking and the impact of music on the final result

24:20 - Amani explains the future that she sees for music in advertising

More on SoStereo:

SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Publicis and Saatchi NY dynamic duo Tim LeGallo, Director of Integrated Publication, and Robin Oksenhendler, Director of Business Affairs, join SoStereo EP Joey Netter to discuss all things music. The pair explores the future of music as the social media landscape evolves and touches on their tireless collaboration process working with brands like CVS, Citibank, and Smucker.

Episode Highlights:

1:55 - Tim & Robin touch on their process of working together & aligning on goals

12:35 - Tim explains how his team navigates working without a Music Producer

16:55 - Joey, Tim & Robin share hilarious stories about working with famous artists

18:05 - As the social media landscape continues to evolve, Tim & Robin discuss their vision for the future of music

More on SoStereo:

SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

This week, we’re joined by Cheri Anderson, Head of Production at JOAN Creative & Managing Director at JOAN Studios. With a career defined by best in class production work and the procurement of unique talent, Cheri has undoubtedly made her mark in the industry. She discusses her extensive background, tells the remarkable story about an early 2000s Super Bowl campaign, and touches on the importance of leveraging music from independent artists.

Episode Highlights:

3:55 - Cheri talks about her role as Head of Production at JOAN Creative & Managing Director of JOAN Studios

6:55 - Cheri gives an inside look at her process for working with music

16:20 - Cheri discusses a pivotal moment in her career where music played a key role

20:30 - Beto & Cheri discuss having access to undiscovered music & leveraging music from independent artists

More on SoStereo:
SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Emmy-winning creative Bianca Guimaraes has made global noise with prominent campaigns, pushing the creative envelope in the advertising industry. She has been named one of Business Insider’s ’30 Most Creative People in Advertising Under 30’ four times and is currently Partner & Executive Creative Director at Mischief USA. In our latest episode of What About The Music, Bianca dives into her role at Mischief USA and explores the music used in her favorite campaigns.

Episode Highlights:

02:45 - Bianca touches on the importance of music in her career and her typical process when approaching music.

04:50 - Beto & Bianca discuss the details of a music-heavy campaign.

12:05 - Bianca shares insight on kickstarting the music process for a project.

20:00 - Beto & Bianca elaborate on the significance of using desirable music to capture the attention of viewers.
 

More on SoStereo:

SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

VMLY&R North America Executive Music Producer Theresa Notartomaso is a leader who sees talent in unexpected places - ensuring that the role of music gets the love it deserves. She touches on her entrance into the world of advertising, explores her creative process when approaching a new brief, and dives into the work behind recent campaigns.

Episode Highlights:

3:15 - Theresa discusses her background, including how she got involved in the advertising world

13:38 - Theresa expresses the importance of understanding the project’s musical needs & budget

20:35 - Theresa dives into the music behind various campaigns, including Wendy’s, Citi Bank, and Altice

28:50 - Beto & Theresa explore solutions to get everyone aligned on music for a spot

More on SoStereo:

SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

Helping lead Droga5 to win over 25 music & advertising industry awards, Senior Music Supervisor Mike Ladman needs no introduction. Mike shares his passion for music, elaborates on his creative process, and discusses the stories behind several Meta campaigns.

Episode Highlights:

10:27 - Mike delves into the creative process behind Meta’s ’The Tiger & The Buffalo’ campaign.

20:43 - Mike discusses the trials and tribulations that came with developing four simultaneous music-driven spots in a short timeline.

25:30 - Beto & Mike touch on their love for African music and the difficulties that can arise when licensing it.

31:40 - Would you listen to this music on your own time? Mike explains how he assesses whether or not he has found the right song for a spot.

More on SoStereo:

SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com