Sweathead, A Strategy Podcast – Details, episodes & analysis

Join me on a walk from Times Square to the Flatiron District as we discuss some big life changes, my masterclasses in Asia, impostor syndrome, and teaching strategists.

Find me @ http://www.instagram.com/markpollard

John Lyons is a fractional CMO. This might mean that he's a fraction of a CMO and that he's either very small or only does a fraction of what a CMO usually does.

Well, that's what I think when I see the title "Fractional CMO" - Oh, it's a thumb-sized CMO doing 10% of the CMO job.

But, in this chat, John puts me straight while also sharing his thoughts on why B2B service-based companies - especially agencies - struggle with marketing.

And John gives us a brief mental health update because, last time we spoke on Sweathead, John shared a lot about his battles with a mental health crisis.

You can find John here: https://www.linkedin.com/in/johnpaullyons/

You can find details about our upcoming masterclasses and accelerator here: http://www.sweathead.com

Rob Estreitinho and I have just dropped a deck for you. It's called "Stop Collaborating And Listen".

In it, we discuss why workshops are being forced on everyone right now, how this isn't always a good thing, and what to do about it.

You can find the deck here:

http://bit.ly/stopcollaboratingandlisten

Freelancing can smell like freedom but it can also reek of fear.
“I can’t wait to be my own boss…but what if I can’t manage myself?”
“I’m so excited about finding my own clients…but what if nobody wants to work with me?”
“I can’t wait to choose how I spend more of my days…but what if I spend them in ways that set me back?”

In this podcast recording, freelance strategist Lydia Taylor hosts a conversation with Sophie Cross and Howie Chan about specific tips that will make the freelance life feel less scary.

Lydia Taylor is a freelance strategy consultant
https://www.linkedin.com/in/lydiataylor0/

Sophie Cross is Editor of Freelancer Magazine
https://www.linkedin.com/in/sophcross/

Howie Chan is a healthcare brand consultant
https://www.linkedin.com/in/howiechaniam/

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🔥 Strategy classes: http://www.sweathead.com
✉️ Newsletter: http://eepurl.com/dscjW5
📸 Instagram: http://www.instagram.com/sweathead
🔊 Podcast & other links: https://znap.link/sweathead

Sweathead is a support group for strategists and account planners around the world. 

We host conferences, online courses, live events, and podcasts. We also train companies.

For this episode of Sweathead, VMLY&R's Kevin Brockenbrough collects a few of his favorite minds to share their experiences as black strategists working in advertising in the USA: Simone Pratt (Ogilvy), Deadra Rahaman (Huge), and Emanuel Basnight (Power Twist). This episode is from a live recording. Kevin was due to host the whole session but had some technical challenges so you’ll hear his powerful voice at the start and then towards the end when he rejoined us. Big thanks to Simone for taking over as the session’s center of gravity. The guests’ details and links are as follows: Kevin Brockenbrough - Group Director, Strategy & Insights, VMLY&R https://www.linkedin.com/in/kevinsbrockenbrough/ Deadra Rahaman @DeadraRahaman - VP Brand Strategy, Huge https://www.linkedin.com/in/deadrarahaman/ Emanuel Basnight @elbj - Creative Strategy and Content Lead, Power Twist https://www.linkedin.com/in/emanuel-basnight-5079223/ Simone Pratt @simoneisis1913 - Brand Strategy Director, Ogilvy https://www.linkedin.com/in/simonepratt/ ** 🔥 Strategy classes: http://www.sweathead.com ✉️ Newsletter: http://eepurl.com/dscjW5 📸 Instagram: http://www.instagram.com/sweathead 🔊 Podcast & other links: https://znap.link/sweathead Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies.

Sharing a creative brief with creative teams can be scary, right? Well, how about presenting strategy to a Chief Creative Officer and an Executive Creative Director?

Four Sweathead students recently did this with Wunderman Thompson CCO Jill Applebaum and Leo Burnett ECD Kieran Ots. 

This is a rare public experience that's often full of trepidation and excitement in equal measures.

You can find Jill here: https://www.linkedin.com/in/jill-applebaum-4280a96/
Kieran is here: https://www.linkedin.com/in/kieranots/

Big shoutouts to our students for being brave enough to go on public record:

- Dulce Vazquez: https://www.linkedin.com/in/dulcevazquez/
- Eric Pattillo: https://www.linkedin.com/in/eric-pattillo-0053813b/
- Kaitlin Carpenter: https://www.linkedin.com/in/kaitlincarpenter/
- Kris Kennedy: https://www.linkedin.com/in/kriskennedy/

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The Sweathead Do-Together conference and our next multi-week accelerator will happen in October, 2022.
**
Subscribe to our newsletter for updates:
✉️ Newsletter: http://eepurl.com/dscjW5

**

🔥 Strategy classes: http://www.sweathead.com
📸 Instagram: http://www.instagram.com/sweathead
🔊 Podcast & other links: https://znap.link/sweathead

Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Maria Van Buskirk is Head of Strategy at Media by Mother. Mother is notorious for its creativity. So you'd expect Media by Mother to be notorious for its creativity in media. 

But how does it all work, especially in a city like New York that can make creativity feel so corporate and where big budgets and a fetish for efficiency can dull many creative spirits?

In this episode, Maria shares with us how media thinking can help ideas before they happen and when to bring a comms planner in to play.

You can find Maria here: https://www.linkedin.com/in/maria-van-buskirk-01317540/

**
The Sweathead Do-Together conference and our next multi-week accelerator will happen in October, 2022.

**

Subscribe to our newsletter for updates:
✉️ Newsletter: http://eepurl.com/dscjW5

**

🔥 Strategy classes: http://www.sweathead.com
📸 Instagram: http://www.instagram.com/sweathead
🔊 Podcast & other links: https://znap.link/sweathead


Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

For details about the Sweathead Strategy Summer Camp, go to: http://www.Sweathead.com

We all want to feel good about our work but does some of the marketing industry take itself too seriously? In our personal pursuit for meaningful work and a sense of nobility, can we completely overshoot the whole point of marketing?

What if marketing doesn't need to be noble?
What if "brand purpose" isn't a useful concept?
What if marketing is just to sell?

These are questions that Anthea Foyer (Sector Development Officer, City of Toronto), Julie Ng (Marketing and Business Development Consultant), and Radovan Andrej Grezo (Creative Director, Somebody&Somebody) discuss with us in this live panel recording of Sweathead.

You can find Anthea here: https://www.linkedin.com/in/anthea-foyer/

Julie is here: https://www.linkedin.com/in/julieonvancouverisland/

Andrej is here: https://www.linkedin.com/in/radovangrezo

With thanks to Dot Jarantilla for making this happen.

**
Find out about our 4-week virtual summer camp at http://www.sweathead.com. It starts on July 21, 2022.
** 

🔥 Strategy classes: http://www.sweathead.com
✉️ Newsletter: http://eepurl.com/dscjW5
📸 Instagram: http://www.instagram.com/sweathead
🔊 Podcast & other links: https://znap.link/sweathead

Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Nathan Brown is Global Chief Strategy Officer for UM in New York. We worked in the same building on William St in Sydney about 15 years ago.

Nathan was a breath of fresh air. He built teams that expected to do creative things with their clients’ media buys. He was a good coach and easy to collaborate with.

He’s still all of these things. But many years have passed since we worked together so I wanted to see how a coach-oriented, creative thinker was faring in the high-stakes game of media planning in New York.

We discuss a lot of C-words:
- Creativity in media planning,
- Media buying as a commodity,
- Being a CEO of PHD Media,
- Being a CSO,
- Culture,
- Collaborating with advertising agencies,
- Clients, and
- Whether Nathan is a company man at heart :)

You can find Nathan here: https://www.linkedin.com/in/nathan-brown-8115153/

**

Find out about our 4-week virtual summer camp at http://www.sweathead.com.

It starts on July 21, 2022. 

**

🔥 Strategy classes: http://www.sweathead.com

✉️ Newsletter: http://eepurl.com/dscjW5

📸 Instagram: http://www.instagram.com/sweathead

🔊 Podcast & other links: https://znap.link/sweathead

Sweathead is a support group for strategists and account planners around the world.

We host conferences, online courses, live events, and podcasts. We also train companies.