The Insighter's Club Podcast – Details, episodes & analysis
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The Insighter's Club Podcast
Stravito
Business
Business
Business
Frequency: 1 episode/15d. Total Eps: 74
What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?
These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.
Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.
Follow us on Apple or Spotify, and subscribe to our Insighter’s Club newsletter for valuable and exclusive insights content from us at Stravito.
Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!
These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.
Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.
Follow us on Apple or Spotify, and subscribe to our Insighter’s Club newsletter for valuable and exclusive insights content from us at Stravito.
Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!
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Apple Podcasts
🇫🇷 France - marketing
15/05/2025#80🇫🇷 France - marketing
14/05/2025#49🇬🇧 Great Britain - marketing
30/04/2025#95🇬🇧 Great Britain - marketing
18/04/2025#93🇩🇪 Germany - marketing
02/04/2025#87🇩🇪 Germany - marketing
01/04/2025#41🇬🇧 Great Britain - marketing
29/03/2025#84🇩🇪 Germany - marketing
29/03/2025#74🇬🇧 Great Britain - marketing
14/02/2025#70🇬🇧 Great Britain - marketing
11/02/2025#78
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Shared links between episodes and podcasts
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See all- https://www.microsoft.com/
84 shares
- https://www.target.com/
68 shares
- https://www.airship.com/
41 shares
- https://apple.co/3tX0VX1
2 shares
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To improve
Score global : 63%
Publication history
Monthly episode publishing history over the past years.
Episodes published by month in
A Masterclass in Curiosity with Sean McCullough, Sr. Brand Insights Manager at Molson Coors
Episode 56
jeudi 29 août 2024 • Duration 40:36
Want to elevate your career in insights? Start thinking like a toddler.
In this episode, we're joined by Sean McCullough, Sr. Brand Insights Manager for Coors Family of Brands, Imports, Economy, Non-Alc, & Whiskey at Molson Coors. Sean discusses how he takes inspiration from the world of insights and beyond to continuously cultivate his sense of curiosity.
We also cover:
In this episode, we're joined by Sean McCullough, Sr. Brand Insights Manager for Coors Family of Brands, Imports, Economy, Non-Alc, & Whiskey at Molson Coors. Sean discusses how he takes inspiration from the world of insights and beyond to continuously cultivate his sense of curiosity.
We also cover:
- The critical role of understanding human behavior in extracting meaningful insights from data for smarter business decisions.
- Why new research isn’t always the answer + how to maximize the use of existing resources
- The power of understanding all consumer demographics to maximize market potential and enhance engagement.
Going Beyond the Obvious with Tara Kenneway, Senior Brand Strategist and Insights Manager at T-Mobile
Episode 55
jeudi 15 août 2024 • Duration 29:05
Insights isn’t a standalone discipline.
The more you work in concert with other areas of the business, the more likely you are to deliver on consumers wants and needs.
In this episode, we’re joined by Tara Kenneway, Senior Brand Strategist and Insights Manager at T-Mobile, as she explores how to build insightful brands through an interdisciplinary approach. She discusses the intersection of insights, brand strategy, and product development, leading to a comprehensive understanding of consumers that goes beyond the obvious.
We also discuss:
The more you work in concert with other areas of the business, the more likely you are to deliver on consumers wants and needs.
In this episode, we’re joined by Tara Kenneway, Senior Brand Strategist and Insights Manager at T-Mobile, as she explores how to build insightful brands through an interdisciplinary approach. She discusses the intersection of insights, brand strategy, and product development, leading to a comprehensive understanding of consumers that goes beyond the obvious.
We also discuss:
- Why it’s essential to talk to consumers early and often.
- How communities can be a powerful resource in your insights toolbox.
- How to make more time for experimentation in your everyday work.
Elevating Insights Through Continuous Learning with Victoria Ng, Director, Consumer Insights at Sodexo
Episode 46
jeudi 14 mars 2024 • Duration 27:56
A commitment to learning—whether through formal education or experience—opens doors to diverse opportunities and fresh perspectives. It fills gaps in understanding, fosters adaptability to emerging technologies, and is fundamental to uncovering transformative insights.
In this episode, Victoria Ng, Director, Consumer Insights at Sodexo, shares how her journey of continuous learning has shaped her ability to conduct thorough research and derive meaningful insights.
We also discuss:
In this episode, Victoria Ng, Director, Consumer Insights at Sodexo, shares how her journey of continuous learning has shaped her ability to conduct thorough research and derive meaningful insights.
We also discuss:
- How combining qualitative and quantitative data helps bring insights to life
- The importance of being a storyteller rather than just a “data-teller"
- Methods for leveraging emerging technologies like AI in insights work
From Fun Facts to Actionable Insights with Matt Thell, Global Strategy and Innovation Leader at General Mills
Episode 45
jeudi 29 février 2024 • Duration 31:35
“Insights without actions are just fun facts.” But how do you ensure your insights translate into real-world impact?
Generating insights without a practical application often limits their ability to leverage tangible results and meet business objectives.
In this episode, Matt Thell, Global Strategy and Innovation Leader at General Mills, shares the key steps to turn insights into action through a structured process that involves analysis, communal knowledge, hierarchization and empathy.
We also discuss:
Generating insights without a practical application often limits their ability to leverage tangible results and meet business objectives.
In this episode, Matt Thell, Global Strategy and Innovation Leader at General Mills, shares the key steps to turn insights into action through a structured process that involves analysis, communal knowledge, hierarchization and empathy.
We also discuss:
- The i3 process to achieve innovation
- How to differentiate problems from opportunities—and how it drastically changes the approach you should take
- The importance of building empathy inside the organization to create context-sensitive solutions
Transforming the Insights Function into a Must-Have with Deborah Walker, Director — Consumer Insights at The Michaels Companies, Inc.
Episode 44
jeudi 15 février 2024 • Duration 27:27
Who exactly is your customer? More importantly, how do you know?
A solid insights strategy powers better decisions, sharpens targeting, fuels innovation, and sets your organization up for success. But too often, insights are sidelined as a 'nice-to-have' function, stripping organizations of their competitive edge.
Leveraging her extensive experience in building insights functions from the ground up, Deborah Walker, Director — Consumer Insights at The Michaels Companies, Inc., helps move the insights function to where it truly belongs — the ‘must-have’ category. She joins us to delve into her successful five-step program for establishing and enhancing this critical function.
We also discuss:
A solid insights strategy powers better decisions, sharpens targeting, fuels innovation, and sets your organization up for success. But too often, insights are sidelined as a 'nice-to-have' function, stripping organizations of their competitive edge.
Leveraging her extensive experience in building insights functions from the ground up, Deborah Walker, Director — Consumer Insights at The Michaels Companies, Inc., helps move the insights function to where it truly belongs — the ‘must-have’ category. She joins us to delve into her successful five-step program for establishing and enhancing this critical function.
We also discuss:
- Why insights professionals should be at the forefront of decision-making
- The power of taking a “MythBusters” approach to insights work
- Strategies to tackle analysis paralysis and unlock powerful insights
Exploring a New Era of Insights with Lorin Drake, Consumer Insights Strategist at Publix Super Markets
Episode 43
jeudi 1 février 2024 • Duration 35:19
“There’s never been a better time to be an insights professional.”
The variety of innovations in the insights world, from tech to methodologies, are creating unique opportunities for insights professionals – but also new challenges.
In this episode, Lorin Drake, Consumer Insights Strategist at Publix Super Markets, shares wisdom and learnings from his tenured career to illustrate how insights professionals can make the most of this new era.
We also discuss:
The variety of innovations in the insights world, from tech to methodologies, are creating unique opportunities for insights professionals – but also new challenges.
In this episode, Lorin Drake, Consumer Insights Strategist at Publix Super Markets, shares wisdom and learnings from his tenured career to illustrate how insights professionals can make the most of this new era.
We also discuss:
- Key considerations when approaching GenAI
- Why the trend of feedback overload should be on your radar + how to prevent it
- How the emerging area of emography can add depth and richness to insights work
Democratizing Insights to Drive Innovation with Shivani Shah, National Category and Shopper Insights Senior Manager at Church & Dwight
Episode 42
jeudi 18 janvier 2024 • Duration 29:22
Innovation can stem from any member of your organization, and accessible insights can expedite your team's journey toward it.
The democratization of insights leads to the integration of customer needs into all decision-making levels, paving the way for groundbreaking innovation. In today’s episode, Shivani Shah, National Category and Shopper Insights Senior Manager at Church & Dwight Co., Inc. discusses overcoming the obstacles of insights democratization and how it can contribute to elevating the insights function.
Join us as we discuss:
The democratization of insights leads to the integration of customer needs into all decision-making levels, paving the way for groundbreaking innovation. In today’s episode, Shivani Shah, National Category and Shopper Insights Senior Manager at Church & Dwight Co., Inc. discusses overcoming the obstacles of insights democratization and how it can contribute to elevating the insights function.
Join us as we discuss:
- The importance of scalability in the democratization of insights process
- How to agnostically approach consumer research to avoid falling into confirmation bias.
- Key skills and capabilities from insights professionals in the light of the tech revolution
2023 Year in Review, Part 2
Episode 41
jeudi 28 décembre 2023 • Duration 19:54
In Part 2 of our 2023 Year in Review, host Thor Olof Philogène delves into more captivating moments and insights from this year's guests.
Join us for our last 2023 episode as we wrap up an incredible year on The Consumer Insights Podcast.
Join us for our last 2023 episode as we wrap up an incredible year on The Consumer Insights Podcast.
2023 Year in Review, Part 1
jeudi 14 décembre 2023 • Duration 27:39
2023 has been another year filled with valuable, thought-provoking, and insightful conversations on The Consumer Insights Podcast. Each guest brought their own unique perspective, sharing some of their best stories, advice, and experiences.
In this special edition Year in Review episode, host Thor Olof Philogène, revisits some of the brightest gems from the podcast this year.
Join us as we recall some of the invaluable insights shared on the podcast this year, and stay tuned for Part 2!
In this special edition Year in Review episode, host Thor Olof Philogène, revisits some of the brightest gems from the podcast this year.
Join us as we recall some of the invaluable insights shared on the podcast this year, and stay tuned for Part 2!
Measuring, Capturing and Paying Attention with Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard
Episode 39
jeudi 30 novembre 2023 • Duration 35:12
A successful advertising campaign is determined by its impact on consumer behavior. But how can you best measure that impact?
Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard, explores this question through innovations in attention measurement. With deep insights experience from the worlds of tech, media, and entertainment, he also highlights how the gaming ecosystem —with over 3.5 billion users— is a key space for insights professionals to learn from.
We discuss:
Check out Dr. Jonathan Stringfield’s book, ‘Get In The Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies', and join our community of brilliant insights professionals!
Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard, explores this question through innovations in attention measurement. With deep insights experience from the worlds of tech, media, and entertainment, he also highlights how the gaming ecosystem —with over 3.5 billion users— is a key space for insights professionals to learn from.
We discuss:
- The importance of integrating messy human factors into decision-making
- The need to understand the underlying principles of AI and other technologies to avoid blindly relying on them
- Why honing communication and soft skills can help you unlock your full potential as an insights professional
Check out Dr. Jonathan Stringfield’s book, ‘Get In The Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies', and join our community of brilliant insights professionals!
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