Today we have another episode of Better Done Than Perfect. Listen in as we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Data Discrepancies in Marketing Sources
• Snowplow, Segment – data platforms
• Decoding Marketing Mix Modeling: A Complete Guide
• GeoLift, Holdout – types of tests
• Measuring the ROI of Email with Claudiu Murariu
• The consequences of privacy features and regulations for consumers
• 021 Newsletter
• Follow Barbara on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

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How do you design for real-world experiences? Our guest today is Dave Waddell, co-author of The Experience Book and experience design research and strategist at FreeState. You’ll learn why it’s critical to involve end users, the elements that make for a great experience, their case study about working with airports, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• The Experience Book – a book by Adam Scott and Dave Waddell
• Four Seasons: The Story of a Business Philosophy – a book by Isadore Sharp
• Start With Why – a book by Simon Sinek
• Visit FreeState's website

This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:

• Work in sync with your team on one canvas
• Reuse templates, widgets and sections across sites
• Create a client kit for seamless handovers
• And leverage best-in-class SEO defaults across all your Wix sites

Step into Wix Studio to see more at wix.com/studio

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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Product Tranquility
• Follow Dan on LinkedIn
• SaaS Scaling Secrets — Dan’s podcast

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

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How much work goes into organizing a successful meetup? Our guest today is Jon Setzen, creative director at Kandji and former host of CreativeMornings LA. You'll learn how to handle meetup logistics, why great volunteers are essential, how to set speakers up for success, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• CreativeMornings LA — the CreativeMornings chapter Jon led
• Tina Roth Eisenberg — founder of CreativeMornings
• Kandji — Jon’s current place of employment
• Swissmiss — a design blog run by Tina Roth Eisenberg
• Drew Kelly’s Instagram — teaching in North Korea
• Episode 165: Designing Event Experiences with Paul Campbell
• Apply to start a chapter
• Tim Hunter, Wet Design — a CreativeMornings LA talk on water features
• Smallhours.co — Jon’s personal website

This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Kieran Tie, founder of Chatty, the editorial service. You'll learn the different types of editing, negative writing habits to avoid, how to make niche technical content more appealing, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Chatty.so — Kieran’s editorial service
• Grammarly, Writer.com — proofreading tools
• Google Docs, Quip — collaborative word processing tools
• Follow Kieran on Twitter

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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How can design systems help us build products more efficiently? Our guest today is Pek Pongpaet, founder of Impekable, an award-winning agency. You'll learn the importance of design systems, why documentation for these systems is important, how to organize design components, and more.

Download the MP3 audio file: right-click here and choose Save As.

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• Impekable — Pek’s agency
• Apple HIC, Google Material Design, Tailwind — popular design systems
• Episode 103: UX Personalization with Samuel Hulick
• Workday Canvas Design System — example of another design system
• Episode 228: Design Advisory with Brian Lovin
• Free UI Kits for Adobe XD — including kits made by Impekable
• What is UX? — Pek’s podcast
• S2E3 Designing for Millions of Arduino Developers
• Follow Pek on LinkedIn
• Follow Pek on Twitter

This episode is brought to you by Zeplin. Designers know that clarity is just as important as creativity. That’s why designers need Zeplin. Zeplin lets you organize and showcase your designs for developers and PMs. Your team will understand exactly what you want to build. No more confusing design files or endless meetings — Zeplin gives your team way more than just specs. Sign up for free at zeplin.io to see why.

Interested in sponsoring an episode? Learn more here.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Powered by Search — Marc’s place of work
• Obviously Awesome — a book by April Dunford
• How We Used April Dunford’s 10-Step Method to Overhaul Positioning at Userlist
• The Saas Positioning Canvas
• Blink — book by Malcolm Gladwell
• Powered by Search blog
• Follow Marc on Twitter

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How can object-oriented UX help designers solve complex product problems? Our guest today is Sophia Prater, UX designer and coach specializing in OOUX. You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• OOUX.com — Sophia’s website
• The Object-Oriented User — Sophia’s article
• Userlist, ActiveCampaign — popular email marketing tools
• The ORCA process — the 15-step design process
• The UI Audit — Jane’s book
• OO User Interfaces — a book by Dave Collins
• Atomic Design — a book by Brad Frost
• The Object Map — the quick start guide
• Mural, Miro — popular visualization tools
• CTA Matrix
• Sketch, Figma, Adobe XD — popular design tools
• HubSpot, Athena Healthcare, Webflow — examples of great OOUX design
• OOUX.com/hi/uibreakfast — resources and coupon code for listeners
• Follow Sophia on Twitter

This episode is brought to you by Springboard. Launch your design career with a bootcamp built on mentorship, backed by a job guarantee. Springboard’s UX Design and UI/UX Design bootcamps are 100% online, but that doesn’t mean you’re doing it alone. Every student gets a personal mentor and career coach, plus you’ll work with a real client on a project for your portfolio. Visit https://bit.ly/springboard-ui-breakfast and get a $1,250 discount using promo code NYUIBREAKFAST1250.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Karl Hughes, founder of Draft.dev. You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Draft.dev — Karl’s agency
• BuzzSumo — tool for evaluating content reach
• Ahrefs — popular suite of SEO tools
• Building a Scalable E-Commerce Data Model
• Understanding Docker Networking
• The Bulk of Software Engineering is Just Plumbing
• The Best Golang Blogs
• 50+ Best SaaS Podcasts: What Startup Founders Should Be Listening to in 2021
• Sarah Doody’s Newsletter
• The Big Blog Promotion Checklist
• Draft.dev Blog
• Follow Karl on Twitter

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Can designers make an impact as startup advisors instead of providing capital? Our guest is Brian Lovin, founder of Staff Design and product designer at GitHub. You’ll learn how Brian invests in companies with design expertise instead of capital, why design advisory is helpful to startups, lessons that Brian has learned in the process, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• GitHub — Brian’s current company
• Spectrum, Facebook, Buffer — Brian’s previous places of work
• Staff Design — Brian’s most recent side project
• Design Details — Brian’s design news podcast
• Userlist — Jane’s SaaS product
• What I've learned so far about design advising and angel investing
• Form Capital — early-stage fund with a focus on design
• Bootstrap, Tailwind CSS, Chakra.ui — popular design frameworks
• Clerky, DocuSign, SignWell — document signing systems
• Huddle.works — finding designers that work for equity
• Less Annoying CRM — not a flashy design, but it works well
• Linear.app, Height.app — examples of modern, stylish designs
• Brian’s website
• Follow Brian on Twitter

This episode is brought to you by Springboard. Launch your design career with a bootcamp built on mentorship, backed by a job guarantee. Springboard’s UX Design and UI/UX Design bootcamps are 100% online, but that doesn’t mean you’re doing it alone. Every student gets a personal mentor and career coach, plus you’ll work with a real client on a project for your portfolio. Visit https://bit.ly/springboard-ui-breakfast and get a $1,250 discount using promo code NYUIBREAKFAST1250.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Cassidy "Cassidoo" Williams, developer and content creator. You'll learn what equipment and tools Cassidy uses for streaming, tips on how to get started, different approaches to handling the live chat, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Cassidy’s Twitch channel
• Learn with Jason — a live learning site for developers
• Twitch, YouTube — popular streaming platforms
• OBS, Streamlabs, Twitch Studio — streaming desktop apps
• Socket Studio — open source software for enhancing Twitch streams
• Shure MV7, Blue Yeti — popular microphones
• Sony A6100 — Cassidy’s streaming camera
• Elgato Key Lights — a compact lighting option
• Follow Cassidy on GitHub
• Follow Cassidy on Twitter
• Cassidy’s website and newsletter

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

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How can we leverage product design exercises in our hiring process? Our guest is Artiom Dashinsky, author of Solving Product Design Exercises and founder of Swag Fair. You’ll learn how to prepare for interviews as a designer, how to evaluate designers as a manager, tips for building your design portfolio, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Solving Product Design Exercises — Artiom’s book
• Swag Fair — Artiom’s current company
• WeWork — Artiom’s previous place of work
• Cracking the Coding Interview — book by Gayle Laakmann McDowell
• Cracking the PM Interview — book by Gayle Laakmann McDowell and Jackie Bavaro
• Artiom’s website
• Follow Artiom on Twitter

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Chris L. Davis, marketing automation consultant and founder of Automation Bridge. You'll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of mapping before automating, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Automation Bridge — Chris’s company
• Leadpages, ActiveCampaign — Chris’s previous places of work
• Six Sigma — a popular business process framework
• Chris’s Facebook Group
• All Systems Go! Podcast — Chris’s podcast
• Follow Chris on Twitter
• Explore automation resources on their website

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Ready to learn tricks of the trade from professional user researchers? Our guest today is Steve Portigal, user research consultant and author of Interviewing Users. You’ll learn how to prepare for a user interview, what your interview guide should contain, behavior cues to look out for, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Interviewing Users — Steve’s book
• Check out Steve’s website
• Dollars to Donuts — Steve’s podcast
• Connect with Steve on LinkedIn
• Use the code UIBREAKFAST to get 20% off the book from Rosenfeld Media

This episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to DiscoverUX.ucsd.edu and use code DISCOVERUX to apply the discount.

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How do you build an agency that lasts the test of time? Our guest is Massimo Zefferino, founder of zfactor — a 23-year-old brand strategy and design agency. You’ll learn some practical design tips, why “niching down” is important for growth, how having fun and staying true to your brand is crucial, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• zfactor — Massimo’s design agency
• Episode 178: Your Personal Design Style with Meg Lewis
• Old is a state of mind — how to battle ageism in design
• Shawn Carlisle — Massimo’s co-host
• Everyone Hates Marketers — a podcast by Louis Grenier
• Follow Massimo on Instagram
• Follow Massimo on LinkedIn
• The Angry Designer — Massimo’s podcast

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Oh, blimey. — Lucy’s consulting company
• Careercake — Lucy’s previous place of work
• Progression — Jonny Burch’s HR software company
• Building HR Software with Jonny Burch
• Customer Camp — a customer research framework by Katelyn Bourgoin
• The Mom Test — a book by Rob Fitzpatrick
• Traction — a book by Gabriel Weinberg
• Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups — an article on growth lanes
• Product-Led Growth: How to Build a Product That Sells Itself — a book by Wes Bush
• Product-Led Growth Slack community — a resource for product-led growth marketers
• Customer-led growth — go-to-market strategy that involves sales
• Forget the Funnel — a resource for customer-led-growth marketing
• Get Out of the ARPU-CAC Danger Zone with Channel Model Fit — an article by Brian Balfour
• Intercom’s pricing matrix — found in Lucy’s Early-Stage Startup Marketing Playbook
• Lucy’s blog
• Follow Lucy on Twitter
• Follow Lucy on  LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Can you achieve a solid design for your products without a formal design background? Our guest is Tracy Osborn, author of “Hello Web Design” and Program Director at TinySeed. You’ll learn some of the business benefits of improving your design, how design frameworks can be valuable, how Tracy focuses her books for impact, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Hello Web Design — Tracy’s book
• TinySeed — Tracy’s current place of work
• Userlist — Jane’s product (also a TinySeed company)
• No Starch Press — Tracy’s publisher
• Episode 154: Refactoring UI with Adam Wathan and Steve Schoger
• SavvyCal — fellow TinySeed company with an eye for design
• Derrick Reimer — founder of SavvyCal
• Designer Fund — a design-focused investment group
• Tracy’s website
• Follow Tracy on Twitter

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jimmy Rose, founder of Content Snare. You’ll learn several automation ideas that can improve business processes, the differences between popular automation platforms, how to automate content and document collection from clients, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Content Snare — Jimmy’s SaaS product
• Zapier, Integromat, IFTTT — popular automation tools
• Calendly, SavvyCal — scheduling tools
• Superhuman — a Gmail client
• Front, Intercom — shared inbox tools
• Elgato Stream Deck — a tool for streaming
• Touch Portal — the Android app for controls
• Zapier Lead Score — an integration for scoring leads
• Zapier Email Parser — a built-in email parser
• Zapier vs. Integromat YouTube video
• Typeform — a popular form builder
• Dropbox, Google Drive — popular cloud storage options
• ClickUp, Monday.com — project management systems
• Notion, Dropbox Paper — other collaboration tools
• jimmyrose.me — Jimmy’s website on automation
• Follow Jimmy on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we talk about service design, a holistic approach to design that considers all involved stakeholders and processes. Our guest is Eleni Stathoulis, design director at Mad*Pow. You’ll learn about the design artifacts created in service design, how Eleni conducts research, real-world examples of service design in action, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Mad*Pow — Eleni’s company
• Servicedesigntools.org — a resource for service designers
• Four Seasons: The Story of a Business Philosophy — a book by Isadore Sharp
• Find Elena’s writing on Medium
• Follow Eleni on Twitter

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jordan Skole, VP of Product Growth at Autobooks. You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Autobooks — Jordan’s current place of work
• Mastering Email Software with Brennan Dunn
• UI Breakfast Podcast. Episode 105: Website Personalization with Brennan Dunn
• CI/CD — continuous integration and continuous delivery
• Customer Experience
• Val Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooks
• Joanna Wiebe — founder of Copyhackers
• JTBD Framework
• Miro, Mural — popular visualization tools
• Bob Moesta — an authority in the field of JTBD
• Demand-Side Sales — a book by Bob Moesta
• Hero’s Journey Monomyth
• The Hero’s Journey — a book by Joseph Campbell
• Follow Jordan on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we talk about marketing yourself, both as a personal brand and at work. Our guest is Shawn “Swyx” Wang, an engineering thought leader and author of “The Coding Career Handbook.” You’ll learn several components of defining your brand, tips on expressing that brand in public, collateral and strategies that will help you at work, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Swyx.io — Shawn’s website
• The Coding Career Handbook — Shawn’s book
• Two Sigma, Netlify, AWS — Shawn’s previous places of work
• Temporal — Shawn’s current place of work
• How to Market Yourself without Being a Celebrity
• Twitter, LinkedIn, Instagram, Polywork — popular social networks to start building your audience
• The Craft of Storytelling + Thinking Like Elon Musk — an interview with Tim Urban
• Building a CFP Process — Shawn’s blog post on public speaking
• Nader Dabit — Shawn’s previous coworker, someone who maintains an extensive travel schedule
• The Swyx Mixtape — Shawn’s podcast
• Episode 205: Building Your Platform with Corbett Barr
• Descript — an all-in-one audio and video editing tool with transcription
• Follow Shawn on Twitter
• Get 30% off Shawn’s book at learninpublic.org/?c=UIBREAKFAST30

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Colin Nederkoorn, founder of Customer.io. You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Customer.io — Colin’s company, a customer engagement platform
• Mixpanel, Kissmetrics — popular product analytics tools
• Klaviyo — an email automation platform for Shopify
• Segment — a customer data platform
• RudderStack — a data integration tool competing with Segment
• Segment’s Data Collection Best Practices — a resource for developing your data tracking plan
• Follow Colin on Twitter
• Colin’s personal website

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we talk about “franchising” — a mental model applicable in marketing and other areas. Our guest is Jordan Skole, a marketing leader and director of product growth at AutoBooks. You’ll learn how to apply this mental model, the best timing for automating processes, tips for solving marketing challenges, the importance of side projects, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• AutoBooks — Jordan’s current place of work
• Ambassador, ActiveCampaign — some of Jordan’s previous employers
• UPC Code Manager — Jordan’s product
• Compound Growth — Jordan’s article on the franchise philosophy
• Nathan Baschez — works in podcast media, UI design
• Better Done Than Perfect — Jane’s show at Userlist
• BiggerPockets forum — real estate investing resource
• TAM — total addressable market
• Joanna Wiebe — founder of Copyhackers
• Val Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooks
• Farnam Street — a resource for mental models
• Follow Jordan on Twitter
• Ventures & Adventures — Jordan’s site

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jason Resnick of ​​NurtureKit. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• NurtureKit — Jason’s consulting business
• Drip, ConvertKit, ActiveCampaign — popular email marketing tools
• Livestorm — webinar software 
• Follow Jason on Twitter
• Subscribe to Jason’s NurtureKit channel on YouTube

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• saas.group — Tim’s company
• UI Breakfast Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam
• Prerender, Pipeline CRM, Rewardful — some companies acquired by saas.group
• TinySeed
• Send Tim an email
• Follow Tim on LinkedIn
• Follow Dirk Sahlmer on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.

Download the MP3 audio file: right-click here and choose Save As.

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• Irrational Labs — Kristen’s company
• Quicken by Intuit— one of Kristen’s previous projects
• Dan Ariely — Kristen’s co-founder
• Wikipedia’s List of Cognitive Biases
• The 3B Framework — designing for behavioral change
• Why we Do What We Do — a book by Edward Deci on motivation
• Burning Man — a famous festival
• Steady — a fintech app
• Optimism Bias — one of the cognitive biases
• Userlist — Jane’s tool, email marketing automation for SaaS
• Juul — an example of replacing a behavior instead of stopping it entirely
• Behavioral Economics Bootcamp — 20% off using promocode UIBREAKFAST
• Irrational Labs Newsletter — great resource on behavioral economics
• Predictably Irrational — a book by Dan Ariely
• Influence — a book by Robert Cialdini
• Follow Kristen on Twitter

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Can we ever skip user testing and simply rely on best practices? Our guest today is Karl Gilis, co-founder of AGConsult. You’ll learn what “best practices” mean, where to find them, when user testing is still necessary, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• AGConsult — Karl’s consultancy
• Episode 111: Effective Website Navigation with Els Aerts
• Episode 118: Customer Top Tasks with Gerry McGovern
• Don’t Make Me Think — a book by Steve Krug
• Nielsen Norman Group — usability experts who publish the most trusted guidelines in the industry
• Baymard Institute — another organization to go for trusted guidelines
• User Interface Engineering — Jared Spool’s consultancy
• Episode 148: SaaS Websites with Josh Garofalo
• Start With Why — a book by Simon Sinek
• Zalando — one ecommerce example
• Follow AGConsult founders, Karl & Els, on Twitter
• Follow Karl on LinkedIn

This episode is brought to you by Wireframe — a podcast all about creativity and design. They cover a broad range of topics for creative professionals: everything from logo design to UX to typography to product packaging. The show is hosted by Khoi Vinh, Principal Designer at Adobe and one of our previous guests. To listen, search for Wireframe in your podcast app, or follow this link. Our thanks to Wireframe for their support.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation.

Please head over to the episode page for the detailed recap and key takeaways.

• RightMessage — Brennan's email automation and lead generation software
• CreateAndSell.co — Brennan’s project where he teaches intermediate and advanced email marketing strategies
• Double Your Freelancing — Brennan's previous solo venture
• Drip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providers
• Liquid — a templating language built by Shopify
• Bidsketch, SignWell (formerly Docsketch) — products by Ruben Gamez
• Help Scout, HubSpot, RightMessage — companies that do good email marketing
• Follow Brennan on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What should you do to ensure your Kickstarter campaign success? How can you avoid common pitfalls in structuring your reward tiers? Our guest today is Jeremy Slagle, founder of Slagle Design. You’ll learn how Jeremy successfully launched two children's book projects, his tips on launching a crowdfunding campaign, benefits beyond funding, and more.

Download the MP3 audio file: right-click here and choose Save As.

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• Happy Cargo Books — Jeremy’s book project with Beth Stafford
• Slagle Design — Jeremy’s design studio
• Episode 149: Tech Education for Kids with Miriam Tocino
• Dropbox Paper — a collaboration tool
• Kickstarter, GoFundMe — popular crowdfunding options
• Squarespace — a popular CMS
• Studio Neat pens — a great product example
• It Will Be Exhilarating — a book by Studio Neat
• Find Jeremy at Slagle Design
• Follow Jeremy on Twitter and Instagram

This episode is brought to you by Wireframe — a podcast all about creativity and design. They cover a broad range of topics for creative professionals: everything from logo design to UX to typography to product packaging. The show is hosted by Khoi Vinh, Principal Designer at Adobe and one of our previous guests. To listen, search for Wireframe in your podcast app, or follow this link. Our thanks to Wireframe for their support.

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Can you run a successful company while keeping a calm workplace? What practices lead to logical and thoughtful decision making, even in times of high stress? Our guest today is Hanne Vervaeck, COO at Thrive Themes. You’ll learn what “calm” means to them, practical tips on hiring, how they approach work boundaries and goals, and more.

Download the MP3 audio file: right-click here and choose Save As.

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• It Doesn’t Have to Be Crazy at Work — book by Jason Fried at Basecamp
• Traction System — a goal setting framework
• Peter Thiel Principle — the best individual contributors may not make the best leaders of that role
• Theme Builder — one of the big projects at Thrive Themes
• Follow Hanne on LinkedIn
• Follow Thrive Themes on Twitter

This episode is brought to you by Copilot. Looking for a better way to track your spending? Tired of juggling multiple bank apps? Copilot is a beautifully designed personal finance app created by Google engineers that gives you insights you won't get from your banks. Let Copilot automatically find your subscriptions, categorize your spending, and track your investments and net worth. Download Copilot today at copilot.money and use promocode UIBREAKFAST to double your free trial.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jonny Burch, co-founder and CEO of Progression. We discuss several challenges they face while operating in the HR space — from selling their software to aligning vocabulary with customers.

Please head over to the episode page for the detailed recap and key takeaways.

• Progression — Jonny's career growth product
• Progression.fyi — the original free resource
• Deliveroo — a popular UK-based delivery company, similar to Uber Eats
• Dovetail — a tool for capturing product insights
• Figma — web-based design tool, a community of design advocates
• Gainsight — customer success and product experience software
• Segment — a popular customer data platform (CDP)
• Mixpanel — a tool for event-based analytics
• Chargebee — a subscription billing & revops platform
• ChartMogul — a tool for revenue analytics
• Smartlook — a tool for user behavior tracking, similar to FullStory
• Follow Jonny on Twitter
• Follow Progression on Twitter
• Email jonny@progressionapp.com and mention UIBREAKFAST to claim your product discount

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What are the principles of intuitive product design? How do we apply them to general-use software, such as a presentation tool? Our guest today is Fabricio Rosa Marques, Head of Product Design at Pitch. You’ll learn the story behind their product, how they arrive at design consensus, how they delight users, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Pitch — Fab’s place of work, a tool for building presentations
• Tower — Fab’s previous place of work
• Christian Reber — co-founder of Pitch
• Dieter Rams — legendary designer known for being opinionated
• Figma — a popular design tool
• Slack, Discord, Canva, Zoom, Around, Yac, Webflow — popular online tools
• Follow Fab on Twitter
• Follow Pitch on Twitter

This episode is brought to you by Around — video calls designed for collaboration, not meetings. It's perfect for design sessions, brainstorms, and crits. Here's a recent tweet from a designer about Around: "I love Around so much, it physically pains me to use Zoom or Google Meet. Around makes meetings so much more enjoyable." Try it out for free at around.co/uibreakfast.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Can you run effective meetings and still protect maker time? Yes, and you can even transform meetings into delightful, collaborative parts of the day. Our guest today is Douglas Ferguson, President of Voltage Control and author of Magical Meetings. You’ll learn what meetings aren’t necessary, how to run meetings that are, tips on how to make those meetings magical, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Voltage Control — Douglas’s consulting company
• Magical Meetings — Douglas’s book on getting the most out of meetings
• Extreme Programming, Agile, Scrum, Lean, Design Thinking — popular methodologies
• Facilitation Lab — weekly community meetings at Voltage Control, Thursdays
• Google Docs, MURAL, Miro, Figma — popular tools for live collaboration
• RACI chart — responsible, accountable, consulted or informed
• Magical Meetings resources
• Voltage Control’s blog
• Voltage Control’s courses & workshops
• Follow Douglas on  Twitter

This episode is brought to you by Around — video calls designed for collaboration, not meetings. Around's lightweight, beautiful and fun interface automatically frees up your screen; it's perfect for design sessions, crits, and brainstorms. Just search for around_hq on Twitter, you'll see that the design community is obsessed with this tool. Try it out for free at around.co/uibreakfast.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Ashutosh Priyadarshy, founder of Sunsama. You'll learn the story behind their productivity tool, how they define customer success, qualify new customers, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Intercom — a popular live chat tool
• Typeform — a popular survey tool
• Superhuman — a popular email client with high-touch onboarding
• Amplitude, FullStory — product analytics and insights tools
• Connect with Ashutosh at ashutosh@sunsama.com
• Email Ashutosh or support@sunsama.com to get three free months of Sunsama

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

A healthy co-founder relationship is the foundation of a good business. How can we prevent conflicts and alleviate friction? Our guest today is Shai Schechter, co-founder of RightMessage. You’ll learn the story behind RightMessage, how to navigate co-founder relationships, how to leverage different skills and personality types, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• RightMessage — Shai’s product with Brennan Dunn
• Double Your Freelancing — Brennan’s Previous Business
• The story of Userlist, Inc. — Jane’s co-founder story
• The only wrong answer is 50/50: Calculating the co-founder equity split — an article by Dan Shapiro
• Casey Graham — the growth coach who helped Shai and Brennan
• The Synergist Quiz — the test to figure out your personality type (Visionary, Operator, Processor, Synergist)
• Rubber Duck Programming — arriving at solution after problem explanation
• Follow Shai on Twitter
• Sign up for Shai’s newsletter

This episode is brought to you by Around — video calls designed for collaboration, not meetings. It's perfect for design sessions, brainstorms, and crits. Here's a recent tweet from a designer about Around: "I love Around so much, it physically pains me to use Zoom or Google Meet. Around makes meetings so much more enjoyable." Try it out for free at around.co/uibreakfast.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What are the three principles of taking and managing notes? Our guest today is Jorge Arango, an information architect, author, and educator. You’ll learn about the evolution of knowledge management tools, how digital note-taking systems have extended our capabilities, why you should choose the right tools for different types of notes, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Duly Noted — Jorge’s new book
• What is a Mind Map?
• Figure It Out — a book by Steven Anderson and Karl Fast
• Obsidian, Roam Research — popular tools for connected note taking
• Drafts — a tool for temporary thinking
• NotebookLM — a project by Google
• Check out Jorge’s website
• The Informed Life — Jorge’s podcast

This episode is brought to you by UC San Diego. Thinking about diving into the dynamic world of UX design, but not sure where to start? Explore UC San Diego Extended Studies’ UX Design Certificate. Master essential skills to build a standout portfolio that will help you land your dream job. Enroll today in Principles of UX and get 10% off as our listener. Head over to DiscoverUX.ucsd.edu and use code DISCOVERUX to apply the discount.

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How can we grow as designers within teams and companies? What can we do to stay happy and do our best work? Our guest today is Scott Belsky, founder of Behance and Chief Product Officer at Adobe. You’ll learn how to think about your design career, learn from great designers, work with teammates and leaders, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Behance — Scott's previous product
• Adobe — Scott’s current place of work
• Episode 86: The Future of UX with Khoi Vinh
• The Messy Middle, Making Things Happen — Scott's Books
• Action Method — Scott’s physical product line (now run by Ghostly)
• 99U — a conference and resource site
• Episode 195: Minimalist Design with Brian Gardner
• Episode 79: Typography in UI Design with Rafal Tomal
• Episode 62: Teaching Design Theory with Jarrod Drysdale
• Getting Started in UI/UX: How to Pursue Your Career
• Stefan Sagmeister's website
• Follow Scott on Twitter
• Scott's Website

This episode is brought to you by Hotjar. This tool lets you see how people truly experience your site or product and gives your users a voice. Let real users show and tell you which changes your team should make to improve user experience. Eliminate the guesswork: use Hotjar to understand how users experience your site. Try Hotjar Business free for 3 months at hotjar.com/uibreakfast.

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Today we have another episode of Better Done Than Perfect. Listen in as we talk with Liz Painter, an email strategist and conversion copywriter at Comma Comma. Liz reveals several ways in which we can improve our copywriting and make meaningful connections with our users through email. The underlying theme? Talk to your users!

Please head over to the episode page  for the detailed recap and key takeaways.

• Comma Comma — Liz's copywriting consultancy
• Copyhackers — copywriting instruction site
• Otter.ai — AI transcription service
• Rev.com — human-assisted transcription service
• Thinkific — online course creation site
• ClickUp — project management tool, sends emails from a personal address
• GitPrime (now Pluralsight Flow) — analytics for developers
• Follow Liz on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What makes a successful paid ad campaign? How can we make this channel work? Our guest today is Pamela Wagner, founder and CEO of Ajala Digital. You'll learn how Pamela helps clients at her agency, what tools they use, what you can do with various budgets, how to get a better return, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Ajala Digital — Pamela's ad agency
• Google PageSpeed Insights — used to evaluate webpage performance
• Kartra — a marketing automation tool
• SegMetrics — tool for tracking marketing funnel data
• Google Skillshop — free training for Google tools
• Google Ads Help — Google Ads support resources
• Grow with Google — free certificate courses and resources
• Google Alerts — service that deliveries email summaries for certain topics
• Think with Google — marketing insights from Google
• Follow Ajala Digital on Facebook and LinkedIn

This episode is brought to you by Around — video calls designed for collaboration, not meetings. Around's lightweight, beautiful and fun interface automatically frees up your screen; it's perfect for design sessions, crits, and brainstorms. Just search for around_hq on Twitter, you'll see that the design community is obsessed with this tool. Try it out for free at around.co/uibreakfast.

Interested in sponsoring an episode?  Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How can we use data to drive discussions and solve disagreements as a product team? How can we, as designers, take a seat at the decision-making table? Today our guest is Zack Naylor, the co-founder and CEO of Aurelius. You’ll learn how to convert data into product insights, how to evaluate quantitative and qualitative data, how to say "no" to product roadmap suggestions, and more.

Download the MP3 audio file: right-click here and choose Save As.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Aurelius — Zack's product, a UX research and insights tool
• The Aurelius Podcast — Zack’s show, interviews with UX professionals
• Aurelius Podcast: Episode 40 – What UX Designers & Researchers Need to Know About Business with Jane Portman
• Episode 201: Data-Driven Insights with Helena Ronis
• Episode 75: Organizing a UX Research Panel with Ashley Warren
• Episode 209: JTBD Interviews with Alli Blum
• Userlist — Jane’s SaaS product
• Shape Up — a book by Ryan Singer at Basecamp
• Episode 170: The Power of Workshops with Jonathan Courtney
• REWORK — a podcast by the makers of Basecamp about a better way to work and run your business
• Follow Zack on Twitter
• Chat with Zack at Aurelius

This episode is brought to you by Yellow Images, the premium graphic assets marketplace. Get access to high-quality mockups, PNG images, creative fonts, and more, to save time on your presentations. Wow your next client by heading over to yellowimages.com and snag a 20% discount using our limited-time promocode UIBREAKFAST20.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Moritz Dausinger, founder of Refiner. Moritz shares the story behind his survey tool, when and how to survey your users, and many other tips for making the most of the survey data.

Please head over to the episode page  for the detailed recap and key takeaways.

• Refiner — Moritz’s product, a survey tool for SaaS companies
• Mailparser, Docparser — Moritz’s past projects prior to Refiner
• Segment — customer data platform (CDP)
• Amplitude — product analytics tool
• Gall’s Law — the law about complex systems being built from simple systems
• Capterra — software search and comparison tool
• Saas Growth Hacks — a popular Facebook group for SaaS founders
• Quora — knowledge sharing platform
• Product-Led Growth — product-based go-to-market strategy
• Follow Moritz on Twitter

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What can we learn about starting new SaaS products from a multi-exit founder? Are there generalized lessons that apply for almost every product? Our guest today is Adii Pinaar, the founder of Cogsy and author of Life Profitability. You’ll learn what lessons Adii accumulated from his prior companies, how to evaluate advice before applying it, how to hire in the early stages, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• WooCommerce — Adii’s prior company acquired by Automattic
• Conversio (now CM Commerce) — another one of Adii’s products, acquired by Campaign Monitor
• Life Profitability — Adii’s recent book
• Cogsy — Adii’s new product, an ecommerce inventory purchasing tool
• Episode 157: Serving Your Customer’s Customers with Adii Pienaar
• Carrots, Sticks & Measuring Success with Adii Pienaar
• SKUs — stock keeping units, part of product catalog, used for inventory tracking
• Metered billing — pricing based on usage level
• Expansion revenue — additional revenue generated by existing customers
• Behind the Scenes: How We Bought userlist.com & Rebranded as Userlist
• Rosie Manning — brand and product designer
• Userlist — Jane’s SaaS product
• Episode 172: Naming Your Product with Brad Flowers
• Who Not How — book Adii credits with transformative thinking, “Who do I need to accomplish X?” as opposed to “How do I accomplish X?”
• TinySeed — SaaS accelerator for bootstrappers
• Adii’s website
• Follow Adii on Twitter

This episode is brought to you by Hotjar. This tool lets you see how people truly experience your site or product and gives your users a voice. Let real users show and tell you which changes your team should make to improve user experience. Eliminate the guesswork: use Hotjar to understand how users experience your site. Try Hotjar Business free for 3 months at hotjar.com/uibreakfast.

Interested in sponsoring an episode?  Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What does it take to successfully run a content library for designers? What are the challenges? Our guest today is Ramy Khuffash, indie hacker and founder of Page Flows and Screenjar. You’ll learn about Ramy’s founder journey, how he works on multiple products simultaneously, how content products compare to traditional SaaS products, his pricing strategy, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Page Flows — Ramy’s project, a library of UX patterns
• Screenjar — Ramy’s video messaging tool
• UI Movement — Newsletter Ramy created to share design animation (now Screenlane)
• The Mom Test — a book by Rob Fitzpatrick
• Monosnap — desktop screen recorder
• Product Hunt, Indie Hackers, Hackers News — sources for Ramy’s content inspiration
• Userlist — Jane’s SaaS product
• Canva — a popular design tool with good templates
• Clubhouse — a popular audio chat application
• Trends.vc — Dru Riley’s product
• Nomad List — a popular resource for digital nomads 
• Key Values — tool for value-based hiring
• Episode 163: Building Communities with Courtland Allen
• Customer Success for Infoproducts with Alex Hillman
• Rocket Gems — Ramy’s blog 
• Follow Ramy on Twitter

This episode is brought to you by Yellow Images — a marketplace of over 50,000 high-quality mockups, creative fonts, PNG images, presets, brushes and more. Save time on presentations, finish your projects faster, and wow clients with premium designs and branding solutions. Get a 20% discount with our limited-time promocode UIBREAKFAST20 at yellowimages.com.

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How can you do better at user interviews (even if the process scares you)? Our guest today is Alli Blum, SaaS researcher and strategist. You’ll learn all about the Jobs to Be Done framework, top questions to ask, biggest challenges, best practices of conduct, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Episode 112: Optimizing SaaS Trials with Alli Blum
• Better Done Than Perfect. Switch Interviews & Strategic Context with Alli Blum
• Episode 181: Jobs to Be Done with Jim Kalbach
• The Jobs To Be Done Playbook — Jim Kalbach’s book
• Personas, Jobs to Be Done, the Hero’s Journey — the user research frameworks Alli mentions
• April Dunford — a B2B Tech positioning consultant, speaker, and author
• Userlist — Jane’s SaaS product
• userinterviews.com — a platform for recruiting research participants
• The Mom Test — a book by Rob Fitzpatrick
• Bob Moesta and Chris Spiek — Uncovering JTBD
• How to Use Jobs to Be Done to Perfect Your Positioning — Claire Suellentrop’s talk at MicroConf Growth 2018
• Demand Maven — Asia Orangio’s SaaS growth consultancy
• alliblum.com/jtbd
• Follow Alli on Twitter

This episode is brought to you by Yellow Images, the premium graphic assets marketplace. Get access to high-quality mockups, PNG images, creative fonts, and more, to save time on your presentations. Wow your next client by heading over to yellowimages.com and snag a 20% discount using our limited-time promocode UIBREAKFAST20.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Is great illustration a privilege of industry giants? What if every software project could use it freely? Our guest today is Pablo Stanley, iconic illustrator and co-founder at Blush. He shares his take on creativity, illustration systems, his favorite brands, illustration sourcing at Blush, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Blush — Pablo’s design app
• Start With Why — a book by Simon Sinek
• John Maeda — one of Pablo’s design heroes
• Dropbox, Mailchimp, Intercom — brands that leverage great illustrations
• Unsplash — the most popular source of free images
• Follow Pablo on Twitter

This episode is brought to you by Yellow Images — a marketplace of over 50,000 high-quality mockups, creative fonts, PNG images, presets, brushes and more. Save time on presentations, finish your projects faster, and wow clients with premium designs and branding solutions. Get a 20% discount with our limited-time promocode UIBREAKFAST20 at yellowimages.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we’re bringing you the first episode of Better Done Than Perfect’s Season 2. Join us for a talk with Alex Hillman, founder of Stacking The Bricks and author of The Tiny MBA. We discuss the company’s conception and philosophy, how they handle customer service, what makes a great course, and so much more.

Please head over to the episode page for the detailed recap and key takeaways.

• Stacking The Bricks — Alex’s company together with Amy Hoy
• Noko, EveryTimeZone — products by Amy Hoy, Alex’s partner
• 30x500 — Alex and Amy’s flagship product
• Indy Hall — Alex’s famous coworking space, now a remote work community
• Just F#*!ing Ship — a book by Amy and Alex
• Write Useful Books — a book & tool by Rob Fitzpatrick
• UI Breakfast Episode 206: Writing Useful Books with Rob Fitzpatrick
• Bear — a note-taking app
• The Essential Podcasting Guide — a book by Craig Hewitt of Castos
• Nathan Barry’s ConvertKit Academy
• Mastering ConvertKit — a course by Brennan Dunn available at Double Your Freelancing Rate
• Fundamental UI Design — a book Jane wrote for InVision (currently a free course)
• BadAss: Making Users Awesome — a book by Kathy Sierra
• Follow Alex on Twitter
• The Tiny MBA — Alex’s book (use promocode BDTP20 at checkout for 20% off)

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. 

Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods.

Please head over to the episode page for the detailed recap and key takeaways.

• DEPT® — Michael’s place of work
• Litmus, Email on Acid — template testing tools
• Postman
• Follow Michael on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What makes a successful scheduling app? We may never know the exact answer, but we can learn from some of the best. Our guest today is Derrick Reimer, founder of SavvyCal. He shares the story behind his new product, calendar design tips, customer success insights, tool recommendations, and much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• SavvyCal — Derrick’s product we’re talking about
• Episode 150: Understanding Product-Market Fit with Derrick Reimer
• Drip, Level, StaticKit — Derrick’s previous products
• Calendly — a popular scheduling tool
• The UI Audit: Interview with Tope Awotona of Calendly
• Episode 64: Making Freemium Work with Bridget Harris
• Episode 183: Customer Success with Anna Jacobson
• FullCalendar —a Javascript event library
• Userlist — Jane’s product
• Sunrise, Sunsama — popular calendar-based products
• Linear, Twitter, Stripe, Tailwind UI  — examples of design that inspire Derrick
• Episode 154: Refactoring UI with Adam Wathan and Steve Schoger
• Corey Haines — helps Derrick with Marketing
• SavvyCal on Product Hunt
• Follow Derrick on Twitter
• Get 25% off your first year of SavvyCal using promocode UIBREAKFAST

This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. 

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What does it take to write a truly useful book? How do you measure and optimize reader engagement? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• The Mom Test, Workshop Survival Guide — Rob’s books
• DEEP — Rob’s framework for writing (Desirable, Effective, Engaging and Polished)
• Authority — a book by Nathan Barry
• The E-myth Revisited — a book by Michael E. Gerber
• Sense & Respond Press, Rosenfeld Media — tech-themed publishers
• The Tiny MBA — a book by Alex Hillman
• The Brain Audit — a book by Sean D’Souza
• Alexander Osterwalder, Yves Pigneur — the authors of Business Model Generation who invested heavily in illustrations for their book
• writeusefulbooks.com — Rob’s website
• Follow Rob on Twitter or email him at rob@robfitz.com

This episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. 

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Not having an online platform these days is tantamount to being invisible. But how do you build and leverage it wisely? Today’s guest is Corbett Barr, founder and CEO of Fizzle. You’ll hear his take on social media, privacy, digital selves, platforms vs protocols, email lists, lead magnets, trends, and much more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Fizzle — Corbett’s company
• Email, RSS, podcasting — open protocols (you own the connection to your audience)
• Episode 178: Your Personal Design Style with Meg Lewis
• Gary Vaynerchuk — an entrepreneur, author, speaker and famous Internet personality
• Justin Jackson — a SaaS entrepreneur who is highly active in communities
• Design Cuts by Tom Ross — a good example of “bundle” lead magnets
• James Clear — entrepreneur/author known for his huge email list
• Signal, Telegram — alternatives to WhatsApp
• Userlist — Jane’s product
• Heroku — a cloud application platform
• AWS — Amazon’s cloud computing service
• Electronic Frontier Foundation — an organization that defends censorship, privacy and online freedom
• Platformer — a Subtext newsletter by Casey Newton on politics and technology
• Kara Swisher — a New York Times tech journalist covering the Internet since 1994
• Substack, ConvertKit — paid newsletter platforms geared towards creators
• corbettbarr.com — Corbett’s personal blog
• Follow Corbett on Twitter

This episode is brought to you by User.com — a marketing automation software for SaaS companies. The company is hosting the online SaaS Growth Summit (February 11-12, 2021), an event that will feature Saas keynote speakers such as Rand Fishkin, Nathan Latka, April Dunford, and more. UI Breakfast’s very own Jane Portman will also be joining the stage. Head over to saassummit.user.com to join for free.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.