The X Podcast – Details, episodes & analysis

We’re officially 100 days away from the end of 2025 — and in this episode, I’m getting real about what that means for your business, your health, your wealth, and your energy.

I’ll walk you through the 4 big focus areas I’m prioritizing to finish the year strong — plus a few vulnerable lessons I’ve learned along the way. If you’ve felt scattered or behind, this episode is your gentle (but firm!) nudge to refocus with intention and momentum.

🌀 Grab your journal and circle diagram — we’re planning a powerful Q4 together.

⏱️ Timestamps

00:00 – Why the final 100 days matter more than you think
02:15 – Lead gen & audience growth using summits and bundles
04:30 – AI-Driven Business Summit sneak peek: 62 speakers!
06:45 – How I’m using AI like a “mini Brenda”
07:55 – The cost of burnout + my tendonitis wake-up call
10:00 – The rest, recharge & recovery plan (finally!)
11:20 – A real talk on wealth strategy + new board seat
13:00 – Planning revenue with intention for 2026
14:30 – What’s next for the Aligned AF Community
16:00 – Circle exercise: what you love vs. what’s draining you
17:45 – Boundaries, priorities, and the “calendar detox” you need
19:30 – How to get involved and work with me

✨ Want in on the action?
If you’re serious about ending 2025 in alignment and momentum, you’ve got two powerful ways to work with me:

🔥 Join the AI-Driven Business Summit (Oct 6–8, 2025) — 3 days, 62 speakers, and everything you need to level up with AI without burning out.
👉 Register now

🌱 Become a member of the Aligned AF Community — get coaching, support, and high-level implementation strategies with a crew of growth-minded founders.
👉 Join now

Running a business shouldn’t feel like a grind—or rely only on referrals and networking events. In this episode, I share the four lead generation strategies I teach inside the Aligned AF Community that help midlife women entrepreneurs attract clients consistently without burning out:

✅ Short-form content that builds visibility
✅ Long-form content that nurtures trust
✅ Communities & collaborations that expand your reach
✅ Ads that work while you rest

I also talk about lessons from my summer abroad as a digital nomad-in-training, and why the last 100 days of 2025 are the perfect time to get serious about your lead generation plan.

✨ If you’re ready to design a business that supports your life—and not the other way around—this episode is for you.

🔗 Sign up for my List Building Workshop: https://www.brendarigney.com/your-list-building-blueprint
🔔 Subscribe for weekly strategies on list building, visibility, and sustainable growth.

Feeling stuck or scattered in your business? You’re not alone.In this honest conversation, I’m unpacking how integrity—your word to yourself—affects everything from client trust to cash flow. We’ll break down the practical side of integrity, how it impacts decision-making, and why getting back into alignment could be your most powerful move yet.This episode is for midlife women juggling businesses, caregiving, menopause, and more—because your goals deserve to be more than item #20 on the list.

👇 Ready to build a business that actually works for you?Join my free workshop: https://www.brendarigney.com/your-list-building-blueprint🔔 Subscribe for more weekly episodes on aligned business growth, email marketing, and building an evergreen offer suite.

Starting my business and leaving my corporate job was a great decision for me at that point in my life and career.

I had spent over 27 years in corporate, successfully leading teams, strategizing, and spearheading significant turnaround stories with prominent brands.

I was in the middle of my life, somewhat healthy but not living a healthy lifestyle.

I had a decent retirement plan in place and low debt. These established benefits supported me while my business was getting set up.

So, trading in my executive career for the path of entrepreneurship seemed like the next logical step.

Has it been easy?

Heck no!

Here are 5 Things I Didn’t Anticipate:

1️⃣ My stress levels went up, rather than down.

2️⃣ Betting on myself had huge payoffs and risks.

3️⃣ My boundaries shifted.

4️⃣ Freedom is a rush.

5️⃣ FUN with a capital 'F.'

The hard truth is that your lifestyle will change when you work for yourself, but it's hard to know exactly how those changes will manifest.

If you're interested in booking a 90-minute intensive with me to dive deep into your business strategy, then book a time for us to work together here: https://calendly.com/brendarigney/90-min-intensive-with-brenda

And make sure to follow me on Instagram: https://www.instagram.com/itsbrendarigney/

This week I am talking to Chelsea Quint, a trauma informed business coach and consultant for small business owners who want their businesses to leave a positive mark on the world.

With nearly a decade of experience in marketing, Chelsea took her experience working with massive companies like Pilot Pens and Apartments.com to help current and aspiring entrepreneurs grow companies that do well while doing good.

You can find more about Chelsea by following these links:

Instagram: https://www.instagram.com/chelsea.quint/

LinkedIn: https://www.linkedin.com/in/chelseamoore/

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Interested in the Aligned AF Retreat on Bowen Island, B.C. from January 12-14, 2024. See more details here: https://www.brendarigney.com/retreats

Growing a team requires a strategy

It's not something that should be done on a whim

Your team is directly involved in your delivery, marketing, sales and operations
It's important that you know who to hire and when 👏🏻

When you're looking to make your first hire, listen to this podcast episode as I share which four roles you need to bring in to your business and when to hire them.

If you're interested in booking a 90-minute intensive with me to dive deep into your business strategy and look at who you need to hire FIRST on your team, then book a time for us to work together here: https://calendly.com/brendarigney/90-min-intensive-with-brenda

And make sure to follow me on Instagram: https://www.instagram.com/itsbrendarigney/

I'm sharing three pre-marketing strategies you need to do prior to launching your group program:

1. Nurture your community

2. Show your work & tease

3. Create a waitlist

You can do all of these steps before you have a completed product or offer to sell...and even before you know what the final product or offer is.

This week's episode of The X is ideal for online business owners, entrepreneurs and product developers (online or physical products), or even those professionals that haven't left their corporate gig and not sure where to start their entrepreneurial journey - I've got you!

I'm going behind the scenes to capture all the details of launching your group program inside the Aligned AF Community in November...so this episode is a great way to sample what I'm sharing.

To become a member of the Aligned AF Community for $5 a month (and the FIRST 14 days are FR33), go here: https://www.brendarigney.com/aligned-af-community

This supportive community will help if you're...

• not putting your goals first
• not setting healthy boundaries with friends and family
• bouncing from idea to idea, but stuck from taking action
• unsure how to make you own path, and can't leave your corporate job
• in indecision mode and unclear about your vision and values

Join the Aligned AF Community Membership for corporate women leaders ready to launch their dream business. It's $5 a month and the first 14 days are FR33

https://www.brendarigney.com/aligned-af-community   Follow the transformation on Instagram: https://www.instagram.com/itsbrendarigney/

Prepare for an exciting episode of The X this week! Our upcoming guest, Amber Jordan is an entrepreneur with a remarkable individual with an inspiring life journey.

Amber, formerly a corporate HR Executive, founded a consulting company to transform business workplaces and cultures. She later joined forces with tech and finance experts to create Hydra Management Consulting, leading a team of passionate people and culture experts. Amber supports her clients with everything from adopting pay transparency guidelines to custom-designed leadership development programs.

In her personal life, Amber is a dedicated mom to two teenage boys and a skilled baker. She dreams of running a bakery or competing on 'The Great British Bake-Off' if not in her current role.

Join us for a conversation with Amber about her journey and insights into creating exceptional workplaces and cultures.

Learn more about Amber at Hydra Consulting: https://hydramc.ca/

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And remember to leave a review of this podcast episode and subscribe to The X to hear behind the scene stories from me and other entrepreneurs.

Check out my end of year tools to help generate revenue in your business:

Launching Your Black Friday Promo

Creating Profit-Packed VIP Days

Share your thoughts with me over Instagram

I invite you to join the Aligned AF Community for $5 a month - click here

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In this week's episode of The X Podcast, I'm unveiling three powerful methods to turbocharge your revenue in the final weeks of 2023. Through engaging discussions with clients, we've crafted three offers that promise instant gratification, fun, and impressive results for your clients.

These offers encompass specific deliverables like website content completion, as well as broader outcomes such as coaching, mentoring, and strategic planning. We fondly refer to them as "catnippy" offers because they're irresistibly enticing, making clients prioritize working with you.

Explore these innovative offer options, and let me know how they impact your business. Your success story could be just around the corner!

Download my FREE Black Friday Sales Masterclass and Workbook: https://www.brendarigney.com/black-friday

Join the Aligned AF Community Membership for corporate women leaders ready to launch their dream business. It's $5 a month and the first 14 days are FR33

https://www.brendarigney.com/aligned-af-community

Follow me on Instagram and LinkedIn

🎙️ Hey there, fabulous Gen X ladies! Welcome to The X Podcast! 🎧 This week, we've got the amazing Stephanie Johnston in the spotlight. She's not just your ordinary entrepreneur, but a certified Health + Life Coach, host of the "Stepping to The Edge" podcast, and a Wellness Advocate with a whopping 25+ years of leadership swagger under her belt. 💼

Steph is basically your go-to gal if you're ready to say "heck yes!" to more health, happiness, and joy in your life. 🌟 Picture this: Steph used to be a workaholic, clocking in 60+ hours a week and jet-setting all over North America for her job. But in 2020, she looked burnout straight in the eye and said, "Not today, my friend!"

She ditched the job, grabbed some quality time with her family, and embarked on a quest to rediscover what makes her heart do a happy dance. 💃 Now, Steph's on a mission to help fellow women find that elusive fulfillment we're all chasing.

As a Coach with an obsession for essential oils and natural solutions (who doesn't love a good lavender-scented pick-me-up?), Steph is all about sharing game-changing strategies to build healthy + sustainable habits. It's all about creating a life you're head-over-heels in love with! 💚

So, if you're tired of burnout and exhaustion stealing your mojo, Steph is your fairy godmother of mentors. She'll sprinkle some empowerment, energy, and joy dust on your life, and voila! 🪄 You'll be living your best life in no time.

Don't miss out on the wisdom and laughter Steph brings to the table. Tune in to this episode and get ready to unleash your inner rockstar!

Follow Stephanie here:

LinkedIn: https://www.linkedin.com/in/stephanie-johnston-stepping-to-the-edge-35917b1a/

Instagram: https://www.instagram.com/steppingtotheedge/

Join the online community of Gen X women entrepreneurs and soon-to-be entrepreneurs who give a damn about doing business with intention.

(Sorry, bro marketers, start your own club.)

https://www.brendarigney.com/aligned-af-community 

Get Aligned AF and build your business with a community created precisely for you