The Wedding Sassholes – Details, episodes & analysis

This week’s topic is "Do you have a lead problem or a booking problem" and in this episode we are sitting down with Tom, the North America Associate Director of Vendor Engagement with The Knot Worldwide. 

We talk about - 



> Leads vs bookings

> The perfect storm of economy, wedding reset, and shifts in industry

> How to properly track your data

> Different types of leads

> How to audit your first lead reply

> The Knot's top 10 ways to market to Gen Z

> How to get the parent's involved

> The magic formula

> The Knot's lead summary sheet

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Facts not feelings, start tracking your basic data.
2. Download the lead summary sheet and follow the email formula.
3. Schedule a time to talk to Tom, his expertise is top notch and he truly wants to help your business grow.

Book an appointment to chat with Tom:

https://calendly.com/tchelednik

Phone: 772 475 3482

tchelednik@theknotww.com

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is Top Apps to Increase Productivity for Wedding Pros and in this episode, we are sitting down with Kevin Dennis owner of Fantasy Sound Event Services and WeddingIQ. 

We talk about - 

> Software to grow and organize our wedding business

> Social media schedulers

> CRMs

> Key tech apps to boost productivity for wedding professionals

> Features of recommended apps

> Suggestions on how to add more tech to your business without getting overwhelmed

> What to take into consideration when evaluating the cost effectiveness of these tech solutions

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Start with the basic 7: storage, contracts, processing, CRM, project managment, notes, and scheduling.
2. Build a circle of techy friends in different markets
3. Find your pain point and add one app at a time, baby steps
4. Read all the newsletters from the software's that you use to stay up to date on the trends and new features
5. Sanitize your phone every other month, clear out the apps that you are no longer using

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

Connect with Kevin Dennis:

IG- Wedding_IQ

weddingIQ.com

kevin@weddingIQ.com

fantasysound.com

This week’s topic is "Most Successful Businesses Focus on a Niche", and in this episode we are sitting down with Jen Sulak of Pink Light Images.  

We talk about - 

> misconceptions business owners have about narrowing down their target market in the wedding industry

> when niching down, how to find the sweet spot of between being too broad OR too specific

> secret sauce behind attracting clients after you have carved out your niche

> how niching down actually makes your marketing efforts easier and more effective

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Pick one thing that connects you to your ideal client (product/service) and post the shit out of it on social media
2. Go where your ideal clients are, where do they hang out, socialize, relax? Think outside the box of bridal shows or expos.
3. Reach out to the people in your circle and find out what your USP is and ask "when you refer my business to your clients what do you say to them about us and our services/products"

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is 3 Website Analytics Every Wedding Pro Should Know and in this episode we are sitting down with Christie Osborne of Mountainside Media  

We talk about - 

> Understanding why analytics are essential for success in the wedding industry

> Practical tips and tools for getting started

> How frequent should you check your analytics

> Forecast of how the role of website analytics is evolving in the wedding industry

> How to track and read analytics

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Number of monthly threshold (1000-1400 established) (400-600 newbie)
2. Double down on the thing that works for you and stop wasting time on the thing that doesn't work
3. Checking the conversion on the contact page 1- how much traffic did my site get 2- how many of those people navigated to the contact page 3- what is the conversion rate from the people that filled out the contact form

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is " what a bride really thinks about your business all based on your Instagram "and in this episode, we are diving into the ugly truth of how client's are judging your wedding business on social media.  

We talk about - 

> How are they finding you on Instagram

> How important is the overall aesthetic and visual consistency of your feed and the influence it has on their perception of your brand

> Factor's client's are considering when assessing credibility and professionalism based on your profile

> How much weight they place on your number of followers or engagement metrics

> Are they impressed by your reviews

> Are client's spending more time on your feed, stories, or reels

> How do they prefer to communicate

> How to stand out among the other vendors in your category

> What red flags are client's noticing from your posts

> Why Instagram is your new website

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Go revise your about page, put personality and effort into it, make it into a HIGHLIGHT
2. Humanize your business by showing the people behind the scenes
3. If you offer more then one type of service, you should post it according to the percentage of how much you do that service in your work (70% weddings, 30% corporate)
4. Make a post plugging other vendors and their work

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is Creating an Extraordinary Client Experience Journey and in this episode we are sitting down with Nikisha King of Nikisha King Design House

We talk about - 

> Why the client experience is so important in today's business landscape

> How to define an extraordinary client experience within your business

> Collecting feedback to improve services and experience

> How to use technology without losing the personal touch

> Measurable outcomes or metrics that indicate the success of an exceptional client experience strategy

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Create a "thank you" page, to describe the next steps, and become a resource for your clients
2. Check your words and copy, make sure you're speaking directly to your ideal client.
3. Do a closing call or closing email to get feedback from their client experience.

To contact Nikisha King: www.nikishaking.com

hello@nikishaking.com

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is Time Management for Wedding Pros and in this episode, we are diving into our top 10 tips that we use in our everyday lives that can help your wedding business too.  

We talk about - 

> writing and prioritizing a weekly to do list

> streamlining work by grouping

> automating tasks

> delegating tasks

> setting a smart schedule

>app timers

> habit stacking

> controlling the calendar

>scheduling weekly/monthly tasks on repeat

> inbox maintenance

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. start your week a to-do list, and assign each task to a day of the week according to it's importance
2. find one habit to stack this week
3. delegate one task that you can hire out and get your time back
4. brainstorm a list of where you're wasting time

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is "It's OK to not always be growing your business" and in this episode, Vanessa is diving into reasons why it's OK to grow slow and steady, and not try to keep up with the Jones'.

She talks about - 

> quality vs quantity

> pressure from society and the industry to constantly be growing

> comparing yourself to others

> setting boundaries on what kind of projects you work on

> stress and burnout 

> prioritizing what is important

> how to create sustainable growth with the resources you have

> embracing the plateaus

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Set clear goals and priorities for your business- long term, milestones/benchmarks, if what you’re taking on doesn’t align with it DO NOT DO IT
2. Create a sustainable business model- pricing strategies, efficiency, retain customers, additional services to already existing accounts
3. Prioritize self care- schedule downtime to prevent burnout

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is Making Meaningful Connections Everywhere, and in this episode we are sitting down with Kimmie Caramuta with Paradigm Party Band to discuss insights on how to connect with people anywhere and everywhere to help build your wedding business network.

We talk about - 



> What defines a meaningful connection in networking

> Common misconceptions about networking

> The importance of authenticity when networking

> Strategies for navigating overwhelming networking environments

> The role networking plays in the exposure and growth of a wedding business

> Red flags/warning signs that a connection might not be meaningful or beneficial

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Be human, authenticity will connect you to people on another level
2. Build trust and be a connector
3. Find a group that works best for your business that you can consistently attend meetings.

Want to learn more about Paradigm Party Band? --> https://www.paradigmpartyband.com/

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is Consistency is the Key to Success and in this episode, Shannon is diving into success being a journey. Let's fix the recipe when throwing spaghetti at the wall isn't working anymore.

We talk about - 

> developing good habits

> thinking outside the box

> removing the barriers

> prioritizing the list of non stop items

> three things every day

> Eating the frog

> forgiving your failures

> accountability partners

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Figure out your goals and the behaviors needed to achieve the goals
2. Set reminders and decide how you are going to track your success
3. Get an accountability partner to support the journey

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com