Spark & Ignite Your Marketing – Details, episodes & analysis

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In this episode of Spark and Ignite Your Marketing, Beverly Cornell dives into one of the biggest challenges for entrepreneurs: setting and achieving business goals. It’s easy to dream big, but without breaking down those goals into actionable steps, they may never come to life. This week, Beverly walks through how service-based businesses, like photographers, can take their lofty revenue goals and turn them into manageable, strategic plans. Whether you're aiming to book more weddings, schedule additional portrait sessions, or secure more corporate events, this episode will provide you with the tools and tips to achieve your goals. 

🌟 Here’s what you’ll learn:

• Why big goals matter for your business success
• How to break down your revenue goals across different services
• Actionable strategies to book more weddings, portraits, and corporate events

Get the Goal Setting Worksheet for Service-Based Businesses

P.S. Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.

1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

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In this powerful episode of Spark and Ignite Your Marketing, Beverly Cornell sits down with Terry Tucker, a motivational speaker, author, and cancer warrior who has transformed unimaginable adversity into a journey of purpose and inspiration. Diagnosed with terminal cancer over a decade ago, Terry’s life took an unexpected turn that led him from corporate America to becoming a beacon of hope for others.

Terry shares his extraordinary journey from corporate marketer to Division I basketball player to SWAT hostage negotiator, and how each experience shaped his perspective on life and leadership. Through his stories, Terry reminds us that life’s challenges can either break us or build us, and it’s the grit we cultivate that defines our path.

Here are three key takeaways from the episode:

1. Grit is Essential for Entrepreneurial Success: Terry Tucker emphasizes that challenges and setbacks are inevitable in both life and business. However, cultivating grit—the ability to persevere through adversity—can turn these challenges into opportunities for growth and success.
2. Authenticity and Storytelling Drive Connection: Terry highlights the power of authentic storytelling in business. Sharing personal stories, even the difficult ones, helps build trust, connect with your audience, and differentiate your brand in a crowded marketplace.
3. Purpose Fuels Resilience in Business: Terry's journey illustrates that finding a deeper purpose can be a powerful motivator in entrepreneurship. Aligning your business goals with your personal mission not only helps you overcome obstacles but also creates a lasting impact on others.

Follow Terry Tucker:
Daily Motivational Thoughts I Blog - Motivational Check
LinkedIn - Terry Tucker

P.S. Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.

1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

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Welcome back to the "Spark & Ignite Your Marketing" Podcast! I’m your host, Beverly Cornell, founder and growth strategist at BC & Associates Marketing. In today's episode, we're diving into a critical topic for service-based business owners: the biggest marketing mistake you're likely making. This episode is packed with insights you won't want to miss. 
Key Topics:

1. Identifying the Big Mistake: Many service-based businesses try to appeal to everyone, diluting their message and reducing effectiveness.
2. Finding Your Niche: Sarah's journey from broad marketing to targeting busy professional women.
3. Crafting a Targeted Message: How specificity in marketing leads to higher engagement and better client retention.

P.S. Ready to spark your unique opportunities and ignite your marketing?

1. 📞 Schedule a Complimentary 15-minute Fit Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Courses designed to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

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Welcome to another inspiring episode of Spark and Ignite Your Marketing! Brenda Arbeláez, President of PALS International, is joining us in this episode. Brenda’s journey from teaching Spanish to leading a successful language services company is remarkable. Learn how her language services are breaking down barriers and fostering global communication. Brenda’s story is a testament to the power of perseverance and the impact of language services in bridging cultural gaps.

Brenda’s ability to adapt, innovate, and maintain strong relationships is a lesson that can benefit anyone looking to succeed in business.

Key Topics:

1. Starting Small, Dreaming Big: Brenda began teaching Spanish to automotive executives at her kitchen table. Her dedication and vision transformed PALS International into a global language services provider.
2. Adapting to Market Needs: Facing industry downturns, Brenda pivoted from automotive to healthcare, ensuring her company’s survival and growth.
3. Leveraging Networking: Brenda’s success is heavily rooted in her ability to build and maintain strong relationships, demonstrating the value of in-person networking.

Brenda's Favorite Tool:

LinkedIn

Follow Brenda:

PALS INTERNATIONAL

Brenda Arbeláez | LinkedIn

P.S. Ready to spark your unique opportunities and ignite your marketing?

1. 📞 Schedule a Complimentary 15-minute Fit Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly’s Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

Support the show

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Welcome back to the Spark & Ignite Your Marketing Podcast! In this episode, host Beverly Cornell explores the art of building a brand that truly stands out in 2024. Whether you're just starting or looking to refine your existing brand, this episode is packed with insights and actionable tips to help your service-based business connect with customers on a deeper level. 
This engaging discussion covers everything from understanding the true essence of branding to creating detailed customer personas and crafting a compelling brand story.

Key Topics

1. Understanding Your Brand: Beverly explains that a brand is more than just a logo; it's the entire experience your customers have with your business. Authenticity and emotional connection are key.
2. Knowing Your Audience: Creating detailed customer personas helps tailor your messaging and services to meet the specific needs of your ideal customers.
3. Crafting Your Brand Story: Sharing your journey, challenges, and victories makes your brand relatable and builds a deeper connection with your audience.
   
   

Get Vouch:
Vouchfor.com

P.S. Ready to spark your unique opportunities and ignite your marketing?

1. 📞 Schedule a Complimentary 15-minute Fit Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Courses designed to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

Support the show

Send us a text

Tyler James Ross is joining us in this episode of Spark & Ignite Your Marketing. He is an accomplished entrepreneur who seamlessly navigates real estate and martial arts. With a degree in economics and a robust background in business, Tyler founded Ross Real Estate in 2012 and has since grown it into a thriving brokerage. Alongside his real estate ventures, Tyler also launched The Forge Jiujitsu, a community-focused martial arts academy.

Whether you’re a seasoned entrepreneur or just starting, Tyler’s story is a testament to the power of perseverance, community engagement, and continuous self-improvement. Tune in to gain actionable insights, hear about Tyler’s community-centric marketing strategies, and find inspiration in his journey of balancing professional success with personal fulfillment. 

Key Topics:

1. Balancing Multiple Ventures: Tyler discussed how he juggles his responsibilities as the founder of Ross Real Estate and The Forge Jiujitsu. His approach to balancing personal and professional life offers valuable lessons for entrepreneurs looking to manage multiple ventures effectively.
2. Innovative Marketing Strategies: Tyler emphasized the importance of community-centric marketing. From leveraging local partnerships to engaging in meaningful social media campaigns, he highlighted how small businesses can thrive by focusing on their local communities.
3. Resilience and Personal Growth: Drawing parallels between martial arts and business, Tyler shared how facing and overcoming challenges is crucial for growth. His philosophy of learning from failures and continuously improving resonates with the entrepreneurial spirit.

Get Tyler's Book:
Donkey and The Farm Team

Tyler's Favorite Book:
Success Through a Positive Mental Attitude by Napoleon Hill

Follow Tyler:
TylerJamesRoss.com
Tyler Ross | Instagram

P.S. Ready to spark your unique opportunities and ignite your marketing?

1. 📞 Schedule a Complimentary 15-minute Fit Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Courses designed to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

Support the show

Send us a text

 Welcome back to the Spark and Ignite Your Marketing Podcast! In this episode, your host Beverly Cornell dives into the top five social media trends service-based businesses absolutely cannot ignore in 2024. Whether you run a dental practice, a candle-making store, a doggy daycare, a holistic vet, or a chiropractic office, these trends will help you stay competitive and engaged with your target customers. Listen on your favorite streaming platforms or watch on YouTube to discover how to leverage short-form video content, social commerce, private communities, influencer marketing 2.0, and augmented reality to keep your marketing strategy fresh and effective.

Key Topics

1. Short Form Video Content: Discover the power of quick, engaging videos on platforms like TikTok, Instagram Reels, and YouTube Shorts. Beverly explains how businesses like doggy daycares and candle-making stores can use these platforms to showcase their unique offerings and connect with customers on the go.
2. Social Commerce: Learn how platforms like Instagram and Facebook are transforming social media into a seamless shopping experience. From holistic vet clinics offering natural pet products to dental offices booking consultations, Beverly provides practical examples of how businesses can leverage social commerce.
3. Private Communities: As public social media spaces become more crowded, private communities on Facebook, Discord, and Instagram are gaining popularity. Beverly discusses how creating these intimate spaces can help businesses foster deeper connections with their audiences.
   
   P.S. Ready to spark your unique opportunities and ignite your marketing?
   1. 📞 Schedule a Complimentary 15-minute Fit Call and let’s delve into your goals and answer any questions you may have.
   2. 📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
   3. 🎓 Learn more about marketing and Enroll in Our Courses designed to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

Support the Show.

Send us a text

Did you know that 75 percent of women experience significant life changes and stressors during midlife? In this episode of Spark & Ignite Your Marketing, we are joined by Lisa Boehm, a coach for midlife moms who are burnt out, overwhelmed, and seeking more joy. Lisa’s journey from oncology to grief coaching is one of profound transformation and resilience. We also delve into her entrepreneurial journey and her marketing tactics to grow her business. Listen to her inspiring story and gain actionable insights to navigate your midlife transitions.

Key Topics Covered:

1. The Power of Resilience: How Lisa turned personal tragedy into a mission to help others.
2. Midlife Transitions: Practical advice for navigating the unique challenges women face during midlife.
3. Entrepreneurial Insights: Lisa's marketing tactics and business strategies that have fueled her success.
4. Hope and Healing: Insights into maintaining hope and finding joy even in the darkest times.

 Lisa’s journey is a testament to the power of resilience. After a successful career in oncology, she found herself at a crossroads following the tragic loss of her 17-year-old daughter, Katie, in a car accident. This devastating event prompted Lisa to reassess her life and career, leading her to become a grief educator.

She has successfully navigated the transition from a traditional career to running her own business. In this episode, she shares her marketing strategies, emphasizing the importance of authenticity and connection. Lisa discusses how embracing her true self and sharing her story has helped her build a strong, supportive community. She also highlights the significance of using social media effectively and the value of connecting with other entrepreneurs.

Follow Lisa:
Rising Strong Mental Health & Resilience Podcast (risingstrongpodcast.com)
Lisa K. Boehm | Instagram
Lisa K. Boehm | LinkedIn

P.S. Ready to spark your unique opportunities and ignite your marketing?

1. 📞 Schedule a Complimentary 15-minute Fit Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Courses designed to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

Support the show

Send us a text

Join Beverly Cornell in this episode of the Spark & Ignite Your Marketing Podcast as she talks about the future of SEO and what's changing in 2024. SEO is an ever-evolving field, and staying on top of the latest trends is crucial for maintaining your online presence. Whether you're a seasoned marketer or new to the game, this episode will help you navigate the changes and optimize your strategy for the coming year. Listen now on your favorite streaming platforms or watch on YouTube!

Key topics covered:

1. Enhanced User Experience (UX): Learn how page load speed, mobile friendliness, and intuitive navigation are more crucial than ever.
2. AI and Machine Learning: Discover how Google's RankBrain and other AI advancements are reshaping SEO.
3. Voice Search Optimization: Find out how to tailor your content for the growing use of smart speakers and virtual assistants.

Listen now on your favorite podcast platform or watch the episode on YouTube. Don't miss out on these essential SEO tips to boost your rankings and drive more traffic to your site!

P.S. Ready to spark your unique opportunities and ignite your marketing?

1. 📞 Schedule a Complimentary 15-minute Fit Calland let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

Support the show

Send us a text

In this episode of Spark and Ignite Your Marketing, we had the pleasure of interviewing Safina Mahmood, a dedicated photographer with over 15 years of experience. Safina’s journey from teaching to founding Safina’s Photography is filled with inspiring moments and actionable insights for entrepreneurs.

Key Topics:

1. The Transition from Education to Photography:
   • Safina’s journey began as a high school photography hobbyist. Her transition into professional photography was sparked by the need for a side hustle to supplement her income as a teacher. This story is a testament to following one's passion and turning it into a thriving business.
2. The Importance of Authentic Photography:
   • Safina’s unique ability to connect with families, especially children with disabilities, sets her apart. Her authentic approach not only captures beautiful moments but also helps clients feel seen and valued. Authenticity is crucial for brand photography as it builds trust and connection.
3. Diversity and Inclusion in Photography:
   • Safina emphasizes the importance of representing diverse cultures and socioeconomic backgrounds in her work. Her commitment to offering pro bono services for families who can't afford professional photography highlights her dedication to inclusivity.

Follow Safina:
Safina Mahmood | LinkedIn
Safina Mahmood | Facebook
Safina Mahmood | Instagram

P.S. Ready to spark your unique opportunities and ignite your marketing?

1. 📞 Schedule a Complimentary 15-minute Fit Calland let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

Support the show