The Vine Podcast – Details, episodes & analysis

In this episode:

How many hours have you spent this year in Canva, tweaking fonts and colors, wondering if your brand really reflects who you are? If you're nodding your head right now, you're not alone. So many food bloggers are creating incredible content but struggling with a brand foundation that just doesn't quite feel right.

Here's the thing: your branding isn't just about having a pretty logo. It's about having a clear filter for every decision you make in your business—from the content you create to the platforms you show up on to the products you develop. And when that foundation is shaky? Everything else feels harder than it needs to be.

That's exactly why we've updated our branding package for 2026 with some game-changing additions that I'm genuinely excited to share with you. 

     

Key points from this episode:

• The Real Cost of Not Having a Brand Foundation
• Why We Never Just Design Logos
• What's Inside: The Strategy Side
• What's Inside: The Visual Side
• What's New for 2026
• The Process: How It Works
• Who This Package Is For
• Your Next Step

 

 

Related content:

The Crafted Website Experience

Sign up to get podcast updates sent directly to you!

 

Connect With Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2026:

1. Design Services for Food Bloggers

2. Our newest way to redesign your website! Learn more here.

In this episode:

If you've felt burned by brand partnerships in the past or believe your blog isn't "big enough" for sponsorships, this episode will challenge everything you think you know about working with brands. Justin Moore has facilitated over $5 million in brand partnerships and he shares why direct brand relationships can be more profitable than working through networks alone. He also reveals his framework for turning one-off deals into recurring partnerships and shares why your audience size matters less than you think when positioning yourself to work with brands.

 

About Justin:

Justin Moore is a Sponsorship Coach, author, and the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand partnerships so that you stop leaving thousands on the table. His latest book, "Sponsor Magnet," offers a succinct distillation of his ideas and frameworks for securing successful brand collaborations.   Along with his wife April, he has been a full-time creator since 2014 and has personally made over $5M working with brands. He also ran an influencer marketing agency for 7 years that helped other creators earn millions more.   Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.    

 

Key points from this episode:

• Why Your Past Brand Partnership Experiences Might Have Sucked (And Why That Doesn't Matter)
• The Mindset Shift: You're Not Just a Creator, You're a Consultant
• Should You Work With Brands That Have Never Done Influencer Marketing?
• From One-Off Deal to Recurring Partnership: The Strategy
• The Pricing Question: What Should You Actually Charge?
• Creative Deal Structures That Turn Into Long-Term Partnerships
• Why You Need to Follow Up (Even When It Feels Awkward)
• The Bottom Line

 

Related content:

The Crafted Website Experience

Sign up to get podcast updates sent directly to you!

 

Connect With Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2025:

1. Design Services for Food Bloggers

2. Our newest way to redesign your website! Learn more here.

In this episode:

If you have ever felt stuck on the hamster wheel of content creation and struggled to grow your business, you're definitely not alone! Today Bjork Ostrom from Food Blogger Pro and Pinch of Yum joins me to talk about the transition we all face of going from maker to manager. He shares a delegation framework, how to identify which tasks to never outsource and his approach to getting 1% better every day.

Bjork is the chief tech consultant / business advisor / taste tester at Pinch of Yum, the food blog created by his wife, Lindsay. Day-to-day, you'll mostly see him around Food Blogger Pro, the membership site and podcast they created to share what they've learned with other food bloggers. Bjork and Lindsay live in Minnesota with their daughters Solvi and Lena, and dog Sage. He can usually be found with a coffee in hand and is a terrible chef.

 

Key Points in this episode:

• The Great Transition: From Maker to Manager
• Starting your delegation journey
• Advanced Delegation: The Art of Intentional Ignorance
• The philosophy that changes everything
• Practical tips for daily improvement

 

 

 

 

 

 

Related content:

The Crafted Website Experience

Sign up to get podcast updates sent directly to you!

 

 

 

Connect With Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2025:

1. Design Services for Food Bloggers

2. Our newest way to redesign your website! Learn more here.

Have you wondered if a recipe index is necessary to have on your food blog? If you have, today's episode is for you! I'll be answering this frequently asked question about whether or not a recipe index is relevant for food blogs today. 

In this episode, I'll cover: 

• What is a recipe index?
• Homepage vs. recipe index vs. category pages
• Which categories should you include?
• Tips for your recipe index

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

Your website and specifically the homepage of your food blog should highlight the best content for someone who is brand new to you. The more defined this content can be, the easier it will be for someone to go from a cold organic search to eventually becoming a raving fan. In today's episode I'm sharing how to use web design to highlight your best content. 

In this episode, I'll cover: 

• Best content
• Popular content
• Resources
• Freebies/products/services
• Best real estate spots on your website

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

Have you ever wondered how to utilize Instagram for your blog? With so many changes to the platform it is hard to keep up with how to really use it to best connect with your audience. In today's episode we're talking all things Instagram, from how each type of content is supposed to work on the platform, to how often you should post as a food blogger, you'll walk away with tons of tips to confidently use instagram to connect with your audience. 

In this episode we cover: 

• Using Instagram in 2022
• The purpose of the Instagram grid 
• Grow your Instagram audience
• How often to post
• Using stories & reels (even out of your comfort zone)

Connect with Kimberly

Website | Podcast | Instagram | Book

Connect with Madison 

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

Knowing the action you want your audience to take after visiting a blog post is one of the keys to whether they will stick around to browse more of your website or they will bounce back to Google and forget about your site. Defining that next best step takes understanding both the search intent of your readers and defining your ideal audience. Stay tuned to learn more about how you can strategically define this next best step for your organic search audience. 

In this episode, I'll cover: 

• Understanding search intent
• Define your ideal audience
• The next best step

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

How confident do you feel when it comes to your audience? Do you have a surface level knowledge of them like demographics or could you give two or three REAL struggles that your audience faces? There is always more information you can find out about your audience so today I'm sharing a handful of tools you can use to truly get to know your audience.

In this episode, I'll cover: 

• Different tools you can use to gather information
• What kinds of questions you should ask
• What to do with this information

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

Do you think of your food blog as a resource for your readers? People often share with us that they would like their website to be a resource not just another blog. In today's episode you'll learn strategies to uplevel your food blog from just a blog to a true resource to help your readers!

In this episode, I'll cover: 

• Food blog vs. resource
• Go from mixed content to niche resource
• Provide solutions, not just recipes

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

In order to stand out these days in the food blogging world, you have to get specific with your niche. That's exactly why there has been a trend in the last year or so to start a second niched website and a lot of bloggers have seen success! In today's episode we're interviewing a food blogger who started a niched sourdough website and went from 0 to 1 million pageviews in just 4 months. 

In this episode, I'll cover: 

• how Amy decided to start a second blog
• how to overcome the saturated industry
• getting to know your audience and solving problems
• the secret to Amy's site's success

Connect with Madison

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

Connect with Amy

Instagram | Website | Pinterest