Back

Explore every episode of the podcast The Vine Podcast

Dive into the complete episode list for The Vine Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

Rows per page:

1–50 of 227

TitlePub. DateDuration
Your 3-Day Brand Transformation: What's New for 202602 Dec 202500:24:34

In this episode:

How many hours have you spent this year in Canva, tweaking fonts and colors, wondering if your brand really reflects who you are? If you're nodding your head right now, you're not alone. So many food bloggers are creating incredible content but struggling with a brand foundation that just doesn't quite feel right.

Here's the thing: your branding isn't just about having a pretty logo. It's about having a clear filter for every decision you make in your business—from the content you create to the platforms you show up on to the products you develop. And when that foundation is shaky? Everything else feels harder than it needs to be.

That's exactly why we've updated our branding package for 2026 with some game-changing additions that I'm genuinely excited to share with you. 

     

Key points from this episode:

  • The Real Cost of Not Having a Brand Foundation
  • Why We Never Just Design Logos
  • What's Inside: The Strategy Side
  • What's Inside: The Visual Side
  • What's New for 2026
  • The Process: How It Works
  • Who This Package Is For
  • Your Next Step

 

 

Related content:

The Crafted Website Experience

Sign up to get podcast updates sent directly to you!

 

Connect With Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2026:

  1. Design Services for Food Bloggers

  2. Our newest way to redesign your website! Learn more here.
Unlearn Everything You Think You Know About Working With Brands with Justin Moore21 Oct 202500:48:25

In this episode:

If you've felt burned by brand partnerships in the past or believe your blog isn't "big enough" for sponsorships, this episode will challenge everything you think you know about working with brands. Justin Moore has facilitated over $5 million in brand partnerships and he shares why direct brand relationships can be more profitable than working through networks alone. He also reveals his framework for turning one-off deals into recurring partnerships and shares why your audience size matters less than you think when positioning yourself to work with brands.

 

About Justin:

Justin Moore is a Sponsorship Coach, author, and the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand partnerships so that you stop leaving thousands on the table. His latest book, "Sponsor Magnet," offers a succinct distillation of his ideas and frameworks for securing successful brand collaborations.   Along with his wife April, he has been a full-time creator since 2014 and has personally made over $5M working with brands. He also ran an influencer marketing agency for 7 years that helped other creators earn millions more.   Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.    

 

Key points from this episode:

  • Why Your Past Brand Partnership Experiences Might Have Sucked (And Why That Doesn't Matter)
  • The Mindset Shift: You're Not Just a Creator, You're a Consultant
  • Should You Work With Brands That Have Never Done Influencer Marketing?
  • From One-Off Deal to Recurring Partnership: The Strategy
  • The Pricing Question: What Should You Actually Charge?
  • Creative Deal Structures That Turn Into Long-Term Partnerships
  • Why You Need to Follow Up (Even When It Feels Awkward)
  • The Bottom Line

 

Related content:

The Crafted Website Experience

Sign up to get podcast updates sent directly to you!

 

Connect With Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2025:

  1. Design Services for Food Bloggers

  2. Our newest way to redesign your website! Learn more here.
From Food Blogger to CEO: How to Scale Your Blog Without Losing Yourself with Bjork Ostrom24 Jun 202501:01:57

In this episode:

If you have ever felt stuck on the hamster wheel of content creation and struggled to grow your business, you're definitely not alone! Today Bjork Ostrom from Food Blogger Pro and Pinch of Yum joins me to talk about the transition we all face of going from maker to manager. He shares a delegation framework, how to identify which tasks to never outsource and his approach to getting 1% better every day.

Bjork is the chief tech consultant / business advisor / taste tester at Pinch of Yum, the food blog created by his wife, Lindsay. Day-to-day, you'll mostly see him around Food Blogger Pro, the membership site and podcast they created to share what they've learned with other food bloggers. Bjork and Lindsay live in Minnesota with their daughters Solvi and Lena, and dog Sage. He can usually be found with a coffee in hand and is a terrible chef.

 

Key Points in this episode:

  • The Great Transition: From Maker to Manager
  • Starting your delegation journey
  • Advanced Delegation: The Art of Intentional Ignorance
  • The philosophy that changes everything
  • Practical tips for daily improvement

 

 

 

 

 

 

Related content:

The Crafted Website Experience

Sign up to get podcast updates sent directly to you!

 

 

 

Connect With Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2025:

  1. Design Services for Food Bloggers

  2. Our newest way to redesign your website! Learn more here.
Do You Need a Recipe Index?12 Jul 202200:17:09

Have you wondered if a recipe index is necessary to have on your food blog? If you have, today's episode is for you! I'll be answering this frequently asked question about whether or not a recipe index is relevant for food blogs today. 

In this episode, I'll cover: 

  • What is a recipe index?
  • Homepage vs. recipe index vs. category pages
  • Which categories should you include?
  • Tips for your recipe index

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

Using Web Design to Highlight Your Best Content05 Jul 202200:15:41

Your website and specifically the homepage of your food blog should highlight the best content for someone who is brand new to you. The more defined this content can be, the easier it will be for someone to go from a cold organic search to eventually becoming a raving fan. In today's episode I'm sharing how to use web design to highlight your best content. 

In this episode, I'll cover: 

  • Best content
  • Popular content
  • Resources
  • Freebies/products/services
  • Best real estate spots on your website

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

How to Leverage Instagram as a Food Blogger with Kimberly Espinel28 Jun 202200:33:45

Have you ever wondered how to utilize Instagram for your blog? With so many changes to the platform it is hard to keep up with how to really use it to best connect with your audience. In today's episode we're talking all things Instagram, from how each type of content is supposed to work on the platform, to how often you should post as a food blogger, you'll walk away with tons of tips to confidently use instagram to connect with your audience. 

In this episode we cover: 

  • Using Instagram in 2022
  • The purpose of the Instagram grid 
  • Grow your Instagram audience
  • How often to post
  • Using stories & reels (even out of your comfort zone)

Connect with Kimberly

Website | Podcast | Instagram | Book

Connect with Madison 

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

Why You Need to Define the Next Best Step for Your Organic Blog Audience21 Jun 202200:17:46

Knowing the action you want your audience to take after visiting a blog post is one of the keys to whether they will stick around to browse more of your website or they will bounce back to Google and forget about your site. Defining that next best step takes understanding both the search intent of your readers and defining your ideal audience. Stay tuned to learn more about how you can strategically define this next best step for your organic search audience. 

In this episode, I'll cover: 

  • Understanding search intent
  • Define your ideal audience
  • The next best step

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

Tools to TRULY Know Your Audience14 Jun 202200:23:00

How confident do you feel when it comes to your audience? Do you have a surface level knowledge of them like demographics or could you give two or three REAL struggles that your audience faces? There is always more information you can find out about your audience so today I'm sharing a handful of tools you can use to truly get to know your audience.

In this episode, I'll cover: 

  • Different tools you can use to gather information
  • What kinds of questions you should ask
  • What to do with this information

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

Strategies to Uplevel Your Food Blog as a Resource07 Jun 202200:18:02

Do you think of your food blog as a resource for your readers? People often share with us that they would like their website to be a resource not just another blog. In today's episode you'll learn strategies to uplevel your food blog from just a blog to a true resource to help your readers!

In this episode, I'll cover: 

  • Food blog vs. resource
  • Go from mixed content to niche resource
  • Provide solutions, not just recipes

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

From 0 to 1 Million Pageviews in 4 Months: Starting a Successful Niche Site with Amy Duska31 May 202200:39:08
In order to stand out these days in the food blogging world, you have to get specific with your niche. That's exactly why there has been a trend in the last year or so to start a second niched website and a lot of bloggers have seen success! In today's episode we're interviewing a food blogger who started a niched sourdough website and went from 0 to 1 million pageviews in just 4 months. 

In this episode, I'll cover: 

  • how Amy decided to start a second blog
  • how to overcome the saturated industry
  • getting to know your audience and solving problems
  • the secret to Amy's site's success

Connect with Madison

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

Connect with Amy

Instagram | Website | Pinterest

 

Best Workflows for Optimizing Your Food Blog Images24 May 202200:14:41
Optimizing your blog post images is essential to maintaining your food blog's site speed and keeping your site running smoothly. In today's episode I'll share some strategies for making sure you are properly optimizing your blog images! 

In this episode, I'll cover: 

  • Optimize your images before uploading

  • What size should your food blog images be?

  • What should you name your food blog images?

  • Optimizing in WordPress

  • SEO Optimization

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

Questions You Should Ask Before Hiring a Web Designer17 May 202200:23:02

Maybe you have considered redesigning your food blog but you aren't quite sure how to find a reliable designer or what questions to ask. In today's episode I'm sharing questions you should always ask before hiring a web designer to redesign your food blog.

In this episode, I'll cover: 

  • Questions about time
  • Questions about communication & process
  • Questions about tech
  • Red flags to watch out for

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

5 Ways to Make Your Blog Post Stand Out10 May 202200:22:17

Your blog post is the bread and butter of your food blog. It's what readers are searching for and the type of page that gets the most traffic. But in a very crowded sea of Google search results, how can you make sure your blog post stands out when someone visits it for the first or even tenth time? In today's episode I'm sharing 5 ways you can make your blog post stand out to hopefully leave an impression with your new or loyal readers. 

In this episode, I'll cover: 

  • Styled Gutenberg blocks
  • Recipe at a glance
  • Design your recipe card to stand out
  • Give readers a clear call to action
  • Use pop ups/sign up forms strategically

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

9 Things I'd Do Differently If I Was Starting A Blog Today27 May 202500:23:43

In this episode:

Have you ever looked back at your blogging journey and thought, "If only I knew then what I know now"? If you've been blogging for more than a year, you've probably had that exact moment of reflection. The food blogging industry has transformed dramatically over the past decade, and what worked five years ago might not be the best strategy today.

Whether you're just starting out or you've been blogging for years, these nine strategies can help you build a more sustainable, profitable, and engaging food blog that truly connects with your audience.

Listen along as I share my honest take on what I'd do differently if I were starting a food blog from scratch today!

 

 

The 9 points I discuss:

  • Start on self-hosted WordPress from day one
  • Build your audience with strategic opt-ins
  • Email your list consistently and more often
  • Focus on video content
  • Connect with your audience and understand their pain points
  • Create a system for maintaining content updates
  • Hire out writing sooner
  • Build multiple revenue streams from the beginning
  • Build authority through podcasting or YouTube

 

 

 

 

 

 

Related content:

The Crafted Website Experience

Sign up to get podcast updates sent directly to you!

 

 

 

Connect With Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2025:

  1. Design Services for Food Bloggers

  2. Our newest way to redesign your website! Learn more here.
Goal Setting for Food Bloggers26 Apr 202200:11:26
Goal setting and strategic thinking can be a tricky thing to do for your food blog. But before you can make any major decisions for your blog it's so important to have that vision for your business. In today's episode we'll talk about how to set strategic goals for your blog that will help make future decisions more effortless. 

In this episode, I'll cover:

  • What are your goals?
  • What is your WHY?
  • Dig Deep

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

How to Set Boundaries, Work Less and Make More Money with Megan Porta19 Apr 202200:32:13
Does the idea of working less on your blog but making more money make your head spin a little? The idea of setting boundaries and working less to make more might sound crazy, but our guest in today's episode breaks down how this can be possible to avoid burnout and still keep growing your blog and your income! 

In this episode, we'll cover: 

  • How to define productivity
  • Setting boundaries and defining self care
  • A process for deciding what to eliminate and what to keep
  • How more boundaries and working LESS can lead to more money and time
  • Outsourcing versus not doing something at all
  • How to begin setting boundaries

Connect with Madison

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

Connect with Megan

Instagram | Website

Gutenberg Block Ideas for Food Bloggers12 Apr 202200:14:33

Are you using Gutenberg blocks yet? If not, you're going to want to listen to this episode to hear some ideas for blocks you can start using right away! These blocks will help the important sections of your content stand out against the common image, text, ad pattern many blogs have. These reusable sections of content contain important information but are often overlooked when they simply blend in to the rest of your blog post.

In this episode, I'll cover: 

  • Affiliate links
  • Related category
  • Related posts
  • Tips/Suggestions
  • Brand related 

Resources: 

5 Gutenberg Blocks for Food Bloggers

How to Make Blog Posts Longer

What You Need to Know About Gutenberg

Simplify with Gutenberg 

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

How Often Should You Update Your Homepage05 Apr 202200:18:43

When was the last time you updated your homepage? In the last few years, you may have noticed the homepage of your food blog starting to show up in your top pages through your analytics. The homepage is also a huge part of the user experience of your website as it helps new readers to understand what to expect on your blog. So in today's episode I'm going to answer the common question: how often should you update your homepage? 

In this episode, I'll cover: 

  • Your homepage creates a dynamic user experience

  • How often should you update your homepage?

  • Watch areas for updating content

Resources:

What Should Be on the Homepage of Your Food Blog? 

DIY Website Audit

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

Unusual Ways to Outsource Parts of Your Food Blog29 Mar 202200:21:40

One of the best ways to treat your food blog more like a business is to outsource the things that take you too much time or are not your biggest strengths! But outsourcing can often seem daunting or expensive. In this episode, I'm sharing some unusual ways you can outsource different parts of your food blog to free up more time to work on the parts you love and to spend more time as the CEO of your business. 

In this episode, I'll cover: 

  • Ways to outsource photography
  • Ways to outsource marketing
  • Ways to outsource at home
  • Other creative ways to outsource for a food blog 

Resources: 

Building Your Website Team with Andrew Wilder

Start Thinking Like the CEO of Your Food Blog

Which Position to Hire First with Emily Perron

Lessons from Managing a Team and Two Food Blogs with Christine Pittman

Get More Traffic from Pinterest with Kate Ahl

Increase Your Traffic Through Keyword Research with Ty Kilgore

 

Instagram | Website 

Show Notes | Podcast Updates

Web Design for Food Bloggers

Our Web Design Process22 Mar 202200:35:00
We have worked really hard on our web design process and refining the experience our clients have when they work with us over the last year. But until you are a client, the process may be a little bit of a mystery. So we decided to pull back the curtain today and give you a behind the scenes look at what it's like to redesign your website with us. Jillian Dolberry is our process expert around here (and the Grace + Vine online business manager), so I thought it would be really fun for her to ask me some questions about the process! 

In this episode, I'll cover: 

  • How clients prepare for their project
  • What kind of support we offer after launch
  • Some client wins after redesign
  • Our favorite parts of the design process

 Instagram | Website | Show Notes

Web Design for Food Bloggers

Time Management: How to Save Time with Batching Tasks15 Mar 202200:14:52

Batching like tasks can be a huge time saver AND can also increase your productivity by up to 40%! As bloggers, it may seem like batching tasks isn't something that would naturally be easy to do, but there are actually many repetitive tasks food bloggers can learn to batch together to be more efficient and manage their time better. In today's episode, I'm sharing what batch working is and how you can apply it to your food blog. 

In this episode, I'll cover:

  • What is batch working? 
  • Time track to figure out what tasks you do often
  • Start batching together 1-2 sets of tasks per week

Resources:

Time Management for Food Bloggers: Save Time with Time Tracking

Time Management: Creating the Ideal Week

 Instagram | Website | Show Notes

Web Design for Food Bloggers

Launching a Cookbook + Redesigning Your Website08 Mar 202200:34:19
In today's episode I'm so excited to interview one of our clients about her blog and her experiences writing a cookbook and redesigning her website. Kate Ramos is the chef behind ¡Hola! Jalapeño, a Mexican-Inspired Food Blog. Kate shares openly in this episode about her blogging journey, how she plans her content with her audience and SEO in mind, what it was like writing a cookbook in 6 months and what her experience was like redesigning her website with Grace + Vine Studios. 

In this episode we discuss: 

  • changes to her business over the years 
  • Kate's process for creating content 
  • writing and launching a cookbook 
  • her website redesign experience 

Connect with Kate

Website | BookInstagram | Pinterest

Connect with Madison

 Instagram | Website | Show Notes

Web Design for Food Bloggers

 

5 Things Your Food Blog Needs For Better User Experience01 Mar 202200:17:14

User experience is an incredibly important part of your website. Even with the best content in the world, a poor user experience will lead readers away from your website and can have negative effects on your blog's growth. Today I'm sharing 5 things your food blog needs to make sure your readers have a great user experience on your website. 

In this episode, I'll cover: 

  • Have an easy to find search bar
  • Have organized navigation
  • Limit website interruptions
  • Have organized content
  • Provide a natural reader experience path

Resources:

What Should Be on the Homepage of Your Food Blog?

Simplify with Gutenberg

5 Gutenberg Blocks for Food Bloggers

The Reader Journey Through Your Food Blog

 Instagram | Website | Show Notes

Web Design for Food Bloggers

 

Time Management: Setting Quarterly and Monthly Goals22 Feb 202200:19:16
We've been talking a lot about time management and goal setting on the podcast and today we're going to talk about setting bigger goals for the quarter and the month. I'll share how to decide on your goals and then how to break them down into actionable steps so you can see progress each week! 

In this episode, I'll cover: 

  • Start with the bigger picture
  • Decide your quarterly goal
  • Break it down into weekly tasks

Resources:

Time Management: Setting Weekly Goals

Time Management: Setting Daily Priorities

 Instagram | Website | Show Notes

Web Design for Food Bloggers

Why Your Digital Product Launch Failed (And How to Fix It) with Emily Baksa06 May 202501:00:13

In this episode:

If you've thought about creating digital products to diversify your revenue streams, you're going to love this week's episode. I'm chatting with Emily Baksa, a food copywriter and content strategist, about creating digital products that diversify your revenue and reconnect you with the creative joy of food blogging.

She unpacks a three-part framework that can transform your digital product launches — from creating offers your audience actually wants and building engaged email audiences to implementing marketing that connects rather than sells.

Vine Podcast Exclusive! Get your FREE Digital Product Income Calculator from Emily today!

 

 

Key Points:

  • Why digital products matter for food bloggers now
  • What are we talking about when we say "digital products"?
  • The 3 reasons your digital product launch didn't succeed
  • Digital products as an evolution, not a one-time effort
  • Be bold and try again

 

 

 

Related Episodes:

EP 175: Exact Steps to Create a Digital Product ASAP

EP 190: Monetizing Your Expertise Through Digital Products with Jillian Leslie

 

 

 

Related content:

The Crafted Website Experience

Sign up to get podcast updates sent directly to you!

 

 

 

Connect With Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2025:

  1. Design Services for Food Bloggers

  2. Our newest way to redesign your website! Learn more here.
Custom Theme vs. Premade Theme15 Feb 202200:24:20

Have you ever wondered what the difference is between a premade theme and a custom theme, today's episode is perfect for you! The truth is there are times when a premade theme is perfect for a food blogger and times when a custom theme might be a better option. So I am excited to break down the pros and cons to both of these types of themes and ultimately how you can decide what is best for your blog in this season!

In this episode, I'll cover: 

  • Pros and cons of a premade theme
  • Pros and cons of a custom theme
  • Deciding which is right for you

 Instagram | Website | Show Notes

Web Design for Food Bloggers

8 Habits to Implement This Year08 Feb 202200:25:15
The start of a new year often brings lots of ideas of ways that you want this year to be different than the last. By this point in the year though, resolutions may have faded, or old habits may have resurfaced. Today, I want to talk about eight habits you might want to consider implementing this year to make small improvements to your business and to your personal life.  In this episode, I'll cover: 
  • Set Work Hours
  • Set Daily and Weekly Priorities
  • Get Ahead on Creating Content
  • Outsource
  • Read More
  • Spend More Time Outside
  • Meal Plan + Grocery Pickup
  • Take care of yourself

Resources:

Time Management: Setting Weekly Goals

Time Management: Setting Daily Priorities

Building Your Website Team with Andrew Wilder

 Instagram | Website | Show Notes

Web Design for Food Bloggers

 

103: How to Know if It's Time to Rebrand01 Feb 202200:17:11
Have you ever wondered if it's the right time to rebrand? If your logo has felt stale or it's been a while since you've worked with a designer to create your branding, it may be time to consider a rebrand! I'll share some of the reasons our clients reach out to us to rebrand and redesign their branding for their food blog. If some of these resonate with you, it may be time to consider a rebrand of your logo! In this episode, I'll cover: 
  • If your logo feels stale or outdated
  • If you've never gone through a brand strategy process
  • If you feel a disconnect from your audience or brand
  • If your branding is inconsistent across platforms

Instagram | Website | Show Notes

Web Design for Food Bloggers

102: Time Management: Setting Daily Priorities18 Jan 202200:13:18
If it ever seems like there is always too much on your to do list, this episode is going to help you start to set priorities every day so you can achieve the most important things in your business. Setting daily priorities will help you to stay on track to achieve the weekly or monthly goals you've set and it will also help you be realistic about what can be achieved in a day. 

In this episode, I'll cover: 

  • Why you should set daily priorities
  • How to set daily priorities
  • How to follow through on your priorities

 Instagram | Website | Show Notes

Web Design for Food Bloggers

101: The Standards and Systems Your Food Blog Needs with Jillian Dolberry11 Jan 202200:32:48
As your food blog grows and you begin to scale, it is so important to set aside time to document your systems and processes. Whether you have never spent a lot of time thinking about systems or you aren't sure what an SOP even stands for, you're in the right place. I'm joined by my Online Business Manager who is going to break this all down for us and help you make a plan for the standards and systems your food blog needs. 

In this episode, I'll cover: 

  • What are SOPs and why are they important?
  • SOPs for food bloggers
  • Creating a process for writing a blog post

Connect with Madison

Instagram | Website | Show Notes

Web Design for Food Bloggers

Connect with Jillian

Instagram | Website

100: The Reader Journey Through Your Food Blog04 Jan 202200:17:25
As a web designer, I spend a lot of time imagining and studying how users behave on websites. User experience and how a user moves through a website is so important to understand as a food blogger. So in today's 100th episode, we are going to talk about your reader's journey through your food blog.

In this episode, I'll cover: 

  • Understand how people get to your site
  • Understand what people do next
  • What is happening as people move deeper into your website

 Instagram | Website | Show Notes

Web Design for Food Bloggers

099: Building Your Website Team with Andrew Wilder21 Dec 202100:37:58
Today we chat about building your website team and what you need to know when you are building that team to manage your website. We talk about building a team for your website and thinking like a CEO. Join us for this fun and casual conversation!

In this episode, I'll cover:

  • The biggest struggles with managing a website
  • The ideal website team for food bloggers
  • Things to look for when hiring someone 

Connect with Madison

 Instagram | Website | Show Notes

Web Design for Food Bloggers

Connect with Andrew

NerdPress

098: The Key Ingredient to Your Brand Strategy14 Dec 202100:17:51
Have you ever wondered which part of your brand strategy is the most important? Is it the main font in your logo? Or your color palette? Is it your website design? Today I'm sharing the key ingredient to your brand strategy! 

In this episode, I'll cover: 

  • The key ingredient is your audience
  • Discovering your audience
  • Connecting with your audience

 Instagram | Website | Show Notes

Web Design for Food Bloggers

Resources:

How to Connect More with Your Audience

Three Days to Discover Who Your Audience is

Two Questions to Ask to Understand Your Audience 

Strategies to Connect with Your Audience

097: Time Management: Setting Weekly Goals07 Dec 202100:18:45
Do you ever get to the end of the week and wonder what you even accomplished? In today's time management episode we're going to chat about why setting weekly goals is so important and how you can get started setting weekly goals and managing your time, so that you can be more productive and reach those bigger goals you have in mind for your food blog. 

In this episode, I'll cover: 

  • Why you should set weekly goals

  • How to set weekly goals

  • Break the goal down into smaller pieces

 Instagram | Website | Show Notes

Web Design for Food Bloggers

Resources:

Time Management for Food Bloggers: Save Time with Time Tracking

Time Management: Creating Your Ideal Week

096: Lessons from Managing a Team and Two Food Blogs with Christine Pittman30 Nov 202100:51:08
If you have ever wondered how some food bloggers manage to run not one but two food blogs at once, and what all this requires behind the scenes, you are not going to want to miss today's episode. I sat down with Christine Pittman, of Cook the Story and The Cookful, to discuss lessons learned from running two blogs, the team behind this, and her journey on this incredible feat. Plus, Christine tells us about her experience working with us on website design for her two very unique blogs. 

In this episode, I'll cover:

  • Why she started a second blog
  • Ideas for having contributors
  • How a podcast can support your blog
  • Hiring full time employees vs contractors
  • What it was like redesigning her websites

Connect with Madison

 Instagram | Website | Show Notes

Web Design for Food Bloggers

Connect with Christine

Instagram | Facebook | Pinterest | TMI Podcast

Cook the Story | The Cookful

How Your Website Should Support Your Personal Brand15 Apr 202500:26:37

In this episode:

Your personal brand is the only thing truly setting you apart from countless others in your niche. Yet so many food bloggers hide behind their websites, creating a disconnect between who they really are and what their audience experiences online. Today, I'm sharing how to stop hiding and start authentically aligning your website with your personal brand.

Today we're talking about how your website should support your personal brand - the element that truly sets you apart in a crowded niche of food bloggers.

 

 

Key Points:

  • What is your personal brand (and why does it matter)?
  • The About Page: Your brand's foundation
  • Bridging the Gap: Aligning your website with your social media persona
  • Weaving your story throughout your content
  • The power of consistency & regular audits
  • Your Challenge: Conduct a personal brand audit

 

 

Related Episodes:

EP 199: Risk Proof Your Business Through Personal Branding

 

 

Related content:

See how we can help you refine your personal brand!

The Crafted Website Experience

Sign up to get podcast updates sent directly to you!

 

Connect With Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2025:

  1. Design Services for Food Bloggers

  2. Our newest way to redesign your website! Learn more here.
095: Why Does Strategy Matter for Branding?23 Nov 202100:16:54
Around here we talk a LOT about how much strategy impacts your branding. But have you ever wondered why it matters? In this episode I'm digging into why strategy is an essential part of our branding process!

In this episode, I'll cover:

  • Strategy creates direction for your brand
  • Strategy helps your audience connect
  • Strategy creates timeless design

 Instagram | Website | Show Notes

Web Design for Food Bloggers

What is the ROI of a New Website?09 Nov 202100:18:44
When you are considering a big investment in your business, like redesigning your website, you might ask yourself what you're going to get out of this experience. For some investments, there is a financial ROI that you will see directly as a result of something you do in your business. For others, the results may be more intangible. Let's talk about what to expect in terms of ROI with a new website. 

In this episode, I'll cover: 

  • Every website is different
  • Finite vs. intangible results
  • What are some results you can expect from a website redesign? 

 Instagram | Website | Show Notes

Web Design for Food Bloggers

093: How to Decide On Big Investments for Your Blog02 Nov 202100:18:11
It is super easy to get shiny object syndrome when it comes to investing in your blog. At the stage you are at in your business, it's not surprising that you have probably made big investments before in your business over the years. When one comes up, it's helpful to have a system around how you can decide if it is the right choice to make right now. 

In this episode, I'll cover:

  • Analyze your business
  • Where do you want to go next?
  • Do you have the capacity for it right now?
  • Can you afford the investment?

 Instagram | Website | Show Notes

Web Design for Food Bloggers

092: Time Management: Creating Your Ideal Week19 Oct 202100:19:11
One of my favorite productivity tips is all about planning ahead for success. If I had to attribute one productivity tool for the reason that I have been able to handle juggling so many things in my personal and business life, it is definitely the concept of planning your ideal week. Today's episode will help you to figure out what anchors you need to have every week in order to make real progress on your goals. 

In this episode, I'll cover:

  • What's an ideal week?
  • When to reevaluate
  • Get back on track

Resources:

Time Management for Food Bloggers: Save Time with Time Tracking

Instagram | Website | Show Notes

Web Design for Food Bloggers

091: 3 Things Food Bloggers Need to Do On Every CEO Day12 Oct 202100:18:05
Are you carving out time regularly to work ON your business instead of in it? This is what I refer to as a CEO day and in todays episode I'll share 3 things every food blogger needs to be doing on every CEO day. 

In this episode, I'll cover: 

  • Review your goals
  • Plan for income
  • Invest in the form of education

Resources:

Why You Need a CEO Date

Start Thinking Like the CEO of Your Food Blog

Instagram | Website | Show Notes

Web Design for Food Bloggers

090: How to Take Your Food Blog to the Next Level06 Oct 202100:16:20
As an ambitious food blogger, I know you have big dreams and goals for your business. Sometimes it's hard to know how exactly to take your blog to that next level so today that's exactly what we are talking about.

In this episode, I'll cover:

  • Know where you want to go
  • Analyze what holds you back
  • Invest in what you need

Resources:

>> Sign up for the Food Blogger Summit! << 

Why you need a CEO Date 

Start Thinking Like the CEO of Your Food Blog 

Instagram | Website | Show Notes

Web Design for Food Bloggers

089: How to Turn Your Q4 Visitors into Fans28 Sep 202100:17:11
Every year when I was focused on my food blog, I would see an increase in traffic and email subscribers toward the end of the year, followed by a huge drop in January. While some of this is normal, there is a lesson to be learned here. How can you turn your Q4 visitors from random pageviews to raving fans? Today I share a few ways to make this happen.

In this episode, I'll cover:

  • Add a jump to recipe button
  • Where to add related content
  • Create a strategic freebie
  • Create an awesome welcome sequence

 Instagram | Website | Show Notes

Web Design for Food Bloggers

088: How to Prep Your Content for Q421 Sep 202100:13:55
As a food blogger, content planning is the most important part of your Q4 strategy. Today, you're going to learn in four easy steps how you can prepare your content to maximize the results for your food blog in Q4. Whether this is your third or fifth or 10th Q4 as a food blogger, you can always be more strategic every year. 

In this episode, I'll cover:

  • Review what did well last year
  • Gauge your capacity for creating content
  • Plan ideas
  • Figure out where you need support

Resources:

How to Strategically Plan Your Content

5 Tips for Easier Content Planning

Interview with Ty Kilgore: SEO Keyword Research

 Instagram | Website | Show Notes

Web Design for Food Bloggers

087: 4 Ways to Prep Your Food Blog for Q414 Sep 202100:17:58
Today's episode is going to help get you caught up to speed and ready for the biggest quarter of the year for most food bloggers. I'm chatting about 4 ways you can prep your website to get ready for quarter 4!

In this episode, I'll cover:

  • Check your navigation links
  • Display your popular content
  • Display seasonal content
  • Review top seasonal content

 Instagram | Website | Show Notes

Web Design for Food Bloggers

086: Start Thinking Like the CEO of Your Food Blog31 Aug 202100:15:25
As you up level your food blog it's important to start thinking more like a CEO and less like "just a blogger". Today we're talking about how you can start thinking like a CEO to truly take your blog to the next level. 

In this episode, I'll cover:

  • What does a CEO of a food blog do?
  • Stop winging it
  • Start delegating and eliminating
  • Start making strategic decisions for your business

Instagram | Website | Show Notes

Web Design for Food Bloggers

 

Beyond Technical SEO: Content Strategy for Food Bloggers with Jeff Hawley09 Apr 202501:02:35

In this episode:

Are you tired of chasing SEO trends and algorithm updates without seeing sustainable growth? As food bloggers, we often get caught up in technical SEO tweaks and site speed optimizations, but what if there's a more holistic approach that could lead to long-term success?

In this insightful conversation with SEO expert Jeff Hawley, we explore why the most successful food bloggers are shifting from purely technical SEO tactics to a more comprehensive content strategy focused on building topical authority and creating a memorable brand. Let's dive into how this approach can transform your blog from just another recipe site to a trusted authority in your niche!

 

 

Key Points:

  • Why traditional SEO advice falls short for food bloggers
  • Building a long-term brand strategy (not just content)
  • The 75/25 Rule for Content Planning
  • Building topical authority through strategic content
  • Balancing new content vs. updating existing posts
  • Practical tools for implementing this approach
  • Moving Forward: A Balanced Approach to SEO

 

 

Related Episodes:

EP 154: 5 Ways to Boost Your SEO This Year

EP 207: SEO Still Matters in 2025 with Carl Ross

 

Related content:

The Crafted Website Experience

Sign up to get podcast updates sent directly to you!

 

Connect With Madison

Instagram | Website | Show Notes

Work with Grace + Vine in 2025:

  1. Design Services for Food Bloggers

  2. Our newest way to redesign your website! Learn more here.
085: Time Management for Food Bloggers: Save Time with Time Tracking24 Aug 202100:21:21
Today we're talking about time management and specifically how you can potentially save hours of time working on your food blog by conducting a time tracking experiment. This is one of the things I love to do often to reset where my time is going and make sure I'm making the most of the limited work time I have.

In this episode, I'll cover:

  • Save time with time tracking
  • How long should you time track for?
  • How to analyze your results
  • Tools for time tracking

 Instagram | Website | Show Notes

Web Design for Food Bloggers

084: Ask Me Anything!17 Aug 202100:26:59
Today's episode is the first of hopefully many, where I take feedback from you as a listener, and answer specific questions that you requested I answer. Get ready to cover several fun topics and learn a lot!

In this episode, I'll cover:

  • Programs/Plugins
  • Social Media
  • Time Management
  • Actionable Steps/Goal Conversion

Instagram | Website | Show Notes

Web Design for Food Bloggers

Resources:

Top Word Press Plugins for Food Bloggers

Recipe Card Plugins

Organize Your Blog Categories

Essentialism by Greg McKeown

083: Nurturing Your Email List with Allea Grummert10 Aug 202100:34:05
Have you ever wanted to make a killer first impression with your email subscribers with a welcome and nurture sequence that helps to build brand loyalty and optimize traffic to your food blog? Today, I interview Allie Grummert, an Email Marketing Strategist and Conversion Copywriter, who shares how to grow your food blog subscriber list with a welcome and nurture sequence that will translate into more traffic to your blog.

In this episode, I'll cover:

  • What is an opt-in? 
  • Welcome your subscribers
  • Building a nurture sequence

Connect with Allea

Duett  | Instagram

Connect with Madison

Instagram | Website | Show Notes

Web Design for Food Bloggers

© My Podcast Data