The Story Power Marketing Show – Details, episodes & analysis

Vance is a former birth control factory security guard turned Disney leader, turned bankrupt out-of-work executive, turned carpet cleaner, turned successful entrepreneur. He helps business owners get, serve, and keep clients for life through creating experiences and response required marketing.

He and Tom discuss the importance of systems and processes, customer retention, and practical steps to wow clients without breaking the bank. Tune in for valuable insights and actionable tips to captivate prospects and keep customers for life.

DISCUSSED IN THIS EPISODE

~00:57 Meet Vance Morris: From Disney Leader to Entrepreneur

~03:10 The Importance of Standing Out in Marketing

~06:14 Lessons from Disney: Systems and Processes

~12:57 Customer Retention and the Power of Experience

~15:03 The Cost of Acquiring vs. Retaining Customers

~20:00 The Importance of Communication in Customer Experience

~23:46 Vance Morris: Master of Storytelling and Email Marketing

~23:58 Customer Support Failures and Basics

~24:30 Creating Magical Customer Experiences

~26:15 Translating Disney's Magic to Your Business

~27:33 Handling Delays with Grace

~31:12 The Power of Personal Touch

~35:52 Implementing Systems for Success

~38:43 Practical Steps to Wow Your Customers

~40:48 Final Thoughts and Encouragement

~43:50 Closing Remarks and Call to Action

FULL EPISODE VIDEO

https://vimeo.com/1133717150

CONNECT WITH VANCE

Website: https://www.vancemorris.com

Service: https://www.deliverservicenow.com

Social Media:

LinkedIn: https://www.linkedin.com/in/vancemorris/

YouTube: https://www.youtube.com/@Deliverservicenow

Facebook: https://www.facebook.com/vance.morris.9/

Hunter co-founded SimpleCheck and SmartForm, tools that show you whether a lead can actually buy before your sales team wastes a minute.

In this episode, he shares insights on how their tools help businesses identify leads with the desire, authority, and resources to buy, ensuring legal compliance. He and Tom explore techniques to get more qualified leads, such as enhancing ad targeting through consumer report consent and leveraging custom APIs for instant data. A must-listen for business owners and marketers looking to optimize their sales processes and increase ROI.

DISCUSSED IN THIS EPISODE

~00:57 Meet Hunter Hensley: Solving the Broke Leads Problem

~02:03 Understanding the Core Principles of Sales

~03:58 How Simple Check and Smart Form Work

~08:04 Legal Considerations in Lead Qualification

~12:57 Optimizing Ad Spend with Qualified Leads

~18:17 Who Can Benefit from SimpleCheck?

~20:35 Introducing SmartForm: A New Tool for Lead Capture

~24:12 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1131169411

CONNECT WITH HUNTER

Website: www.simplecheck.com/smartform

Instagram: instagram.com/officialhunterhensley

Amber Briggle is the CEO of B-Well Enterprises and the founder and owner of Soma Massage Therapy, a multi-award-winning business and the nation's most exciting new franchise opportunity. Amber became a massage therapist in 2004 and began Soma Massage Therapy in 2011. Through tenacity and determination she has literally built (and rebuilt, thanks to the pandemic) a thriving massage therapy business and a promising new franchise brand.

Amber shares her incredible journey of rebuilding her business after the COVID-19 pandemic almost shut it down. She and Tom discuss the challenges she faced, including losing her staff and having no revenue due to lockdowns, along with the steps she took to keep her business afloat. Amber also talks about how she pivoted to franchising Soma Massage Therapy, turning it into a thriving business with multiple locations, generating over $1 million in annual revenue.

DISCUSSED IN THIS EPISODE

~00:57 Meet Amber Briggle

~02:23 The Impact of COVID-19 on Soma Massage Therapy

~03:33 Rebuilding and Thriving Post-Crisis

~06:35 Innovative Strategies for Client Engagement

~15:51 Franchising: Expanding the Soma Massage Brand

~25:40 Final Thoughts and Takeaways

~28:15 Closing Remarks and Resources

FULL EPISODE VIDEO

https://vimeo.com/1113230417

CONNECT WITH AMBER

Website: mysomamassage.com

Social Media

Instagram: instagram.com/mysomamassage

Facebook: facebook.com/somadenton

YouTube: https://www.youtube.com/@mysomamas

Dr. Pelè is an educator, musician, bestselling author, and the founder of Profitable Happiness®. He seeks to change the world through books, software, training, and music that help organizations build cultures of high employee engagement, experience, and performance.

DISCUSSED IN THIS EPISODE

~ What every business's greatest asset is and how to leverage it for superior performance

~ How to think about what “happiness” really means to take control of achieving it

~ Why so many businesses kill their golden goose and how to avoid making the same mistake

~ The three-step process that creates long-lasting habits

~ Unique software that helps bring these concepts to life

FULL EPISODE ON VIDEO

https://vimeo.com/831153364

CONNECT WITH DR. PELÉ

Website: https://drpele.com

Book: Profitable Happiness, the name shared by other various creations below:

— SOFTWARE

— MUSIC ALBUM

— PODCAST

— TRAINING

Available at https://drpele.com.

Social Media: 

https://profitablehappiness.com

https://linkedin.com/in/drpele

Ryan is the Founder of Net Profit CFO, a financial services firm that brings clients clarity and guidance, putting them on a clear path toward growing a more profitable business. They provide business owners with an outside CFO to help them understand what is working in their business and what is not, giving owners the tools they need to take corrective action and meet their goals and objectives.

DISCUSSED IN THIS EPISODE

~The 3 jobs a CFO takes on, and how having one takes small business owners to another level

~How to think of the popular “Profit First” system so that it works for you and not against you

~Why 50% of small businesses fail in the first 5 years and how you can use that knowledge to succeed

~The best ways to boost cash flow and grow your business

~The ROI a part-time CFO can bring to your business

FULL EPISODE ON VIDEO

https://vimeo.com/826843137

CONNECT WITH RYAN

Website: https://www.netprofitcfo.com

Service-Free Profit Assessment by booking a call here: https://go.oncehub.com/profit

Spotify Podcast - https://open.spotify.com/show/3WkIWPiJvWb4uZyVPTRoPb

Social Media: 

Facebook- www.facebook.com/rkimler

LinkedIn- www.linkedin.com/in/ryankfinancialclarityllc/

LinkedIn NPC Company-https://www.linkedin.com/company/netprofitcfo/

LinkedIn FC Company-https://www.linkedin.com/company/financial-clarity-llc/

Jem Fuller is a leadership coach who focuses on the power of human connection - how it drives leaders, partnerships, marketing, sales, and service delivery. 

To say he’s lived a colorful life would be an understatement. From barefoot backpacker to corporate leader, fire-dancer to traditional tattooist, he’s traveled the globe getting into adventures. He’s lived as a kindergarten teacher, motorcycle courier, masseuse, reflexologist, laborer, and travel consultant. Now he spends his time as a leadership coach, international retreat leader, dedicated partner, and father. He is the author of the award-winning book, The Art of Conscious Communication for Thoughtful Men, and can be seen delivering his TEDx talk on YouTube.

DISCUSSED IN THIS EPISODE

~How the proper mindset can unlock human connection in even the most unfriendly places, and ways to achieve it

~How to look for the common thread in your organization to bring people together in an organic way that creates an effective team

~Why excellent marketers and leaders share the same qualities when it comes to human connection

~The benefits of fostering your curiosity in a deliberate way, and how to make it a lifelong practice

~Harnessing the power of evolution that we all experience so that we can become who we want to be and not who we have to be

~Training your mind through mindfulness meditation

FULL EPISODE ON VIDEO

https://vimeo.com/824692426

CONNECT WITH JEM

Website: https://jemfuller.com

Book: https://jemfuller.com/books/

Social Media: 

https://www.linkedin.com/in/jemfuller/

https://www.instagram.com/jemfuller/

https://www.facebook.com/jemfuller.me

https://www.youtube.com/channel/UCkAwvXrYHQ8pSmQES6Yhlmw

https://jemfuller.com/books/

Tim Fitzpatrick is an entrepreneur and business owner with over 20 years of entrepreneurial experience and a passion for developing and growing businesses. That passion has served him well in operating and managing a wholesale distribution company he co-owned for nine years before being acquired in 2005.

Since then, he started Rialto Marketing in 2013 and has been helping B2B professional service firms accelerate revenue growth and attract their ideal clients. He believes marketing shouldn’t be difficult, but you must remove your revenue roadblocks to grow consistently and predictably.

DISCUSSED IN THIS EPISODE

~The power of focusing on the best customers for your business rather than the most customers

~How to find your unique niche so that you’re the big fish, not being eaten by them

~What do your best clients have in common and how can you use that to find more clients like them?

~How to talk to your customers so that you learn more about your business and the value you bring

~The 3 pillars of a killer marketing pitch

~The importance of knowing marketing fundamentals and how to stay on message by sticking with them

FULL EPISODE VIDEO

https://vimeo.com/822634523?share=copy

CONNECT WITH TIM / RESOURCES

Website: https://www.rialtomarketing.com/

Tim’s Book: http://revenueroadblockscorecard.com/

Tim’s Podcast: https://www.rialtomarketing.com/rialto-marketing-podcast/

Where to find Rialto and Tim on Social Media: 

https://www.twitter.com/rialtomarketing

https://www.facebook.com/rialtomarketing/

https://www.linkedin.com/company/rialto-marketing

https://www.youtube.com/@RialtoMarketing

https://www.facebook.com/timfitzpatrickco/

https://www.linkedin.com/in/timpfitzpatrick

https://www.instagram.com/timfitzco/

Ted Prodromou is America’s Leading LinkedIn Coach. 

He is the award-winning, best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business from Entrepreneur Press. 

After 20 very successful years in the high-tech industry working for IBM and Cellular One, Ted’s IT career evaporated into thin air after the dot com crash.

Ted reinvented himself and became a certified professional coach because he loved mentoring his staff.

Clueless about marketing a coaching practice, Ted fell in love with online marketing after attending a Dan Kennedy conference.

And the rest, as they say, is history. 

DISCUSSED IN THIS EPISODE

~ How to tap into LinkedIn's power to expand your professional network and business reach.

~ Ways to connect with your audience on a deeper level by avoiding pushy sales tactics.

~ The importance of authenticity on LinkedIn and all other marketing channels.

~ Prioritize authenticity in all your content creation and marketing endeavors.

~ What’s new with Ted’s Linked Accelerator program – including ways to identify your favorite customer profile and focus on building connections with people who fit that mold.

FULL EPISODE VIDEO

https://vimeo.com/820446267?share=copy

CONNECT WITH TED / RESOURCES

https://www.linkedaccelerator.com/linked-accelerator-2023

(Use coupon code "STORY23" to save)

https://tedprodromou.com

https://www.linkedin.com/in/tedprodromou/

David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online in the 1990s, at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group.

DISCUSSED IN THIS EPISODE

 ~ Why “Gimme More Leads” is the Wrong Strategic Priority (4:51)

~ How email marketing helps you upsell and cross-sell (11:25)

~ The business-building power of referrals (19:49)

~ Why you should treat customer care and problem solving as a marketing priority (31:10)

FULL EPISODE VIDEO:

https://vimeo.com/819045822

CONNECT WITH DAVID: 

https://moreperfectmarketing.com/

https://mpmcommunity.com/

Social Media:

https://www.linkedin.com/in/winebaer/

https://twitter.com/baermktg

https://www.youtube.com/@baeronmarketing

Part 2 of our conversation with Atiba de Souza. Atiba is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google.

Atiba is an award winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, Founders Board, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock.

When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area.

DISCUSSED IN THIS EPISODE

~ How to get your video in front of the right eyeballs (8:58)

~ Use chapters in your description to increase engagement and improve search rankings (15:52)

~ Tips for creating a good thumbnail 27:26)

~ Landscape or portrait mode? Which format when? (37:00)

~ Tools for transcribing and editing video (40:58)

~ The difference between understanding the problem and the solution (48:18)

FULL EPISODE VIDEO

https://vimeo.com/816858186

CONNECT WITH ATIBA

Website: https://clientattractionpros.com

Free Resources: https://clientattractionpros.com/free-resources/

Social Media: LinkedIn: https://www.linkedin.com/in/atibadesouza/

Instagram: https://instagram.com/atibadesouza

Youtube:https://www.youtube.com/channel/UChjej0lyswDeDd91x7y63ew

TikTok: https://www.tiktok.com/@theatibadesouza

Facebook: https://www.facebook.com/atibadesouza