Vance is a former birth control factory security guard turned Disney leader, turned bankrupt out-of-work executive, turned carpet cleaner, turned successful entrepreneur. He helps business owners get, serve, and keep clients for life through creating experiences and response required marketing.

He and Tom discuss the importance of systems and processes, customer retention, and practical steps to wow clients without breaking the bank. Tune in for valuable insights and actionable tips to captivate prospects and keep customers for life.

DISCUSSED IN THIS EPISODE

~00:57 Meet Vance Morris: From Disney Leader to Entrepreneur

~03:10 The Importance of Standing Out in Marketing

~06:14 Lessons from Disney: Systems and Processes

~12:57 Customer Retention and the Power of Experience

~15:03 The Cost of Acquiring vs. Retaining Customers

~20:00 The Importance of Communication in Customer Experience

~23:46 Vance Morris: Master of Storytelling and Email Marketing

~23:58 Customer Support Failures and Basics

~24:30 Creating Magical Customer Experiences

~26:15 Translating Disney's Magic to Your Business

~27:33 Handling Delays with Grace

~31:12 The Power of Personal Touch

~35:52 Implementing Systems for Success

~38:43 Practical Steps to Wow Your Customers

~40:48 Final Thoughts and Encouragement

~43:50 Closing Remarks and Call to Action

FULL EPISODE VIDEO

https://vimeo.com/1133717150

CONNECT WITH VANCE

Website: https://www.vancemorris.com

Service: https://www.deliverservicenow.com

Social Media:

LinkedIn: https://www.linkedin.com/in/vancemorris/

YouTube: https://www.youtube.com/@Deliverservicenow

Facebook: https://www.facebook.com/vance.morris.9/

Hunter co-founded SimpleCheck and SmartForm, tools that show you whether a lead can actually buy before your sales team wastes a minute.

In this episode, he shares insights on how their tools help businesses identify leads with the desire, authority, and resources to buy, ensuring legal compliance. He and Tom explore techniques to get more qualified leads, such as enhancing ad targeting through consumer report consent and leveraging custom APIs for instant data. A must-listen for business owners and marketers looking to optimize their sales processes and increase ROI.

DISCUSSED IN THIS EPISODE

~00:57 Meet Hunter Hensley: Solving the Broke Leads Problem

~02:03 Understanding the Core Principles of Sales

~03:58 How Simple Check and Smart Form Work

~08:04 Legal Considerations in Lead Qualification

~12:57 Optimizing Ad Spend with Qualified Leads

~18:17 Who Can Benefit from SimpleCheck?

~20:35 Introducing SmartForm: A New Tool for Lead Capture

~24:12 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1131169411

CONNECT WITH HUNTER

Website: www.simplecheck.com/smartform

Instagram: instagram.com/officialhunterhensley

Amber Briggle is the CEO of B-Well Enterprises and the founder and owner of Soma Massage Therapy, a multi-award-winning business and the nation's most exciting new franchise opportunity. Amber became a massage therapist in 2004 and began Soma Massage Therapy in 2011. Through tenacity and determination she has literally built (and rebuilt, thanks to the pandemic) a thriving massage therapy business and a promising new franchise brand.

Amber shares her incredible journey of rebuilding her business after the COVID-19 pandemic almost shut it down. She and Tom discuss the challenges she faced, including losing her staff and having no revenue due to lockdowns, along with the steps she took to keep her business afloat. Amber also talks about how she pivoted to franchising Soma Massage Therapy, turning it into a thriving business with multiple locations, generating over $1 million in annual revenue.

DISCUSSED IN THIS EPISODE

~00:57 Meet Amber Briggle

~02:23 The Impact of COVID-19 on Soma Massage Therapy

~03:33 Rebuilding and Thriving Post-Crisis

~06:35 Innovative Strategies for Client Engagement

~15:51 Franchising: Expanding the Soma Massage Brand

~25:40 Final Thoughts and Takeaways

~28:15 Closing Remarks and Resources

FULL EPISODE VIDEO

https://vimeo.com/1113230417

CONNECT WITH AMBER

Website: mysomamassage.com

Social Media

Instagram: instagram.com/mysomamassage

Facebook: facebook.com/somadenton

YouTube: https://www.youtube.com/@mysomamas

Dr. Pelè is an educator, musician, bestselling author, and the founder of Profitable Happiness®. He seeks to change the world through books, software, training, and music that help organizations build cultures of high employee engagement, experience, and performance.

DISCUSSED IN THIS EPISODE

~ What every business's greatest asset is and how to leverage it for superior performance

~ How to think about what “happiness” really means to take control of achieving it

~ Why so many businesses kill their golden goose and how to avoid making the same mistake

~ The three-step process that creates long-lasting habits

~ Unique software that helps bring these concepts to life

FULL EPISODE ON VIDEO

https://vimeo.com/831153364

CONNECT WITH DR. PELÉ

Website: https://drpele.com

Book: Profitable Happiness, the name shared by other various creations below:

— SOFTWARE

— MUSIC ALBUM

— PODCAST

— TRAINING

Available at https://drpele.com.

Social Media: 

https://profitablehappiness.com

https://linkedin.com/in/drpele

Ryan is the Founder of Net Profit CFO, a financial services firm that brings clients clarity and guidance, putting them on a clear path toward growing a more profitable business. They provide business owners with an outside CFO to help them understand what is working in their business and what is not, giving owners the tools they need to take corrective action and meet their goals and objectives.

DISCUSSED IN THIS EPISODE

~The 3 jobs a CFO takes on, and how having one takes small business owners to another level

~How to think of the popular “Profit First” system so that it works for you and not against you

~Why 50% of small businesses fail in the first 5 years and how you can use that knowledge to succeed

~The best ways to boost cash flow and grow your business

~The ROI a part-time CFO can bring to your business

FULL EPISODE ON VIDEO

https://vimeo.com/826843137

CONNECT WITH RYAN

Website: https://www.netprofitcfo.com

Service-Free Profit Assessment by booking a call here: https://go.oncehub.com/profit

Spotify Podcast - https://open.spotify.com/show/3WkIWPiJvWb4uZyVPTRoPb

Social Media: 

Facebook- www.facebook.com/rkimler

LinkedIn- www.linkedin.com/in/ryankfinancialclarityllc/

LinkedIn NPC Company-https://www.linkedin.com/company/netprofitcfo/

LinkedIn FC Company-https://www.linkedin.com/company/financial-clarity-llc/

Jem Fuller is a leadership coach who focuses on the power of human connection - how it drives leaders, partnerships, marketing, sales, and service delivery. 

To say he’s lived a colorful life would be an understatement. From barefoot backpacker to corporate leader, fire-dancer to traditional tattooist, he’s traveled the globe getting into adventures. He’s lived as a kindergarten teacher, motorcycle courier, masseuse, reflexologist, laborer, and travel consultant. Now he spends his time as a leadership coach, international retreat leader, dedicated partner, and father. He is the author of the award-winning book, The Art of Conscious Communication for Thoughtful Men, and can be seen delivering his TEDx talk on YouTube.

DISCUSSED IN THIS EPISODE

~How the proper mindset can unlock human connection in even the most unfriendly places, and ways to achieve it

~How to look for the common thread in your organization to bring people together in an organic way that creates an effective team

~Why excellent marketers and leaders share the same qualities when it comes to human connection

~The benefits of fostering your curiosity in a deliberate way, and how to make it a lifelong practice

~Harnessing the power of evolution that we all experience so that we can become who we want to be and not who we have to be

~Training your mind through mindfulness meditation

FULL EPISODE ON VIDEO

https://vimeo.com/824692426

CONNECT WITH JEM

Website: https://jemfuller.com

Book: https://jemfuller.com/books/

Social Media: 

https://www.linkedin.com/in/jemfuller/

https://www.instagram.com/jemfuller/

https://www.facebook.com/jemfuller.me

https://www.youtube.com/channel/UCkAwvXrYHQ8pSmQES6Yhlmw

https://jemfuller.com/books/

Tim Fitzpatrick is an entrepreneur and business owner with over 20 years of entrepreneurial experience and a passion for developing and growing businesses. That passion has served him well in operating and managing a wholesale distribution company he co-owned for nine years before being acquired in 2005.

Since then, he started Rialto Marketing in 2013 and has been helping B2B professional service firms accelerate revenue growth and attract their ideal clients. He believes marketing shouldn’t be difficult, but you must remove your revenue roadblocks to grow consistently and predictably.

DISCUSSED IN THIS EPISODE

~The power of focusing on the best customers for your business rather than the most customers

~How to find your unique niche so that you’re the big fish, not being eaten by them

~What do your best clients have in common and how can you use that to find more clients like them?

~How to talk to your customers so that you learn more about your business and the value you bring

~The 3 pillars of a killer marketing pitch

~The importance of knowing marketing fundamentals and how to stay on message by sticking with them

FULL EPISODE VIDEO

https://vimeo.com/822634523?share=copy

CONNECT WITH TIM / RESOURCES

Website: https://www.rialtomarketing.com/

Tim’s Book: http://revenueroadblockscorecard.com/

Tim’s Podcast: https://www.rialtomarketing.com/rialto-marketing-podcast/

Where to find Rialto and Tim on Social Media: 

https://www.twitter.com/rialtomarketing

https://www.facebook.com/rialtomarketing/

https://www.linkedin.com/company/rialto-marketing

https://www.youtube.com/@RialtoMarketing

https://www.facebook.com/timfitzpatrickco/

https://www.linkedin.com/in/timpfitzpatrick

https://www.instagram.com/timfitzco/

Ted Prodromou is America’s Leading LinkedIn Coach. 

He is the award-winning, best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business from Entrepreneur Press. 

After 20 very successful years in the high-tech industry working for IBM and Cellular One, Ted’s IT career evaporated into thin air after the dot com crash.

Ted reinvented himself and became a certified professional coach because he loved mentoring his staff.

Clueless about marketing a coaching practice, Ted fell in love with online marketing after attending a Dan Kennedy conference.

And the rest, as they say, is history. 

DISCUSSED IN THIS EPISODE

~ How to tap into LinkedIn's power to expand your professional network and business reach.

~ Ways to connect with your audience on a deeper level by avoiding pushy sales tactics.

~ The importance of authenticity on LinkedIn and all other marketing channels.

~ Prioritize authenticity in all your content creation and marketing endeavors.

~ What’s new with Ted’s Linked Accelerator program – including ways to identify your favorite customer profile and focus on building connections with people who fit that mold.

FULL EPISODE VIDEO

https://vimeo.com/820446267?share=copy

CONNECT WITH TED / RESOURCES

https://www.linkedaccelerator.com/linked-accelerator-2023

(Use coupon code "STORY23" to save)

https://tedprodromou.com

https://www.linkedin.com/in/tedprodromou/

David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online in the 1990s, at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group.

DISCUSSED IN THIS EPISODE

 ~ Why “Gimme More Leads” is the Wrong Strategic Priority (4:51)

~ How email marketing helps you upsell and cross-sell (11:25)

~ The business-building power of referrals (19:49)

~ Why you should treat customer care and problem solving as a marketing priority (31:10)

FULL EPISODE VIDEO:

https://vimeo.com/819045822

CONNECT WITH DAVID: 

https://moreperfectmarketing.com/

https://mpmcommunity.com/

Social Media:

https://www.linkedin.com/in/winebaer/

https://twitter.com/baermktg

https://www.youtube.com/@baeronmarketing

Part 2 of our conversation with Atiba de Souza. Atiba is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google.

Atiba is an award winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, Founders Board, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock.

When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area.

DISCUSSED IN THIS EPISODE

~ How to get your video in front of the right eyeballs (8:58)

~ Use chapters in your description to increase engagement and improve search rankings (15:52)

~ Tips for creating a good thumbnail 27:26)

~ Landscape or portrait mode? Which format when? (37:00)

~ Tools for transcribing and editing video (40:58)

~ The difference between understanding the problem and the solution (48:18)

FULL EPISODE VIDEO

https://vimeo.com/816858186

CONNECT WITH ATIBA

Website: https://clientattractionpros.com

Free Resources: https://clientattractionpros.com/free-resources/

Social Media: LinkedIn: https://www.linkedin.com/in/atibadesouza/

Instagram: https://instagram.com/atibadesouza

Youtube:https://www.youtube.com/channel/UChjej0lyswDeDd91x7y63ew

TikTok: https://www.tiktok.com/@theatibadesouza

Facebook: https://www.facebook.com/atibadesouza

Atiba de Souza is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google.

Atiba is an award winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, Founders Board, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock.

When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area.

DISCUSSED IN THIS EPISODE

~ What the wild west days of SEO were like and what to learn from them (2:16)

~ How to match visitor intent with a result (6:59)

~ How to use google to come up with irresistible video topics (22:01)

~ The secret to launch a video channel without dropping the ball? (33:14)

~ Why you should get started now – before it’s too late. (43:55)

FULL EPISODE VIDEO

https://vimeo.com/815815560?share=copy

CONNECT WITH ATIBA

Website: https://clientattractionpros.com

Free Resources: https://clientattractionpros.com/free-resources/

Social Media: LinkedIn: https://www.linkedin.com/in/atibadesouza/

Instagram: https://instagram.com/atibadesouza

Youtube:https://www.youtube.com/channel/UChjej0lyswDeDd91x7y63ew

TikTok: https://www.tiktok.com/@theatibadesouza

Facebook: https://www.facebook.com/atibadesouza

Mike is a 5-time founder and serial innovator who has added $2 billion in value for his clients using strategy, story, and tech. When he's not doing thinking work, he likes to keep his body busy with hiking and woodworking.

DISCUSSED IN THIS EPISODE

~ How storytelling can transform your business and unlock the potential of your employees (06:25)

~ Why powerful stories can help employees see the bigger picture and embrace change (16:49)

~ The #1 way to encourage a sense of collective envisioning within your organization (19:31)

~ The secret to crafting stories that evoke emotions and drive action (23:40)

~ How to use stories to create a shared vision of the future that everyone can get behind (26:26)

~ Why leaving room for discovery in your storytelling is crucial for success (30:38)

FULL EPISODE VIDEO

https://vimeo.com/813101320?share=copy

CONNECT WITH MIKE

Website:

https://www.storyminers.com

Social Media: 

https://www.linkedin.com/in/mikewittenstein

https://www.storyminers.com

Luke Charlton runs a successful ad agency that helps coaches and high-ticket service professionals get clients online. He’s spent over 16 million on ads and has helped clients generate more than 50 million in revenue from his ad campaigns.

Along with that, he's been hired by top ad agencies to write copy for world-leading experts such as Bob Proctor, Mike Dillard, Neil Patel, Grace Lever, and many more.

DISCUSSED IN THIS EPISODE

~ Systems and predictability in marketing (1:41)

~ How to turn traffic into prospects (7:29)

~ The difference between valuable content and pitches (13:23)

~ Why to start with a good story (17:14)

~ The reason everyone loves stories? (21:54)

~ Practice what you preach and apply it (27:18)

~ You don’t have to be the comedian you can be the curator (30:02)

~ How to think of yourself as a character (35:46)

FULL EPISODE VIDEO

https://vimeo.com/811505614?share=copy

CONNECT WITH LUKE

Website:

https://lukecharlton.com

Guide:

https://9emailoffers.com

Facebook

https://www.facebook.com/theaussiehermit

Sara Nay is the CEO at Duct Tape Marketing. Since her start in December 2010, she has consulted and advised thousands of small business owners on how to build, grow, and scale a profitable business. She has a passion for helping small business owners focus on their zone of genius and build a team around them to support their growth goals.

She and Tom discuss the common marketing challenges faced by small business owners and how business strategy should guide marketing strategy, the role of fractional CMOs in helping businesses achieve their growth goals, and how AI can simplify the development of marketing content. Sara also shares insights on promoting her new book, 'Unchained: Breaking Free from Broken Marketing Models.'

DISCUSSED IN THIS EPISODE

~01:04 Meet Sara Nay: CEO at Duct Tape Marketing

~01:53 Understanding Marketing Chaos in Small Businesses

~05:21 From Chaos to Strategic Growth

~10:17 The Importance of Client Conversations and AI in Marketing

~20:36 The Role of Fractional CMOs

~23:40 Promoting the New Book: Unchained

~26:53 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1111532165

CONNECT WITH SARA

Website: http://www.ducttapemarketing.com/

Social Media:

LinkedIn: https://www.linkedin.com/in/saranay/

X.com: https://twitter.com/ducttape

Facebook: https://www.facebook.com/ducttapemarketing

Instagram: https://www.instagram.com/ducttapemarketing/

Janine Bolon has always loved figuring out how things work. A scientist to her core, she craved to dig into the mysteries of life and understand why things are the way they are. After working in the pharmaceutical industry for 15 years, she dropped out of corporate America to homeschool her four children. She has always had a side business in her life and shares with others how to manage a well-lived life of children, family, friends and clients while not suffering from burnout. Her 12 books, 91 online courses, 4 podcast programs and radio show all express her desire to share her systems & routines with others.

DISCUSSED IN THIS EPISODE

~Introduction (0:10)

~ The story about the business she started when she was 10 years old (1:58)

~ The courage to say no and stand by your values (7:51)

~You can’t burn out (15:49)

~ The importance of clarity and clarity (20:00)

~ The importance of understanding the profit margin (25:13)

~ Work-life balance is a fabrication (30:29)

~ How to connect with Janine (33:33)

FULL EPISODE VIDEO

https://vimeo.com/808635545?share=copy

CONNECT WITH JANINE

Website: https://the8gates.com/

Social Media: 

Facebook:

https://www.facebook.com/janinebolon

LinkedIn:

https://www.linkedin.com/in/janinebolon/

Instagram:

@janinebolon)

YouTube: The Janine Bolon Show https://www.youtube.com/channel/UCvWVsj2oR30p9beFzMi5Dww

For over two decades, Wade Thomas has served as a strategic talent executive who guides leaders to develop and shape organizations from the perspective of high-performance management coupled with compassion and empathy.

As the founder and CEO of Aim to Win, Wade has coached and consulted with hundreds of leaders who are now practicing the principles of bringing out the best in high-performing individuals and businesses, so that they are equipped to achieve organizational excellence and business growth.

Wade resides in Phoenix, Arizona with his family and gets invigorated by taking in a game of soccer, playing a round of golf, or hiking the local foothills.

DISCUSSED IN THIS EPISODE

~ How to lead and sell with heart (0:10)

~ What heart-based leadership is all about (1:54)

~ You can’t screw up worse (3:08)

~ The formula for success (6:28)

~ It’s all about telling stories (9:04)

~ The three E’s for building business stories (10:50)

~ Coaching is not selling (14:38)

~ What does he do for a living? (16:11)

~ How to get in touch with Wade (19:44)

FULL EPISODE VIDEO

https://vimeo.com/806596567?share=copy

CONNECT WITH WADE

Website: https://aimtowinllc.com

Social Media:

LinkedIn: https://www.linkedin.com/in/wadeathomas

Facebook: https://www.facebook.com/wade.thomas.547/

IG: https://www.instagram.com/_wade_thomas/

Twitter: @wadethomasok

Youtube - Heart Based Leadership by Aim to Win

https://www.youtube.com/channel/UCYIivVbIotTKQMYHNcFQEiA

Orly Zeewy is an author, speaker, and educator who says she has one superpower - making the fuzzy clear. She turns generic messaging into clear marketing messages that help startups, solopreneurs, and B2B companies cut through the noise so their ideal customers can find them, buy them, and refer them. She’s lectured at Wharton and taught at The Close School of Entrepreneurship at Drexel University and the University of Pennsylvania. Her book, Ready, Launch, Brand: The Lean Marketing Guide for Startups, was published by Routledge in May 2021. It was the #1 new business book on Amazon in April 2021.

DISCUSSED IN THIS EPISODE

~Fuzzy messaging and marketing (1:54)

~Understanding why they need you (4:42)

~How to cut through the noise of noise (8:04)

~The importance of listening and empathizing (11:58)

~Less is always better. less is more (13:54)

~How to power up a LinkedIn profile (18:04)

~How to create a banner that says something about you (19:52)

~Where to find Orly on Linkedin (23:48)

FULL EPISODE VIDEO

https://vimeo.com/804218197?share=copy

CONNECT WITH ORLY

Website: https://zeewybrands.com/

Book: Ready, Launch, Brand: The Lean Marketing Guide for Startups 

Social Media: 

https://www.linkedin.com/in/orlyzeewy/

https://twitter.com/orlyzeewy

Ed Troxell is a Video Coach & Online Marketing Expert. He teaches agents how to show up on video for their social media and marketing so they can attract more qualified leads and close more deals. 

Ed was ranked as one of the top 15 coaches in Santa Rosa by Influence Digest. As a former Apple Inc. employee, Ed brings a unique skill set to the table from sales, marketing, strategizing systems, and processes, to teaching the importance of showing up as yourself on video so that you can stand out from the competition and become the agent of choice.

DISCUSSED IN THIS EPISODE

~Ed’s video coaching strategy (1:55)

~Tips for recording your video (16:49)

~How to get the video advantage (32:06)

FULL EPISODE VIDEO

https://vimeo.com/801517985?share=copy

CONNECT WITH ED

Free Book Think Big. Think Video

https://edtroxell.com/thinkbig

Coaching Program

The Video Advantage

https://edtroxell.com/video

Social Media: 

https://instagram.com/edtroxellcreativeig

https://www.linkedin.com/in/edtroxell

https://facebook.com/EdTroxellCreative

Website: https://edtroxell.com/

Kimberly Weitkamp is the Audience Converter. She works with coaches to transform their word vomit into marketing that gets clients.

She shows them what to say to bring in clients that pay. Kimberly helps her clients create their full evergreen marketing needs that fit in their schedule, reflects their authentic self, and creates the time freedom they desire…without losing their sanity!

Her favorite client wins include crafting a first-ever six-figure event, landing 5 new clients in 6 weeks, and, because she loves to travel, helping 4 clients take business-free vacations (laptop left at home!) within months of working with her.

She relishes helping people take their big-picture dreams and turn them into a step-by-step action plan that converts.

DISCUSSED IN THIS EPISODE

~The enduring power of email marketing (2:55)

~How to make the first impression (5:29)

~The hotel front lobby test (22:30)

FULL EPISODE VIDEO

https://vimeo.com/799447785?share=copy

CONNECT WITH KIMBERLY

Website: https://theaudienceconverter.com/

Lead Magnets: https://theaudienceconverter.com/lead-magnet-guide/

Social Media: https://www.linkedin.com/in/kimberlyweitkamp/

Michael Whitehouse is The Guy Who Knows a Guy. In 2014, he came to Groton, Connecticut knowing no one at all. A year later, after diving into networking with both feet, he was a major connector in the local community. In 2020, he went global and began connecting entrepreneurs, investors, speakers, and others around the world to people they need to know. He offers his services as a networking concierge, making connections and building strategic alliances around the world. He is the host of the daily Morning Motivation Podcast and the Guy Who Knows a Guy interview podcast.

DISCUSSED IN THIS EPISODE

~What is a networking concierge? (2:06)

~How to introduce people to the right people? (7:05)

~What does the other person need? (14:13)

~Marketing is about thinking about your audience. (18:45)

~The power of having an email community. (23:12)

~We’re all people. (29:34)

~How to lead with a pitch. (34:36)

~The power of networking at scale. (39:39)

FULL EPISODE VIDEO

https://vimeo.com/797285658?share=copy

WHERE TO CONNECT WITH MICHAEL

Website: https://www.guywhoknowsaguy.com/

Michael’s app: https://guywhoknowsaguy.carrd.co/

Social Media:

The Guy Who Knows a Guy Facebook Page: https://www.facebook.com/theguywhoknowsaguy

Morning Motivation Facebook Group: https://www.facebook.com/groups/morningmotivationpodcast

LinkedIn: https://www.guywhoknowsaguy.com/linkedIn

TikTok: https://www.guywhoknowsaguy.com/tiktok

Athin Cassiotis is a Business Growth Strategist, International Speaker, Coach, Mentor, Consultant, Investor, and Podcast Host. He helps service-based business owners grow and scale to create freedom and choice in their life. Athin hosts The Business Growth Show, where he interviews successful entrepreneurs and celebrities including Jay Abraham, Bruce Buffer, Jillian Michaels, JT Foxx, Kerwin Rae, and George Koukis. He’s spoken on stage in front of 2,500 people alongside gold medallists Steven Bradbury & Bruny Surin, Stedman Graham (Oprah’s partner), and JT Foxx. He has personally worked with many of Australia’s biggest brands including Target, Kmart, Westfield, Coles, and the Department of Defence.

DISCUSSED IN THIS EPISODE

~ Why mindset is so important in the marketing business (2:21)

~ How Tom talks about mindset in the marketing process (6:10)

~ What to do when your brain says “I’m bad at telling stories” (9:30)

FULL EPISODE VIDEO

https://vimeo.com/795185399?share=copy

WHERE TO CONNECT WITH ATHIN

Website: https://www.athincassiotis.com/

Ebook on His Website: 6 Keys to a Bulletproof Business Mindset

Social Media: 

https://www.linkedin.com/in/athincassiotis/

https://www.facebook.com/athincassiotis1

https://instagram.com/athincassiotis

https://www.youtube.com/athincassiotis

Barbera is a transformation coach, a speaker, and an author. She specializes in helping people who feel different than others to be deeply connected with their authentic (spiritual) selves, have a crystal clear vision of the life they truly want to live, unleash the power that is already within them, and reignite their passion & purpose so they can have a soulful, profitable business, achieve their dreams, and live a fulfilled life on their terms right now!

DISCUSSED IN THIS EPISODE

~ What is an HSP coach? (2:11)

~ Why do we need to learn how to be more selective with our friends? (7:40)

~ Barbara’s story and how it’s relevant to your life. (14:27)

~ Why burnout is a result of not being true to your authentic self. (20:20)

~ What does it mean to put the real me out there? (24:33)

~ The three-method approach to storytelling. (31:56)

~ Authenticity: not just what’s working for you, but defining what’s working for them. (37:06)

~ Empathy, envisioning, and vision enabling. (45:32)

~ How you can use the power of storytelling in your business. (52:46)

FULL EPISODE VIDEO

https://vimeo.com/792927942?share=copy

WHERE TO CONNECT WITH BARBARA

Website: http://www.hspcoachbarbera.com/

Her Free eBook: Roadmap To Living A Life You Love

Social Media: https://www.hspcoachbarbera.com/docs/Media-Sheet-HSPCoachBarbera.pdf

Barry Kleiman is a dedicated husband, father, and grandfather who is also a basketball coach turned social entrepreneur. He spent decades in the trenches of executive search and executive development, and he’s now an authority who advocates for truth-based interviewing.

Barry is the author of the soon-to-be-released book, “Successful Interviewing”

Over 5+ decades in the career success and job search business, Barry observed that too many people are unable to say what they mean during human interactions. As a result, their messaging changes like the weather, which drags them off-brand, undermines their integrity and challenges their sanity.

Barry is on a mission to fix that.

DISCUSSED IN THIS EPISODE

~ His most significant takeaway after five decades in career success and job search

~ How to interview effectively

~ Using personal stories to grow your careers and community

~ How to stay on-brand and maintain your personal integrity

FULL EPISODE VIDEO

https://vimeo.com/790387132?share=copy

CONNECT WITH BARRY

Website: http://thefifthquarterproject.org

Book: 

How the Truth Will Set You and Your Career Free

His nonprofit The Fifth Quarter Project:

www.thefifthquarterproject.org

Social Media: 

https://www.linkedin.com/in/barryckleiman/

https://facebook.com/barry.kleiman

https://www.instagram.com/kleimanbarry/

Rich “Trigger” Bontrager is the creator and host of “How To Rock the Stage Show,” airing live each Wednesday night. Rich hosts the National Speakers Association (NSA) podcaster, author forums, and the new NSA LIVE show Behind the Stage. 

Entrepreneurs, executives, and speakers hire Rich to unleash their brand authority by learning media-savvy skills that help them shine on camera and stage.

Rich has worked with top speakers, leaders, and authors like Denis Waitley, Sandra Dee Robinson, Chris Westfall, Jeffrey Hayzlett, Deanna Singh, and others!

Rich’s passion comes from his 30 years as a professional broadcaster, keynote speaker, and Pastor. Rich provides group and 1-on-1 transformational coaching with practical tools, evaluations, and action steps that radically transform your confidence, clarity, and communication skills.

DISCUSSED IN THIS EPISODE

~ 3 Keys to raise your brand authority with media skills

~ How to create and grow your own media empire and elevate your brand authority

~ Why you no longer need the big networks to elevate you and your brand. 

~ Media-savvy skills to help you shine on camera and separate yourself from the crowd.

~ Why to leverage media and your brand authority

FULL EPISODE VIDEO

https://vimeo.com/788585574?share=copy

CONNECT WITH RICH

Website:

https://www.richbontrager.net/

Social Media: 

LinkedIn

https://www.linkedin.com/in/rich-trigger-bontrager-presentationcoach/

Twitter:

@KeynoteRich

Facebook:

https://www.facebook.com/RichTriggerBontrager

https://www.facebook.com/rich.bontrager/

Instagram

https://www.instagram.com/rich_trigger_bontrager/

Streaming Show - How to Rock the Stage

https://www.youtube.com/c/RichBontrager

Atiba de Souza is your secret weapon when your team is underperforming. As a CEO Strategist and Team Productivity Expert, he transforms struggling organizations into productivity powerhouses through proven leadership frameworks that deliver immediate results.

Atiba shares his unique CASE method and other tactical strategies that help business owners delegate more effectively, eliminate bottlenecks, and boost employee efficiency. He and Tom explore ways to teach employees how to think rather than just what to do, why that can improve team productivity, and how to enhance overall business growth.

DISCUSSED IN THIS EPISODE

00:57 Introducing Today's Guest: Atiba de Souza

03:37 The Delegation Trap: Why It's Not Them, It's You

13:00 The Case Method: Transforming Delegation

23:48 The 1-3-1 Rule for Problem-Solving

25:47 Implementing Triads for Team Collaboration

27:53 The Importance of Delegation Over Abdication

30:11 Learning from Delegation Failures

37:42 Effective Communication with Subcontractors

42:17 Preparing for the AI Leadership Era

44:13 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1109322434

CONNECT WITH ATIBA

Website: https://clientattractionpros.com/

Social Media:

LinkedIn: https://www.linkedin.com/in/atibadesouza/

Instagram: https://instagram.com/atibadesouza

Steve Eriksen is the founder of Event Raptor, a platform designed to help you manage virtual events. 

A tech integration specialist and automations nerd, he was responsible as the Chief Technology Officer for Mary Morrissey, an 8-figure life coach certification organization, for all the tech that went into their events with thousands of attendees.  

When Steve hosted a summit for his own coaching business, he couldn't find a good system to help him run his event. So he took his technical background in the events space, along with his real-world experience as an event host, and created EventRaptor, a system that makes virtual event management easy. 

Event Raptor also runs a directory that helps business people land more speaking opportunities by connecting them with event organizers. 

Steve has run 4 summits on his own as well as helped a number of clients with summits and virtual events, and has seen how powerful a virtual event is to drive new prospects and create new customers and clients.

DISCUSSED IN THIS EPISODE

~How virtual events are great for marketing and promoting your business

~How to position yourself as an expert using virtual events

~How to effectively market your business and create more customers and clients using virtual events. 

~Understanding the benefits of hosting a virtual event

~How to determine if hosting a virtual event is the right marketing strategy for your business.

FULL EPISODE VIDEO

https://vimeo.com/786514803?share=copy

CONNECT WITH STEVE

Website: https://eventraptor.com

Book: https://summitsmadeeasy.com/?ref=storypowermarketing

Social Media: 

https://facebook.com/steve.eri.58

https://linkedin.com/in/steveeriksen

Nina Cooke helps 6 and 7 figure service-based Experts to create an unstoppable mindset so they can build authority and boost their profit.

Nina has worked with 100s of established entrepreneurs, helping them to increase their income by up to 800%.

She is the co-author of Renegade Mindset: A Financial Advisor’s Guide to a Peak Performance Mindset.

The host of “Entrepreneur’s Inner Game Podcast, she has interviewed world-class entrepreneurs and best-selling authors.

She’s been featured in Entrepreneur magazine, on BBC Radio, and on top podcasts.

DISCUSSED IN THIS EPISODE:

~ How deliberate mindset shifts can help you grow your business more than marketing

~ Marketers’ most common limiting beliefs and how to dissolve them

~ Why you should make mindset work a continuous practice

FULL EPISODE VIDEO

https://vimeo.com/785376247?share=copy

NINA’S MILLIONAIRE MINDSET SCORECARD:

https://www.ninacooke.co.uk/scorecard

CONNECT WITH NINA

Website:

https://ninacooke.co.uk

LinkedIn

https://linkedin.com/in/ninacooke

Anke Hermann is an online tech expert, coach and author of Taming the Tech Monster.

She started her entrepreneurial journey in 2004 when she quit her software developer job in the UK, moved to Spain and started a sewing business. She soon realized that building a business really is a creative process, the same as sewing a dress or developing software - a magical mix of vision, skill and soul.

She now uses everything she's learned about tech, teaching and business to help mission-driven coaches create, sell and deliver impactful online programs without tech headaches so they can serve their clients in a bigger way.

DISCUSSED IN THIS EPISODE: 

~ What looks like a tech “problem” never is

~ The real cause of people's tech struggles

~ How to tame the tech monster to get technology working for, not against you

~ The 3 most common myths around tech and how challenging these stories opens up a whole new world

FULL EPISODE VIDEO

https://vimeo.com/783879268?share=copy

RESOURCES FROM ANKE

PDF version of her book:

https://tamingthetechmonster.com

Roadmap to impactful online programs:

https://createconnectandflourish.online

CONNECT WITH ANKE

Facebook

https://www.facebook.com/herrmann.anke/

LinkedIn:

https://www.linkedin.com/in/anke-herrmann/

Instagram:

https://www.instagram.com/ankeherrmannbusinessgrowth/

Terry is an Executive, Business and Career Coach. She has been coaching for over 19 years, after many years in both corporate and entrepreneurial roles. She brings an impressive breadth and depth of knowledge to her coaching and specializes in global business relations, which is critical to her work with international clients.

As an executive and business coach, Terry helps her clients maximize their talents and achieve their full potential. She employs a two-step process: having the client clarify their goals and then developing a focused strategic plan.

DISCUSSED IN THIS EPISODE: 

~ How to create extraordinary change in your business and life

~ Why simple shifts in perspective can make all the difference

~ How to establish change-creation as a habit – to make provide consistent service and make a greater impact

FULL EPISODE VIDEO

https://vimeo.com/781758940?share=copy

 CONNECT WITH TERRY

Website

https://trycoaching.com/

Facebook

https://www.facebook.com/terry.y.herman

LinkedIn

https://www.linkedin.com/in/trycoaching/

Instagram

https://www.instagram.com/terryyoffe/

Matthew Harms is a New York Ghostwriter and Author Coach. He is the author of Grow Up: No, Really and Employed: A Career Readiness Manual, books designed to help people enrich their lives through basic life skills and career readiness training. When he’s not focused on helping others, Matthew's other passions are writing works of fiction, both novels and screenplays, and spending time with his children.

As a lifelong writer, Matthew has learned from, and adapted, his various experiences in fields such as Finance, Project Management, and Real Estate to help those with the desire to help make the world a better place. In the ghostwriting space, he prides himself on providing a voice for the voiceless, working with clients who have a message of growth or inspiration that can make the world a better place.

As an author coach Matthew partners with aspiring and experienced writers who do not want to have someone else write their story by helping to identify gaps and enhance strengths so they can take their projects to the next level.

​DISCUSSED IN THE EPISODE

~Writing

~Entrepreneurship

~Why writers and business owners can always use encouragement and support from those who have done and are doing what they want to do.

FULL EPISODE VIDEO

https://vimeo.com/780293363?share=copy

CONNECT WITH MATTHEW

Social Media: 

Twitter: www.twitter.com/penforhire187

Instagram: www.instagram.com/penpodcast

Facebook: www.facebook.com/penpodcast

Podcast: https://anchor.fm/pen-podcast

Website: https://penforhirenyc.com/

Dan Shinder is a social marketing expert who reached more than 120 Million people in 2021 – 100% organically, with no paid ads, boosted posts, or SEO.

Through Drum Talk TV and other brands, Dan has built a following of more than 1 million active followers – and adds 4,500 a week from 130 countries. He draws from his experience and success to teach others how to grow brand awareness, increase engagement, and drive more sales.

What Dan teaches can work for virtually any business in any industry, from a local model to global! Dan also has a "Done-For-You" service as well.

DISCUSSED IN THIS EPISODE

~The biggest mistakes start-ups, seasoned entrepreneurs, and legacy brands all make with social media content marketing.

~Busting 3 of the biggest myths in social media marketing

~Understanding how these topics really work.

~How to apply real strategies that will improve results.

FULL EPISODE VIDEO

https://vimeo.com/776914978?share=copy

CONNECT WITH DAN

Website: https://advancedsocialmarketing.com/

Courses: https://advancedsocialmarketing.com/learning-opportunities

Social Media: https://www.linkedin.com/in/danshinder/

Gail Kraft is a motivational speaker, podcaster, and author of The Empowering Process and Empowerment Master. She runs retreats and seminars offering various approaches for gaining higher self-awareness, creating smarter goals, and lowering stress right now.

DISCUSSED IN THIS EPISODE

~ Tapping into flow, creativity, and mindset

~ How to step away from the mundane step-by-step you hear about what you should do

~ Real, consistent, repeatable habits that actually encourage flow

~ Understanding the value of getting into flow and taking action

~ Stepping beyond the conventional and understanding what it means to be present

~ Living outside the box

FULL EPISODE VIDEO

https://vimeo.com/774179120?share=copy

CONNECT WITH GAIL

Websitehttp://gailkraft.com

Social Media

https://www.linkedin.com/in/gaillkraft/

https://www.facebook.com/gail.kraft.77/

Gail’s Books

The Empowering Process:

https://www.amazon.com/Empowering-Process-Mindful-Questions-Increase/dp/1539917517/

Authentic Women Have It All: No More Glass Ceilings, Go For The Stars And Win!

https://www.amazon.com/Authentic-Women-Have-All-Ceilings/dp/1927677181/

YouTube Channel

https://www.youtube.com/playlist?list=PLLXX5hXmeaRPuA_znsplCarsRq5Bs1UdW

Michelle Prince is a chief difference maker, best-selling author, motivational speaker, publishing expert, leadership coach, and CEO/Founder of Performance Publishing Group, a partner publishing company dedicated to making a difference, one story at a time. She’s helped thousands tell their stories and founded the “Book Bound Workshop”. Michelle has published many successful books of her own, including her best-selling Winning In Life Now and her latest The Power of Authority. She is known as "America’s Productivity Coach", is a certified Human Behavior Consultant, and dedicates herself to helping leaders impact the world using the strengths and talents already within them.

She is also a dynamic speaker and has been endorsed by some of the most influential speakers in personal development, including Zig Ziglar, and is a Ziglar Legacy Certified speaker/trainer.

DISCUSSED IN THIS EPISODE

~The power of authority

~Sharing your story - when and how to get it out there

~Positioning yourself as an expert

~Growing your business

FULL EPISODE VIDEO

https://vimeo.com/771474404?share=copy

CONNECT WITH MICHELLE

Website: https://performancepublishinggroup.com/

Social Media

https://www.facebook.com/MichellePrinceSpeaker/

https://www.instagram.com/michelleprincespeaker/

https://twitter.com/MotivateInspire

https://www.linkedin.com/in/michelleprincespeaker

https://www.youtube.com/user/MotivateInspire

Workshop: www.bookboundworkshop.com

Michelle’s Book: https://www.thepowerofauthority.com/freebook/

Free strategy call: https://performancepublishinggroup.com/contact/

Kia is CEO and founder of Zine, a successful brand marketing agency just outside of Washington D.C. that helps attorneys, entrepreneurs, and professionals convert leads into raving fans using high-touch, direct response print marketing.

Her clients include high-achieving marketers and entrepreneurs such as Dan Kennedy, Ben Glass, Kim Walsh Phillips, Ben Settle, and more.

From concept to design to implementation, Zine specializes in using newsletters, books, magazines, postcards, and shock and awe packages to create, package, and present a marketing message that gets results. Her agency still believes in the power of direct mail and has a proven process that uses print marketing to make a connection, inspire action, and generate profitable results for their clients.

DISCUSSED IN THIS EPISODE~ How one postcard changed Kia’s life.

~ The biggest mistake in direct mail.

~ The three superpowers of print.

~ How to leverage and maximize your print marketing dollars.

~ Top three tips for a successful print newsletter marketing campaign.

FULL EPISODE VIDEO

https://vimeo.com/768942813?share=copy

CONNECT WITH KIA

Website:

https://www.zinegraphics.comLinkedinhttps://www.linkedin.com/in/kiaarian/Facebookhttps://www.facebook.com/zinegraphics

Kia’s “Breathe Life” Newsletter:

https://www.zinegraphics.com/newsletter.cfm

Kia’s Book, Five Ways Your Design Can Be More Seductive

https://www.zinegraphics.com/reports/five-ways-your-design-can-be-more-seductive.cfm

Jeanet Wade’s focus is always on building healthy teams and healthy bottom lines. Jeanet was the first Expert EOS Implementer™ in the St. Louis region. She facilitates, teaches, and coaches the Entrepreneurial Operating System® (EOS®) to leadership teams at privately-held companies.She has developed a reputation for helping clients get Traction® on their Vision by leveraging her experience in marketing, innovation, and management. Because of her passion for people and insights into the basic human needs that must be met in order to fully actualize the potential of a team, she quickly became known as the go-to resource for how to have effective, healthy teams that allow an organization to harness their people energy and maximize their “Return on Individual.”

She was named one of the “100 St. Louisans You Should Know to Succeed in Business” by St. Louis Small Business Monthly. Additionally, Jeanet is a “Featured ForbesBooks Author” for her bestselling breakthrough book, The Human Team – So You Created a Team but People Showed Up!

DISCUSSED IN THIS EPISODE

~ The 6 Facets of Human Needs.

~ How "Human Teams" at work can achieve their potential

~ Tips to help leaders activate the 'people multiplier' in their business.

~ How to attract great employees and retain them. ~ Secrets to bridge the gap between nature and nurture by getting the needs met on the team

FULL EPISODE VIDEO

https://vimeo.com/766391988?share=copy

CONNECT WITH JEANET

Websitehttp://www.Business-Alchemist.com

LinkedIn

https://www.linkedin.com/in/jeanet-wade-ab5500Blog

https://www.business-alchemist.com/read-watch-listen

Jeanet’s Bookhttps://www.amazon.com/Human-Team-Created-People-Showed/dp/1950863328

Corey has 15 years of in-house agency experience, including as Scorpion's CMO, where he helped grow revenue from $20M to $150M in 6 years. He just published his bestselling book: Anyone, Not Everyone: a Proven System for Agencies to Escape Founder-Led Sales. Today, he helps digital agency founders scale revenue and profits with Deep Specialization.

He and Tom dive into strategies to escape the rut of founder-led sales. They also discuss Corey's bestselling book, which offers a proven system for agencies to escape founder-led sales and scale successfully.

Through real-life examples and practical advice, Corey teaches how to build a business by working on it rather than in it.

DISCUSSED IN THIS EPISODE

~00:57 Meet Today's Guest: Cory Quinn

~02:04 Understanding Founder-Led Sales

~03:52 The Importance of Systemizing Sales

~04:23 Challenges of Founder-Led Sales

~10:04 Benefits of Specializing in a Vertical Market

~16:36 Corey's Book: Anyone, Not Everyone

~23:26 Final Thoughts and Farewell

FULL EPISODE VIDEO

https://vimeo.com/1107664012

CONNECT WITH COREY

Book: https://www.AnyoneNotEveryone.com

Social Media:

LinkedIn: https://www.linkedin.com/in/coreyquinn/

Facebook Page: https://www.facebook.com/coreyquinn

Instagram: https://www.instagram.com/coachcoreyquinn/

Youtube: https://www.youtube.com/@coreyquinninc

Dean Isaacs spends most of my time working with B2B businesses, consultants and experts, who hire him to help them achieve their business growth dreams by creating predictable, sustainable revenue.

Dean’s approach is simple: Identify and eliminate the friction we unintentionally create in our marketing and sales. By eliminating the Friction Effect, we can generate better quality leads, shorten the sales process and close high-ticket deals with our ideal clients.

Buyers have changed the way they find, evaluate and buy business services, unfortunately many B2B businesses haven’t effectively changed the way they market and sell.

Dean loves to help experts change the way they think and operate their businesses. The belief that they need to invest more and more hours into their business to grow, is wrong - they don’t!!

DISCUSSED IN THIS EPISODE:

~ Why you must understand and eliminate the “friction effect” in your business to unlock revenue growth~ How Tesla eliminates friction for buyers and customers – and what you can learn from their approach.

~ Why being an expert or thought leader in your field isn’t enough to successfully grow your business.

~ How to understand and take advantage of the modern buyer’s journey to grow revenue

~ Why your consultative selling approach is hurting you and what to do about it

FULL EPISODE VIDEO

https://vimeo.com/764094708?share=copy

CONNECT WITH DEAN:

Website

https://thevantagegrp.comGrowth Collaborative

https://thevantagegrp.com/growth-collaborative/LinkedInhttps://www.linkedin.com/in/deanisaacs/Facebookhttps://www.facebook.com/VantageGroupLLC

Instagramhttps://www.instagram.com/deanisaacs1/

Lynn Whitbeck is the Queen of Sales. Business Owners and entrepreneurs hire Lynn to ignite winning sales teams, because most are chasing down clients, stuck in a chaotic sales cycle, and lacking client retention, conversions, and profits. So, she helps transform thinking to the client’s perspective, end sales chaos with a robust strategic plan to harvest the hidden profits. Bottomline, Lynn will ignite your sales and unleash lasting profits.

Lynn is the Founder and CEO of Petite2Queen, Host of “Get More Clients” on the Win Win Women Network, and host of the top podcast, “Claim Your Career Crown.”

She has been seen in USA Today, HuffPost, Chicago Tribune, and more! When she is not working with clients, Lynn loves visiting National Parks, cooking, and playing Pokémon Go.

DISCUSSED DURING THIS EPISODE

~ The business-building power of “client thinking.”

~ How understanding the client’s journey boosts profits with raving fans, reviews, and referrals.

~ When you build strong, lasting relationships when you approach prospects with “worthy intent.”

FULL EPISODE VIDEO

https://vimeo.com/761775300?share=copy

CONNECT WITH LYNN

Website: https://petite2queen.com

Facebook: http://www.facebook.com/petite2queen/

Twitter: http://twitter.com/petite2queen/

Instagram: http://www.instagram.com/petite2queen/

You Tube: http://p2q.link/youtube

Get More Clients TV Show https://winwinwomen.tv/show/get-more-clients

Stever Robbins has been an executive coach, entrepreneur, and co-designer of the Harvard MBA program. His iTunes business podcast The Get-it-Done Guy was a top-10 podcast for much of its 2007-2020 run. He has written three books, and co-written a musical about personal productivity. Stever holds degrees from MIT, Harvard Business School, and is a Master Trainer Elite of Neuro-linguistic Programming.

DISCUSSED DURING THIS EPISODE: ~ How to create a flood of creative content – even if you’re not a “creative unicorn.” ~ Why people lose the creative spark (and how to avoid that fate).

~ How to summon the courage to behave as you wish, not as others expect.

~ How to capture and record your creative insights so you don’t lose track of them later.

~ The importance of committing to an idea and seeing it through.

FULL EPISODE VIDEO

https://vimeo.com/759435129?share=copy

CONNECT WITH STEVER

Website:http://steverrobbins.com

LinkedIn

https://linkedin.com/in/steverTwitter

http://twitter.com/steverrobbins

RJ Redden is the founder and human-in-charge at Black Belt Bots.

Coaches hire RJ to skyrocket their engagement, because their events, communities and courses are either dead (or full of zombies).

RJ creates epic engagement experiences that motivate people to click that button, connect with you, and enroll like crazy.

DISCUSSED IN THIS EPISODE:

:: How to create automated, interactive experiences that delight prospects and don’t feel inauthentic and robotic.

:: Why it’s critical that your prospects feel “seen and heard” when they visit your site – and how to make that happen.

:: The business-building power of Ninja-Niches.

:: Why prospects hate “knowledge bases” and better options that you can offer to engage website visitors

FULL EPISODE VIDEO

https://vimeo.com/757372697?share=copy

RJ’s WEBSITEhttps://www.blackbeltbots.com/

TAKE THE QUIZDiscover your marketing personality, and get a customized marketing plan.

https://yourcorecode.com

CONNECT WITH RJLinkedIn: https://www.linkedin.com/in/rjredden

Instagram: https://www.instagram.com/blackbeltbots

YouTube:https://www.youtube.com/c/BlackBeltBots

TikTok: https://www.tiktok.com/t/ZTRr7Q98p/

Mick Spiers is the CEO and Founder of The Leadership Project; the host of The Leadership Project podcast; a keynote speaker; and the bestselling author of the book "You're a Leader, Now What?"

His mission is to empower leaders with the knowledge and skills they need to create amazing teams and amazing workspaces so that people fall in love with their jobs again.

DISCUSSED IN THIS EPISODE:

Many are told that they need to be a great storyteller to be a great presenter, but powerful storytelling is also an invaluable tool for leaders.

:: The leadership crisis we see in the world today with declining engagement and increasing stress levels for all involved.

:: The role of storytelling in a leader's approach to inspiring people into meaningful action around a worthy cause.

:: What everyone is really looking for in the workplace

FULL EPISODE VIDEO

https://vimeo.com/755038451?share=copy

CONNECT WITH MICK

Website: https://mickspiers.com

Social Media Pages / Profiles

https://linktr.ee/mickspiers

GET MICK’S BOOK:

You're A Leader, Now What?https://www.amazon.com/dp/B09ZBKK8XV

MICK’S PODCASTThe Leadership Projecthttps://www.mickspiers.com/podcast

Name: TONYA EBERHART & MICHAEL CARR

Email: lesli@brandfacestar.com

Phone: (614) 746-7151

Website: https://brandfacestar.com/

Tonya Eberhart and Michael Carr are passionate about unveiling inner stars. Their mantra is "People don't do business with a logo. They do business with a person."

They say: "Great branding doesn't just change the way others see you. It changes the way you see yourself."

Tonya and Michael are international bestselling authors, coaches, speakers, hosts of the Be Bold Branding Podcast, and partners in BrandFace.

They have helped and inspired authors, podcasters, coaches, sales professionals, and business owners in 5 countries and 43 US states to become an authority, out-market, and out-sell their competitors through the power of personal branding.

DISCUSSED IN THIS EPISODE:

:: How to define your ideal customer using the H.E.A.P code.

:: The 3-D Formula to build a BOLD and unbeatable personal brand. :: The difference between branding and marketing – and why it matters.

FULL EPISODE VIDEO

https://vimeo.com/752026487?share=copy

CONNECT WITH TANYA AND MICHAEL

Website and Free Branding Sessionhttps://www.DiscussYourBrand.com

Facebookhttps://www.facebook.com/brandfacestar

YouTubehttps://www.youtube.com/channel/UCBJe0BP4xSXXOJ_5_10ZObA

Instagramhttps://www.instagram.com/brandfacestar

Tony Martignetti is a trusted advisor, coach, experience creator, author, podcast host, and speaker. who brings together over 25 years of business and management experience, formal training, and extreme curiosity to elevate leaders and equip them with the tools to navigate through change and unlock their true potential.

He loves guiding people to find clarity in their lives so they are energized, fully present, and unstoppable.

When leaders unlock their potential and lead from a place of inspired purpose, they impact and inspire everyone around them. He has dedicated himself to helping people live inspired lives.

In most cases, that involves encountering forces beyond your control and choosing how to respond.

Before becoming the founder and Chief Inspiration Officer of Inspired Purpose Coaching, he was a finance and strategy executive with experience working with some of the world's leading life sciences companies. Along his journey, he also managed small businesses and ran a financial consulting company.

Tony is the host of The Virtual Campfire podcast and the author of "Climbing the Right Mountain: Navigating the Journey to An Inspired Life."

DISCUSSED DURING THIS EPISODE

• How to live an inspired life
• Why you should ask the questions that no one else dares
• How to navigate disruptive change and come out on top
• Why it’s essential NOT to have all the answers
• The R.E.A.D.Y framework and how it can be the difference between success and failure

FULL EPISODE VIDEO

https://vimeo.com/749194635?share=copy

TONY’S BOOK

Climbing The Right Mountain: Navigating the Journey to An Inspired Life: https://amzn.to/3aWrZi7

BOOK TONY RECOMMENDEDThink Again by Adam Granthttps://www.amazon.com/Think-Again-Power-Knowing-Random/dp/0593395786/

TONY’S PODCASTThe Virtual Campfire Podcasthttps://www.inspiredpurposecoach.com/virtualcampfire

TONY’S WEBSITEhttps://www.inspiredpurposecoach.com/

CONNECT WITH TONYLinktree

https://linktr.ee/inspiredcoachLinkedIn

https://www.linkedin.com/in/tonymartignett1/Twitter

https://twitter.com/TonyMartignett1Instagram

https://www.instagram.com/inspiredpurposecoach/

Nancee Johnson is a Digital marketing strategist, business consultant, and trusted advisor to business owners, CEOs, and marketing executives of Small and Medium-Sized Businesses.

With over 20 years in the tech industry and 10 years in strategic planning, Nancee joined WSI as a digital marketing strategist and independent agency owner in 2020.

She is passionate about showing business owners, CEOs, and marketing executives how to leverage the power of the internet, and helping businesses of all sizes make smart choices with their marketing budgets through coaching, strategic planning, and implementation.

You can also find Nancee's podcast, Digital Connections, which brings resources and opportunities to business owners and entrepreneurs who want to grow a successful business.

In the ever-changing landscape of digital marketing, Nancee is the strategic partner a team needs to stay in front of the trends.

DISCUSSED IN THIS EPISODE:

:: Why most business people flush marketing dollars down the toilet,

:: How to emotionally connect with prospects so they want to buy from you

:: Why businesses with great products still fail to succeed

:: How to choose the right marketing tool for your audience

FULL EPISODE VIDEO

https://vimeo.com/747642495?share=copy

CONNECT WITH NANCEE

Podcast (“Digital Connections”): https://digitalconnections.us/

Website:https://wsidigitalconnections.com

LinkedIn: https://www.linkedin.com/feed/nancee-johnson

Facebook:https://www.facebook.com/wsidigitalconnections

YouTube:https://tinyurl.com/wsidcyoutube

Mark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to get attention). He leveraged that ability into a career in marketing communications and public relations, then as a college professor and corporate facilitator.

Now, he teaches people how to more intentionally tell stories that teach, lead, sell, and inspire to accomplish business and personal goals. He is the co-author of the best-selling book “Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire” and co-creator of the Master Storytelling Workshop. Leveraging a 20-year career in corporate communication, 10 years working as an adjunct professor of communication, and 15 years facilitating training, Mark couples a lively, engaging style with purposeful, impactful learning.

DISCUSSED IN THIS EPISODE:

:: Why learnable systems and habits are more important than “creative genius” to be a storytelling standout. :: How to become an impactful storyteller – even if it’s not a natural skill for you. :: Why storytelling is so impactful in making you more memorable, likable, and trusted. (Hint: it's brain science)

:: How anyone can find impactful stories hiding in their real lives.

MARK’S BOOK: “Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire"

FULL EPISODE VIDEO

https://vimeo.com/745329209?share=copy

(Available on Amazon)

Free e-book version here:

https://master-storytelling.com/podcastgift/

CONNECT WITH MARKFacebookhttps://www.facebook.com/MasterStorytelling

LinkedInhttps://www.linkedin.com/company/43261825/admin/

YouTube:https://www.youtube.com/channel/UCjUZRg9IxkejFioE2mnDr6w

Michelle Nedelec has over 20 years of experience in Executive Coaching, working with clients ranging from 8 figures to solopreneurs. Through her company Awareness Strategies, Michelle helps clients automate their business the right way. Awareness Strategies offers Infusionsoft Done-For-You Marketing services and strategic consulting – to maximize efficiency while building human connections.Michelle says, “Automating doesn’t have to be scary or impersonal.”“In fact,” she says. “It can create more of a connection if done right. And, it can free up time for you to go build your businesses, make more money and improve your life.”

I know that’s true because it’s happened for me. In this episode, Michelle and I discuss how it can happen for you.

DISCUSSED IN THIS EPISODE

:: How automation tools help prospects find what they’re looking for now – so they stick with you and are more likely to buy

:: How to send client-attracting emails that are more relevant and personalized

:: How to build bonds with prospects and not squander trust when you collect their personal information

…and more.CONNECT WITH MICHELLE

FULL EPISODE VIDEO

https://vimeo.com/742179735?share=copy

Websitehttps://www.AwarenessStrategies.com

Facebookhttps://www.facebook.com/michelle.nedelec1

LinkedInhttps://www.linkedin.com/in/michellenedelec/

Twitter https://twitter.com/michellenedelec

Instagram https://www.instagram.com/michellenedelec

Youtube https://www.youtube.com/c/MichelleNedelec

Annie M. Wyatt is the author and illustrator of A Horse in the Castle. Her passion for creating children’s books stems from a lifelong love of reading, a joy that has continued into adulthood. As a mother of two young children, she has witnessed firsthand the magic a captivating book can bring to young minds. She currently leads a marketing team for a large corporation, though her greatest joy comes from sharing her books with children and reading to young audiences.

She and Tom discuss the critical role of storytelling in both business and children's literature, the art of empathy, and the power of metaphor and symbolism in storytelling. Annie shares her journey as a mom and marketer, her inventive strategies for book promotion, and valuable insights for business authors aiming to stand out in a crowded marketplace.

DISCUSSED IN THIS EPISODE

~01:58 The Power of Storytelling in Marketing and Children's Books

~05:44 Empathy in Storytelling

~11:41 Using Metaphors and Symbolism

~14:18 Marketing Your Book: Tips and Strategies

~20:26 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1105690020

CONNECT WITH ANNIE

Social Media:

Instagram: @anniemwyatt

TikTok: @listofbooks

Regina Bergman is an International Best-Selling Author, Speaker, Profit Acceleration and Exit Strategy Specialist. She’s the CEO of Bridgeport Strategy, host of Pursuing Profit with Principles podcast and e360TV show, co-host of LinkedIn Live Collaboration Conversations, and founder of Business Super Heroes Mastermind group.

She transforms businesses, both online and offline, while helping entrepreneurs realize their vision of impacting lives and changing the world.

Her signature program, Go Beyond 7 Figures helps business owners create 6 to 7 figures and above in net profit!

Regina understands the challenges faced by small business owners. After building a business to almost $5 million in annual revenue only to see it crash with the 2008/2009 economic downturn, Regina has a passion to see that small business owners get the assistance and resources they need to be successful and to thrive.

DISCUSSED IN THIS EPISODE

:: The impact of focusing on Profit in your business, for sustainability, scalability and creating market value for ultimately selling your business.

:: There are only 5 areas in your business that really have the potential to impact your bottom line. Spend 20% of your time here and it will generate 80% of your revenue.

:: Why you should raise your prices. :: The right way to cut costs.

FULL EPISODE VIDEO

https://vimeo.com/740636472?share=copy

CONNECT WITH REGINA

Website: https://bridgeportismarketing.com/

Podcast: https://PursuingProfitwithPrinciples.com

4 Free Video Series on Lead GenerationHow you can generate all the leads your business can handle. https://bridgeportismarketing.com/

LinkedIn: https://www.linkedin.com/in/regina-partain-bergman-a761901/

Facebook Personal: https://www.facebook.com/reginampartain/

Facebook Group: https://www.facebook.com/groups/entrepreneurialleadersmakingadifference

Facebook Page for Bridgeport Strategy: https://www.facebook.com/bridgeportstrategy

Twitter: https://twitter.com/BridgeportStrgy

Youtube: https://www.youtube.com/channel/UCHMeBux5siMlJU9WfQeTeEw

Rusty Gaillard understands the difference between BUSY and PRODUCTIVE.

He’s the former Worldwide Director of Finance at Apple who followed a traditional corporate path to success - from GE under Jack Welch, an MBA at Stanford, to 13 years at Apple.

He left the corporate world in 2019 when his external success no longer felt like personal success.

Rusty now works as an executive coach for tech leaders who want more success without sacrifice.

Rusty is a sought-after speaker and author of the best selling book “Breaking the Code.”

He lives in Silicon Valley with his wife and 15-yr old son, enjoys playing in the rock band he started this year, and spends as much time as possible outside.

DISCUSSED IN THIS EPISODE

:: The difference between being busy and productive and why it matters.

:: How to “break the code” to achieve business success

:: Why you have to win the “inner game” if you want to win the game of business

FULL EPISODE VIDEO

https://vimeo.com/738554796?share=copy

RUSTY’S WEBSITE:

https://www.svdreambuilders.comSOCIAL MEDIA:

https://www.linkedin.com/in/rustygaillard/

RUSTY’S BOOK, “Breaking the Code”https://amzn.to/3j5yRMq

Brian Sexton, is all about relationship building and all about what he calls “Intentional encouragement.”

Brian is a seasoned specialist in Sales, Sales Management, Territory Building and Customer Engagement.

He has more than 27 year’s experience across four different industries.

In his career, Brian has won numerous and has been nominated for Sales awards for Overall Territory Growth, Gross Profit achievement, Largest Customer gained and has set Sales records in his previous companies still unmatched.

Brian has built and managed Sales Territories from $2 to $25 Million in Annual Revenue and is recognized as a People-first leader.

In addition, Brian is the host of The Intentional Encourager Podcast, releasing multiple episodes weekly and is the author of the book, “People Buy From People” and “The Intentional Encourager: Become The One Thing That Changes Everything” releasing in late 2022.

Brian is a husband, father, minister, singer, musician, Guest-host and broadcaster for iHeart Media in Huntington, WV.

DISCUSSED IN THIS EPISODE

:: The importance of personal connection in marketing and sales.

:: What is “intentional encouragement” and why does it matter?

:: How marketing and sales has changed over the last 30 years.BRIAN’S BOOK:People Buy From People: 10 Powerful People Lessons from the Ultimate People Person--My Dadhttps://www.amazon.com/People-Buy-Powerful-Ultimate-Person for People Buy From People

FULL EPISODE VIDEO

https://vimeo.com/736803206?share=copy

CONNECT WITH BRIANTwitter @BrianSexton13

Instagram @IntentionalEncouragerPodcast

Facebook: facebook.com/theintentionalencouragerpodcast

Linkedin: https://www.linkedin.com/in/briansextonmbaYouTube: https://www.youtube.com/channel/UCIXY9vMarlHEUzWRzlanI-A