The Scale Up Show – Details, episodes & analysis

Ryan welcomes back Kyle York, CEO of York IE, for a deep dive into the innovative integration of AI within business operations. Kyle shares his unique approach to productizing services in the advisory and venture capital space, emphasizing the importance of creating scalable, tech-enabled solutions for startups. The discussion explores the evolving landscape of business models, particularly the shift towards results-driven services, and how companies can achieve efficiency without sacrificing quality. As they navigate the challenges facing early-stage startups in a chaotic economic environment, Kyle offers insights into the future of entrepreneurship and the potential for impactful innovation across various industries. Tune in to discover how to grow a VC-backed company without traditional investment and the strategies that can lead to sustainable success.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

1. Integration of AI in Business Models: Kyle emphasizes the importance of integrating AI and technology into business operations to create scalable and efficient service offerings, particularly in the advisory and venture capital sectors.

2. Productization of Services: The approach to productizing services involves listening to the needs of startups and creating a modular advisory-as-a-service platform that aligns with their financial goals, offering various subscription tiers across different business functions.

3. Demand for Results as a Service: There is a growing trend among business leaders who prefer comprehensive solutions that deliver results rather than just purchasing tools or software. This shift reflects a desire for efficiency and effectiveness in operations.

4. Market Disruption and Innovation: Ryan and Kyle highlight the potential for disruption in traditional consulting and professional services industries by leveraging technology, automation, and subscription models to create more agile and responsive business solutions.

5. Future Outlook for Startups: Despite current economic challenges, there is optimism about the entrepreneurial class's ability to innovate and drive significant impact in the coming years, suggesting a resilient spirit within the startup ecosystem.

BEST MOMENTS

"There's a real gap on the go-to-market side for companies... I wanted to take that expertise and experience, but productize it and build it into a platform for the startup landscape."

"I thought there was an opportunity for a one-stop resource hub... to integrate technology, AI, and automation to build the next great companies."

"Every industry can be disrupted and models can be evolved... companies are going to take a different spin or slant on the company they want to build in that sector."

"I think everybody's looking for a little bit of a lowering of the heat... and I have strong faith that the entrepreneurial class is going to make a huge impact in the next couple of decades."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

This episode features Ryan's interview on The Revenue Reimagined Podcast for a discussion on the transformative impact of AI in the tech and sales sectors. He explores the nuances of AI, distinguishes it from automation, and takes a look at the potential challenges and fears surrounding job displacement due to AI advancements. Ryan also touches on the future of autonomous agents and the need for regulatory measures to mitigate risks associated with rapid AI development.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• AI should be viewed as a tool for skill transformation and customization, while automation involves precise processes that need to be executed consistently. Many people mistakenly equate the two, which can lead to ineffective implementations.

• Clients come with varying levels of proficiency in AI, and even those who rate themselves highly often have untapped potential. Continuous learning and adaptation are crucial for maximizing the benefits of AI tools.

• There is a significant fear regarding job losses due to AI advancements. The potential for widespread unemployment raises concerns about macroeconomic stability and societal impacts if a large portion of the workforce becomes obsolete.

• Effective use of AI requires a deep understanding of prompt engineering and the nuances of how to interact with AI models. This foundational skill is essential for leveraging AI effectively in business processes.

• The development of autonomous agents, which can execute complex tasks with minimal human intervention, is on the horizon. However, without proper understanding and guidance, these agents could exacerbate existing issues, such as poor communication and ineffective outreach.

BEST MOMENTS

"AI is not a catch-all, but you could use it as a team of helpers for any individual department or organization."

"There's going to be a lot of people that lose their jobs if the government doesn't get their shit together."

"Even people that rate themselves as a four out of five still have a ton that they could use it for that they're not."

"I think if the government doesn't step in and regulate, you're going to see significant wide-scale unemployment that is going to change the face of the country."

"If you don't understand how to effectively even prompt, what you're going to do is have an autonomous agent that scales shit."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

In today's episode, Ryan continues his conversation with renowned podcast host, Will Barron. They consider high-performer traits in sales, focusing on the importance of habits and how they can impact success. Will also shares his insights on the use of AI in sales, sharing a practical example of leveraging AI tools to streamline content creation for his YouTube shorts.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Setting habits, especially in prospecting, can lead to consistent performance and success in sales.

• Assertiveness, comfort with talking about money, optimism, not being a people pleaser, high self-esteem, personal accountability, and goal-setting are key traits of high performers.

• Controlling emotions and pushing through tasks even when not feeling like it is essential for success.

• AI tools can be beneficial for speeding up processes, such as generating content ideas and questions for content creation.

• Using AI tools for generating questions for content creation can save time and increase content output, leading to higher engagement and views.

BEST MOMENTS

"One of the things that I get the all new starters in our program to do is to prospect daily. And that is such a transformational leap in most salespeople's and small business owners and founders, if they're doing founder-led sales."

"Nobody wants to do cold outreach. Nobody wants to do content creation if you're doing inbound marketing, inbound lead sales. Nobody wants to do cold calls. But you have to do them routinely, systematically, every day to build that habit. And then it becomes like brushing your teeth, where it's an activity which is neutral."

"I used to be a massive procrastinator. Unless the deadline was three minutes from this moment in time, I wouldn't have started any project. I got over that by understanding this concept of the emotional, 'caveman' part of my brain."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Get on the List Today: https://www.aiforrevenue.com/sale-ai-accelerator-home

Ryan talks to you in this episode about why you can no longer afford to ignore the power of AI for business, including how you can increase your volume of work by 20% alongside increasing quality by 40%!

 Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• The relationship between time and business and time and sales is often misunderstood. Time spent doesn’t equal success, it’s about using your time on the right tasks and AI can help with this.
• In the largest AI study conducted, individuals leveraging AI created 12% more and completed 25% faster too. The results they leveraged with AI were also of 40% higher quality.
• To get the best results from AI, you need to focus on top level executives and then the employees you have the largest number of.
• Look at your team members and tasks and really think about where automation can be implemented and what it would look like.
• Investigate what is possible in your business with AI, then create small steps towards this, discovering use cases as you integrate more and more automation and AI.
• If you can learn how to become competent in AI, learning how to leverage it to its best, you will be in high demand and start to become a leader.

BEST MOMENTS

"Unlock 10-20 hours in your week whilst also increasing your output by 40%”

“I can do 12% more tasks, I can do it 30% faster and I uplevel myself 40%, that’s freaking wild”

“There are salespeople that make more than executives”

“Organisations like Netflix are paying to have someone who is competent in AI”

“Dive into the numbers, look into the resources”

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Get on the List Today: https://www.aiforrevenue.com/salesai

We’re all being told to switch to AI, but what could this mean in real terms for your business? Join Ryan as he outlines the ways AI could save you up to 80 hours a month and give you time back to focus on sales and other high-value tasks.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• AI can be used to manage digital tasks, to help save you time and wasted activity so you can focus on more value-added tasks that need a human touch.
• There are five buckets to leveraging AI:
  Time
  Execution
  Acumen
  Money
  Skill(s)
• It’s critical to look at all your non-sales activities and figure out the best mix of large-language models you can use
• If you can utilize the right language models in the right way then there is no need to spend thousands on tools.
• There is always a learning period when you start using AI, build this into your timeline.
• Create a daily AI log, so you are tracking your progress and what you are learning. You can also track and think about what other use cases this tool, model or prompt could work for

BEST MOMENTS

"The ultimate timesaver, how to leverage AI for that”

“I look at AI as a digital butler”

“AI is like life with 10 power-ups”

“I think this is going to change people's lives faster than anything in the history of man and I wanted to share this with you"

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Get on the List Today: https://www.aiforrevenue.com/salesai

Ryan talks about how to leverage AI to skyrocket productivity and get an edge over the competition. He shares the reasons why many sales leaders are lagging behind and explains how to implement an “anti-fragile” sales process through AI for quick wins. Ryan also provides a step-by-step guide for prompts, frameworks, goal setting, and continuous learning. Ryan stresses that ignoring AI means volunteering for extinction, as it is evolving all businesses. He invites you to join the Sales AI Accelerator program for more tactics on achieving AI mastery!

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Many sales leaders don't use AI personally, so their teams lack it. Implement it yourself first.
• Do an 80/20 analysis to identify key tasks AI can automate, like research, gaining back 7-10 hours a week.
• Learn prompting methods using context, examples, frameworks, level of detail, and size/structure.
• Set smart goals to integrate AI over 2 weeks. Log usage daily to refine approaches through feedback loops.
• Never stop learning. Join the Sales AI Accelerator program for continuous AI mastery tactics.
• AI delivers 40% better performance. Ignoring it means extinction. Embrace AI now for quick wins.
• AI is the biggest change in mankind. Help usher it positively through your work.

BEST MOMENTS

"I can't tell you how many CROs I've talked to...that are not even using AI personally."

"Just by having something like that in place could literally shave off 7 to 10 hours a week."

"If you have the 2.0 upgrade, you can leverage plugins and stack 3-4 different tasks in one command."

"It's not an option. It's the evolution of what's happening... Ignoring it, you're volunteering for extinction."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Get on the List Today: https://www.aiforrevenue.com/salesai

This episode discusses how sales roles could be impacted by AI automation in the next 12 months. Ryan explains how tools like Google Duplex demonstrate the rapid advancement of AI in mimicking human conversations. He warns that 30% of sales jobs could get eliminated due to AI's ability to automate communication and data analysis. However, Ryan offers solutions - take a personal audit of automatable tasks, understand the AI landscape, take initiative in your company to utilize AI, and establish yourself as an AI expert. By proactively using AI as an "Iron Man suit", sales professionals can augment their abilities rather than be replaced. Ryan makes an urgent call to action to ride the AI wave rather than be crushed by it.

KEY TAKEAWAYS

• 30% of sales jobs could get automated in the next 12 months as AI tools advance rapidly.
• Audit your role for repetitive, automatable tasks and outsource them to AI.
• Don't wait - take the initiative now to utilize AI daily and become the AI expert at your company.
• Leverage large language models like GPT as your "master tool" instead of multiple niche AI tools.
• Complete a 30-day AI challenge to build expertise and identify use cases.
• Lead with AI expertise to future-proof your career and create new opportunities.

BEST MOMENTS

"We're human now. How do we then evolve to become a cyborg with how we work and effectively become superhuman where we're like Tony Stark flying around."

"You don't need to buy 50 slave tools if you understand the one master tool and how to leverage it, and that's the large language model foundation."

"By taking the lead with yourself and understanding AI, you will now be the go-to person - the AI expert in the organization."

"I wanted to make this episode to call out this threat because I see so many people falling asleep at the wheel with AI."

"You're either riding the wave or you are getting crushed by it. The challenge is up to you."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Join Ryan as he interviews Shay Howe, CMO of ActiveCampaign to talk about all things AI in growth and marketing. Shay shares what he would focus on if creating a start-up now: identifying market demand, building owned channels, and leveraging AI for content generation and research. With uncertainty around algorithms and paid media, he emphasizes product-led growth and referrals as key strategies.

Shay provides examples of how ActiveCampaign uses AI for attribution insights and highlights the importance of verticalized, practical content. He predicts storytelling and thought leadership will evolve to cut through AI-generated content.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS

• Look for existing market demand when starting a company, don’t try to convince people they need something new. Find where a solution is missing.
• With changing algorithms and paid media, build owned channels like email and communities vs. relying solely on external platforms.
• Leverage AI for content generation but avoid jeopardizing SEO. Use it for ad copy, headlines, chatbots, and translations.
• AI excels at research and brainstorming. Use it to analyze competitors, explore verticals and generate ideas.
• Feed survey data into AI to get summarized insights on trends and themes.
• As AI democratizes content, focus on original, verticalized, practical information. Teach and help implement rather than just sharing ideas.
• Storytelling and thought leadership will be key to cutting through AI-generated content. Build authority through genuine value!

BEST MOMENTS

"I would look for where is their demand already, it's fishing in a stock pond, right? Like we don't have to go out and try and find the fish. It's already there."

"I think thought leadership is going to actually really start to evolve and folks going to have to find ways to build true authority and market."

"I think the trick is going to be where, where can that AI side, what opportunities will it open that we have not yet seen that the first mover is going to have strong advantages in, right?"

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan interviews Stefan Smulders, founder and chief strategy officer of Expandi, a LinkedIn automation SaaS company. Stefan shares how he bootstrapped Expandi to $8 million in ARR in just 4 years through relentless hustling, including doing over 700 product demos in the first 3 months. He emphasizes the power of inbound marketing through valuable content creation, building a personal brand with his face on it, and capturing leads into a tight community. Stefan also stresses the importance of focusing on reducing churn by improving onboarding and guidance instead of only chasing new signups. With the right team in place to solve these challenges, he’s confident Expandi can scale to $20 million ARR quickly. Tune in to hear Stefan’s energy, insights and unique story on growth marketing and scaling on LinkedIn.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS:

• Stefan completed over 700 product demos in first 3 months to validate product-market fit and learn users' needs
• Expandi focused on inbound marketing through content creation and giveaways to build an audience
• Stefan his personal story and face on the brand to stand out and build trust
• Expandi captured leads into the community, to build relationships and get feedback
• 90% of new signups still come from content and inbound marketing
• The biggest challenge now for Expandi is reducing churn by improving onboarding
• With the right team, Stefan is confident Exapndi can rapidly scale from $8M to $20M ARR
• Relentless hustling and grind in the early days was key to explosive growth

BEST MOMENTS

"I was working around 16, 17 hours a day and mainly running demos."

"We started heavily to distribute all these pieces of content and that drove so many people."

"If you really understand what's the pain points of the people you want to reach, you can easily host live sessions.”

"The biggest transition I needed to understand and make was, okay, we need to leverage data-driven approaches."

"If we can solve both of them [problems] and we are working on a daily base, we will grow to 20 million within no time."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

EPISODE RESOURCES

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan is joined in this episode by Ori Keren, founder and CEO of LinearB, a software delivery management company nearing unicorn status. Ori shares how he and his co-founder built the company remotely, him in Tel Aviv and his partner in California. He outlines LinearB's growth strategy of focusing on the mid-market before expanding to enterprise. Ori stresses the importance of constantly evolving based on customer feedback. He also discusses key challenges around scaling the company efficiently and how LinearB is leveraging AI, using it to build internal tools that increase productivity.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS:

• Ori and his co-founder built strong trust by working together previously, enabling them to scale a remote company.
• LinearB found product-market fit by staying focused on the mid-market before expanding upmarket.
• They grew rapidly by releasing MVPs, gathering customer feedback, and quickly iterating.
• Efficient growth and scaling teams 10x in size are their current scaling challenges.
• LinearB is using AI to build internal tools that drive productivity.
• Engineering leaders are an underserved audience that crave content, now more than ever.

BEST MOMENTS

"Being a co-founder with someone is sometimes more intense than a marriage."

"We weren't tempted to go after enterprise customers. We stayed focused on mid-market's high-velocity end-to-end sales cycle."

"If you really want engineering teams to improve, you've got to democratize the data."

"It's not enough to just spot problems, you need to program workflows to solve them."

"Engineering leaders are lonely. It's a very lonely job."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 

Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets