The SaaSiest Podcast – Details, episodes & analysis

In this episode, we’re joined by Charles Tenot, CEO of Lemlist - the bootstrapped sales engagement platform scaling past €36M ARR while staying lean, profitable, and fast-moving. Charles took the reins to help Lemlist break through a growth plateau, and under his leadership, the company has nearly tripled ARR and built a truly efficient, remote-first team of 110.

We spoke with Charles about what it really takes to build a high-performing executive team in today’s world of constant change and why being “close to the craft” might be the ultimate leadership advantage.

Here are some of the key questions we address:

• What defines a truly efficient executive team, and why do most companies get it wrong?

• Why is “disagree and commit” the wrong mindset at the C-level?

• How can CEOs avoid building silos across product, marketing, and sales?

• What red flags should you watch for when hiring experienced leaders?

• How do you bring execs back to the craft without micromanaging?

• Why does Charles prefer to hire all C-levels himself, and how does he do it?

🎧 Tune in to hear how Charles is reshaping SaaS leadership at Lemlist, proving you can scale fast without breaking what made you great to begin with.

In this episode, we’re joined by Ronni Zehavi, Co-Founder and CEO of HiBob—one of the fastest-growing HR tech platforms on the planet. With nearly 5,000 customers across the globe, HiBob is redefining HR through its modular, AI-powered platform “Bob,” built for modern, multinational, midsize businesses.

We spoke with Ronni about what it really takes to build a high-growth SaaS business that's not just growing fast—but growing right. From IPO readiness and leadership transitions to why putting people first is still your strongest moat in the AI era, Ronni shares the inside story of HiBob's 10-year journey to becoming a category leader.

Here are some of the key questions we address:

• What’s the real reason HiBob is preparing for an IPO—and why now?
• What are the internal changes a company must make to be IPO-ready? (Think finance ops, governance, reporting, culture)
• How do you lead a company through different stages of scale without burning out—or stalling?
• Why are line managers the true AI-era heroes inside organizations?
• What’s the biggest mistake CEOs make on the path from $50M to $250M ARR?
• What does “people-first” actually mean in practice—and how does it translate to business growth?
• How is HiBob using AI internally, and how are they helping customers do the same?
• What should you know about secondary events, long-term vision, and building a sustainable culture?

🎧 Tune in to hear how Ronni and his team are scaling HiBob into a global category leader—without compromising on values, velocity, or vision.

In this episode, we sit down with GTM strategist and best-selling author Maja Voje to dive deep into the concept of the Early Customer Profile (ECP) - and why it’s more important than ever in the AI era. Maja explains what defines an ECP, where to find them, how to speak their language, and how to avoid the most common mistakes when launching new (especially AI-driven) products.

We explore how to validate willingness to pay, protect yourself from underpricing, and structure a GTM team for success. This episode is a must-listen for anyone launching new products or features - whether you're an early-stage startup or an established company entering new territory. Here are some of the questions we addressed with Maja:

• What is an Early Customer Profile (ECP) and how does it differ from an Ideal Customer Profile (ICP)?

• Where and how can you find your ECPs - especially in AI-related markets?

• How should you message and sell to early adopters who are skeptical or risk-sensitive?

• How do you validate willingness to pay before fully launching a product?

• What pricing models work best in early-stage AI product launches - and how do you avoid underpricing?

• What are the most common GTM pitfalls when launching new products or features?

• Who should be on your internal "launch squad" to successfully bring a new AI product to market?

Tune in and find out how you can successfully launch your new AI feature set.

In this episode, we speak with Sigbjørn Nome, CEO & Co-Founder,  Ignite Procurement the Procurement solution, that helps mid-market and large enterprises automate procurement analytics and insights in a way that enables them to control costs while keeping their supplier base sustainable and compliant.

We talk with Sigbjørn about leveraging Direct Sales, Partner Sales, and PLG simultaneously. Topics that are being addressed in this episode are:  

- Why use different motions vs doubling down on one - Are some more suitable in some scenarios than others - How does this affect the organization and resource allocation - How does it affect the product These are some of the many topics we address with Sigbjørn, tune in to learn from his experience of running multiple GTM motions in a multiproduct SaaS company.

In this episode, we speak with April Dunford, Founder, Ambient Strategy about the 5-step process approach you must go through to nail your positioning.

We do so by using a real example case, the positioning of SaaS Nordic and SaaSiest. In this episode, we've flipped the roles and April is asking all the questions while Daniel and Thomas do the answering. To find the answer April walks us through these 5 key questions:

- If you don't exist, what would your customers use - What features or capabilities do you have that alternatives do not - What value do the attributes enable for customers - Who cares a lot about the value - What context makes the value obvious to your target segment Tune in to learn how April's positioning framework is used in action as Daniel and Thomas do their best in figuring out how to address the questions.

In this episode, we speak with Patrick Olsson, CEO, Findity, the white-label expense management platform that is growing strong together with strategic partners.

We talk with Patrick about what it means to run an organization with a white-label offering. Topics that are being addressed in this episode are:  

- What is a white-label offering - What are the characteristics of an organizational structure to support a white-label GTM motion - How does one work with partners, split of responsibilities, and revenue - What are the keys to success in a white-label strategy - What are the main benefits and challenges with this strategy  These are some of the many topics we address with Patrick, tune in to learn from his experience of how to run a successful white-label first offering!

In this episode, we speak with Rasmus Holst, CEO, LMS365 the learning platform built into Microsoft 365 and Microsoft Teams with millions of users in 60+ countries worldwide.

We talk with Rasmus about raising funds in times of recession. Topics that are being addressed in this episode are:  

- What's the process like raising now compared to the past - Who are the key stakeholders internally  - How do you vet investors, what are the red flags - All in on Plan A or do you entertain multiple options in parallel  These are some of the many topics we address with Rasmus, tune in to learn from his experience of raising funds on 7 different occasions, both in good and bad times. 

In this episode, we speak with Morten Klank, CEO, Bizbrains, the B2B integration cockpit, built to help your business manage all the processes connected to EDI/API – with minimal impact on your IT department, minus the need for a VANs partner (Value Added Network Service partner).

We talk with Morten about the first 3 months of a newly appointed CEO, and the events that take place during that period. Topics that are being addressed in this episode are:  

- Pre-start, interview on the first day in the office - Expectations vs reality - where is the difference - How fast do you go from continuing as is, to implementing "your ways" - How's the level of interaction with founders and employees These are some of the many topics we address with Morten, tune in to learn from his experience on what the first 3 months of a newly appointed CEO can look like! 

In this episode, we speak with Mikkel Drucker, CEO, Netigate, the feedback platform for professionals, helping companies keep a finger on the pulse of their customers and employees.

We talk with Mikkel about what it is like to be working with a Private Equity fund as the main owner. Topics that are being addressed in this episode are:

- How would one define a PE - What are the differences to other "types" of investors - What are the pros and cons from an operator's perspective - What makes for a good PE - how do you know it is a match These are some of the many topics we address with Mikkel, tune in to learn from his experience on what working in a PE-owned structure can look like.

In this episode, we speak with Mats Klaar, CEO of Viedoc, the software that helps to modernize clinical research so that necessary treatments can reach the people who need them faster.

We talk with Mats about what needs to be considered when releasing new product offerings, simultaneously across the globe, where customer expectations may vary. Topics that are being addressed in this episode are:

- Timing: MVP release vs Bug-free production-ready release - Risk vs Rewards of the different approaches - How do expectations vary in different business cultures - How does that affect your external communication These are some of the many topics we address with Mats, tune in to learn from his experience on how to manage communication with the market when operating across the globe!