The Revenue Playbook is a sales podcast that guides you through every step of the sales process. In every episode, we break down the sales playbooks top revenue teams use to scale. From the team that hit 100% of quota after raising expectations to the rep who 3X quota by doing one thing different, this show will take you from cold to closed won. Buckle in.
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4 Non-obvious Reasons Why AEs are not Hitting Quota
Episode 13
Monday, August 8, 2022 • Duration 15:53
When AEs aren’t hitting their quotas, you’ll often find that the culprits are pretty much the same…
Bad product-market fit, unrealistic quotas, or simply an underproductive salesperson.
But what if there was another way to think about this issue? That’s what we chat about with Michelle Pietsch, VP of Revenue at Dooly, on this episode of The Revenue Playbook. Michelle delves into the less obvious reasons why AEs don’t hit their targets.
She also shares tips on how to teach AEs to streamline their sales process and how to set realistic quotas.
Listen to find out:
How an AE’s day-to-day can affect their productivity
The importance of product market fit
Why context switching poses a distraction
How to teach AEs to structure their selling process
How to use sales enablement more effectively
How to be realistic with quotas
Michelle’s advice to AEs striving to hit and surpass their quotas
Did you know that 41% of a rep's time isn’t spent selling? What does that mean for their careers, their well-being, and the success of the company?
We surveyed 600+ sales professionals to better understand the sales role amid a pandemic. Check out the Sales Happiness Index Report: https://www.dooly.ai/report/sales-happiness-index/ (https://www.dooly.ai/report/sales-happiness-index/)
How to Close 2.5x More Deals Through Connected Selling with Kris Hartvigsen
Episode 12
Monday, July 25, 2022 • Duration 19:43
When it comes to closing deals, collaboration is gold. Gathering an army of individuals with different areas of expertise creates a more thorough and effective sales process.
Joining Diego Pineda, Dooly’s Community and Content Marketing Manager, is Dooly’s CEO & Co-Founder, Kris Hartvigsen. Kris discusses the key benefits of connected selling and outlines how it could close you 2.5x more deals. Kris also explains why ego-driven sales are often ineffective and dissects the mindset needed to be a great sales leader in 2022.
Dooly's connected workspace improves CRM hygiene, guides reps through the sales process, and eliminates low-value work. Before founding Dooly, Kris held senior consulting and management positions in sales for companies like Mobify and led Vision Critical as their EVP Sales from its early startup days to revenues in excess of $100 million.
Listen to learn:
Why connected selling works
Whether the more people involved in the deal, the better
The risks of ego-driven selling
How other salespeople’s up-to-date information helps
Why modern sales leaders need a coach’s mindset
What the goal of any salesperson should be
Why collaboration across departments is beneficial
How do you get more people involved in your deals? With Dooly for Slack – you can win more deals, together.
Dooly for Slack makes it easy to get key stakeholders involved in your deals, get answers to questions when you need it most, and keep people informed of deals as they go.
Curious? Find out more here: https://www.dooly.ai/blog/dooly-for-slack/
Signs You Need to Hire an Account Manager with Tyler Meckes
Episode 11
Monday, June 27, 2022 • Duration 26:04
What does an account manager really do, and is it time to hire one?
Joining this episode of The Revenue Playbook is Tyler Meckes, Account Manager at Dooly, who sheds some light on what it means to be a great account manager. Tyler explains how his role fits into the wider revenue team and how he’s able to build and maintain long-term relationships with clients.
Tyler shares his take on when the right time to hire an account manager is and what doing so can bring to the table. He explains why collaboration and following consistent processes are both fundamental skills needed for account managers.
Listen to learn:
What an account manager does
Why you need to understand why people buy
When to bring on new account managers to your team
Tactics that customer success and sales teams can use in a recession
How to build credibility as an account manager
Skills to look for when hiring an account manager
Why you should avoid looking at sales and marketing as separate silos
Want to retain and expand your current customer base? See how Dooly helped ThoughtExchange improve customer retention by 26.8% in 1 year with better sales notes and handoffs.
Schedule a Dooly demo: https://www.dooly.ai/demo/ (https://www.dooly.ai/demo/)
How to Skyrocket LinkedIn Outbound Responses by Building a Personal Brand with Daniel Ryan
Episode 10
Monday, June 13, 2022 • Duration 46:06
LinkedIn might feel impossible to master, but like it or not, it’s a vital tool for sales reps. The good news is that with a few simple steps, you can level up your LinkedIn game and skyrocket your outbound responses.
So, if you’ve been a bit of a LinkedIn lurker up until now and want to change that, tune in to this episode of The Revenue Playbook with Daniel Ryan. Daniel sits down again for a LinkedIn live stream with Daniel Disney on The Daily Sales show.
The two Daniels swap their tips for LinkedIn success and explain why you need to prioritize engagement and building connections over the dreaded “pitch slap” that makes prospects switch off. They explore the dos and don’ts, and Daniel Ryan explains how becoming a familiar face on LinkedIn means that his cold emails are no longer cold.
Want a cheat code for prospecting on LinkedIn? Use https://chrome.google.com/webstore/detail/dooly/pikicdbgibedakbonekcjbidijgkibkf?hl=en (Dooly's Chrome extension) to add contacts and convert leads from LinkedIn, email, and more.
Listen to learn:
Why you should start with your own LinkedIn profile
Why LinkedIn is all about connecting (not pitch-slapping people)
How your engagement on LinkedIn can broaden your reach beyond your followers
How to go from lurker to posting your own content
The dos and don’ts of LinkedIn
Inbound and outbound sales tactics
How Daniel uses LinkedIn for prospecting
Why Daniel decided to ramp up his LinkedIn game
Schedule a Dooly demo: https://www.dooly.ai/demo/ (https://www.dooly.ai/demo/)
Connect with Daniel Ryan: https://www.linkedin.com/in/danieldoessales/ (https://www.linkedin.com/in/danieldoessales/)
The Daily Sales: http://www.thedailysales.net/home (http://www.thedailysales.net/home)
How Aligning the Revenue Team Early Led to a $2.5B Exit in 3 Years with Sterling Snow
Episode 9
Monday, May 30, 2022 • Duration 28:48
Building a sales team, a marketing team, a customer experience team…these are all standard steps for any startup looking to scale.
But an issue that some companies run into is they have all these teams working in parallel but separately when really, they should be closely aligned.
One example of a company that’s fully aligned its teams into one united front is Divvy, the free, fully automated spending and expense management app.
Divvy has a revenue team which is an alignment of sales, marketing, operations, customer success, and more because, at the end of the day, the overarching goal for everyone at Divvy is to drive revenue.
We welcomed the Chief Revenue Officer of Divvy, Sterling Snow, to The Revenue Playbook to give us a glimpse at how he manages his team and why alignment is so important to success.
Listen to learn:
What a CRO does
Why marketing, sales and other departments should align
Sterling’s experience moving from Head of Marketing to CRO
Why you need to understand how your funnel works before scaling
How to know you’ve found a good product market fit
Sterling’s advice to other CROs
Schedule a Dooly demo: https://www.dooly.ai/demo/ (https://www.dooly.ai/demo/)
Connect with Sterling: https://www.linkedin.com/in/sterling-snow-051baab5/ (https://www.linkedin.com/in/sterling-snow-051baab5/)
Divvy: https://getdivvy.com/ (https://getdivvy.com/)
How to Get 65% More Replies to Your Cold Emails with Will Allred
Episode 8
Monday, May 23, 2022 • Duration 44:40
Cold emails are a tricky thing to get right. By now, we’ve all become more than used to opening our inboxes and deleting emails indiscriminately.
So, how do you save your sales email from the virtual trash can?
That’s what we discussed in this episode of The Revenue Playbook. Will Allred, Co-Founder and COO of Lavender, joined to share his expertise and advice on the dos and don’ts of cold emails. Lavender is a sales email assistant that helps you write more impactful emails with the power of AI.
As someone who’s seen a lot of cold emails done poorly, Will explains why we need to shift focus from getting a sale or triggering an action to building a conversation and relationship instead.
Listen to learn:
The common problems with cold emails
Why we need to change our mindset around what we want cold emails to achieve
The best practices for subject lines
How to start an email for maximum success
How call to action vs. call to engage lines achieve different results
Schedule a Dooly demo: https://www.dooly.ai/demo/ (https://www.dooly.ai/demo/)
Connect with Will on LinkedIn: https://www.linkedin.com/in/williamallred/ (https://www.linkedin.com/in/williamallred/)
Lavender.ai: https://www.lavender.ai/ (https://www.lavender.ai/)
How to Ramp BDRs to Full-Cycle Closers in 6 Months with Saad Khan
Episode 7
Monday, May 2, 2022 • Duration 48:51
What does it take to train the BDRs of the future?
Saad Khan, Dooly’s Business Development Manager, joins The Revenue Playbook to let us in on his secrets for training and coaching people to become successful BDRs. He explains why training alone is not enough. Coaching is the key to help BDRs not only learn the ropes but fit into their role and make it their own.
Saad explains what he looks for in BDRs, why he prefers a more holistic approach to selling, and he also takes us through his typical onboarding process for new BDRs.
Listen to learn:
How Dooly defines BDRs
Why we should train BDRs to be sellers, not just order takers
Traits needed to be a successful BDR
How Saad onboards new BDRs
The difference between training and coaching
How to analyze sales calls with new reps and BDRs
Why a healthy work-life balance is so important in the sales world
Schedule a Dooly demo: https://www.dooly.ai/demo/ (https://www.dooly.ai/demo/)
Connect with Saad on LinkedIn: https://www.linkedin.com/in/saad-khan-73329013b/ (https://www.linkedin.com/in/saad-khan-73329013b/)
How to Work 20% Less and Sell 39% More With Theodor Zätterström
Episode 6
Monday, April 18, 2022 • Duration 22:15
Can you really get more done in less time?
Never has this theory been put to the test quite as well as during the pandemic lockdowns. Many organizations reduced working hours with furlough schemes or went fully remote.
Sales Consultant Theodor Zätterström found that even though his working hours reduced by 20%, his output dramatically increased.
He joins The Revenue Playbook to give some insight into why his performance saw a boost and how he goes about managing his time and workday.
Listen to learn:
How Theodor’s output increased while working fewer hours
How he structures his day and the different tactics he uses for different tasks
Why Theodor hates admin
How Theodor manages his ADHD within his working life
Why sales and sports are not so different
Why anyone can sell
How to structure your workday
Schedule a Dooly demo: https://www.dooly.ai/demo/ (https://www.dooly.ai/demo/)
Connect with Theodor on LinkedIn: https://www.linkedin.com/in/tzatterstrom/ (https://www.linkedin.com/in/tzatterstrom/)
How to Get 81% Open Rates on Your Cold Outreach with Daniel Ryan [Live]
Episode 5
Monday, April 4, 2022 • Duration 50:43
How do you get prospects to open your cold emails? Sending cold emails is one of the toughest jobs for a sales rep because let’s face it, we’re all used to deleting countless random emails a day.
But as a sales rep, it’s your job to not only save your email from the trash bin, but also get the prospect to open, read it, and then follow through with whatever you’re asking.
In this The Daily Sales live session, Daniel Disney speaks with Daniel Ryan, an Account Executive at Dooly, to get his take on the best cold outreach tactics. Daniel explains why he focuses on sender names over subject lines, the best ways to get people to open an email, how to end an email without coming across as a needy sales rep, and much more.
Give your reps a clear path to success with https://www.dooly.ai/demo/ (Dooly).
Listen to learn:
Why subject lines aren’t the first thing people look at
How to make your sender name recognizable
How to get prospects to open an email
The delicate balance between personalization and automated emails
The best way to close an email
How often you should follow up on prospects
The best practices for using video in your sales emails
Why cold outreach isn’t about selling, it’s about starting a conversation
Schedule a https://www.dooly.ai/demo/ (Dooly demo)
Connect with Daniel on https://www.linkedin.com/in/danieldoessales/ (LinkedIn)
How to Crush Quota Without Crushing Your Social Life with Anthony Natoli
Episode 4
Monday, March 28, 2022 • Duration 42:23
Crushing your quota and becoming a top-performing sales rep isn’t about sleepless nights and being glued to the phone. In fact, according to this week’s The Revenue Playbook guest, the secret to becoming a top performer is taking care of yourself first and foremost.
Anthony Natoli, Commercial Account Executive at Outreach, joins the podcast to impart some words of advice for any sales rep struggling to find a bit of balance in their lives. In Anthony’s view, top performers are hyper-focused, prioritize prospecting, and they also have a fulfilling personal life.
As someone who has generated 1.2M in pipeline in nine months, working fewer than 40 hours a week and hitting 100% of his quota, he’s got plenty of wisdom to share in this episode.
Listen to learn:
The secrets to being a top sales rep
Why Anthony batches tasks and is a big fan of the 80/20 rule
Why Anthony likes to hyper-focus on a small number of deals
Anthony’s approach to managing his calendar and workday
Tips for prospecting successfully
Why the top sales reps are always prospecting
How to move deals forward
The importance of getting potential customer micro agreements
Why you need to take care of yourself and shift your mindset on closing deals
How to deal with failure
Schedule a Dooly demo
Follow Anthony on https://www.linkedin.com/in/anthony-natoli/ (LinkedIn)
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