The REI Marketing Weekly with Josh Culler – Details, episodes & analysis

In this episode of The REI Marketing Weekly, I sit down with Noah Parks from Bateman Collective to dive deep into how AI is transforming search—and what that means for your real estate investing business. If you’re wondering how sellers will find you a year from now, this conversation is your playbook.

We explore the current landscape of AI-driven search tools like ChatGPT and Google’s AI Max, and how they’re already shifting buyer behavior. From the importance of your Google Business Profile to crafting content that AI can actually find and cite, Noah shares why these strategies are no longer optional if you want to generate leads online.

Episode Timeline:

[0:00] - Meet Noah Parks and his role at Bateman Collective

[1:18] - What $65M in ad spend teaches about Google’s AI shift

[2:31] - How AI delivers direct answers vs. traditional search options

[5:10] - Why this is the marketing tree you should’ve planted years ago

[12:12] - Try this prompt: “Who’s the best cash buyer in [your city]?”

[17:00] - The must-dos: Google Business Profile, reviews, and updates

[24:00] - Real-world example of AI recommending a restaurant using GMB data

[30:32] - What is Google’s AI Max and how it affects PPC

[32:12] - Why your site structure and content matters more than ever

[37:00] - Dynamic landing pages and leveraging $62M in PPC data

[41:00] - How to contact Bateman Collective and get the AI Max white paper

Key Takeaways:

1. AI search is accelerating fast – Tools like ChatGPT, Grok, and Gemini are pulling traffic away from traditional search engines, and you need to prepare now.

2. Your Google Business Profile is critical – This is one of the most impactful and underutilized tools for being featured in AI-powered local results.

3. AI only cites what already exists – If you haven’t published content, you won’t be found. Start posting relevant, keyword-rich, and helpful content consistently.

4. Google’s AI Max will change PPC – It’s shifting from keyword-based to intent-based advertising. Your website content will determine which page Google sends traffic to.

5. Search personalization is here – AI is contextual, conversational, and hyper-local. Make sure your online presence is optimized for your actual target audience.

Links & Resources:

• Visit: Bateman Collective

• Contact Noah: [email protected]

• Get the free Google Business Profile guide or AI Max white paper by emailing Noah

• Past Episode with Brandon Bateman (July 2024) – All about SEO and Facebook Ads

If you found this episode helpful, be sure to follow, rate, and review the podcast. And don’t forget to share it with your fellow real estate investors—especially those looking to stay ahead of the AI curve. Thanks for tuning in. See you in the next one!

In this episode ofthe REI Marketing Weekly, I sit down with Micah Nicholes, CEO of US Lead List, to dig into one of the most nuanced and emotionally charged niches in real estate—probate leads. Micah brings a wealth of insight on how to approach these leads with empathy, how to navigate emotionally complex situations, and why probate deals often yield some of the largest spreads in the business.

We talk about the human side of real estate, why active listening can close more deals than aggressive selling, and how building real relationships with sellers is the key to unlocking trust—and ultimately, opportunity. If you’ve never considered probate marketing, or if you’ve been struggling to convert probate leads, this episode might just shift your entire mindset.

Episode Timeline & Highlights

[0:00] - Introduction

[2:22] - Why understanding emotional pain points is key to converting probate leads

[3:34] - How listening and asking the right questions builds trust quickly

[5:00] - The surprising reason money isn’t the biggest issue in probate sales

[6:24] - Real stories that show why real estate is always a people business

[9:35] - Why probate deals can lead to some of the highest spreads

[12:09] - The truth about data quality and why “perfect data” is a myth

[14:17] - How US Lead List identifies properties with the highest likelihood to sell

[18:06] - The “insider list” that yields 80% of Micah’s profits

5 Key Takeaways

1. Lead with empathy: Probate leads are emotionally sensitive—approach with genuine care, not a sales pitch.

2. Listening beats selling: Ask open-ended questions and let sellers talk. They’ll tell you everything you need to know to make a strong offer.

3. Smaller lists, bigger spreads: Probate deals tend to be fewer but far more profitable when handled correctly.

4. Data matters—but so does delivery: Clean, targeted data is valuable, but it’s your conversation that closes the deal.

5. Focus on “insider” segments: Targeting probate leads who owned multiple properties often yields higher returns with less emotional resistance.

Links & Resources

• Learn more about US Lead List: https://usleadlist.com

• Book a call with Micah or his team via their site

If you got value from this episode, don’t forget to follow, rate, and leave a review. Share it with someone in your network who’s ready to level up their approach to real estate marketing. Thanks for tuning in—see you in the next one!

Feeling uncomfortable on camera is natural, but overcoming this fear is essential if you want to leverage video content effectively for your business. Embracing the camera allows you to show up authentically, helping you connect with and reach the people you want to work with more powerfully.Watch now to learn how to get over the fear of being on camera for your video content and why it’s crucial for business owners!Key Talking Points of the Episode00:00 Introduction01:36 Why is it important for business owners to overcome the fear of being on camera?02:41 What is the impact of practicing to create video content?05:02 How will your preparation affect the quality of your video content?06:21 Why is perfectionism going to hold you back from creating video content?07:32 How can going live help you get more comfortable with creating video content?08:28 What exercises can you do to get comfortable in front of the camera?09:15 How can being interviewed help you overcome the fear of being on camera?11:03 How will your mindset help you create better video content for marketing?_____________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

Most real estate investors are great the real estate side of their business but are mediocre at the marketing which we all know is one of the most important elements of your business. Matt Andrews, rockstar marketer sheds some light on why the fusion of real estate and marketing and how to bring them together.

Did you know that when you run any kind of interruption marketing to your target audience, that at first, you're only having a one-way conversation? So how much of a role does communication have in your marketing? Patch Baker talks to us about how you should communicate with your target audience!

Connect with Patch! https://patchbaker.com/

Marketing is one of the components that most real estate investors try to do all on their own, and even though you may need to start off that way, eventually the only way to grow and scale is to delegate and automate your marketing! Tony talks about how he's done that with his business living in San Diego but operating in Kansas.  Shoot me an email! [email protected] Connect with me on Facebook: https://www.facebook.com/cullerjosh/ Follow me on Instagram: https://www.instagram.com/joshkculler/

The truth in marketing is nothing is ever going to be important including your messaging. Far too many investors focus on perfecting their messaging and draw attention away from things that actually bring ROI to the business.

Connect with Mike! http://mikesimmons.com/

One of the toughest things to do in marketing is positioning yourself as the "go-to" in your space. When it comes to buying and selling houses, being the authority is extremely important. We bring on Ryan "Rotty" Garcilazo to talk about building your brand and become the authority in your market. 

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Connect with Ryan! Website: http://therehabdepot.com/

Instagram: https://www.instagram.com/legendaryflipper/

Facebook: https://www.facebook.com/ryan.garcilazo

Building a reputation has taken many forms over the past several centuries, but in a day in age of instant information in our hands, building a digital reputation is the most vital piece of your marketing. The way to do that is through content, and Greg Dickerson is a great representation of how to make that happen! 

Connect with Greg: https://www.dickersoninternational.com/

List stacking is a term heavily used in the real estate investing space, specifically in marketing, but sometimes that term is actually misused. Robert Syfert from RealEstateInvestor.com joins us to talk about the true definition of list stacking and how to utilize lead stacking to get the best leads possible which means more efficient marketing for your real estate business.