In this episode of The REI Marketing Weekly, I sit down with Noah Parks from Bateman Collective to dive deep into how AI is transforming search—and what that means for your real estate investing business. If you’re wondering how sellers will find you a year from now, this conversation is your playbook.

We explore the current landscape of AI-driven search tools like ChatGPT and Google’s AI Max, and how they’re already shifting buyer behavior. From the importance of your Google Business Profile to crafting content that AI can actually find and cite, Noah shares why these strategies are no longer optional if you want to generate leads online.

Episode Timeline:

[0:00] - Meet Noah Parks and his role at Bateman Collective

[1:18] - What $65M in ad spend teaches about Google’s AI shift

[2:31] - How AI delivers direct answers vs. traditional search options

[5:10] - Why this is the marketing tree you should’ve planted years ago

[12:12] - Try this prompt: “Who’s the best cash buyer in [your city]?”

[17:00] - The must-dos: Google Business Profile, reviews, and updates

[24:00] - Real-world example of AI recommending a restaurant using GMB data

[30:32] - What is Google’s AI Max and how it affects PPC

[32:12] - Why your site structure and content matters more than ever

[37:00] - Dynamic landing pages and leveraging $62M in PPC data

[41:00] - How to contact Bateman Collective and get the AI Max white paper

Key Takeaways:

1. AI search is accelerating fast – Tools like ChatGPT, Grok, and Gemini are pulling traffic away from traditional search engines, and you need to prepare now.

2. Your Google Business Profile is critical – This is one of the most impactful and underutilized tools for being featured in AI-powered local results.

3. AI only cites what already exists – If you haven’t published content, you won’t be found. Start posting relevant, keyword-rich, and helpful content consistently.

4. Google’s AI Max will change PPC – It’s shifting from keyword-based to intent-based advertising. Your website content will determine which page Google sends traffic to.

5. Search personalization is here – AI is contextual, conversational, and hyper-local. Make sure your online presence is optimized for your actual target audience.

Links & Resources:

• Visit: Bateman Collective

• Contact Noah: noah@batemancollective.com

• Get the free Google Business Profile guide or AI Max white paper by emailing Noah

• Past Episode with Brandon Bateman (July 2024) – All about SEO and Facebook Ads

If you found this episode helpful, be sure to follow, rate, and review the podcast. And don’t forget to share it with your fellow real estate investors—especially those looking to stay ahead of the AI curve. Thanks for tuning in. See you in the next one!

In this episode ofthe REI Marketing Weekly, I sit down with Micah Nicholes, CEO of US Lead List, to dig into one of the most nuanced and emotionally charged niches in real estate—probate leads. Micah brings a wealth of insight on how to approach these leads with empathy, how to navigate emotionally complex situations, and why probate deals often yield some of the largest spreads in the business.

We talk about the human side of real estate, why active listening can close more deals than aggressive selling, and how building real relationships with sellers is the key to unlocking trust—and ultimately, opportunity. If you’ve never considered probate marketing, or if you’ve been struggling to convert probate leads, this episode might just shift your entire mindset.

Episode Timeline & Highlights

[0:00] - Introduction

[2:22] - Why understanding emotional pain points is key to converting probate leads

[3:34] - How listening and asking the right questions builds trust quickly

[5:00] - The surprising reason money isn’t the biggest issue in probate sales

[6:24] - Real stories that show why real estate is always a people business

[9:35] - Why probate deals can lead to some of the highest spreads

[12:09] - The truth about data quality and why “perfect data” is a myth

[14:17] - How US Lead List identifies properties with the highest likelihood to sell

[18:06] - The “insider list” that yields 80% of Micah’s profits

5 Key Takeaways

1. Lead with empathy: Probate leads are emotionally sensitive—approach with genuine care, not a sales pitch.

2. Listening beats selling: Ask open-ended questions and let sellers talk. They’ll tell you everything you need to know to make a strong offer.

3. Smaller lists, bigger spreads: Probate deals tend to be fewer but far more profitable when handled correctly.

4. Data matters—but so does delivery: Clean, targeted data is valuable, but it’s your conversation that closes the deal.

5. Focus on “insider” segments: Targeting probate leads who owned multiple properties often yields higher returns with less emotional resistance.

Links & Resources

• Learn more about US Lead List: https://usleadlist.com

• Book a call with Micah or his team via their site

If you got value from this episode, don’t forget to follow, rate, and leave a review. Share it with someone in your network who’s ready to level up their approach to real estate marketing. Thanks for tuning in—see you in the next one!

Feeling uncomfortable on camera is natural, but overcoming this fear is essential if you want to leverage video content effectively for your business. Embracing the camera allows you to show up authentically, helping you connect with and reach the people you want to work with more powerfully.Watch now to learn how to get over the fear of being on camera for your video content and why it’s crucial for business owners!Key Talking Points of the Episode00:00 Introduction01:36 Why is it important for business owners to overcome the fear of being on camera?02:41 What is the impact of practicing to create video content?05:02 How will your preparation affect the quality of your video content?06:21 Why is perfectionism going to hold you back from creating video content?07:32 How can going live help you get more comfortable with creating video content?08:28 What exercises can you do to get comfortable in front of the camera?09:15 How can being interviewed help you overcome the fear of being on camera?11:03 How will your mindset help you create better video content for marketing?_____________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

Most real estate investors are great the real estate side of their business but are mediocre at the marketing which we all know is one of the most important elements of your business. Matt Andrews, rockstar marketer sheds some light on why the fusion of real estate and marketing and how to bring them together.

Did you know that when you run any kind of interruption marketing to your target audience, that at first, you're only having a one-way conversation? So how much of a role does communication have in your marketing? Patch Baker talks to us about how you should communicate with your target audience!

Connect with Patch! https://patchbaker.com/

Marketing is one of the components that most real estate investors try to do all on their own, and even though you may need to start off that way, eventually the only way to grow and scale is to delegate and automate your marketing! Tony talks about how he's done that with his business living in San Diego but operating in Kansas.  Shoot me an email! josh@cullermedia.com Connect with me on Facebook: https://www.facebook.com/cullerjosh/ Follow me on Instagram: https://www.instagram.com/joshkculler/

The truth in marketing is nothing is ever going to be important including your messaging. Far too many investors focus on perfecting their messaging and draw attention away from things that actually bring ROI to the business.

Connect with Mike! http://mikesimmons.com/

One of the toughest things to do in marketing is positioning yourself as the "go-to" in your space. When it comes to buying and selling houses, being the authority is extremely important. We bring on Ryan "Rotty" Garcilazo to talk about building your brand and become the authority in your market. 

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Connect with Ryan! Website: http://therehabdepot.com/

Instagram: https://www.instagram.com/legendaryflipper/

Facebook: https://www.facebook.com/ryan.garcilazo

Building a reputation has taken many forms over the past several centuries, but in a day in age of instant information in our hands, building a digital reputation is the most vital piece of your marketing. The way to do that is through content, and Greg Dickerson is a great representation of how to make that happen! 

Connect with Greg: https://www.dickersoninternational.com/

List stacking is a term heavily used in the real estate investing space, specifically in marketing, but sometimes that term is actually misused. Robert Syfert from RealEstateInvestor.com joins us to talk about the true definition of list stacking and how to utilize lead stacking to get the best leads possible which means more efficient marketing for your real estate business.

If you've ever thought about wholesaling real estate, the thought of wholesaling virtually has probably passed your way. Marketing to bring in leads for your virtual wholesaling business can be challenging especially because most of the time "virtual wholesaling" means that you're marketing in a market that you don't live in. Haim Mamane lives in Isreal and runs his wholesaling business in northern California, so how is he able to close deals?!

Sam is part of an incredible operation with the FasterHouse Buyers' Club & FasterFreedom along with Bryan Schroeder & Lucas Walls On this show we're going to be talking about how Sam and his team are able to bring in leads through Facebook and how that impacts their SEO strategy. 

Check out show notes for this podcast: https://reimarketingweekly.com/

Shoot me an email! josh@cullermedia.com
Connect with me on Facebook: https://www.facebook.com/cullerjosh/
Follow me on Instagram: https://www.instagram.com/joshkculler/
__________________________
Check out FasterFreedom: https://fasterfreedom.com/fasterhouse-buyers-club/
Connect with Sam: https://www.facebook.com/sam.primm
Check out their YouTube channel: https://www.youtube.com/channel/UCQ0PT_ukTeNVAr0XPiSX2Lw

Closing over the phone is a pretty big deal especially in the conditions of the market today, but what are thing that you need to know in order to do this effectively?   We have on the show Christian Marin out of the Orlando market to talk about how he has his real estate business set up to close 100% over the phone!

In this episode, we dive deep into GEO (Generative Engine Optimization), a critical strategy for getting your real estate business ranked in AI-powered searches. Bryan Sekine, an SEO expert with years of experience, joins the show to discuss how AI tools like ChatGPT and Gemini influence search rankings and what real estate investors must do to get their business featured in AI-generated responses.

Bryan shares practical and tactical strategies to optimize your online presence, improve website rankings, and leverage AI to ensure your business appears when motivated sellers search for solutions. Whether you’re a seasoned investor or just getting started with SEO, this episode will provide clear action steps to stay ahead of the curve in the evolving world of AI-driven search.

Episode Highlights:

[0:00] Introduction to the episode and topic: How AI is changing SEO

[1:52] Guest introduction: Bryan Sekine and his background in SEO

[5:51] How AI is transforming search behavior and why it matters for real estate investors

[10:18] The shift from long-form content to concise, high-value answers in AI rankings

[15:12] What is Geo Generative Engine Optimization (Geo) and how it differs from traditional SEO

[20:07] The importance of Google Business Profile and how to optimize it for AI search

[27:25] Top strategies to get your real estate business ranked in AI-generated responses

[30:11] Why Google reviews and business listings impact your AI ranking

[33:40] How structured data and schema markup help AI understand your website

[37:08] Bryan’s SEO & Geo checklist—a step-by-step guide to improving your rankings

[40:41] Final thoughts on why real estate investors must start optimizing for AI today

5 Key Takeaways:

1. AI is changing search behavior. Traditional search engines provide multiple results, while AI tools like ChatGPT and Gemini often suggest a single best answer. If your business isn’t optimized, you may not be found at all.

2. Google Business Profile is critical. AI engines use your Google Business Profile, customer reviews, and online activity to determine rankings. Keeping this updated is essential.

3. Reviews play a major role in AI rankings. Businesses with high-quality, frequently updated reviews are more likely to be referenced in AI search results.

4. Content needs to be clear and direct. AI prioritizes concise, high-value responses over long-form content, making structured, relevant information more important than ever.

5. Structured data and schema markup improve visibility. Using schema markup helps AI engines understand and index your website correctly, increasing the chances of being featured in AI responses.

Links & Resources:

• Get Bryan’s SEO & Geo Optimization Checklist: https://foxandowlmarketing.com/EEAT/

• Connect with Bryan: FoxAndOwlMarketing.com

• Follow Josh on YouTube for real estate marketing strategies: YouTube.com/@JoshCuller

If you found this episode valuable, subscribe to the podcast, leave a review, and share it with fellow real estate investors.

Kris Ontiveros is an absolute rockstar when it comes to adjusting his marketing strategies in different markets and different conditions of those markets.
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On this episode, I have Cashflow Kris break down what marketing he's doing and how he's adjusted his marketing during these strange times. Kris also operates in Phoenix and Cleveland which are completely different markets, so he also tells us what he's doing differently between the two.

Understanding the journey that your customer takes is a vital piece in your marketing that very few business owners pay attention to.

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You ae going to be blown away by this interview with my buddy Nick Coats talking about marketing during your customer's journey through your REI services!

Connect with Nick! https://www.sawtoothmediagroup.com/

If there's one thing about marketing that rings true is that not all marketing works in every market. If you're in a primary market, what you're doing there to real leads in isn't necessarily going to work in a secondary or tertiary market. Tag Thompson operates his real estate business in multiple different markets, so on this episode, I'm having him talk about the different marketing his does within the markets he operates in.

Many real estate investors attempt to run PPC and Facebook ads but are often met with little to no returns on their spending. The reality is that running ads isn't the same as sending a direct mail campaign. There are nuances that are required in order to build an ad campaign correctly and generate results.

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I bring on Jeff Rappaport & Rebecca Jensen to talk about how they are getting results running their ad campaigns!

Many real estate investors know about using virtual assistants and a lot of businesses use them, but have you ever thought about using them for marketing? Marketing is a very intricate part of your business but has to be done, but done consistently and done well. So how exactly can you strategically outsource your marketing to a virtual assistant? I'm happy to have my friend Robert Nickell, CEO of Rocket Station on the line to talk about outsourcing your marketing effectively to virtual assistants! 

With over 20 years of experience in the real estate investing industry, Paul Lizell has been through multiple market cycles as well as changed his business model. So how can you keep your marketing in line with your business with so many changes? Paul gives us the strategies he implements when changing his marketing and how to use the market to guide the direction.

If you've ever wondered where sales and marketing cross over with each other, well here's your answer. The conversion process (follow up) mostly gets put into the sales funnel, when in reality, it's a lot more marketing than anything. Understanding the journey that a lead takes in order to make them convert, is something not a lot of real estate investors think about. Dan Schwartz, CEO of InvestorFuse, let's us in on the truth behind what makes a lead convert.

Pivoting your marketing isn't something that should happen often, but is needed during certain times. Stinson Bland out of Dallas, one of the most competitive markets in the country tells us how he's able to decide when to pivot has marketing strategies and how to make the transition without imploding your business.

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Check out reimarketingweekly.com

“Branding is all about the relationship between you and your customers, and what does that relationship entail? Well, one, you need to understand them better than they understand themselves.”

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Let's talk about building a brand in the real estate investing space! We have the Brand Doctor himself, Henry Kaminski to talk about building equity in your brand by making connections with your target demographic.

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Subscribe to the show and check out show notes for this episode!

--- reimarketingweekly.com ----

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Follow Henry on Instagram: https://www.instagram.com/thebranddr/

Visit Henry's website: https://uniquedesignz.net/

"If you're a true marketer, then you are pretty good with your KPI's and know the ROI on your marketing."

Steve Trang is the host of the Real Estate Disruptors podcast and runs a lean and mean operation in the Arizona market. On this episode we have Steve talk about how he has kept his marketing lean and mean by measuring the ROI of his marketing channels with good KPI's. 

Wondering how many videos you should post on social media for organic content marketing? In this video, I’ll walk you through how to identify the right posting frequency for your brand and the key factors to consider before making a decision. Learn how to find the balance that keeps your audience engaged and drives real results for your content strategy!Key Talking Points of the Episode00:00 Introduction01:52 Money and Time03:37 Creating a good habit04:50 What does your capacity look like?06:04 How many videos a day should you be posting?07:15 How consistency can impact your marketing results08:00 Identifying how often you should be posting09:59 Testing the waters to identify your capacity_____________________________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

On this episode Josh is joined by Bill Allen is the CEO and owner of 7 Figure Flipping, where he helps lead the top house flipping and wholesaling mentoring groups in the nation. Bill and Josh discuss marketing and data. 

[00:05:08] - Bill Allen and 7 Figure Flipping’s background

[00:09:08] - Marketing to primary markets versus secondary/tertiary markets                       

1. Look at your market
2. Look at your skills and time
3. Own the zip code, master it before you expand  

[00:13:11] - Transitioning your marketing. Why reduce direct mail?

[00:19:56] - What are some changes to your marketing in the current time due to The COVID-19 pandemic?

Quotes from the Episode:  

“In a sub market it might be a little easier to find a deal but harder to sell it as a wholesaler, and in a primary market it’s going to be more expensive and harder to find the deal but you can sell it really fast.” [00:09:39]

“Do one thing. Do it really well, and track your numbers.” [00:16:37]

“If no one is doing a specific marketing channel A) it may be a good idea to actually go after it and B) learn it correctly or find someone who does know how to do it.” [00:18:49]

Resources:

Bill Allen Website - https://7figureflipping.com
Facebook - https://www.facebook.com/groups/fliphacking
Instagram - https://www.instagram.com/7figureflipping/
YouTube - https://www.youtube.com/channel/UC5VZN4W4WcK52RCG8YEU09
Podcast - https://www.stitcher.com/podcast/house-flipping-podcast/7-figure-flipping-with-bill-allen

"...when sellers actually pick up the phone and call, it might be 10, 15, 20 pieces of mail that hit them before they finally said yes, but it wasn't because we sent them 20...it was because we showed up at the right moment."

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on the REI Marketing Weekly talking about virtual marketing for his wholesaling business. Steven has operated in LA, Minneapolis, North Carolina and other markets!Great time having the rockstar,
Steven Pesavento

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Subscribe to the show here ---> https://reimarketingweekly.com/

In a world of real estate investing, there is so much competition in any market or asset class you operate in. So how do you stand out? One way is to put out content and marketing showing that you're the expert, not telling people you are. Dan Zitofsky teaches us how to make this happen without getting caught up in all the noise.

When it comes to marketing, many real estate investors will go after marketing tactics that are trending and then abandon marketing tactics that are driving results. In this case, the potential to lose momentum is extremely high because of stopping what's working in your marketing. We bring David Dodge on the show here to talk about the marketing methods he is using in order to bring leads in, and it's more than likely something that you wouldn't think would work!

RIGHT NOW is the time to start leveraging content marketing in your real estate investing business. Now, more than ever, content marketing is one of the most effective ways to market to your to target demographic!

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Excited to have our good friend, John Martinez on this show talking about how real estate investors can take advantage of the power that content marketing can provide.

"When you're talking to sellers, you have to focus on creating solutions not making offers."

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Got one of the coolest people in the world, Jerry Green on the REI Marketing Weekly! What better person to talk about going through rough times in real estate investing, than someone who's been in it for 26 years? Some massive marketing nuggets in this show!

"One of the first things that you need to determine is if a seller is in YOUR buy box and if that person is even motivated to sell."

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Great time having Joshua Hines on the show! In this interview, we talk about the difference in marketing towards a prospect vs. an actual lead and then we go into a super interesting conversation about investors in the same market using the same marketing tools and resources.

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Connect with Josh! 

Follow Josh on Instagram: https://www.instagram.com/joshwithimpact/

Join the Lead Gen Underground on Facebook: https://www.facebook.com/groups/theleadgenunderground/

"The decision cycle for sellers isn't the same, so knowing your target demographic is so critical."

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If you're an active real estate investor that does direct mail, this is a must-listen! Todd and I chop down the myths and give some interesting insight on direct mail and how to get the most out of your mailing!

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Check out Yellow Letter HQ: https://www.yellowletterhq.com/ 

Connect with Todd on Facebook: https://bit.ly/38wYY5Y

"You can have all the bells and whistles in marketing, but if you don't do the basics consistently, then nothing in marketing matters."

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Got my good friend Donald Ross on the REI Marketing Weekly Newsletter!

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On this interview, we chat about using a CRM for marketing and how to max out the potential of a CRM. _____________________________________________

Connect with Don! 

Facebook: https://bit.ly/2Tpax9z 

Beast Mode CRM: https://www.reiautomationsquad.com/beastmodepodio

Adrian and I talk about crafting the right messaging towards your motivated and distressed sellers in order to bring the right attention your way. We also talked about how to structure your website the proper way to in order to get maximum results!

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Connect with Adrian!

Facebook: https://bit.ly/32hWczL

Instagram: https://www.instagram.com/the_adrian_nez/

InvestorCarrot: https://carrot.com/

If you’re still relying solely on traditional SEO to attract motivated seller leads, you might be falling behind. In this game-changing episode, I sit down with Matt Bigach, co-founder of Nexus Homebuyers and Reibar Marketing, to dive deep into Generative Engine Optimization (GEO)—the next evolution of search in the age of AI. We break down how AI-powered search tools like ChatGPT, Perplexity, and Gemini are transforming how people find information and how investors can adapt to stay ahead of the competition.

I even do a live test on ChatGPT, and what I discover completely changes how I see search marketing. We cover why Google is losing market share, how AI is reshaping search results, and the practical steps you need to take right now to optimize your content for AI-driven search. If you want to future-proof your real estate business, this is an episode you can’t afford to miss.

Episode Highlights:

[0:00] – Introduction

[1:15] – What is Generative Engine Optimization (GEO) and how does it differ from traditional SEO?

[4:40] – The shift from search engine results to AI-curated answers—what this means for marketing

[6:59] – Why content diversity (videos, blog posts, and authoritative mentions) is crucial for ranking in AI search

[8:20] – How AI-driven tools like ChatGPT, Perplexity, and Gemini are shaping the future of search

[10:28] – Action steps to start optimizing for GEO today

[12:10] – The importance of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) in AI search rankings

[14:35] – How getting featured on prominent blogs and media outlets can boost your credibility

[18:42] – Live test: I ask ChatGPT where to sell my house in Chicago—what happens next blows my mind

[20:04] – How reviews and online reputation impact AI-driven search results

[22:56] – The power of multi-format content and why video content is crucial

[25:29] – A crazy AI story: How I used AI to design my latest tattoo and why this proves AI’s impact on every industry

Five Key Takeaways:

1. AI is reshaping search results – Unlike traditional search engines that provide multiple options, AI-driven search tools deliver direct answers, making it crucial to optimize content for these platforms.

2. Content diversity is key – AI prioritizes websites with a mix of blogs, videos, reviews, and authoritative mentions. A single-format approach is no longer enough.

3. EEAT matters more than ever – Experience, Expertise, Authoritativeness, and Trustworthiness now play a huge role in search rankings, especially in AI-generated results.

4. Reviews influence AI recommendations – AI tools are pulling data from reputable sources and favoring businesses with strong online reputations, including Google and BBB reviews.

5. Early adopters will dominate – Businesses that start optimizing for AI-driven search now will have a major advantage over competitors who delay adopting this strategy.

Links & Resources:

📩 Connect with Matt Bigach: matt@reibarmarketing.com

🌎 Learn more at ReibarMarketing.com

🎥 Watch this episode on YouTube for the live AI test!

Enjoyed this episode?

If this episode gave you a fresh perspective on the future of search, don’t keep it to yourself. Subscribe, share, and leave a review to help others stay ahead in the AI marketing game. See you next week for Part 2 of this conversation!

"A key question to ask yourself is 'who are you marketing to?' Most of you can't afford to market to everyone."

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We got the man, the myth, the legend on the show!

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Mike Hambright chats with us about the importance and how to track your marketing. Super pumped for this one!

Check out the links below!

Facebook: https://bit.ly/3bD2Sgm

Instagram: https://www.instagram.com/themikehambright/

Investor Machine: https://www.theinvestormachine.com/home

Investor Fuel: https://www.investorfuel.com/home-page

Connect with Greg! 

Facebook: https://bit.ly/39n7uFA

Instagram: https://www.instagram.com/grego_37/

The Value of Building An Audience ft. Michael Zuber

Check out https://midwestrev.com/ for John's Sales Academy! 

Subscribe to John's YouTube video: https://www.youtube.com/channel/UCA9LI53eq0ddpHFhh3E1AuA

Customers Chasing You ft. Max Keller

https://batchleadstacker.com/  

https://batchskiptracing.com/  

https://batchvoiceleads.com/

A good reputation in your market is one of the best marketing channels you possibly have. But how do you build a good reputation? My close friend and client, Melissa Johnson, flipper and wholesaler in San Antonio, tells us how she's leveraged a good reputation and building credibility in order to get deals!

SMS Marketing is pretty big deal right now, but does it actually work? I bring Joe Dillon out of Tampa, FL to talk about how he and his students are using SMS marketing to bring deals in!

Creating videos for your business is something most people don't look into because they think it's difficult. Realistically, creating good video content for your active investing business is pretty easy! My good buddy, Mike Singletary tells us how he makes it happen.

Generating leads is the name of the game in marketing for active real estate investors. No leads, no business. One way to bring in leads with little cost is through value content marketing. Our friend Greg Dickerson talks about how he brings in leads with the content he puts out.

Marketing on social media is one of the best ways to reach your target audience, build an online presence, and establish your brand’s reputation. We all know that we need to do it, but many entrepreneurs still struggle with the creation and consistency of content because they do not have the right processes in place. Watch now to better understand the impact of consistently putting out content for marketing and what you can do to stay consistent once you get started!Key Talking Points of the Episode00:00 Introduction01:30 How do your processes impact your consistency?02:19 Why are processes important for marketing?03:28 How can processes hold your team accountable?04:02 Why do you need to hire somebody to maintain consistency on social media?05:05 How can batching your content help you maintain consistency?06:07 What kind of content can you record by batches?08:01 Do you need to use a content calendar to stay consistent with social media?11:02 Why is it ideal to hire someone to take care of your content?12:14 How can the right people help you stay consistent and build your reputation?_____________________________________________________🔥 Sign up for a 1-hour consultation with me: https://calendly.com/joshuaculler/consultation📨 Shoot me an email! josh@cullermedia.com🎯 Connect with me on Facebook: https://www.facebook.com/cullerjosh/👉🏼 Follow me on Instagram: https://www.instagram.com/joshkculler/🎶 Follow me on TikTok: https://www.tiktok.com/@thecontentninja?lang=en🎥 Get your REI marketing videos edited: https://www.rei.video/📘 Get the REI Marketing Book: https://reimarketingbook.com/🎙 Subscribe to the REI Marketing Weekly Podcast: https://reimarketingweekly.com/📑 Check out my company: https://cullermedia.com/Check out the REI Marketing Weekly YouTube Playlist: https://bit.ly/39lsCymGet more Content Marketing Tips: https://bit.ly/3fnVtpD

When putting content marketing out for your active real estate investing business, sometimes it can be tough to get on a video and shoot good content for your distressed sellers to find. Abhi Golhar, an investor out of Atlanta and media personality talks to us about how to become confident with the content you put out.

Marketing always costs money.....this is actually a myth. Sometimes there are marketing techniques out there to bring you deals without having to spend a cent. RJ Bates does deals in crazy markets like Hawaii and Alaska, so in order to get deals, he's had to be creative with the way he markets. Listen in as he's gives some tips on how he spends no money on some marketing!

Data is something that people have a love-hate relationship with. Maybe you are someone that hates data, but you need to understand it in order to properly calibrate your marketing efforts and see the best results. Paul Del Pozo out of Southern California and investor in Florida, talks to us about how his platform Propstream helps investors better understand and utilize their data.