The Pubcast with Jon Loomer – Details, episodes & analysis

Meta's algorithm has evolved beyond detailed targeting. Interest and behavior targeting are no longer essential for most advertisers, but there's one important exception.

Recent controversial changes at Meta have raised questions about user exodus and advertiser response, but with limited alternatives and Meta's near-monopoly status, the impact may be different than what we saw with X.

They may not be dead yet, but all signs are that we're heading in this direction. Here's why...

Meta announced a restriction period for Facebook ads related to politics, elections, and social issues. In this episode, Jon discusses what that means, when it happens, what you can do, and what you can't do.

Read the related blog post here:

https://jonloomer.com/facebook-ads-restrictions-for-politics-and-social-issues-in-the-us/

Don't forget to subscribe, rate, and review!

Facebook is rolling out Advantage Custom Audiences, not to be confused with Advantage Detailed Targeting and Advantage Lookalikes. Is this good? Should you use it? Well... It depends!

Read more here: https://www.jonloomer.com/facebook-advantage-custom-audiences/

Don't forget to subscribe, rate, and review!

Facebook is finally rolling out Gated Content for lead ads. This is a big update that allows users to immediately access a digital download after completing a lead form. What does it mean? Who will benefit most? Jon discusses in this episode of the Pubcast.

Read his tutorial here:

https://www.jonloomer.com/facebook-lead-ads-gated-content/

Don't forget to subscribe, rate, and review!

Custom metrics can be hugely valuable when the basic metrics provided in Ads Manager are ineffective at telling a complete story. With custom metrics, you can combine multiple metrics into a formula to better summarize and express what you care about most. I walk through some specific examples of how I do that here.

You can also read a blog post I wrote on this:

https://www.jonloomer.com/custom-metrics-facebook-ads-manager/

Don't forget to subscribe, rate, and review!

We did something different and Jon invited Luke in to discuss several important topics. During this episode they talk about:

• Facebook scams (why does this keep happening??)
• Advertisers getting shut down
• Does Facebook care about exploited weaknesses?
• Why don't these options exist?
• What's up with these weird ads coming from Facebook's Facebook page?

Don't forget to subscribe, rate, and review!

If you advertise for a Special Ad Category (housing, credit, employment, politics), Special Ad Audiences are going away. Here's a breakdown regarding what this means, the dates you need to be aware of, and what to do next.

Don't forget to subscribe, rate, and review.

Meta has released a series of new B2B targeting options to allow you to reach business decision makers and admins of new businesses. Here's how it works.

Don't forget to subscribe, rate, and review!