The Profitable Website: Digital Marketing Secrets For Small Business Success – Details, episodes & analysis

Your website is a powerful revenue driver for your business. Well ok, maybe it isn’t now. But it CAN be.

And if you’re on Wordpress, this is not only possible, but INCREDIBLY easy, thanks to the wide variety and availability of the best Wordpress plugins.

A plugin is simply an add-on that extends the power of what your website can do. There’s literally a plugin for almost any purpose you can imagine, and each only takes 2 clicks to install!

Today, I wanna share my top 10 must-have Wordpress Plugins that will put most of the heavy lifting for your website on autopilot.

The plugins I’m gonna share with you will help you in these 5 ways:

1. Website creation (so you can get up and launched FAST)

2. Search optimization (so you can get found on the Google machine)

3. Communication (so your prospects can reach you way easier)

4. Security (so you never have to worry about hacking)

5. Speed (so you won’t lose any more clients to a site that takes its sweet time)

This is the exact same plugin stack I personally use and recommend to my paid consulting clients, and I can’t wait to share them all with you too.

Once you add these plugins, you won’t just have a website. You’ll have a true automated powerhouse working for your business all day and all night.

Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training

You know by now how strongly I feel about websites. They can spark action, bust through objections, be your #1 salesperson round the clock, and win you more business all on autopilot.

So in this week’s podcast, I'll share with you all my favorite ways of bringing massive traffic to any website.

And no — you don’t need to master all of these methods — just pick 1 or 2 that seem like the best fit for your situation.

So if you want to know how to get traffic to your website and IF you’re ready for a flood of traffic that’s ready to convert, listen now!

Get a discount for your Blue Host Web Hosting. Go to 👉 https://wesmcdowell.com/hosting

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here: https://wesmcdowell.com/training

Some businesses sell skydiving, some sell sex appeal, but some sell…

Insurance. Or accounting. Or bio-thermal imaging.

And guess what? Just because you can’t make a Red Bull-fueled ad for your business doesn’t mean you can’t market it effectively!

And I’ve got some great ideas for you if your business is on the less-than-exciting side.

In this week’s podcast episode, I sat down with the team from Wally Home Loan to alleviate their concern that their business might just be too boring to create content around.

As you’ll hear in our conversation, nothing could be further from the truth.

They walked away with enough ideas to get them into 2023, and I'd bet money that you’ll walk away with just as many for your business.  

Listen to the live coaching call podcast episode now.

Cuz there’s NOTHING boring about more business…

Sign up for my FREE video masterclass training "The Wildly Profitable One-Weekend Website Blueprint for Service Businesses"... save your seat here 👉 https://wesmcdowell.com/training

Your lead magnet is the key to create a profitable business... that's if you do it right. What most people don't realize is that the TITLE of your lead magnet is the single biggest difference-maker in whether people will opt-in, or walk away.

In this episode, I'll show you how to decide on the perfect lead magnet and how to craft the most irresistible title that will increase your opt-ins and grow your client base.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Content marketing is my favorite way to build a raving customer base over the longterm... but it can be a bit exhausting!

I'll share with you my tips and tricks that can help you multiply one great piece of content 10x. Use it up to 10 ways, on different platforms, without having to start from scratch every single time. You'll reach more people, and have a much greater impact without working yourself to the bone.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Your homepage is the most important page on your whole website because it's what your customers will usually see first.

In this episode, I'll share the perfect homepage blueprint — exactly what to put on your homepage to convert your prospective customers into buyers!

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Nothing beats email marketing for turning someone from a cold prospect into a warm lead, and finally into a buyer.

But the first step (and possibly the most important one) to have a successful email marketing strategy is getting your email opened by your prospect. It's all about having a great subject line and I will show some dead-simple formulas to get you started. In this episode, I will give you 8 subject line templates that you can use that I can personally guarantee success with!

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

Facebook Retargeting Ads is hands-down the smartest way to spend your ad money.

Targeting those people who already know about your business and are somewhat interested in what you offer is much easier than reaching cold leads — more profitable too. In this episode, I'll share with you 5 retargeting ad types that can convert those warm leads to flaming hot customers. Listen in, 'cuz things are gonna heat up!

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

With the Corona Pandemic in full swing, small business owners and entrepreneurs like you are concerned. I recorded this critical episode as a way to help support you through it. 

What can you focus on? What can you do now that you didn't have time for in your daily routine? And how can you keep the cash flowing so your business can not just survive, but THRIVE once this thing is safely behind us?

Let's talk about $$$$.

There's a huge misconception out there that displaying pricing info on your website will take away negotiating power, and lead to fewer sales. Nothing could be further from the truth! In this episode, we'll tackle the topic of why you should put your pricing on your website and how to address all the common business mistakes that most business owners don't realize they're making by leaving price off the table.

Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training