The Practice of Therapy Podcast – Details, episodes & analysis

Well, y'all are in for a treat today. My guest, Dr. Jason Branch, brings some serious fire and fresh perspective to this conversation. He's been in the counseling world for over two decades, as a clinician, educator, and entrepreneur, and what I love most about him is how real he gets about the struggles we all face in private practice: imposter syndrome, perfectionism, and finding the courage to just keep showing up.

Jason has an incredible way of using analogies that stick: salamanders, gators, and what he calls being D.U.N. - doing things that are different, uncomfortable, and new. It's all about stepping into growth, setting healthy boundaries, and remembering that we're not impostors... we're learners.

So if you've ever doubted yourself or wondered whether you belong in the room, this episode is going to challenge and inspire you. Let's dive into this conversation with Dr. Jason Branch.

In This Episode, We Talk About:

• Understanding imposter syndrome in private practice
• The "Salamander vs. Gator" analogy for growth and boundaries
• How vulnerability helps us become better therapists and leaders
• Being D.U.N.—Different, Uncomfortable, and New
• Overcoming perfectionism and impatience
• The power of consistency, curiosity, and celebration
• Embracing authenticity and confidence in your private practice journey

Resources Mentioned In This Episode 

Read the show notes here

Watch on YouTube 

Use the promo code "GORDON" to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Profit First for Therapists Workbook

Meet Dr. Jason Branch

Dr. Jason Branch brings over two decades of expertise in the mental health and counseling profession, transforming lives and advancing the field through his work in higher education, community mental health, city government, corporate settings, and substance abuse treatment facilities.

As the Founder and CEO of J. Branch and Associates, a dynamic virtual clinical group practice, Dr. Branch leads a team dedicated to providing high-quality therapy services to adults, couples, and families across Georgia, New Jersey, and Pennsylvania.

• Website
• Facebook
• Instagram
• YouTube
• 3 Parallels Podcast with Dr. Jason Branch
• Gator Music Playlist

When I first connected with Wendy Pitts Reeves, I knew she was someone who truly gets it — the ups, downs, and constant balancing act of running a private practice.

In this episode, Wendy joins me to share her powerful framework, The Seven Pillars of a Thriving Private Practice, and it's one you'll want to take notes on.

Wendy has spent decades building her own successful practice in Tennessee and now helps other therapists do the same through her coaching and podcast, Ideal Practice. In our conversation, we dive into what it takes to build a business that's not just profitable, but purposeful — one that fits who you are and how you want to live.

We talk about:

• Why getting clear on your purpose changes everything
• How to serve your ideal clients (and enjoy the work again)
• The importance of solid systems and boundaries
• Developing a confident money mindset
• And how your perspective shapes your success

This is one of those conversations that reminds us why we do this work — and how to build a practice that truly supports both your clients and your life.

🎧 Listen in and learn how to build your ideal practice — one pillar at a time.

Resources Mentioned In This Episode 

Read the show notes here

Watch on YouTube 

Use the promo code "GORDON" to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Profit First for Therapists Workbook

Meet Wendy Pitts Reeves

Wendy Pitts Reeves, LCSW, is a seasoned therapist-turned-entrepreneur who has spent over two decades building and coaching private practices that serve both clients and the clinicians behind them. After founding and managing a thriving group practice in East Tennessee, Wendy pivoted to support healing-arts professionals — therapists, coaches, yoga teachers, and energy healers — through her firm, C2C Consulting, and her podcast, Ideal Practice.

Known for her strategic clarity, intuitive insight, and no-nonsense encouragement, Wendy helps practice owners move through common roadblocks — from money mindset struggles to scattered systems and unclear offers — and build practices that align with their values and vision.

She is a member of the Forbes Coaches Council, a speaker and workshop leader, and a former public official, having served in local government in Tennessee. Her approach blends deep therapeutic understanding with solid business strategy, helping clinicians shift from just "doing therapy" to running a business they truly enjoy.

Website
Ideal Practice
Facebook
LinkedIn

What if the key to filling your private practice isn't more credentials, certifications, or complicated marketing strategies— but a few simple tweaks to your Psychology Today profile?

In this episode of the Practice of Therapy Podcast, Gordon sits down with Aaron Price, founder of Therapy Profile Pro, to uncover the hidden power of Psychology Today. With nearly 60% of therapy seekers finding their clinician through this platform, your profile could be the single biggest factor in whether your phone rings—or stays silent.

Aaron shares exactly what makes a profile stand out, the common mistakes most therapists don't even realize they're making, and how a 15-second video can completely change the game. Whether you're brand new to private practice or ready to scale your caseload, you'll walk away with practical, proven strategies you can put into action today.

Resources Mentioned In This Episode 

Read the show notes here

Watch on YouTube 

Use the promo code "GORDON" to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Meet Aaron Price

Aaron Price is a marketing expert and software engineer who specializes in building marketing tools for private practice therapists. As the founder of Therapy Profile Pro, Aaron has helped over 1,000 therapists enhance their Psychology Today profiles, refine their professional focus, and attract more of their ideal clients authentically and ethically.

Before founding Therapy Profile Pro, Aaron led marketing for multiple education and climate tech companies. He has also been attending therapy himself for the past seven years—a journey that he describes as life-changing.

Aaron holds a Bachelor's degree in Computer Science from Duke University.

Check out Therapy Profile Pro

Sarah Almendariz Rivera is a San Antonio, Texas native, born and raised. She graduated with a Master of Arts in Counseling from the University of Texas at San Antonio in 2009. She spent the next eight years working in non-profits and larger community mental health agencies. She launched into a solo private practice in 2017 and did tons of things wrong! After getting a little wind under her sails, she transitioned into a self-pay group private practice, La Luz Counseling, in 2020 to help keep up with the mental health needs during COVID-19. 

In this episode, Sarah speaks about the defining traits that set mental health professionals apart, emphasizing their innate love for learning and unyielding independence. Join us as we explore the collective enthusiasm within the profession for continuous education, from reading and documentaries to podcasts. Sarah dives into her personal journey of reflection, mistakes, and second chances in business ownership, offering valuable insights for aspiring entrepreneurs. She also shares her experiences in seeking guidance, community support's transformative power, and mentorship's vital role in navigating the complexities of business ownership.

Resources Mentioned In This Episode

• Use the promo code "GORDON" to get 2 months of Therapy Notes free
• Try Jotform
• The PsychCraft Network
• The Practice of Therapy Community
• Instagram Mental Health Templates
• Mental Health Wear
• Sarah's Website
• Sarah on LinkedIn

Episode 306 brings to light the transformative influence of certified peer support services in mental health and recovery. Kurt Schmidt, a visionary in this field, unravels the profound impact of peer support and emphasizes its distinction from traditional sponsorship models. Certified peer support specialists, equipped with personal experiences and specialized training, play a pivotal role in breaking down barriers and establishing connections beyond conventional support structures.

This episode sets the stage for exploring the nuanced path of peer support specialization, guided by Kurt's insights. From the rigorous standards upheld by his organization to the essence of becoming a peer support specialist, we dive into the intricacies of a career that demands profound self-reflection and a genuine commitment to the well-being of others. Kurt's emphasis on collaborative growth, soul-searching, and the revolutionary approach of The Peer Network underscores the evolving landscape of mental health services through peer support.

Resources Mentioned In This Episode:

• Read the show notes
• Use the promo code "GORDON" to get 2 months of Therapy Notes free
• Try Jotform
• The PsychCraft Network
• The Practice of Therapy Community
• Instagram Mental Health Templates
• Mental Health Wear
• Kurt's Website
• Email Kurt: KurtSchmidt@thepeernetwork.com
• The Peer Network on Instagram
• The Peer Network on Facebook
• The Peer Network on LinkedIn

Julia Nepini's journey from a private practitioner to a collaborative leader is a testament to the transformative potential of self-discovery and growth within the mental health field. In the quest to build a thriving practice, Julia emphasizes the critical distinction between treating the profession solely as a job and cultivating an environment beyond clinical work. Her approach reflects a commitment to nurturing a values-driven team that prioritizes support, collaboration, and individualized care.

Julia's insights into the challenges of the mental health profession, her dedication to financial stability, and her innovative use of the Enneagram as a tool for team cohesion all contribute to her unique approach to creating a professional environment that values personal growth and work-life balance. In this episode, we delve into the multifaceted facets of Julia's journey, offering valuable insights and lessons for therapists, business owners, and anyone seeking to create a fulfilling and supportive work environment.

Resources Mentioned In This Episode

• Learn More About This Episode
• Use the promo code "GORDON" to get 2 months of Therapy Notes free
• Try Jotform
• The PsychCraft Network
• The Practice of Therapy Community
• Instagram Mental Health Templates
• Mental Health Wear
• Compassionate Consulting Company
• Compassionate Climb Podcast
• Compassionate Consulting Company on Instagram
• Compassionate Consulting Company on Facebook
• Compassionate Counseling Company
• CompassionateCounselingCompany on Instagram

In today's digital age, online marketing has evolved into an indispensable component of establishing a prosperous private therapy practice. With the rapid advancement of technology and the increasing ubiquity of the internet, therapists now possess the means to reach a broader and more diverse client base. Join us in this episode as Omar Ruiz, a marriage and family therapist and a seasoned business coach for therapists, shares his wealth of insights on harnessing the power of online marketing strategies to attract clients in your local area.

We'll delve into various key elements of online marketing, with a primary focus on Google Business Profiles, SEO strategies, and the art of optimizing your digital footprint. We'll explore the ins and outs of leveraging Google Business Profile as a valuable marketing tool. Omar's expertise in this area will guide us through the steps to ensure your Google Business Profile is a beacon for local clients in need of your therapeutic services.

Resources Mentioned In This Episode:

• More About This Episode 
• Use the promo code "GORDON" to get 2 months of Therapy Notes free
• The PsychCraft Network
• The Practice of Therapy Community
• Instagram Mental Health Templates
• Mental Health Wear
• Google Workspace for Therapists (formerly G-Suite for Therapists)
• Omar's Website
• Omar on Instagram
• Omar on YouTube

In this episode, Andrea Liebross takes center stage to illuminate the transformative power of having a clear vision in driving action and achieving unprecedented success. As a seasoned business consultant, Andrea acknowledges the common struggle among business owners, including therapists and coaches, in defining their vision and purpose. She unfolds her unique process, guiding clients through the creation of a visionary business plan, encouraging them to wield a metaphorical magic wand to envision their business a decade into the future. This imaginative exercise, though challenging, is pivotal in breaking free from constraints and allowing dreams to flourish.

Andrea Liebross's insights resonate as a comprehensive guide for private practice owners seeking not just success but extraordinary success. Through the lenses of clear vision, strategic goal-setting, outsourcing, task selection, and financial acumen, Andrea provides a holistic blueprint for businesses to thrive and achieve remarkable results. The journey unfolds as a dynamic interplay of imagination, strategic planning, and emotional intelligence, guided by Andrea's expertise and visionary approach.

Resources Mentioned In This Episode

• Use the promo code "GORDON" to get 2 months of Therapy Notes free
• Full Focus Planner
• Focus Group
• The PsychCraft Network
• Launch Club
• The Practice of Therapy Community
• Instagram Mental Health Templates
• Be A Podcast Guest
• Mental Health Wear
• Website
• Time To Level Up Podcast
• She Thinks Big
• Andrea on Facebook
• Andrea on Instagram
• Andrea on YouTube

In this insightful episode of "The Practice of Therapy," Gordon engages in a thought-provoking conversation with Jeff Russell about the transformative concept of "Think 'Who, Not You'" and its profound implications for optimal productivity. Russell, a seasoned professional, advocates for a mindset shift that prioritizes delegation over the assumption that one can manage every aspect of a business independently. The art of delegation in therapeutic private practices means letting go of certain responsibilities for overall business growth. The episode also addresses the misconception of affordability when it comes to hiring help and introduces a valuable exercise for professionals to determine the actual worth of their time. Tune in for a comprehensive guide for therapists seeking to optimize their practices by embracing a strategic and intentional approach to delegation.

Resources Mentioned In This Episode:

• Use the promo code "GORDON" to get 2 months of Therapy Notes free
• The PsychCraft Network
• Kindness and Compassion
• The Practice of Therapy Community
• Instagram Mental Health Templates
• Mental Health Wear
• Fire Yourself First
• Fire Yourself First on Facebook
• Jeff on Twitter
• Fire Yourself First on Instagram
• Jeff on LinkedIn
• IAPAM

In this episode, we're diving deep into the essence of personal and professional growth with Christy Pennison. Imagine breaking free from limiting beliefs and unlocking a world of new opportunities that were once thought impossible. Our exploration begins with the profound impact of mentors who guide, support, and inspire us to challenge conventional wisdom and expand our perspectives. Join us as we navigate growth through diverse experiences and fearless exploration, discovering fresh insights and uncovering hidden talents. 

But that's not all – we'll delve into the crucial role of reflection in personal and professional development, where we share insights on creating space for clarity, goal setting, and envisioning future possibilities. Then, we'll explore the power of like-minded connections, revealing the potential of surrounding oneself with individuals who encourage growth and challenge limited mindsets. And don't miss our exploration of the importance of embracing slowness for self-care and professional impact. Christy reminds us to step back, reflect, and prioritize self-care in today's fast-paced world, offering a compelling perspective on preventing burnout. 

Get ready to embark on a journey of growth, reflection, and self-discovery that promises to reshape your personal and professional landscape. Tune in and embrace the possibilities!

Resources Mentioned In This Episode:

• Use the promo code "GORDON" to get 2 months of Therapy Notes free
• The PsychCraft Network
• The Practice of Therapy Community
• Instagram Mental Health Templates
• Mental Health Wear
• Focus Group
• Launch Club
• Website
• Christy on Facebook
• Christy on Instagram
• Christy on LinkedIn
• Inspiring Possible Podcast
• The Practice Collab