The Practice Marketing Podcast – Details, episodes & analysis

Are you struggling to hire new PTs or Chiros?

Is your failure to hire crippling your business growth? Does hiring make you lose sleep at night?

We get it. In this episode, Neil is joined by Rick Lau & Shaida Rabie from Clinic Accelerator. We'll teach you...

• How to use social media to hire
• A secret way to use Google to hire & beat Indeed / Ziprecruiter
• How to make your clinicians' lifestyles part of your marketing 

About Our Guests

Rick Lau is a healthcare entrepreneur and business coach with 20+ years of experience. He has built and successfully exited multiple businesses, including a network of 127 physical therapy clinics with over 1400 staff. Rick has grown his personal brand on social media with over 15.7K followers and 3.7M views using his proven strategies and tactics. Rick is also a lecturer at the Schulich School of Business (York University) Health Industry Management MBA Program.

Shaida Rabie is a GenZ social media expert who generated over 3.7M organic social media views in the last year alone and trained over 212 marketing coordinators. She’s helped numerous 7 and 8-figure clinic owners boost their patient numbers and attract new recruits with her digital marketing strategies. She currently mentors over 950 clinics, teaching their teams how to harness the power of social media to attract new patients and take their marketing and businesses to the next level. 

Do you want to grow your clinic into a multi-million dollar business? 

It's possible, but you need the right mindset! In this podcast, Dr. Sterling Carter will teach you about...

• How to make a family-owned business WORK (Without tearing each other apart) 
• Servant leadership
• Why most businesses FAIL 
• What the Army taught him about building a business

About the Guest
 
Dr. Sterling Carter is an Army veteran, physical therapist, and a successful entrepreneur and business owner. In 2008, he opened his private clinic – Sterling Physical Therapy and Wellness. Then, in 2011 Sterling launched Sterling Staffing Solution with his brother to help employers find top talent. He’s also launched a transportation services company AND grown Sterling PT to 3 locations. 

AND in 2018 Dr. Sterling Carter brought all his experiences together and wrote and published a book “Double Your Success, principles to build a multi million dollar business”. on how to build a multimillion dollar business.

Today, he’s going to share some of his tips on how to build a successful business. 

Are you a marketing coordinator who wants to attract new patients & succeed at your job? 

Then this podcast is for you! Neil interviews Practice Promotions Account Executive and former Marketing Coordinator Blake Willis. 

He'’ll share his tips on how Clinic Marketing Coordinators can...

• Boost doctor referrals
• Stand out from the crowd of pharmaceutical reps
• Track the metrics that matter

So if YOU are a Marketing Coordinator or if you’re thinking about HIRING a Marketing Coordinator, listen to this podcast all the way through! 

Do you struggle with LOW patient volume in the summer?

You don't have to! Listen to this podcast to learn 5 great summer marketing ideas, which will help PTs, Chiros, and Surgeons BOOST their patient volume. 

Neil will share how to...

1. Leverage your customer / patient list
2. Be topical
3. Be social
4. Create an irresistible summer offer
5. Leverage digital advertising for boosts

Do you want to GROW your business? Google Ads are the #1 way to boost your patient volume. This week, Neil talks to Colin Sisco: a physical therapist, owner of Kaizen Physical Therapy in Seattle, and a 4-year Practice Promotions client!

Since starting with Practice Promotions' Google Ads PRO System in 2020, Kaizen PT’s Google Ads have generated over 1000 conversions online, which translates to hundreds of extra patients in the clinic! 

In this podcast, Colin will share...

• How Google Ads bring 15 - 20 new patients every month
• Why owners should NOT run their own ads
• The impact of Google Ads on his business

PLUS he'll also share his top tips on empowering your team! 

You don't want to miss this episode. 

Want to learn more about Google Ads for medical practices? Check us out at: https://practicepromotions.net/services/google-ads/

Are you struggling to hire RIGHT employees?

We get it. The battle for talent is real -- and the supply of high-quality practitioners is low. But when you have an internship program, you'll create a steady stream of new employees to your practice. In this podcast episode, successful Practice Owner Ujjwal Shakya will teach you....

• How he set up his residency-like PT internship program 
• How to get started with an internship 
• How to connect with local universities

Whether you’re a PT, chiro, or another medical practice owner, you can learn a lot from Ujjwal’s approach to creating an internship program.

About Ujjwal Shakya

Ujjwal Shakya is a physical therapist and founder of MMA & Sports Rehab, a successful Physical Therapy practice in Arlington, Virginia. 

We could talk a lot about Ujjwal’s success. He’s got two Doctorate degrees– one in physical therapy and one in manual therapy.  he won the Best of Arlington Award two years in a row in the Physical Therapist category. And in his free time, he practices mixed martial arts and Muay Thai!

But today we’re going to talk about the unique, residency-like internship program that Ujjwal has set up for Doctor of Physical Therapy students at his practice. He has a passion for teaching and wants to impart a holistic approach to physical therapy. He won Outstanding Clinical Educator Award in 2012 from Marymount University and same award in 2024 from George Washington University 

Should you be using ChatGPT in your clinic? If so...how?

In this week's episode, you'll learn about...

• How AI will impact your clinic's Google Rank & SEO 
• Pros and cons to using ChatGPT for in-clinic and digital content 
• Using AI to generate social media content 

AI is one of the hottest topics in Clinic Marketing -- so you don't want to miss this episode!

About this week's guests

Matthew Goodemote, PT is the Director of Copywriting here at Practice Promotions. He and his team keep up with the trends in using AI for writing blogs, web content, and even social media, so our clients have content that is both easy for Google to read and easy for HUMANS to read. Today he’ll share how YOU should and SHOULDN’T use AI to write copy. 

Jacob Siner is the Director of Marketing here at Practice Promotions. He’s been keeping up with how AI can help us create more personalized marketing AND reduce our workloads. 

Is your clinic brand STRONG? Or is it...forgettable?

In this week's episode, Neil interviews McKenna Dance, the Director of the Patient Engagement Team here at Practice Promotions. They'll talk about...

• What is branding vs marketing? 
• Why is “branding” important to a medical clinic?
• How can a clinic create an UNFORGETTABLE brand?

Plus, McKenna will share how our clients Elliott Physical Therapy and Foundation Physiotherapy have built strong, unforgettable brands in their communities. 

Do patients only want to see YOU? Do you struggle to hand patients off without feeling impersonal? Do your staff run YOU, instead of you running your staff?

Most practice owners stay small because they can't control their staff or systems.

But you -- yes, YOU -- don't have to be that way. In this podcast, Neil will draw from his own 20+ years in business ownership to teach you how to stop treating 40 hours a week. You have the power to take back control of your time and your business. 

Let's dive in. 

Is inefficiency CRIPPLING your practice? 

In this podcast episode, CEO Neil Trickett interviews Mike Dwyer from Prompt EMR. You'll learn...

• Top 5 things that makes practices inefficient
• What is crippling your profit ratio
• 1 simple step you can take to build your clinic's efficiency and profitability 

You don't want to miss this episode!

Plus, check out Prompt EMR at promptemr.com.