Are you struggling to hire new PTs or Chiros?

Is your failure to hire crippling your business growth? Does hiring make you lose sleep at night?

We get it. In this episode, Neil is joined by Rick Lau & Shaida Rabie from Clinic Accelerator. We'll teach you...

• How to use social media to hire
• A secret way to use Google to hire & beat Indeed / Ziprecruiter
• How to make your clinicians' lifestyles part of your marketing 

About Our Guests

Rick Lau is a healthcare entrepreneur and business coach with 20+ years of experience. He has built and successfully exited multiple businesses, including a network of 127 physical therapy clinics with over 1400 staff. Rick has grown his personal brand on social media with over 15.7K followers and 3.7M views using his proven strategies and tactics. Rick is also a lecturer at the Schulich School of Business (York University) Health Industry Management MBA Program.

Shaida Rabie is a GenZ social media expert who generated over 3.7M organic social media views in the last year alone and trained over 212 marketing coordinators. She’s helped numerous 7 and 8-figure clinic owners boost their patient numbers and attract new recruits with her digital marketing strategies. She currently mentors over 950 clinics, teaching their teams how to harness the power of social media to attract new patients and take their marketing and businesses to the next level. 

Do you want to grow your clinic into a multi-million dollar business? 

It's possible, but you need the right mindset! In this podcast, Dr. Sterling Carter will teach you about...

• How to make a family-owned business WORK (Without tearing each other apart) 
• Servant leadership
• Why most businesses FAIL 
• What the Army taught him about building a business

About the Guest
 
Dr. Sterling Carter is an Army veteran, physical therapist, and a successful entrepreneur and business owner. In 2008, he opened his private clinic – Sterling Physical Therapy and Wellness. Then, in 2011 Sterling launched Sterling Staffing Solution with his brother to help employers find top talent. He’s also launched a transportation services company AND grown Sterling PT to 3 locations. 

AND in 2018 Dr. Sterling Carter brought all his experiences together and wrote and published a book “Double Your Success, principles to build a multi million dollar business”. on how to build a multimillion dollar business.

Today, he’s going to share some of his tips on how to build a successful business. 

Are you a marketing coordinator who wants to attract new patients & succeed at your job? 

Then this podcast is for you! Neil interviews Practice Promotions Account Executive and former Marketing Coordinator Blake Willis. 

He'’ll share his tips on how Clinic Marketing Coordinators can...

• Boost doctor referrals
• Stand out from the crowd of pharmaceutical reps
• Track the metrics that matter

So if YOU are a Marketing Coordinator or if you’re thinking about HIRING a Marketing Coordinator, listen to this podcast all the way through! 

Do you struggle with LOW patient volume in the summer?

You don't have to! Listen to this podcast to learn 5 great summer marketing ideas, which will help PTs, Chiros, and Surgeons BOOST their patient volume. 

Neil will share how to...

1. Leverage your customer / patient list
2. Be topical
3. Be social
4. Create an irresistible summer offer
5. Leverage digital advertising for boosts

Do you want to GROW your business? Google Ads are the #1 way to boost your patient volume. This week, Neil talks to Colin Sisco: a physical therapist, owner of Kaizen Physical Therapy in Seattle, and a 4-year Practice Promotions client!

Since starting with Practice Promotions' Google Ads PRO System in 2020, Kaizen PT’s Google Ads have generated over 1000 conversions online, which translates to hundreds of extra patients in the clinic! 

In this podcast, Colin will share...

• How Google Ads bring 15 - 20 new patients every month
• Why owners should NOT run their own ads
• The impact of Google Ads on his business

PLUS he'll also share his top tips on empowering your team! 

You don't want to miss this episode. 

Want to learn more about Google Ads for medical practices? Check us out at: https://practicepromotions.net/services/google-ads/

Are you struggling to hire RIGHT employees?

We get it. The battle for talent is real -- and the supply of high-quality practitioners is low. But when you have an internship program, you'll create a steady stream of new employees to your practice. In this podcast episode, successful Practice Owner Ujjwal Shakya will teach you....

• How he set up his residency-like PT internship program 
• How to get started with an internship 
• How to connect with local universities

Whether you’re a PT, chiro, or another medical practice owner, you can learn a lot from Ujjwal’s approach to creating an internship program.

About Ujjwal Shakya

Ujjwal Shakya is a physical therapist and founder of MMA & Sports Rehab, a successful Physical Therapy practice in Arlington, Virginia. 

We could talk a lot about Ujjwal’s success. He’s got two Doctorate degrees– one in physical therapy and one in manual therapy.  he won the Best of Arlington Award two years in a row in the Physical Therapist category. And in his free time, he practices mixed martial arts and Muay Thai!

But today we’re going to talk about the unique, residency-like internship program that Ujjwal has set up for Doctor of Physical Therapy students at his practice. He has a passion for teaching and wants to impart a holistic approach to physical therapy. He won Outstanding Clinical Educator Award in 2012 from Marymount University and same award in 2024 from George Washington University 

Should you be using ChatGPT in your clinic? If so...how?

In this week's episode, you'll learn about...

• How AI will impact your clinic's Google Rank & SEO 
• Pros and cons to using ChatGPT for in-clinic and digital content 
• Using AI to generate social media content 

AI is one of the hottest topics in Clinic Marketing -- so you don't want to miss this episode!

About this week's guests

Matthew Goodemote, PT is the Director of Copywriting here at Practice Promotions. He and his team keep up with the trends in using AI for writing blogs, web content, and even social media, so our clients have content that is both easy for Google to read and easy for HUMANS to read. Today he’ll share how YOU should and SHOULDN’T use AI to write copy. 

Jacob Siner is the Director of Marketing here at Practice Promotions. He’s been keeping up with how AI can help us create more personalized marketing AND reduce our workloads. 

Is your clinic brand STRONG? Or is it...forgettable?

In this week's episode, Neil interviews McKenna Dance, the Director of the Patient Engagement Team here at Practice Promotions. They'll talk about...

• What is branding vs marketing? 
• Why is “branding” important to a medical clinic?
• How can a clinic create an UNFORGETTABLE brand?

Plus, McKenna will share how our clients Elliott Physical Therapy and Foundation Physiotherapy have built strong, unforgettable brands in their communities. 

Do patients only want to see YOU? Do you struggle to hand patients off without feeling impersonal? Do your staff run YOU, instead of you running your staff?

Most practice owners stay small because they can't control their staff or systems.

But you -- yes, YOU -- don't have to be that way. In this podcast, Neil will draw from his own 20+ years in business ownership to teach you how to stop treating 40 hours a week. You have the power to take back control of your time and your business. 

Let's dive in. 

Is inefficiency CRIPPLING your practice? 

In this podcast episode, CEO Neil Trickett interviews Mike Dwyer from Prompt EMR. You'll learn...

• Top 5 things that makes practices inefficient
• What is crippling your profit ratio
• 1 simple step you can take to build your clinic's efficiency and profitability 

You don't want to miss this episode!

Plus, check out Prompt EMR at promptemr.com.

Many of us went to school to become PTs, chiros, or surgeons – but we never went to school to learn business. And unfortunately, a lot of clinic owners I’ve talked to over the years have felt…

• Overwhelmed by running their own business 
• Poorly equipped to manage billing, finance, front desk, people management  
• Out of control of their own business!
• Employees that run amok

I felt that way too. Over the past 20 years, I've had to LEARN to be a better business owner.  I had to think of myself as an entrepreneur, not just a PT.

Here are my Top 10 Business Resources for Clinic Owners. They've helped me, and they  WILL make you a better business owner! 

1. Good to Great - Jim Collins
2. The One Thing - Gary Keller 
3. Traction - Gino Wickham
4. The Five Dysfunctions of a Team - Patrick Lencioni 
5. Scaling Up - Verne Harnish 
6. Get Scalable - Ryan Deiss
7. No B.S. Guide to Maximum Referrals and Customer Retention - Dan Kennedy and Shaun Buck
8. Pulling Profits Out of a Hat - Brad Sugars and Monte Wyatt
9. Simple Numbers Straight Talk, Big Profits - Greg Crabtree
10. Profit First - Mike Michalowicz

Do you want to SELL your practice down the road?

Then you need to start building value in your business NOW. On this podcast episode, Neil interviews Amit Gaglani, PT, on how to sell your practice at maximum value and what buyers are looking for. 

For 18 years, Amit Gaglani ran Arrow Physical Therapy in New Jersey. 

• He grew Arrow’s revenue to 7 digit figure by scaling operations, nurturing strong referral relationships and creating a management team. 
• Arrow won Outstanding Business of the Year, Top 5 Best Physical Therapy Practices in 2010 and other state, local awards. 
• Profit margins were at 25-30%.

And then… Amit sold the practice!

Now Amit works as a consultant between private equity groups and PT clinics. And whether you’re a PT, Chiro, or any other type of medical practice, you can learn a lot from Amit.

 Today, he’ll teach you what buyers are looking for and how to build your practice to sell. 

If you hire a local marketing agency that doesn't understand PT / Chiro...you could end up seriously BURNED and in violation of HIPAA. 

In this podcast you'll hear...

• HIPAA horror story - how ad retargeting cost one physio $1000s
• How to identify SCAMMERS and fake marketing gurus
• Why "we'll get you to Google in 30 Days" = ridiculous and unrealistic 

Do you struggle to come up with social media ideas for your clinic?

That struggles stops now! In today's podcast, Neil interviews Rick Lau and Shaida Rabie from Clinic Accelerator, on how to use social media to grow your business! Rick has grow and exited over 127 clinics.

You'll learn how to...

• Boost patient referrals
• Attract Gen Z 
• Grow your practice 

Learn more about Clinic Accelerator here: https://clinicaccelerator.com/
Don't forget to follow Rick Lau on Instagram at @thericklau 

Do you want to create an experience patients LOVE?

David Lott is a master at creating a WOW patient experience – and then including that in his marketing. If you doubt how much his patients love Lott PT, just check out their 800 online reviews! 

In this podcast, David & host Neil Trickett will teach you how to...

• Capture the patient experience with photos
• Get more Google Reviews
• Show why your practice is different!

Imagine if 1 in 3 patients replaced themselves with a friend or family member. What would that do for your practice growth?

In this episode, you'll learn 6 successful habits to grow your word of mouth referrals to your medical practice. 

Prefer to read? Read the blog version of this podcast here: https://practicepromotions.net/6-habits-generate-physical-therapy-referrals/

Do you want MORE word-of-mouth patient referrals? 

A few years ago,  Neil interviewed Jamey Schrier from Practice Freedom U. He gave an AMAZING talk on how to automate patient referrals for your practice.  You'll learn...

• Simple actions to take each month to boost referrals
• How to get your team on board
• How to make patients WANT to refer to you

This webinar continues to be one of our most useful and most-watched videos online, so I wanted to share it with you all on the podcast. 

Jamey talks about getting referrals for a physical therapy business, but the tips he gives also apply to chiropractors, orthopedic surgeons, and other rehab businesses. 

I can’t wait for you to hear these referral tips. So sit back, relax, and enjoy this webinar on patient referral tips! 

Yikes! Do you have a clinic location that's underperforming?

Don't panic! In this episode, you'll learn how to use marketing to help an underperforming clinic. You'll learn...

• How to track growth across clinic locations
• How to  build relationships around the area in a new spot 
• How to delegate across your clinic staff
• Organize & coordinate your marketing across locations 

Our guests are Colin Bostic & Olivia Mansfield from Connecticut Physical Therapy Specialists, a successful 3-location practice in Hartford, Connecticut! 

Colin is the Business Manager and Olivia is the Marketing Coordinator. Today, they’re going to share their wisdom on how to market a multi-location practice. 

Do you run your business? Or does your business run YOU?

Too many practice owners feel out of control in their business. That's why this week we're talking about how to take the reins in your practice...and your life!

Our Guest

Michelle DeMarchi is a a physiotherapist and an osteopathic manual practitioner. She founded PhysioPlus Health Group in 2001, which has grown to include physiotherapy, chiropractic care, massage, pilates, yoga, naturopathic doctors…you name it, Michelle’s got it in her practice! 

I really admire Michelle’s resilience and her dedication to taking control of her business and her life. Michelle, welcome to the podcast.

Do you make a lot of money...but after paying your expenses, it seems like there's not much left?

Then you have a problem with "Control". 

In this podcast, Neil talks to Eric Miller from Econologics Financial Advisors about the basic triangle of economic freedom for practice owners: acquire, control, and expand.

Eric will also share some wisdom on saving for taxes, expanding profit in your business, and getting a 5x return on what you're making now.

To get more advice from Eric, visit his website at https://econologicsfinancialadvisors.com/

Do you think that if you just do good work, people will come to you?

The tough news is...they WON'T. You have to reach out to them.

In this episode, Neil interviews longtime Practice Promotions client Rich Albanese. Rich is PT, business owner, and active member of his community in New Brighton, Pennsylvania. In this podcast you'll learn...

• Rich's biggest mistake as a practice owner 
• How he took his schedule from "always fluctuating" to "consistent"
• The surprising impact of patient newsletters on his business

If you're like most clinics, your website is LOSING 98% of people who come to your site.

That's just wrong!

So here are 10 tips to help your website HOOK and KEEP visitors' attention.

You can also read about them here!
https://practicepromotions.net/tips-hook-attention-website-visitors/  

Be smart. Websites designed by Practice Promotions convert 2-3x the industry average. We know how to bring in patients from online. Schedule a demo with us today at PracticePromotions.Net. 

Do you want to increase your clinic revenue in 2024? Then this podcast is for you! 

Travis Robbins, PT from Next Level PT will teach you how to...

• Focus on the #s that matter
• Grow your profit
• Finally start winning in your practice

Don't just be a listener -- get involved!

Make sure you sign up for Travis' LIVE event in April 2024, the PT Profit Forum: https://app.physicaltherapybilling.com/april-live-event-page-2766

Even if you can't make it, join his Next Level PT Facebook group. It's where all the profit-minded PTs are hanging out: https://www.facebook.com/groups/NLPTMastermind/

Finally, if you liked the content in this episode, you'll love Travis' new book, Hidden Millions Machine: https://books.physicaltherapybilling.com/freebook?fbclid=IwAR2lrsKYEo4NUJH-cGiAqNMnGEJ7ZHmcdo-jghioodRo7yI3KjwcmvS2WeU

What's changed in the PT industry in the past 50 years? What's stayed the same?

In this podcast episode, Neil interviews John Repsher, PT -- owner of Repsher Physical Therapy and a PT for 50+ years. They'll cover big changes in the PT industry, like...

• Hiring, student debt, and insurance reimbursements
• How relationships with doctors have changed over the decades
• How orthopedic surgery has improved 

You don't want to miss these words of wisdom!

Do patients land on your websites and think "WOW" or do they think...YIKES?

Lots of practice owners are turning patients off with their website, and they don't even know it! 

That's why in this episode, Neil talks with Matt Goodemote, physical therapist and director of the copywriting team here at Practice Promotions, about writing for your website! You'll learn...

• What "copywriting" is & why you can do it!
• How to accurately describe what you do...while not scaring patients away!
• How to show empathy & authority

Do patient cancellations drive you crazy? 

Today, Neil interviews Dee Bills, the founder of Front Office GURU and the creator of The Front Office Training Academy, to talk about how to build a winning front desk team.

Dee successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%.

Now, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk!

Learn more about the Front Office Guru here: https://www.frontofficeguru.com/

Do you want some FAST and EASY way to improve your Google rank?

Then look no further. In this podcast episode, Neil will discuss...

• Simple tweaks to your Google Business Profile that will attract more calls -- like adding pictures, answering the Q&A, and creating your own posts
• How to get more Google Reviews
• How often you need to update your website

View Neil's slides here: https://docs.google.com/presentation/d/1sJTv5eKXyxt6AJ6tyaVwm3hjcXb8rhEJ-0G_554w5mw/edit?usp=sharing

Today we’re talking about using Google Ads for rehabilitation, chiro, and medical practices…

• How Google Ads can go BADLY wrong when you run them yourself 
• WHY you should use specialist help
• How you can choose the RIGHT Google Ads agency! 

About Our Guest
 
Josh is our Senior Google Ads Specialist at Practice Promotions! His team works with over 150 Practice Promotions clients to grow their business with Google Advertising. Currently his team manages over $1.5 million in ad spend each year, so he has a lot of insight into what works for a practice.

Is your clinic volume inconsistent?

It’s time to take back control.

Take understand what’s really going on in your practice and attract more new patients, you need to know these 5 key marketing metrics.

1. Website conversion rate
2. Leads to evaluation conversion rate
3. Number of patients reactivated this month
4. Customer acquisition cost 
5. Percent completed plan of care 

Listen to learn how to track each of these!

Are you LOSING the battle for Google?

The lower your Google rank, the fewer new patients you get. It's that simple. But today, Neil will share 3 SEO hacks that will get you to...

• Optimize your website 
• Rank on Page 1 on google 
• Get more new patients

If you want the details...

Neil will walk you through the SEO Trinity -- the strategy we use at Practice Promotions to help hundreds of clinic owners get more new patients online. The 3 parts of the SEO Trinity are...

• Optimizing your website
• Building an online business profile on Google, Apple, and Bing 
• Crossing your t's with the technical stuff-- listings, citations and backlinking 

Now stop reading! Go ahead and listen to this short and sweet, 20 minute episode.

Do you need new patients NOW? In this episode, Neil talks to Julie Holmes about how to market a multi-disciplinary practice! You'll learn...

• What marketing tactics work best for sports medicine, physiotherapy, and chiropractic care 
• The pros and cons of being a multi-disciplinary practice
• Simple tips to boost your marketing results

About Our Guest

Julie Holmes has been the Clinic Director of Peak to Shore Physiotherapy & Sports Medicine since 2015! Peak to Shore is a successful Practice Promotions client. 

Peak to Shore is a 3-location practice in Ontario. It’s unique in that the practice includes Physiotherapists, Chiropractors, Sports Medicine Physicians, an Athletic Therapist, a Massage Therapist, and a Kinesiologist! We’re delighted to have her on the podcast. 

Today we’re talking about direct mail. Is it dead? Plus, we’ll talk about 3 lies you probably believe about print marketing…and how that’s HURTING your practice.

We'll address the following lies...

1. Direct Mail is dead. It doesn’t work. 
2. Print marketing is too expensive.
3. There’s no way to measure the results of print marketing.

Our guest is McKenna Dance, Director of Print Marketing atPractice Promotions! She has her Master’s degree in Mass Communication and Media Studies, and has helped over 200 Practice Promotions clients grow their business with print marketing. 

Do you want your medical practice to be more focused, organized, and easy to run in 2024? In this episode, we'll give you 5 steps to bring ORDER to even the most complicated system in your practice. 

After listening, you'll....

• Feel confident about 2024
• Know where to START to organize your business
• Have specific tips to increase your revenue per visit!

Our guest is Travis Robbins from Next Level PT. He knows that running your medical business is NOT easy. 20 years ago, he founded his own practice, Robbins Rehabilitation, and experienced the joys, frustration, and adversity that comes with that. 

Now, his practice has grown to 4 locations and over 2M in revenue with 2 more coming in 2024. As a founder of Next Level PT, he helps Physical Therapy Clinic Owners build security in their clinics and get back that sense of winning in the game of private practice!

Download this free resource from Next Level PT: https://practicepromotions.net/wp-content/uploads/2023/12/HMM-winning-in-private-practice-1.pdf

PLUS, order a free Practice Marketing Sample Kit: https://practicepromotions.net/kit 

Happy New Year! We know that it is a good thing to rank at the top of Google, but why is it so important?

• Research shows that 86% of patients will perform an online search before booking an appointment
• People trust businesses that rank the highest on Google
• People are more likely to trust a business if it has multiple spots on pg 1 of Google 

The bottom line is: if you want to improve your private practice in 2024, you need to attract more patients online.

Learn more at: https://practicepromotions.net/services/physical-therapy-digital-marketing/

Are you crippling your staff morale? Tune in to find out...

Merry Christmas!

Do you want to improve your practice in 2024? The #1 thing you need to do is attract patients online.

In this short episode, our CEO Neil Trickett will give you concrete tips on how to...

• Get to the top of Google
• Get MORE Google reviews
• Combat patient drop off by evaluating your patient experience 

Does asking for Google reviews make you feel AWKWARD?

You don't have to feel that way! 

In this episode, you'll learn how to...

• Ask for Google reviews with confidence 
• Teach your staff to get reviews
• What you can learn from reviews 

Today, our guest is David Lott, a Physical Therapist and Practice Promotions client! He is the  co-founder of Lott Physical Therapy, which he founded in 2001! David Lott is a master at building trust and building his online presence with over 800 online reviews. He invests in portraying the patient experience at his clinic. Just check out his website at lottpt.com. Right now, he has...

• 607 Google Reviews!
• 234 Facebook reviews

Is your practice giving you the FREEDOM you dreamed of? Or does it feel more like a trap?

In this podcast episode, Neil interviews Nathan Shields, Founder of PT Owner's Club. You'll learn...

• How to regain freedom in your clinic
• 1 simple step to make yourself more profitable in 2024 
• The simple systems you need to build so your clinic runs itself 

About Nathan Shields

Nathan Shields knows that owning a PT clinic is hard work. During his career, he has owned, grown, and sold four different PT clinics for seven figures. That journey led him to launch the PT Owners Club where he’s helped hundreds of PT owners build profitable businesses that give them the time and freedom to step away.

Learn more at ptoclub.com!

20% of patients drop out of therapy during the first 3 VISITS.

That's not okay. To make matters worse, 70% of patients don't fulfill their authorized visits!

This week, Neil interviews Vikram Sethuraman, CEO of PT Wired, to see how we as Practice Owners can get patients to complete their plan of care.

You don't want to miss this episode!


About Vikram

Vikram is the Founder and CEO of PT Wired. PT Wired creates a branded app for your clinic, so that it’s easy to…

• Remind patients to complete their plan of care 
• Market to past patients 
• Gamify Home Exercise Programs + improve patient outcomes

Since founding Elliott Physical Therapy in 2014, Darryl and Patti have expanded their practice to 8 locations and over 90 employees. 

How did they do it? Listen to learn how to...

• Use Google Ads to hire
• Skyrocket your Google Reviews
• Create a team that people LOVE to be on!
• Think like business owners!

Practice Promotions is proud to have been with Darryl & Patti from the very start in 2014. You don't want to miss this episode.

Do you dream of turning your struggling clinic into a SUCCESSFUL business?

Then this podcast episode is for you.  You'll learn...

• How to identify an EXPENSE versus an investment 
• Get rid of your bleeding heart mentality 
• Build successful systems in your practice that free up your time

About Our Guests 

Our client Chris Hicks is a PT and Founder of Foundation Therapy in Bridgeport, Texas.  Earlier this year, the Bridgeport Area Chamber of Commerce selected Foundation Therapy as the Business of the Year 2023! 

Ali Martinez is the Office Manager and go-to marketing person at Foundation! 

How did Raj Suppiah grow his Toronto-based physio practice from 1 location to 7 locations?

The secret is a business mindset!

On this podcast, Raj will teach you...

• Why you should assume you know NOTHING
• How YOU can stop feeling stuck and develop a business mindset 
• Where marketing fits in with his successful growth strategy 

About Raj Suppiah, BHScHons, MScPT, Cert. MDT, Cert. Sport PT 

Along with his co-founder Matthew, Raj co-founded Foundation Physiotherapy in 2011 with the passion of delivering high-quality health care in a progressive, non-traditional setting. The company has since grown to six locations across the Toronto area. 

Raj has been a Practice Promotions customer since May 2020.

Is one of your clinic locations STRUGGLING? Are you opening a de novo clinic, but don't know how to fill your schedules?

This week, we interview two clinic leaders from Trilogy Physical Therapy and Medically Oriented Gym, which is a successful 6-location practice in the Buffalo / Niagara Falls area in New York. They'll teach you...

• How to cultivate a growth mindset
• Key metrics to track ACROSS your locations 
• How 15% of their revenue comes from cash-pay memberships!

We're excited to hear from Sara Samland, Chief Operating Officer, and Matthew Kulpit, PT, DPT Vice President of Clinical Operations!

Your past patient list is a GOLD MINE -- and in this episode, Neil & successful PT Owner Billy Beaudreau will teach you how to mine that gold! 

We'll go over...

• How to grow your customer list 
• How to reactivate past patients with email 
• The power of print mail in increasing referrals!

About Our Guest

Billy Beaudreau, PT, DPT, OCS, MTC, FAAOMPT is the Owner of Comprehensive Physical Therapy! He is also a Practice Promotions client. 

Billy is one of the few Physical Therapists in the New Orleans area to have both his OCS and FAAOMPT. Billy also has extensive experience and passion for educating and mentoring students and new therapists. He enjoys integrating this passion into Comprehensive Physical Therapy. In addition, Billy has ranked within the top 3 physical therapists in New Orleans through “Three Best Rated” and has been voted Northshore’s Best Physical Therapist.

How can you use EMAIL to bring past patients back into the clinic?

Neil interviews Practice Promotions client, Kelsey Anderson of Rising Sun Physical Therapy in San Francisco, CA! She'll give detailed recommendations on...

• Email subject lines that WORK to bring in past patients!
• The types of email campaigns that Kelsey runs 
• Other email tips & tricks that any PT, Rehab, or Chiro clinic can use!

You don't want to miss this one!

Do you want to BUILD your PT or Chiro business into a brand that spans multiple locations?

In this episode, you'll learn...

• Bob's secret to managing 4 locations with just 1 meeting / week
• Biggest mistake he made when expanding
• Why having multiple locations is OVERRATED (and what you should focus on instead)

Bob Thomas is the CEO and Founder of Achieve Physical Therapy, a successful 4-location practice in Massachusetts.

How can Practice Owners regain the JOY of owning a business? That's what Neil discusses with Dr. Michael Nula, Founder and Executive Director of Nula Training Systems®! He'll teach you how to...

• Build systems in your practice that allow you to work SMARTER, not HARDER
• Train your team
• Regain the joy & freedom you dreamed of when you started your business 

Are you PT Owner who is stressed? Overwhelmed? Maybe even struggling financially?

This week, Neil interviews Jamey Schrier, who will share advice on how PTs can TREAT LESS, EARN MORE, and enjoy your life! He has helped hundreds of PT owners get out of the day to day grind, trading time for money, and build a real business that runs whether you’re there or not. 

It's 2023. Why are the most successful clinics using DIRECT MAIL to fill their schedules? 

In this episode, Neil interviews Dr. Tony Cere and Susan Martin of Kinetix PT to learn how they've seen SUCCESS with print marketing!

How do you transform from a PT to a leader? In this special episode, we flip the mic around and interview the Co-Owners of Practice Promotions, Neil and Amy Trickett. They'll discuss...

• The biggest difference between being a PT vs a business owner 
• How to successfully run a business as a husband / wife team
• What happened when a doctor stopped referring (and killed 50% of their referrals)