The Clinic Boss Show – Details, episodes & analysis

In this new episode, Rick sits down with Chris Beavers to discuss how Chris manages his $225/visit rate at his cash practice, the biggest mistakes on the first call, and why you should hire a clinician to handle new patient conversations. Chris is the owner of Be Ready PT and founder of Virtual Refresh. His unique business model involves hiring PTs with clinical backgrounds as virtual assistants. In this conversation, Rick and Chris discuss topics such as:

• How Chris charges $225/visit and averages $1800 for each plan of care
• Commission vs. Salary Compensation for Cash Practices
• Hiring a clinician to handle new patient conversations
• Inbound/Outbound Conversion Rates
• How he gets 50% opt-in to evaluation for Facebook Ads
• Key Sales Metrics to track
• Front Desk Roles & Compensation Rate
• Biggest Mistakes on the First Call
• Conversion Rates for Patients Using Insurance

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

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In this new episode, Rick sits down with Amy Stein to talk about their experiences in the pelvic health and physical therapy community, touching on the challenges of running clinics, especially in competitive markets like New York City. Amy Stein, DPT, is the owner of Beyond Basics Physical Therapy in New York. She has 2 locations in New York and with a team of 12. They specialize in women’s health. In this conversation, Rick and Amy discuss topics such as:

• Running a clinic in New York: How hard is it?
• Biggest lessons learned over the years
• What Amy would do differently if she was starting over
• Pelvic floor competition in New York
• Who does Amy's social media?
• Do you pay staff to help with content?
• Professional vs Entertaining/Fun Social Media
• Top Marketing Channels to get new patients
• How to Market Pelvic Floor for Men

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

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Sponsors:

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In this new episode, Rick sits down with Nat Christadoss to talk about the lack of multi-disciplinary clinics in the US, handling the insurance reimbursement threat, and the biggest challenges of implementing chiro into your practice.

Nat is the CEO & Founder of Physical Therapy of Melissa located in Melissa, TX. His practice has a 5-star rating with over 294+ Google Reviews.

In this conversation, Rick and Nat discuss topics, such as:

• Importance of Managing your Calendar
• PT Being Coached by a Chiro - how it works
• Biggest Challenges of Implementing Chiro
• Massage Therapy & Chiro Rollout Strategy
• Why is There a Lack of Multi-Disciplinary Clinics in USA?
• What % of Cross Referrals to Expect from PT to Chiro or Massage
• Insurance Reimbursement Threat
• How does implementing massage help you protect yourself?
• How Does a Management Service Organization (MSO) Work?
• What EMR will be used to simplify building?
• Using a Licensed Massage Therapist as a Lead Gen

Follow Nat:

Instagram: https://www.instagram.com/ptofmelissa/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

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Sponsors:

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In this new episode, Rick sits down with Frank Benedetto to talk about why you shouldn’t solely rely on Facebook ads, AI implementation on physio, and how to use wearables to create a niche program.

Frank is a DPT and the co-founder of The HoneyBadger Project where he helps clinic owners grow their impact. He also built and sold a direct-to-consumer PT practice with 5 locations in under 5 years with his brother.

In this conversation, Rick and Frank discuss topics, such as:

• Boosting Net Profit Margins: Converting 30% to Hybrid/Remote Subscription Model
• Importance of Organic Marketing
• Bolting on Cash Revenue Streams
• AI Implementation in Physiotherapy
• Discharge Program: 20%-40% Conversions
• Private Equity/Pension Funds Pwning PT Networks
• Niche Program with Wearable Technology
• Making Time to Innovate

Follow Frank: Instagram: https://www.instagram.com/frank_benedetto/

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

In this new episode, Rick sits down with Dee Bills to talk about the biggest front desk revenue leaks, dealing with patient cancellations, and calculating how much front desk you need.

Dee is a front desk expert and founder of Front Office GURU where she successfully built training systems and processes in their PT practice resulting in consistent arrivals of over 95% and a growth over 300%.

In this conversation, Rick and Dee discuss topics, such as:

• Calculating How Much Front Desk you Need - Formula
• Hiring a Part-Time vs. Full-Time Front Desk
• Online vs. Phone Booking for New Patients - what gets you the best results?
• Clinicians Booking Their Own Schedule
• Arrival Rate Drops 10 to 15%
• Scheduling Utilization: 60%
• Tracking Front Desk Metrics
• Biggest Front Desk Revenue Leaks
• Rescheduling/Cancelling Online vs. Phone Call
• How to Stop Front Desk from Feeling Overwhelmed
• Roles/Responsibilities of Front Desk Staff (check in/check out, verification, etc)
• How Dee Grew her Clinic from $750k to $2M

Follow Dee:

Instagram: https://www.instagram.com/dee.bills123/

Watch the episodes on Youtube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

In this new episode, Rick sits down with Chantalle Barkovich to talk about the billables of PTs vs. RMTs, how to promote cross referrals, and the best marketing practices for your clinic.

Chantalle is a massage therapist and CEO Of Kneaded Care Inc. - a multi-disciplinary clinic she built with 17 team members and over 400 Google reviews. She is also one of the coaches at Clinic Accelerator specializing in clinic culture and scoreboards.

In this conversation, Rick and Chantalle discuss topics, such as:

• Are Massage Clinics Profitable?
• Billables: RMT vs. PT
• Hiring your First PT
• Room Utilization Metrics
• How to Promote Cross Referrals
• Best Marketing Practice at your Clinic
• Why Rock Bottom is Good
• Sequence of Hires
• Our Role as CEOs
• Leadership: Operating as a Coach

Follow Chantalle:

Instagram: https://www.instagram.com/chantalle_barkovich/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

In this new episode, Rick sits down with Manju Asdhir, to talk about how to choose the best clinic location, getting new patients as a startup, and the top issues she's seeing with solopreneurs.

Manju, the owner of Kawartha Care Wellness Centre, is a chiropractor who built her clinic from scratch, turned it into a multi-million-dollar practice with a team of 17, and sold it all in 8 years. Now she is one of Clinic Accelerator's business coaches working with solopreneurs and startups.

In this conversation, Rick and Manju discuss topics, such as:

• Time Management - Firefighting vs. Working on Biz
• How to Choose Clinic Location
• Getting New Patients as a Startup
• Building a Personal Brand on Social Media
• Implementing a Care/Treatment Plan
• How Manju Got 3 Offers for Her Clinic
• Recruiting PTS from Toronto to Service Rural Area
• How to Get Cross-Referrals
• Sequence of Staff Hires

Follow Manju: Instagram: https://www.instagram.com/kawarthacare/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

In this new episode, Rick sits down with Raj Suppiah to talk about the pros and cons of opening a clinic Downtown, creating stability for your employees, and how to free up time to work on your business.

Raj is a physiotherapist and co-founder of Foundation Physiotherapy & Wellness, where he grew his practice into one of Toronto's best-known brands. He was also selected as a lead medical practitioner for the Toronto 2015 Pan-Am Games.

In this conversation, Rick and Raj discuss topics, such as:

• Pros and Cons of Downtown and Suburban Clinic
• Ideal Location in Suburbs
• Lifetime Value of Downtown Client
• Ideal Downtown Toronto Patient
• Taking Risks to Stop Treating
• Freeing Up Time to Work on Business
• Marketing: SEO & Google
• Referral Sources
• Easiest Location to Open a Clinic

Follow Raj: Instagram: https://www.instagram.com/rajsuppiah.pt/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

In this new episode, Rick sits down with Meghan Walker to talk about naturopathic medicine: costs of running a ND clinic, why virtual care is key in this profession, and the difference between transformative care vs. preventative care.

Meghan, a naturopathic doctor and CEO of Entrepology Labs, has optimized the health and performance of entrepreneurs using her first-hand experience in building multiple 7-figure businesses.

In this conversation, Rick and Meghan discuss topics such as:

• Selling Her Practice During COVID-19
• Transformative Care vs. Preventative Care
• 4 Phases of Transformative Care for a Chiropractor
• Future of the Naturopathy Profession
• Costs of Running a Naturopathic Doctors Clinic
• Virtual Care: Key to Having a Profitable ND Clinic
• Growing an ND within a General PT Clinic
• Content Marketing on Instagram
• Biggest Niches in Naturopathic Medicine
• Creating your Own Branded Methodology and System

Follow Meghan:

Instagram: https://www.instagram.com/drmeghanwalker

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

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In this new episode, Rick sits down with Isaac Justesen to talk about the importance of Google reviews and how they can be acquired, getting clinicians to create content they are passionate about, and what to avoid when hiring a marketing agency.

Isaac, founder of PatientPartners, has helped grow companies across different industries over the years of working as a marketing professional. Now, he focuses on helping physio clinics in North America succeed with their marketing.

In this conversation, Rick and Isaac discuss topics, such as:

• How to Grow Local SEO
• Using Google Business Profile Like your Instagram
• Importance of Creating Content you are Passionate About
• How to Get Google Reviews
• Healthy Conversion Rate for Google Reviews
• Backlinks - what are they and how can you get them?
• What is a Healthy Google Ads Cost per Lead?
• Red Flags of Marketing Agencies
• Owning Your Website vs. Using an Agency

Follow Isaac:

Instagram: https://www.instagram.com/isaacjustesen/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com