The PPC Den: Amazon PPC Advertising Mastery – Details, episodes & analysis

It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode. 

Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily.

🍏Get the Evergreen Campaign Creation Strategy Guide here: https://adbadger.com/amazon-evergreen-campaign-creation-strategy-guide 

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 – Don’t miss this Evergreen Campaign Creation Strategy Guide

• 2:18 – Intro

• 5:20 – Inspiration behind evergreen strategies for PPC

• 8:30 – Evergreen campaign creation strategy

• 11:17 – The  “Protect” Strategy

• 18:20 – The “Conquer” Method

• 22:21 – The “Rank” Approach

• 26:06 – The “Dominate” Strategy

• 32:18 – The “Discover” Campaigns

• 41:23 – Connect with us

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️
• Where to find Noemi, ScaleWave.io
• Wizards of Ecom Podcast 

• Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
• Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns
• What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
• Get the Evergreen Campaign Creation Strategy Guide

• Subscribe to our newsletter
• Transform your workflow with our comprehensive Amazon Advertising checklist
• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno 

Podcast Coordinator and Graphic Designer: Sofiia Podash

In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big optimization. You’ll hear how I tackled $2,700 of non-converting spend, broke down the myths of “wasted” clicks, and turned it into actionable insights.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 - Introduction 

• 1:05 - What Defines Wasted Spend: Clicks with No Orders

• 2:10 - Steps to Download Sponsored Products, Brands, and Display Reports

• 4:01 - Weekly Analysis Timing

• 6:52 - Filtering Search Terms with Zero Sales

• 8:38 - Calculating Total Non-Converting Spend from Reports

• 12:28 - Common Misconceptions About Wasted Spend

• 12:54 - Practical Steps to Reduce Non-Converting Spend

• 14:51 - Using ACoS Power Ratio to Measure Efficiency

• 15:41 - Actionable Tips: Set Up Your Wasted Spend Tracker

• 15:55 - Homework: Track and Analyze Your Non-Converting Spend

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

What strategies can help minimize wasted spend in Amazon PPC?

https://youtu.be/FDwPBfb81Ec 

What Do I Do With Wasted Ad Spend?

https://youtu.be/C8bNxLa2Sj4 

What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies

https://youtu.be/ERHy10lGGX0 

Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet

https://youtu.be/vE8AQB18SX0 

How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?

https://youtu.be/BiFg73uv_vQ 

📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/

Subscribe to our newsletter: https://www.adbadger.com/newsletter/

Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/ 

Review all our show notes: https://www.adbadger.com/podcast​​​​​

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing a market pulse check. They’ll break down the tricks of analyzing market trends, conversion rates, and key Amazon tools to uncover why your sales are dipping. From interpreting Category Insights and Product Opportunity Explorer data to actionable strategies for responding to market changes, they’ve got you covered.

We’ll see you in The PPC Den!

🦡 Highlights

• 0:00 - Why Down Months Happen

• 1:57 -  Seller Panic Button: To Push or Not to Push

• 5:03 - Utilizing Category Insights

• 14:00 - Exploring Product Opportunity Explorer

• 26:10 - Analyzing Brand Metrics for Performance Evaluation

• 34:21 - Strategic Responses to Market Changes

• 39:13 - Wrap-Up

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

• How To Achieve Low ACOS With Negative Keywords? 

• How Do Technical And Creative Strategies Work Together In Amazon PPC?

• How Can Product Images On Amazon Boost Conversion Rates?

• What Makes An Amazon PPC Manager Successful?

• How To Forecast Your Amazon PPC Approach (Classic)

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist 

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mansour Norouzi

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

If you’re already #1, what can you do to reduce your budget without reducing Amazon PPC sales? Can you reduce spending on keywords? What can you learn from the organic landscape to reduce ad exposure when your products are doing well organically? How can you lay off the gas without sabotaging your Amazon PPC? Brent Zahradnik of AMZ Pathfinder and Michael explain strategy and techniques using Brand Analytics and SQPD.

We’ll see you in The PPC Den!

• 0:00 Make vocal requests to your Amazon rep
• 4:36 Most common ways of reducing Amazon PPC budget
• 8:14 Can I reduce spending without losing sales?
• 12:00 Is “cannibalization” solvable?
• 19:30 How to make small bid changes
• 21:27 An evolution in strategy
• 24:15 Mike’s favorite strategy: SQPD
• 25:33 Why this is important & exciting

If you like what you hear, leave us a video review!

• Where to find Brent Zahradnik of AMZPathfinder
• How Do I Structure Amazon Campaign Names?
• unBoxed, NYC 2022
• Why Amazon’s Search Query Performance Dashboard Is Awesome
• How to Win Back Amazon Customers with Brand Analytics
• How One Keyword Can Apply to Multiple Amazon Products: Cannibalization

🦡

• Subscribe to our newsletter
• Look through all our show notes
• Book a call to discuss Amazon PPC strategy

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Everybody loves a rapid-fire episode, so we teamed up with Jeff Lieber and Austin Hoggatt of Turnkey Product Management to go through five common issues in Amazon PPC campaigns, including how to fix multiple match-types in a single campaign, what to do when branded terms are mixed with unbranded, how to remarket views in Sponsored Display and DSP, and more. If you enjoy getting lots of bang per episode, you’ll love this one.

We’ll see you in The PPC Den!

• 0:00 About Turnkey Product Management
• 4:12 Rapid fire Amazon PPC solutions
• 5:37 What is a common problem we see when auditing campaigns?
• 10:26 What do I do when branded terms mixed with non branded targets?
• 15:20 How do I retarget views marketing?
• 20:25 How do I do cross promotion in Amazon Advertising?
• 24:08 Who should focus on demographic targeting?
• 29:24 Pro tip: Keep everything separate.

If you like what you hear, leave us a video review! We might share it on the show.

• Jeff Lieber and Austin Hoggatt of Turnkey Product Management
• Turnkey on Amazon Product Optimization
• Austin Hoggatt’s Ad Badger Testimonial
• Moneyball & 3 Filters to Use Weekly in Amazon
• The Complete Amazon Campaign Types Reference Guide
• A Case for Segmenting Branded Keywords in Amazon PPC
• Amazon Sponsored Display Ads: The Definitive Guide
• How Do I Get Started with Amazon DSP?

🦡

• Subscribe to our newsletter
• Look through all our show notes
• Book a call to discuss Amazon PPC strategy

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Hosts: Jeff Lieber and Austin Hoggatt

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Like the eyes in a painting following you down the corridor while a shrill cry echoes in the mist outside the cobwebbed window before the air turns black all around you, this special episode of The PPC Den featuring Elizabeth Greene of Junglr will have your hair standing on end.

Listen to these spooky stories in the dark, but keep a flashlight and pen nearby for the actionable steps shared so you’ll never fear the boogie man lurking in your Amazon PPC campaign shadows.

We’ll see you in The PPC Den!

• 0:00 Grab your candy & your popcorn
• 1:56 Haunted house vibes: Inactivity
• 6:38 Movie jump scare: % of ad spend without conversions
• 10:20 Werewolf: Placement percentages
• 13:16 The mind flayer: Ignoring market analysis tools
• 18:28 Mummy: Not checking product level ACOS & Total ACOS
• 21:06 Ghosts: Bad campaign structure
• 25:34 Murderous clown: Never using negatives
• 29:03  Cult of doom: Not running SBV or creative ad types
• 36:42 Ancient evil: Not knowing cost per impression model
• 42:04 Graveyard: Not tracking CVR over time
• 45:42 How to prevent living the spooky story

If you like what you hear, leave us a video review! We might share it on the show.

• Where to find Elizabeth, Junglr
• Elizabeth’s LinkedIn
• How Do I Maximize Sales with Amazon’s Product Opportunity Explorer?
• How Do I Make the Most of Brand Metrics on Amazon Advertising?
• Why Amazon’s Search Query Performance Dashboard Is Awesome
• How Do I Export SQPD Data?
• How Do I Optimize my Amazon Campaign Structure?
• What Are Amazon PPC Negative Keywords? (The Complete Guide)
• Is RPSB Still the Best Keyword Research Strategy?
• Why No One Watches Your Amazon Sponsored Brand Videos & How to Fix It

🦡

• Subscribe to our newsletter
• Look through all our show notes
• Book a call to discuss Amazon PPC strategy

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

There are many conspiracy theories about invalid clicks and click fraud on Amazon, and Destaney Wishon of BetterAMS and Michael squash those worries with the truth, made possible by Amazon’s new Gross and Invalid Clicks Metric Report. They discuss click karma, traffic validation, and actions to take with this new data.

We’ll see you in The PPC Den!

• 0:00 New Podcast Alert: Better Advertising with BetterAMS
• 2:33 Invalid clicks and click fraud on Amazon
• 6:07 Gross and Invalid Clicks Metric Report - Invalid Impression Rate
• 12:54 Differences between this report & Google’s version
• 15:07 Wish for the future of this report & forecasting
• 17:41 How will we use this report?
• 19:02 How did we get started in Amazon PPC?
• 28:00 The importance of the fundamentals
• 33:37 Birds interlude
• 34:24 How has Destaney’s learning style changed?
• 36:30 Abundance mindset for the win!

If you like what you hear, leave us a video review! We might share it on the show.

• Where to find Destaney, BetterAMS
• Better Advertising with BetterAMS Podcast
• Amazon Key Metrics: What Do I Track & How Do I Influence It?
• Amazon’s Unboxed Conference 2022
• Gross and Invalid Clicks Metric Report
• Evolving Thoughts: Total ACOS For Amazon Advertising in 2022
• Get Total ACOS Data with Ad Badger App
• “Outliers: The Story of Success” (book)

🦡

• Subscribe to our newsletter
• Look through all our show notes
• Book a call to discuss Amazon PPC strategy

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Destaney Wishon

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Welcome to our new monthly fireside chats, where we’ll give you a behind-the-scenes understanding of what’s going on in The Badger Den! For this first episode, we review our most successful content in September, apps we like, launching new services, and more.

Ad Badger CEO and The PPC Den’s host, Michael Erickson Facchin, also explains why we prioritize certain Amazon PPC Software features over others. It hints at changes coming to our prices.

We’ll see you in The Badger Den!

• 0:00 Intro
• 0:41 Why bonus episodes?
• 2:12 Most popular content in September
• 5:14 App recommendations
• 9:43 What’s happening in Ad Badger?
• 16:40 Amazon PPC Software - Feature Prioritization
• 23:30 About Ad Badger Pricing (Changing soon)
• 24:59 What should we share next time?

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

• How Do I Export Search Query Performance Dashboard Data?
• Mike’s LinkedIn Post
• Financial Intelligence for Entrepreneurs (book)
• Xero Accounting App
• Pry (Finance for Founders)
• ClickUp
• Send Google Ad to Amazon Service
• Overcoming Challenges of Running Google Ads to Amazon Listings
• Get Total ACOS Data with Ad Badger’s Software
• Why Do I Need A New Strategy for Account Averages in Amazon Advertising?

🦡

• Email Mike at thebadger@adbadger.com
• Subscribe to our newsletter
• Look through all our show notes
• Book a call to discuss Amazon PPC strategy

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Amazon’s new Product Opportunity Explorer is a great first-party tool for analyzing data, understanding the competition, and following market trends in any niche. This data benefits calm optimization plans, competitive analysis, budget allocation goals, and more. Michael Tejeda, Campaign Manager at Ad Badger, thoroughly dissects what data is available in each tab and why it’s great.

We’ll see you in The PPC Den!

• 0:00 Intro
• 1:41 Why is Amazon’s Product Opportunity Explorer exciting?
• 2:23 What is the Product Opportunity Explorer?
• 4:35 How it works: Niche details & different tabs
• 12:15 Where do you go after the products tab?
• 15:30 Best part of Customer Review Insight
• 17:08 What’s in the Search Terms in this Niche tab?
• 20:01 Takeaways from Insights Tab
• 24:53 Niche Trends Tab
• 27:11 How we’ll use Amazon Product Opportunity Explorer
• 33:12 Your homework for the day!

If you like what you hear, leave us a video review! We might share it on the show. 

• Getting the Most Out of Amazon PPC Management (featuring Michael Tejeda)
• Common Mistakes with Amazon Product Listings & How to Avoid Them
• When Auto Campaigns Don’t Work for New Product Launch on Amazon
• Amazon PPC Budgets: The How-To Guide

🦡

• Subscribe to our newsletter
• Look through all our show notes
• Book a call to discuss Amazon PPC strategy

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Running external traffic to your Amazon listing is a great idea because it boosts ranking, boosts ROAS, and there’s a brand referral kickback. However, as Bobby Pulte of Search Scientists shares, it comes with challenges, including an imperfect click-path, a lack of reporting, and indirect tracking rank. This is an obstacle we recommend you overcome because it’s highly beneficial, and this episode provides the nine-step process for doing just that.

We’ll see you in The PPC Den!

0:00 Michigan mitten

03:54  Benefits of sending Google Ads to Amazon Listing

8:18 Three Challenges of sending Google Ads to Amazon

18:27 Nine-Step Recommended Google Ads to Amazon Process

35:45 Behind the scenes

If you like what you hear, leave us a video review! We might share it on the show. 

• Where to find Bobby, Search Scientists
• How to Send Google Ads Traffic to Your Amazon Listing
• Learn More About Our Google Ads to Amazon Service
• Brand Referral Bonus
• A Look At Amazon’s New Sponsored Display Reports (Featuring Bobby Pulte)
• 🦡
• Subscribe to our newsletter
• Look through all our show notes
• Book a call to discuss Amazon PPC strategy

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Bobby Pulte

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin