The PPC Cave – Details, episodes & analysis

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Podcast The PPC Cave

The PPC Cave

Gene Villanoz and Ryan Fenton

Business

Frequency: 1 episode/7d. Total Eps: 93

Hosting podcast Spotify for Podcasters
Gene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce. We are Fiverr Pros with over $10 million budget managed between them, 10+ years of experience and having in-house/agency and freelancing experience, The PPC Cave is dedicated to sharing our extensive knowledge with you. The best Google Ads strategies, the latest techniques in the industry, bespoke solutions for our viewers and real results from our own clients. Tune in and subscribe to The PPC Cave today! 🔔👍❤️
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Apple Podcasts

  • 🇬🇧 Great Britain - marketing

    06/11/2025
    #100
  • 🇩🇪 Germany - marketing

    25/09/2025
    #100
  • 🇬🇧 Great Britain - marketing

    26/01/2025
    #68
  • 🇬🇧 Great Britain - marketing

    09/09/2024
    #73

Spotify

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RSS feed quality
To improve

Score global : 63%


Publication history

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Latest published episodes

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How To Get Clients For Google Ads I EP 32

Season 1 · Episode 32

lundi 2 septembre 2024Duration 01:01:56

We are starting a new series, How To Get Started As A Google Ads Freelancer / Agency, and in our first episode we talk about how to get clients for Google Ads. -Deprecating Vs Depreciation Correction 2:03 -Online Reputation 3:07 -Google Ads Campaign Experiences 3:49 -Manage For Free or Discounted Price In The Beginning 10:35 -Learn Multiple Skills 11:08 -Crediblity Before Profitability 12:20 -Grow Your Colleague Network 14:00 -Screenshot of Results 16:07 -Ask for Referrals 23:32 -Private Label With Agency 31:06 -Create A Free Audit 36:00 -Niche Down 41:32 Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Google Marketing Live , 3rd Party Cookies, Gemini Vs Chat GPT, & New Interfaces I EP 31

Season 1 · Episode 31

lundi 26 août 2024Duration 27:19

Starting our on-going Google Ads News Segment Series, we discuss the following: -3rd Party Cookies Depreciated 1:59 -Chat GPT Vs Google's Gemini 6:11 -Google Product Studio 10:27 -2024 Google Marketing Live Recap 13:26 -Long-Term Vision of Google Ads 15:03 -Google Lens 18:11 -Google Merchant Center Next 19:42 -New Google Ads Interface 21:27 -Google Ads Invoicing 23:34 Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Lead-Gen Vs eCom Best Bidding Strategies In 2024 I EP 22

Season 1 · Episode 22

lundi 24 juin 2024Duration 01:06:04

Continuing with our latest series, Google Ads for Beginners, in this episode, Ryan and I give a full breakdown of the bid strategies we like to use, when how. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.


-Manual Bidding

-Max Clicks

-Target CPA

-Test of the Week

-Max Conversion Value

-Max Conversion -Target ROAS For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Google Ads New Dashboard I EP 21

Season 1 · Episode 21

lundi 17 juin 2024Duration 31:30

Continuing our new series, Google Ads for Beginners, Ryan discusses navigating the new Google Ads Dashboard. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Google Ads Verification & Screen Capture I EP 20

Season 1 · Episode 20

lundi 10 juin 2024Duration 08:49

Continuing our new series, Google Ads for Beginners, we discuss Google Ads verification and Ryan does a walkthrough screen capture on how to complete this.

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave

fiverr.com/ryanfenton

fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Google Ads Auto-Apply Recommendations & Screen Capture I EP 19

Season 1 · Episode 19

lundi 3 juin 2024Duration 30:39

Continuing our new series, Google Ads for Beginners, we discuss Google Ads Auto-Apply Recommendation and Ryan does a walkthrough screen capture of how to turn this off within a Google Ads account. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. -Google Ads Looking To Control Your Account -Optimization Score -What Recommendations I Use (Sometimes) -What Google Means With "Add" or "Improve" -What Google Means With "Removing" -What Google Means With "Bidding Efficiently" & "Simillar Cost" -Ryan Shows Us How To Turn off Auto Apply Recommendations For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave

fiverr.com/ryanfenton

fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Negative Keywords for Lead Generation Vs eCommerce I EP 18

Season 1 · Episode 18

lundi 27 mai 2024Duration 37:58

Continuing our new series, Google Ads for Beginners, we provide beginner Google Ads tips for negative keywords for both eCommerce and lead-generation. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. -Competitor Searches

-Informational Searches

-Transactional Searches

-Search Term Report Analysis

-Search Term Report Filters

-Irrelevant Offerings

-Long-Tail Sculpting

-Other eCommerce Brands/Platforms

-eCommerce Comparison Searches

-Undecided Search Terms For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave Tune in and subscribe to The PPC Cave today!

ROAS For eCommerce Explained | EP 17

Season 1 · Episode 17

lundi 20 mai 2024Duration 25:11

Continuing our new series, Google Ads for Beginners, Gene explains ROAS for eCommerce. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. -ROAS Definition

-ROAS Calculation

-Where You Can Utilize ROAS

-ROAS For Business Owners For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave Tune in and subscribe to The PPC Cave today!

2024 Lead-Gen Campaign Overview For Beginners Walkthrough | EP 16

Season 1 · Episode 16

lundi 13 mai 2024Duration 32:23

Kicking off our new series, Google Ads for Beginners, Ryan does a high level walkthrough of the Google Ads Campaign dashboard for lead generation. Ryan also speaks on what he looks for in the Google Ads Campaign overview dashboard for a lead generation client. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. -Campaign Overview Section -Impressions -Time Periods -Average Cost Per Click - Click Through Rate -Cost Per Conversion -Conversion Rate -Search Impression Share -Search Lost Impression Share Rank -Search Lost Impression Share Budget -Impression Share Top Vs Market Share -Customizing Campaign Columns For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave Tune in and subscribe to The PPC Cave today!

What Campaign Type Should I Run Series Recap? | EP 15

Episode 15

lundi 6 mai 2024Duration 43:01

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.


New Podcast Episode & YouTube Drop Mondays 12AM Mountain


Continuing with our series, which Google Ads campaigns should I run, this is our recap episode for the series.


  • Search Ep7 & Ep8
  • Standard Shopping Ep11
  • Youtube Campaign Ep13
  • P-Max Ep9 & Ep 10
  • Small Budget eCom Store Ep12
  • All Other Campaign Types Ep14


For any Google Ads related questions, email ThePPCCave@Gmail.com!


youtube.com/@ThePPCCave

tiktok.com/@ThePPCCave

instagram.com/ThePPCCave

Tune in and subscribe to The PPC Cave today!


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