We are starting a new series, How To Get Started As A Google Ads Freelancer / Agency, and in our first episode we talk about how to get clients for Google Ads. -Deprecating Vs Depreciation Correction 2:03 -Online Reputation 3:07 -Google Ads Campaign Experiences 3:49 -Manage For Free or Discounted Price In The Beginning 10:35 -Learn Multiple Skills 11:08 -Crediblity Before Profitability 12:20 -Grow Your Colleague Network 14:00 -Screenshot of Results 16:07 -Ask for Referrals 23:32 -Private Label With Agency 31:06 -Create A Free Audit 36:00 -Niche Down 41:32 Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Starting our on-going Google Ads News Segment Series, we discuss the following: -3rd Party Cookies Depreciated 1:59 -Chat GPT Vs Google's Gemini 6:11 -Google Product Studio 10:27 -2024 Google Marketing Live Recap 13:26 -Long-Term Vision of Google Ads 15:03 -Google Lens 18:11 -Google Merchant Center Next 19:42 -New Google Ads Interface 21:27 -Google Ads Invoicing 23:34 Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Continuing with our latest series, Google Ads for Beginners, in this episode, Ryan and I give a full breakdown of the bid strategies we like to use, when how. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

-Manual Bidding

-Max Clicks

-Target CPA

-Test of the Week

-Max Conversion Value

-Max Conversion -Target ROAS For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Continuing our new series, Google Ads for Beginners, Ryan discusses navigating the new Google Ads Dashboard. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Continuing our new series, Google Ads for Beginners, we discuss Google Ads verification and Ryan does a walkthrough screen capture on how to complete this.

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave

fiverr.com/ryanfenton

fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Continuing our new series, Google Ads for Beginners, we discuss Google Ads Auto-Apply Recommendation and Ryan does a walkthrough screen capture of how to turn this off within a Google Ads account. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. -Google Ads Looking To Control Your Account -Optimization Score -What Recommendations I Use (Sometimes) -What Google Means With "Add" or "Improve" -What Google Means With "Removing" -What Google Means With "Bidding Efficiently" & "Simillar Cost" -Ryan Shows Us How To Turn off Auto Apply Recommendations For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave

fiverr.com/ryanfenton

fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Continuing our new series, Google Ads for Beginners, we provide beginner Google Ads tips for negative keywords for both eCommerce and lead-generation. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. -Competitor Searches

-Informational Searches

-Transactional Searches

-Search Term Report Analysis

-Search Term Report Filters

-Irrelevant Offerings

-Long-Tail Sculpting

-Other eCommerce Brands/Platforms

-eCommerce Comparison Searches

-Undecided Search Terms For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave Tune in and subscribe to The PPC Cave today!

Continuing our new series, Google Ads for Beginners, Gene explains ROAS for eCommerce. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. -ROAS Definition

-ROAS Calculation

-Where You Can Utilize ROAS

-ROAS For Business Owners For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave Tune in and subscribe to The PPC Cave today!

Kicking off our new series, Google Ads for Beginners, Ryan does a high level walkthrough of the Google Ads Campaign dashboard for lead generation. Ryan also speaks on what he looks for in the Google Ads Campaign overview dashboard for a lead generation client. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. -Campaign Overview Section -Impressions -Time Periods -Average Cost Per Click - Click Through Rate -Cost Per Conversion -Conversion Rate -Search Impression Share -Search Lost Impression Share Rank -Search Lost Impression Share Budget -Impression Share Top Vs Market Share -Customizing Campaign Columns For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave Tune in and subscribe to The PPC Cave today!

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Continuing with our series, which Google Ads campaigns should I run, this is our recap episode for the series.

• Search Ep7 & Ep8
• Standard Shopping Ep11
• Youtube Campaign Ep13
• P-Max Ep9 & Ep 10
• Small Budget eCom Store Ep12
• All Other Campaign Types Ep14

For any Google Ads related questions, email ThePPCCave@Gmail.com!

youtube.com/@ThePPCCave

tiktok.com/@ThePPCCave

instagram.com/ThePPCCave

Tune in and subscribe to The PPC Cave today!

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Continuing with our series, which Google Ads campaigns should I run.

Today We Discuss Google Ads YouTube Campaign 2024 Best Practices

• Google Ads Apps & Games
• Distinguish Campaign Subtype
• Android Vs iPhone Apps
• Focus
• Display's Nature
• Why Display is Cheaper
• Remarketing
• Understand Your Product & Service
• Demand Gen
• P-Max Is Better
• Why a Smart Campaign Is Not Smart

For any Google Ads related questions, email ThePPCCave@Gmail.com!

youtube.com/@ThePPCCave

tiktok.com/@ThePPCCave

instagram.com/ThePPCCave

Tune in and subscribe to The PPC Cave today!

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Continuing with our series, which Google Ads campaigns should I run.

Today We Discuss Google Ads YouTube Campaign 2024 Best Practices

• P-Max YT
• Make It Concise Like A Vine
• Works Well With Local
• Multiple Touchpoints With Video
• Awareness Campaign

For any Google Ads related questions, email ThePPCCave@Gmail.com!

youtube.com/@ThePPCCave

tiktok.com/@ThePPCCave

instagram.com/ThePPCCave

Tune in and subscribe to The PPC Cave today!

Wrapping up our series, Google Ads for Beginners, in this episode we discuss common Google Ads client questions, our experiences, and advice. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. -How Long Does Google Ads Take Before I See Results? 6:54 -How Much Should I Spend? 10:54 -If I Pay You, What Do I Get? 17:45 -How Many Leads Or Sales Do I Get For My Budget? 23:54 -What Return Will I See? 30:43 -I Want A Specific ROAS? 30:55 -Can We Do A Weekly Call? 40:07 -How Often Will You Manage My Account? 50:51 For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Continuing with our series, which Google Ads campaigns should I run.

Today Gene discusses which 3 campaigns to run for a small budget eCommerce store.

• Brand Search
• Brand Search Locations
• Low Budget P-Max Campaign
• Provide Perceived Deals
• Shipping Content API Mistakes
• Competitive Visibility
• Sculpting Towards Relevancy

For any Google Ads related questions, email ThePPCCave@Gmail.com!

youtube.com/@ThePPCCave

tiktok.com/@ThePPCCave

instagram.com/ThePPCCave

Tune in and subscribe to The PPC Cave today!

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Continuing with our series, which Google Ads campaigns should I run.

Today we discuss our best practices, insights, and processes, regarding Google Ads Standard Shopping.

• Price Competitive Tool
• Increase Your PLA Credibility
• Marketing In Google Merchant Center
• GTIN/UPCs
• Product Category Filled Out
• Title Optimization
• Segment Your Product Listings
• Query Sculpt
• 80/20 Rule For Budgeting
• Product Category Segmentation
• Location/Device

For any Google Ads related questions, email ThePPCCave@Gmail.com!

youtube.com/@ThePPCCave

tiktok.com/@ThePPCCave

instagram.com/ThePPCCave

Tune in and subscribe to The PPC Cave today!

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Continuing with our series, which Google Ads campaigns should I run.

Today Gene discusses his process of creating a Google Performance Max Campaign, full visual screen recording is on our YouTube channel.

• Bidding Strategy
• Customer Acquisition
• Performance Max Google Definition
• When & How To Use P-Max?
• Brand Exclusion
• Brand Keyword Vs Longtail Generic Keyword
• AI Google Asset Generation Tool
• Best Sellers
• Headlines
• eCommerce Ad Copy
• Regularly In Vs Interested In

For any Google Ads related questions, email ThePPCCave@Gmail.com!

youtube.com/@ThePPCCave

tiktok.com/@ThePPCCave

instagram.com/ThePPCCave

Tune in and subscribe to The PPC Cave today!

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Today we continue with our 2nd series, Which Google Ads Campaigns Should I Run?

Third episode of this series is: Google Ads P-Max Campaign Best Practices 2024

• Thoughts On P-Max
• Why Run P-Max?
• P-Max Is On All Platforms
• Smart Shopping On P-Max
• Max Conversions Vs Max Conversion Value
• Product Listing Optimization
• Revisit Your Search Campaign
• P-Max Videos
• P-Max Lifestyle Photos
• Vertical & Horizontal Photos
• Be Careful With Exclusions
• Brand Exclusions

For any Google Ads related questions, email ThePPCCave@Gmail.com!

youtube.com/@ThePPCCave

tiktok.com/@ThePPCCave

instagram.com/ThePPCCave

Tune in and subscribe to The PPC Cave today!

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Continuing with our series, which Google Ads campaigns should I run.

Today Ryan discusses his process of creating a Google Search Campaign, full visual screen recording is on our YouTube channel.

• Level of Intent
• Interest Vs Presence Locations
• Bid Strategy
• Keywords
• Ad Copy

For any Google Ads related questions, email ThePPCCave@Gmail.com!

youtube.com/@ThePPCCave

tiktok.com/@ThePPCCave

instagram.com/ThePPCCave

Tune in and subscribe to The PPC Cave today!

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Today we start our 2nd series, Which Google Ads Campaigns Should I Run?

Second episode of this series is: Google Ads Search Campaign Best Practices 2024

• Why Utilize A Search Campaign?
• Search Is the Original Campaign Type
• GMC Suspended? Run Search While You Figure It Out
• Google Ads Search Campaign For eCommerce
• Google Ads Search Campaign For Lead-Gen

For any Google Ads related questions, email ThePPCCave@Gmail.com!

youtube.com/@ThePPCCave

tiktok.com/@ThePPCCave

instagram.com/ThePPCCave

Tune in and subscribe to The PPC Cave today!

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Today we start our 2nd series, Which Google Ads Campaigns Should I Run?

First episode of this series is Google Ads For Agency Vs Business Owner/In-House.

• Agency Side Google Ads
• Client Side Google Ads
• In-House Google Ads
• Business Owner Google Ads

For any Google Ads related questions, email ThePPCCave@Gmail.com!

youtube.com/@ThePPCCave

tiktok.com/@ThePPCCave

instagram.com/ThePPCCave

Tune in and subscribe to The PPC Cave today!

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Today we recap our 1st series, How To Win With Google Ads.

• Importance of Running Google Ads Ep 1
• Time, Money, and Patience Ep 2
• Where to Start With Google Ads Ep 3

For any Google Ads related questions, email ThePPCCave@Gmail.com!

youtube.com/@ThePPCCave

tiktok.com/@ThePPCCave

instagram.com/ThePPCCave

Tune in and subscribe to The PPC Cave today!

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Continuing with our First Series, How To Win With Google Ads.

Today We Speak On Where To Start With Google Ads

-Define Google Ads Success

-Conversion Settings

-Campaign Structure

-Start With Best Sellers

-Keep It Simple

For any Google Ads related questions, email ThePPCCave@Gmail.com!

youtube.com/@ThePPCCave

tiktok.com/@ThePPCCave

instagram.com/ThePPCCave

Tune in and subscribe to The PPC Cave today!

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

Continuing with our First Series, How To Win With Google Ads.

Today we talk about how Google Ads Needs Time, Money, and Patience.

-Time Equals Data

-Results Don't Come Overnight

-Google Ads Learning Phases

-Google Makes $59B In Advertising

-Adequate Budget

-Patience: Client Story

-Google Ads Is a Long-Term Investment

-Stock Market Is Like Google Ads

For any Google Ads related questions, email ThePPCCave@Gmail.com!

youtube.com/@ThePPCCave

tiktok.com/@ThePPCCave

instagram.com/ThePPCCave

Tune in and subscribe to The PPC Cave today!

Continuing with our latest series, Google Ads for Beginners, in this episode we provide strategy on secondary bid adjustments & when to use them. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. -When Will Secondary Bid Adjustments Not Work? 5:15 -Use Large Data Sets 11:11 -Don't Over Complicate 12:50 -Dial In Your Ads First 17:15 -Fix These First 22:30 -Adequate Conversion Volume 30:37 -Audience Bid Adjustments 30:44 -Ad Schedule 4 Hour Break-Down 36:08 For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

For our 1st Series, How To Win With Google Ads, we talk about The Importance of Running Google Ads:

-Google Is The #1 Search Engine

-Google Search Volume

- Local Intent

-Measurability

- Ease of Access

-High-Intent Advertising

For any Google Ads related questions, email ThePPCCave@Gmail.com!

youtube.com/@ThePPCCave

tiktok.com/@ThePPCCave

instagram.com/ThePPCCave

Tune in and subscribe to The PPC Cave today!

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

New Podcast Episode & YouTube Drop Mondays 12AM Mountain

In this episode we discuss:

-Who we are in the Google Ads industry

-What makes use credible

-Our unique spin on Google Ads

-What content to expect from us in the future

For any Google Ads related questions, email ThePPCCave@Gmail.com!

youtube.com/@ThePPCCave

tiktok.com/@ThePPCCave

instagram.com/ThePPCCave

Tune in and subscribe to The PPC Cave today!

Want results like this for your business? Contact Ryan today: https://ryanfentonppc.co.uk/ In this episode, Ryan walks you through one of his client Google Ads accounts in the eCommerce space that has broken all time Google Ads records! You won't see other Google Ads podcasts do this, full transparency of insight and strategy for Ryan's eCommerce client. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Continuing with our latest series, Google Ads for Beginners, in this episode we provide experience and strategy for a low budget Google Ads account. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Can Low Budget Campaigns Work, Yes Or No? 5:25 Fast & Precise Execution of Pivots 8:11 Beware of Premature Unestablished Data 8:43 Experience With Low Budget Client 12:49 Landing Page Optimization 14:15 Offering Competetive 14:48 Google Merchant Center Optimized 23:30 Tip of the Week 27:00 Broad Match Keywords 35:29 Website UX 38:45 Do You Have Google Ads Budget? 40:55 Holistic Approach For Digital Marketing 44:12 For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Here Ryan goes through one of his client's actual Google Ads account, to show a Google Ads case study. You won't see other Google Ads podcasts do this, full transparency of great results of a client. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Continuing with our latest series, Google Ads for Beginners, in this episode Gene gives us information, advice, and experience, on whether to use auto create text assets and/or final URL for P-Max or not. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Google Defines Auto Create Text Asset & Final URL 1:46 Who Can Benefit? 4:58 Conversion-Optimized Webpages 7:20 Testing For Scale 8:33 When It Is Not Useful 9:34 Varying Product Categories 9:50 Inadequate Final URL Exclusions 13:06 Crippling P-Max Signals With Exclusions 16:30 Losing Control To Test & Segment 18:03 For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Continuing with our latest series, Google Ads for Beginners, in this episode Ryan gives his structure and strategy for a new Google Ads Account. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Create A Manual Search Campaign 3:03

Bidding Strategy 5:32

Search Network Vs Display Network 6:05

Locations 7:35

Manual Bid Strategy Type For New Campaign 12:23

Top Funnel Search Keyword Strategy 15:47

Ad Copy Headline Strategy 22:25

Ad Copy Descriptions 28:44

Assets 31:09

Create A Manual Standard Shopping Campaign 36:44 For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Continuing with our latest series, Google Ads for Beginners, in this episode, Ryan and I give a full breakdown of the bid strategies we like to use, when and how we use them. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Broad Match Over Phrase Match? 3:00 eCommerce Broad Match Tips 14:35 Learn How To Use All 3 Match Types 22:40 Phrase Match 3 Keywords 23:55 Chat GPT For Keyword Research 28:48 Freelancer Tip Of The Week 31:06 Understand How The Market Is Searching 45:30 Exact Match Manual Keywords 47:48 Oversegmenting & Data Fragmentation 1:00:20 For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

In this episode we start an ongoing series, Google Merchant Center Optimizations. Ryan and Gene both give you one tip about Google Merchant Center and explore applicable stories on why these things are important. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! reddit.com/r/thePPCCave/ youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

In this episode of PPC Cave Short Episodes, Ryan and I discuss TROAS, when to use it, how to optimized it, and when to move on from it. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

In this episode we answer Reddit Questions, a part of our question and answer series. .

Some questions we discuss are how to navigate campaign structure for a small eCommerce store, as a beginner in Google Ads. We also get a little more broad and answer a question about PPC Agencies, and our experiences agency-side, in-house, and freelancing. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! reddit.com/r/thePPCCave/ youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Continuing with our series, Google Ads for beginners, we've come across clients looking to move dead inventory or services that are new and not proven. We believe Google Ads works best when you accentuate the positive, there is a time and place to drive traffic to unproven landing pages or products, but establish the positive first, as the market will always dictate the end-result, Google Ads is just a tool for traffic. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Continuing with our series, Google Ads for beginners, not every Google Ads campaign is an instant success, and sometimes even well-prepared campaigns fail. This segment covers the lessons learned from underperforming campaigns and offers advice on how to handle these situations and make necessary adjustments. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

In this episode we continue our series Google Ads For Beginners, and speak on how to run Google Ads for a small eCommerce account of $10-$25/day. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

In this episode we continue our series Google Ads For Beginners, and speak on if we should run P-Max Asset Groups that are catch all or segmented and how to segement.

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

For any Google Ads related questions, email ThePPCCave@Gmail.com!

youtube.com/@ThePPCCave

tiktok.com/@ThePPCCave

instagram.com/ThePPCCave

fiverr.com/ryanfenton

fiverr.com/gene_villanoz

Tune in and subscribe to The PPC Cave today!

In this episode Ryan goes over a mini case study of his client's Google ads account, and how Broad Match has helped their peformance in a Search Campaign. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

In this episode we start an impromptu Q&A series, and we go over how to scale an account along with auto apply reccomendations, off or on?

Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce.

For any Google Ads related questions, email ThePPCCave@Gmail.com!

youtube.com/@ThePPCCave

tiktok.com/@ThePPCCave

instagram.com/ThePPCCave

fiverr.com/ryanfenton

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In this episode we continue How To Get Started As A Google Ads Freelancer / Agency, and here we discuss How to Beat 90% of All Advertisers Through Communication. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

In this episode it's another segment of Google Ads News. We speak about P-Max Auto Video Resizing, Confidential Matching, and the deprecation of Enhanced CPC.

-P-Max Introduces Automatic Video Resizing 2:02

-Why P-Max Assets Are Important 5:33 -Confidential Matching 7:33 -Enhanced CPC Deprecated by March 2025 12:55 Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

We are starting a new series, How To Get Started As A Google Ads Freelancer / Agency, and in our 2nd episode we speak about What Is A Reasonable Google Ads Management Fee To Charge? -Fixed Monthly Retainer, What We Use 3:20 -Pro Bono 11:27 -Hourly Contract 18:30 -If Just Starting Out, Start Low 21:59 -Price Increase 24:12 -Be Upfront and Transparent 27:44 -Underpromise Overdeliver 30:59 -Don't Force The Situation 47:12 Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

In this episode of PPC Cave Short Episodes, we get specific and compare when to continue to optimize your secondary bid adjustments vs switching all-together to an automated bid strategy. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

In this episode of PPC Cave Short Episodes, we break down the importance of conversion tracking, not only for eCommerce but for lead-gen also. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

2024 has been a wonderful year. We want to express gratitude to everyone a part of this journey. In this episode we discuss what we learned in 2024 and what we expect out of 2025. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! reddit.com/r/thePPCCave/ youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

In this episode of The PPC Cave, Ryan shares his thoughts on whether hiring a Google Ads freelancer is worth it. He discusses the potential benefits, such as improved ROI, better ad performance, and saving time. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! reddit.com/r/thePPCCave/ youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

Since Q4 has been upon us, we provide client-management tips for both lead generation and eCommerce. We discuss, why Q4 matters to clients, challenges advertisers may face, and what you can do to communicate effectively in this high stress season. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! reddit.com/r/thePPCCave/ youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!

In this episode of PPC Cave Short Episodes, Ryan breaks down the concept of Search Impression Share and why it's crucial for Google Ads success. He covers the key components of this metric, including Search Impression Share Lost Due to Rank and Search Impression Share Lost Due to Budget, and explains how they impact your overall campaign visibility. Ryan shares insights on how to analyze your impression share, improve your rank through better ad quality and bidding strategies, and determine if your budget is limiting your reach. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!