The NO BULL$H!# Marketing Podcast

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501 The Zap Factor: Winning Over Today's Consumer

Episode 501

Tuesday, November 12, 2024 • Duration 07:29

Explore the dynamic world of marketing in streaming services and cable. It's all about understanding The Zap Factor—what makes audiences stay or switch. We’ll dive into why listening to your consumers is crucial. Whether you're in marketing, media, or just curious about how top brands keep their consumers engaged, this is a strategy all markets must keep in mind.

My New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare Services

If you like what you heard, subscribe to our podcast ⬇️

Apple: https://apple.co/3dMVyPR
Google: https://bit.ly/37dCIPs
Podchaser: https://bit.ly/37ojHtG
Spotify: https://spoti.fi/3f4biOQ
TuneIn: https://bit.ly/3dWws1b
Stitcher: https://bit.ly/2MPIZYc

For more resources and to learn more about MASSolutions, head over to https://massolutions.biz

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500: 10 Lessons Learned from 500 Podcast Episodes

Episode 500

Thursday, February 16, 2023 • Duration 16:23

In his 500th episode, Dave Mastovich reviews the 10 main lessons he has learned over the course of eight and a half years from podcasting.

Get the full show notes and more resources at massolutions.biz/category/podcast/

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491: The ROI of Invisible Contributions - Seinfeld Storytelling Part 2

Episode 491

Thursday, December 15, 2022 • Duration 11:10

Discover the details of part two of the Seinfeld storytelling approach, which is the return on investment of invisible contributions at your company with Dave Mastovich.

Get the full show notes and more resources at massolutions.biz/category/podcast/

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401: Part 2 of Alec, Brevin and Carter "Redoing" Episode 100

Tuesday, March 23, 2021 • Duration 21:20

This episode is Part 2 of our celebration of hitting the milestone for 400+ episodes.

Dave's sons Alec, Brevin, and Carter continue to "redo" their appearance from 2016 on Episode 100 by answering the same questions Dave asked them back then.

Check out how much they've changed and how much their marketing views remain the same.

Hope you enjoy celebrating with us.

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400: Alec, Brevin and Carter Return as a Follow Up to Episode 100

Wednesday, March 17, 2021 • Duration 32:23

We’re celebrating the milestone 400th episode of the No BS Marketing Show by having Dave’s sons Alec, Brevin and Carter return as a follow up to their appearance on Episode 100 way back in late 2016.

Dave asks the same questions about branding, storytelling and marketing that he asked them back then. We even play clips of their answers from episode 100 when they were younger and sounded a bit different.

Hope you enjoy celebrating this milestone with us.

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399: How Has Marketing Changed (And Stayed the Same) After a Year of the Pandemic?

Wednesday, March 10, 2021 • Duration 19:33

It's been about a year since the world changed in all aspects of our lives due to COVID-19.

Dave talks about what's changed and what remains the same when it comes to Marketing and Storytelling today and into the future.

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398: Can We Learn Empathy From Virtual Reality?

Wednesday, March 3, 2021 • Duration 05:41

Successful leaders often have a high EQ or Emotional Quotient. Empathy and vulnerability are traits that their teams appreciate and many want to emulate.

Can we learn empathy? Or is it an innate ability?

Mursion is a San Francisco-based company that believes empathy can be taught through virtual reality-based training.

Hear how interacting with avatars just might help us hone our people skills without the risk of negative impact on you or your company.

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397: How The Corporate Lattice is Replacing The Corporate Ladder

Wednesday, February 24, 2021 • Duration 07:02

Daves chimes in on fellow Vistage member Gustavo Grodnitzky‘s workshop about five generations working together called Ready or Not Here They Come!

Dave ties it back to how important B2E storytelling is to your team.

He even pulls out ‘Getting’ Gen Y from A to Z from back in 2008 and again walks through The Generation Trap of Marketing and how it can hurt your storytelling.

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396: Serena Williams' Press Conference Teaches Us About Emotional Intelligence

Monday, February 22, 2021 • Duration 03:47

In 9 Words, Serena Williams Just Taught a Major Lesson in Emotional Intelligence.

Instead of focusing on Williams abruptly walking away from the interview, which is the reason the press conference made headlines, it was a perfect presentation of "emotional intelligence and personal courage."

In this episode, Dave dives into William's emotional conference and shares his insight from his perspective as a leader.

Link to Mindy Zetlin's article: Click here

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395: How and Why You Need to Become a Better Listener to Become Better at All You Do

Thursday, February 18, 2021 • Duration 08:46

People often ask Dave “How do I become a great speaker?”

His answer starts with “Are you a great listener?”

In this episode, Dave focuses on why that’s a key question to answer because focusing on being a better listener helps you become a better speaker, presenter, teammate, communicator and leader.

Dave walks through how we have to overcome our brain’s natural tendency to give us mental shortcuts which hurts our ability to listen.

This episode gives you the tips you need to become an active, empathetic and great listener. It will help you become better at all that you do.

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