Explore every episode of the podcast The NO BULL$H!# Marketing Podcast

Explore the dynamic world of marketing in streaming services and cable. It's all about understanding The Zap Factor—what makes audiences stay or switch. We’ll dive into why listening to your consumers is crucial. Whether you're in marketing, media, or just curious about how top brands keep their consumers engaged, this is a strategy all markets must keep in mind.

My New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare Services

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In his 500th episode, Dave Mastovich reviews the 10 main lessons he has learned over the course of eight and a half years from podcasting.

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Join Dave Mastovich as he discusses his tried and true process for creating memorable marketing stories that will change behaviors and mindsets of the target markets that your company needs to reach, connect, engage and influence. 

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In this episode, Dave Mastovich uses Starbucks and Dunkin’ as an example of how to systematically track data and why it's important for your referral source marketing.

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Dave Mastovich discusses his thoroughly tested five-step process for building a systematic referral source marketing program that will bring your healthcare company more and better patients.

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In this episode, Dave Mastovich explores the concept of a storytelling opportunity inventory. He also discusses the types of stories that could be costing you money, market share, brand, employee retention, and more if they are missing from your storytelling.

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Dave Mastovich goes over his five steps to effective executive storytelling to help leaders master their storytelling skills and have their audiences walk away with a better understanding of what they heard.

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By focusing on what Dave Mastovich calls MVP storytelling, learn how to create clarity and alignment through communication.

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Dave Mastovich provides the five ways to help with clear internal communication between leaders and employees.

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Dave Mastovich describes the severity of leadership communication woes and how to overcome them by asking two important questions.

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Discover the details of part two of the Seinfeld storytelling approach, which is the return on investment of invisible contributions at your company with Dave Mastovich.

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Find out how to discover the everyday genius of your company’s team you might think is ‘nothing’ and why that can improve your storytelling in this episode with Dave Mastovich.

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In this episode, Dave Mastovich discusses the benefits of slowing down amidst the rush and the chaos it causes, how hurry sickness is harmful, and how to avoid it using certain techniques.

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Join Dave Mastovich as he explains the importance of revisiting core values and integrating a culture story into your company’s marketing efforts.

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Examine the ‘why’ and ‘how’ of your company using some specific, insightful questions with Dave Mastovich, who also explains how they will help you achieve company growth and transformation. 

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In this episode, Dave Mastovich outlines the four essential types of growth for world changing companies, why they are important, and how they will help your company prosper.

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Join Dave Mastovich as he dives into the MASSolutions core value, ‘think’. Learn how to harness the power of deep thinking to think for yourself, think beyond yourself, and think about the possibilities.

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Listen as Dave Mastovich explains how to use the MASSolutions core value of scaling with systems and science to scale your business’ marketing and effectively leverage the power of storytelling such that your marketing works more for you.

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Reevaluate the discussions happening in your company with Dave Mastovich as he talks about the importance of open, direct, respectful, no bullshit communication among leaders and team members.

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Ever wondered why and how Dave Mastovich started No Bullshit Marketing? Join him as he outlines the goals he had when starting MASSolutions and how his company’s values apply to you and your company.

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Wondering whether micro-influencers are a good fit for your marketing strategy? Join Dave Mastovich as he discusses this growing trend and provides useful tips for your healthcare marketing program.

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Find the missing link in your digital marketing with Dave Mastovich as he talks about the importance of creating, implementing, and improving upon your strategic marketing plan.

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Listen as Dave Mastovich discusses why the way consumers view your brand is important, no matter what size your company may be. Figuring out what your brand currently is and setting goals for your branding is vital to your storytelling success.

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Because almost two-thirds of medical practice revenue comes from current patients, it seems obvious that companies would want to retain existing patients as much as possible. Listen as Dave Mastovich provides five ways to market to existing patients so they want to keep coming back.

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So much time is spent on the collection of customer satisfaction data that gets overlooked, unused, or is irrelevant. It turns out Dave Mastovich knows the three things patients, physicians, and employees all consider when deciding whether to be loyal to an organization. Listen to learn what they are and how to utilize them to build loyalty.

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Take advantage (or five) of patient-centered marketing as Dave Mastovich describes how individualized communication can go a long way for your healthcare company. Just as patient-centered care is a top priority, patient-centered marketing should be one too.

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Business-to-employee (B2E) marketing has driven medical marketing success for decades – take it from Dave Mastovich, who has watched it happen. Find out how to leverage B2E marketing to further your marketing and storytelling plans by listening now.

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Listen as Dave Mastovich shares his seven steps on how to build a specific business-to-employee marketing plan that will help your business recruit and retain employees and improve their results.

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Learn about the six No BS marketing strategies from Dave Mastovich as he guides you through what he’s learned from his own experience and clients, as well as looking through the websites of several other architectural firms.

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Today, Dave Mastovich celebrates seven years of the No BS Marketing Show. Listen as he recaps the way the show has evolved over time and what’s in store for the show’s future.

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Listen as Dave Mastovich discusses how to battle medical staff burnout, while obtaining and retaining customers using a three-step process. Save the stress, the time, and the money by utilizing simple strategies your company may already be using in its marketing, like storytelling.

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Increase your ROI with Dave Mastovich as he talks about how to improve your ‘digital front door’ to save time, build trust, and reduce costs. Follow as he explains how his digital solutions will also help your company obtain and retain customers.

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Follow in the footsteps of Jeff Bezos himself as Dave Mastovich discusses the importance of a flywheel. Learn how to have all of your processes and operations build off of each other to continuously grow all aspects of your business.

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Listen to Dave Mastovich talk about why storytelling matters, and who it matters to. Explore why consumers are not the only relevant audience to direct your marketing towards.

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Healthcare leaders can capitalize on the consumerization of healthcare if they shift their mindset and how they present their offerings.

Dave emphasizes that patients lack patience which can be an opportunity for customer experience-focused healthcare companies.

You're also in both the healthcare industry and the tech industry whether you realize it or not.

Your opportunities lie in leveraging both technology and storytelling to show how you can make your patients' lives easier.

A client told me "I heard that employees were talking about Us and Them. I realized I was the Them. I'm NOT the Them. How do I get them to understand that?"

It's a problem leaders will encounter at some point when driving change and growth.

This episode focuses on 6 Steps to Reach, Connect and Engage with employees to drive positive change through Business to Employee (B2E) Marketing.

Dave spoke to groups of high school students and they actually taught him something important about storytelling.

This episode focuses on what that is and how you can make sure your story sticks with your target audience.

Social Proof is a principle of influence around how people want validation that they are making the right choice or proper decision. When they notice the actions of others, it provides compelling guidance and supports their decision making.

Social Proof does not exclusively mean social media proof. In fact, the principle was around long before there ever was such a thing as social media.

Think of how when you walk past a bar or restaurant and how you are more likely to want to go into the one with more people and energy as opposed to the near empty one. That's relying on social proof.

Healthcare Marketing Social Proof is even more critical because of how important and personal our healthcare decisions are.  That's why testimonials, online reviews, case studies, numbers not just data and social media can help tell a healthcare story and provide social proof to current and potential patients.

Dave breaks down No BS Healthcare Marketing Social Proof:

Numbers

Opportunity

Believable

Specific yet Simple

This episode focuses on making the most out of your healthcare marketing by beginning with the end in mind.

Storytelling doesn’t come first in healthcare marketing.

Your marketing strategy does. Start with outlining specific goals you want to achieve based on clearly defined target audiences.

Build your marketing roadmap around what actions you want those target audiences to take. What behaviors and mindsets do you want to change?

Then build your storytelling by, for and about those target audiences in a way that educates and motivates them.

Listen for the No BS nuggets to help you take your healthcare marketing to the next level.

This episode covers:

*Key insights from Nielsen's 2022 Annual Marketing Report and what this means to you and your Medical Marketing.

*How you can leverage both the Art and Science of Storytelling to increase awareness , referrals and patient volume.

*Specific ways to build trust, credibility and social proof with your healthcare storytelling and medical marketing.

People seek and share information about healthcare through a variety of sources. A 2021 study by the National Academy of Medicine found that social media is a widely used source of medical information by the public but does it pass the CRAP test? 

No bullshit, the CRAP test is real! It was created by librarian Molly Beestrum to verify the credibility of website content and is applied to social media as well…it stands for:

Currency

Reliability

Authority

Purpose/Point of View

Hear how your healthcare organization can benefit from a credible social media and online presence that enables you to pass the CRAP test!

According to surveys from ADP Research Institute conducted BEFORE the pandemic, only 18% of respondents were fully engaged at work.

That stat probably got worse since the pandemic.

When engagement is at an all-time low, increasing wages and offering flexible work schedules won’t be enough to improve the makeup and performance of your team.

You’ll need a Business to Employee (B2E) Focus which includes 9 Steps to Increase Engagement with Current and Prospective Employees outlined in this episode.

Dave walks through the response he's received while back on the road speaking to groups of leaders and storytellers about Help Wanted: How to Leverage B2E Storytelling to Improve Recruiting, Retention and Results.
He breaks down Inaccurate Onboarding, the impact it makes on employee performance and retention, and how you can fix it.

The Great Resignation, The Talent War and college graduation season combine to create an intense job interviewing time.

This episode focuses on the 6 Steps to Storytelling Success to help anyone tell their best story when interviewing.

Dave talks about how Structure + Discipline = Creative Freedom. This formula is built around 7 Steps to Create Stories to Reach, Connect and Engage Customers and Employees:

1. Define the problem you want to solve through this specific story
2. Develop the Mental Roadmap to draw out ideas and creative thoughts
3. Find the relationship between facts because facts on their own aren't of high value.
4. Eliminate distractions so you can focus on building your story
5. Collaborate--Two or Three minds are better than one
6. Have the Wrong Mentality because you don't have to get it right the first or second draft
7. Show up--Do it. Take the time to build the story. Showing up is the starting point.

Email dave@massolutions.biz to talk about your storytelling today.

 Dave shows how Justin and Nick Mares built a company because they were unable to easily find and buy bone broth. 

But what happened next is a lesson in leadership and learning. 

You’ll love the immediate takeaways you gain from hearing their story. 

Dave breaks down his Seinfeld Storytelling Approach and how applying it can help us leverage Age Diversity in the workplace.

Dave’s awful customer experience as a decades long subscriber to Bloomberg BusinessWeek inspired this episode tied to Customer Service Guru Shep Hyken’s 3 Reasons Customers Leave.

Zoom Use Declining? Holograms for Business Meetings? Either Way, You Still Need to Follow These Two Internal Communication Rules.

Dave breaks down 3 ways to maximize our communication with others when we need to lead, connect, engage and influence them.