Welcome to Brick and Mortar Visibility – the go-to podcast for studio business owners who want to stand out, scale up, and create the freedom they deserve.
I’m Melissa Rose, a fellow studio business owner who knows firsthand that running a brick-and-mortar isn’t just about sales—it’s about building a legacy.
Here, my guests and I dive into real, unfiltered conversations about what it actually takes to run and grow a thriving business—from building and leading a powerhouse team to creating a turnkey operation. We’re going to help you avoid the cash flow crunch and tap into next-level marketing strategies that bring the perfect clients in your doors.
Ready to be the only option in town? Let’s do this!
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Call Out the Obvious! Your SEO Strategy Can be That Simple!
Episode 239
Monday, October 21, 2024 • Duration 17:07
Let's cut to the chase – who are you really talking to? You don't want everyone, and that's where SEO becomes your best ally in attracting exactly the right people.
People crave feeling special and unique, part of something bigger. When you're crystal clear about who you serve and call out those distinctive qualities, you’ll have the perfect clients walking through your door.
And this isn't just about messaging – it absolutely needs to ripple over into your SEO strategy.
In today’s episode, I’m sharing two real-life stories from this past week – one from my experience and one from a client – that show how powerful this approach can be.
By the end of this episode, you’ll know exactly how to fine-tune who you're talking to, with easy, actionable tips you can implement right away. You won’t believe how simple it can be!
Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!
1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.
2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire.
3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.
Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.
Turn Dusty Leads into Dollars: Secrets from CRM Expert Jason Kramer
Episode 238
Monday, October 14, 2024 • Duration 36:29
Welcome to another episode of Brick and Mortar Visibility! Today, we’re diving into something that, frankly, a lot of business owners overlook.
Do you ever find yourself focusing so hard on attracting new leads that you forget about the goldmine of people who’ve already raised their hands for your freebie or one-time offer? Those leads are just sitting there collecting dust in your database, waiting to be re-engaged.
But what if, instead of chasing new leads, we focused some of our marketing efforts on nurturing those existing contacts? Here’s the kicker: re-engaging current customers is so much more cost-effective—five to 10 times less expensive, in fact, than attracting brand-new ones.
So, what can we do to tap into this untapped potential? Well, that’s why I’m thrilled to have Jason Kramer on the podcast!
Jason is the founder of Cultivize, a CRM consulting firm that helps companies identify, nurture, and transform leads into real revenue. With over 15 years of experience running a creative agency, Jason saw firsthand where businesses were missing out—especially in their marketing and sales funnels. So, he launched Cultivize to provide customized CRM solutions for distributors, service providers, marketing agencies, and manufacturers. Jason’s expertise helps businesses connect their prospect and customer data with their marketing campaigns and sales activities.
When he’s not geeking out over CRM strategies, Jason is enjoying family time with his wife, two kids, and two dogs in their vibrant New York home.
In today’s episode, we’ll talk about what to look for in a CRM, how to maximize its value, and hear real-life success stories from clients who’ve made serious bank by nurturing their current client lists. It’s a reminder we all need: your current customers are your best asset. If you’re not taking care of them, you’re leaving money on the table.
And if you’re anything like me and you want to really dive into this work over the next 90 days—or maybe you’ve got a task that’s been sitting on your to-do list for way too long—consider joining my monthly mastermind. It’s a space where we learn, support, and empower ourselves to hit that next level in our businesses.
"Great Job" doesn't create Great SEO. Let's get our Reviews to Create Killer SEO so more and more people can find you first!
Episode 229
Monday, August 12, 2024 • Duration 14:24
All right, so you've received a Google review. It's filled with valuable keywords about who you are, why they chose you, and what service you provided. Now, let's optimize it. We want your review to work for you, not just on your Google Business Profile but across all platforms.
In this episode, I'll explain what to do based on your current business stage and SEO journey. This isn’t a one-size-fits-all approach. We aim to dominate SEO first because SEO creates buyers. Once you're found first on Google, you can focus on your Google reviews' aesthetics.
1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.
2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile managment, to email campaigns to social media. Customize it to what you need and desire.
3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.
The Missed Opportunity Podcasts Provide Brick and Mortar Studio businesses with Angie Trueblood
Episode 139
Thursday, September 29, 2022 • Duration 31:08
Do you love podcasts?
Obviously. Duh. I know.
But have you considered using podcasts as a visibility tool for you? And YES, as a local brick and mortar business, podcasts can be a great tool in your toolbelt of visibility.
I have talked about this on the podcast before, and given how to’s on how to get on a podcast. But today I have an expert in podcast guesting. And I am so excited for you to meet her. Angie Trueblood has her own unique spin on guesting for local brick and mortar businesses. In this episode of Brick and Mortar Visibility Angie Trueblood shares some big time value as we dive in to different angles local brick and mortar businesses can leverage podcasts for visibility, authority and industry leading expertise.
Here are just a few of the topics we cover: 1. How to find the RIGHT podcast for your brick and mortar
2. How podcasting is different and how to leverage it to grow your network
3. The unique opportunity brick and mortar business owners have when looking at podcasts to gain visibility.
You’ve often heard that the best ideas or spikes of growth in our business come out of necessity. In this podcast I share just that.
In the midst of my worst summer in business ever, I had to take a really hard look at what could I “get rid of” in the short term, so that I could literally keep my doors open.
The solution was right under my nose, and has opened my mind to what it could look like going forward in my studio business.
#brickandmortarvisibilityforstudioowners
#businesscoachforstudioowners
#brickandmortarvisibilitypodcast
#marketingforstudioonwers
Did you love today’s podcast? 🙌
Take a screenshot and share it to your IG stories. Tag me @themsmelissarose OR let me know what you think. DM me!
Also, if you haven’t done so already, follow the podcast.
FREE Webinars:
Be Found, Liked and Trusted Faster - Google Workshop - If you think you’re the best kept secret in town? Let’s change that. In this on demand workshop I tell you exactly what you must do to be found, trusted and like quicker and easier.
My Top 3 Tools for Any Studio Business
Episode 137
Wednesday, September 7, 2022 • Duration 11:28
Running a successful studio business comes down to a few tools and systems done really well, consistently.
Here I share my favorite that I use daily, and can help any studio owner run their business like a well oiled machine.
Also, if you haven’t done so already, follow the podcast.
FREE Webinars:
Be Found, Liked and Trusted Faster - Google Workshop - If you think you’re the best kept secret in town? Let’s change that. In this on demand workshop I tell you exactly what you must do to be found, trusted and like quicker and easier.
The Only Three You Need - Be the Only Option in Town by Doing Less! - As brick and mortar business owners we can get “shiny object syndrome.” Jumping from one strategy to another. In this on demand workshop, I share with you what THREE strategies you need to be focusing in on at ALL times.
Studio Owners - You're Losing Too Much by NOT using Facebook Ads with Michelle Fernandez
Episode 136
Wednesday, August 31, 2022 • Duration 33:08
Do Facebook Ads have you pulling your hair out?
Not gonna lie. Me too.
But I call on my expert for help and I want to share her with you all.
Introducing Michelle Fernandez, facebook ads expert and Rebel Woman extraordinaire. Listen is as we get real about Facebook ads, and why every studio owner should be using them as part of their visibility strategy.
Here are just a few of the topics we cover: 1. Why facebook ads are better then Google ads
2. Why Michelle’s 2-prong approach helps the local business owner
3. The importance of brand awareness
4. Why business owners rely on organic vs. investing
As humans in the world we learn from many people. Teachers, mentors, coaches, friends, parents and even our kiddos.
In this episode, I just had to share with you because my sweet baby #4 offered some insight on who, what and how we could get even better in our business.
Be Found, Liked and Trusted Faster - Google Workshop - If you think you’re the best kept secret in town? Let’s change that. In this on demand workshop I tell you exactly what you must do to be found, trusted and like quicker and easier.
From Local to Global - Achieving Top Dollar Status with Celeste Vee
Episode 134
Wednesday, August 24, 2022 • Duration 29:17
Today is a guest podcast with my steller powerhouse client Celeste!
I’ve had the privilege to work with Celeste Vee for the past 18 months and in that time we have transformed her business from best kept secret to a global, high ticketed, super niche offer!
Here are just a few of the topics we cover: 1. How and why she decided she needed business coaching
2. How her SEO not only rocked her business but also her mindset
3. How to leverage collaborations for ultimate visibility and credibility
4. Being a military spouse and how that impacts her business
The Only Thing You Need to Focus On for Ultimate Growth
Episode 133
Tuesday, August 16, 2022 • Duration 14:27
“Get Better and Your Clients will Demand that You Get Bigger” S. Cathy Truett
I remember hearing this word of advice about three years ago and it stopped me in my tracks. And it’s too good not to share and dive in on how we can get better.
As much as we focus on more, we’d do ourselves a big service if we just focused on getting better at what we already have in place.
Listen in on how I share key times that we need to reflect to get better and how to set about doing it.
Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!
1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry.
2. Customized packages of SEO and marketing services are available. From blog writing, to Google Business Profile management email campaigns to social media. Customize it to what you need and desire.
3. Monthly SEO Consulting Calls. Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.
Also, if you haven’t done so already, follow the podcast.
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.
Also, if you haven’t done so already, follow the podcast.
Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as a SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!
In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley.
Did you love today’s podcast? 🙌
Take a screenshot and share it to your IG stories. Tag me @themsmelissarose! OR let me know what you think. DM me!
Also, if you haven’t done so already, follow the podcast.
FREE Webinars:
Be Found, Liked and Trusted Faster - Google Workshop - If you think you’re the best kept secret in town? Let’s change that. In this on demand workshop I tell you exactly what you must do to be found, trusted and liked quicker and easier.
The Only Three You Need - Be the Only Option in Town by Doing Less! - As brick and mortar business owners we can get “shiny object syndrome.” Jumping from one strategy to another. In this on demand workshop, I share with you the only THREE strategies you need to be focusing on.
Work with Melissa:
20 min Coffee Chat: Fast Track if Working together, as a coach or consultant, is a fit and get some immediate takeaways for your biz.
One on One Coaching: Create a Brick + Mortar Business that Allows You To Kick Ass in ALL Areas of Your Life. Every. Single. Day.
A bit about our guest:
As the founder of The Podwize Group and host of the Go Pitch Yourself podcast, Angie Trueblood uses her entrepreneurial spirit, innovative thinking, and super-connector powers to deeply support business owners who are using podcasts as a core tenet of their business growth. Personally, Angie is passionate about normalizing the voices of women in leadership positions, which she feels privileged to play an active role in through her work. When she’s not knee-deep in the podcasting space for work, Angie loves exploring Richmond, Virginia's incredible outdoors with her two kiddos, checking out new restaurants with her hubs, and laughing about motherhood over cocktails with friends.
A bit about Melissa:
In 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.
Along with running a successful brick and mortar business and an online dance membership, Melissa is also a visibility coach for brick + mortar studio businesses. Guiding other boss ladies to a flourishing business that provides well for their own tribe - creating a legacy for themselves, their family and their community.
When not inspiring or empowering, Melissa is a super mama of five kiddos, enjoys long hikes (without her kids) and playing in her garden.
The Only Three You Need - Be the Only Option in Town by Doing Less! - As brick and mortar business owners we can get “shiny object syndrome.” Jumping from one strategy to another. In this on demand workshop, I share with you what THREE strategies you need to be focusing in on at ALL times.
Work with Melissa:
20 min Coffee Chat: Fast Track if Working together, either as a coach or consultant, is a fit and get some immediate takeaways for your biz.
One on One Coaching: Create a Brick + Mortar Business that Allows You To Kick Ass in ALL Areas of Your Life. Every. Single. Day.
BIO:
In 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.
Along with running a successful brick and mortar business and an online dance membership, Melissa is also a visibility coach for brick + mortar studio businesses. Guiding other boss ladies to a flourishing business that provides well for their own tribe - creating a legacy for themselves, their family and their community.
When not inspiring or empowering, Melissa is a super mama of five kiddos, enjoys long hikes (without her kids) and playing in her garden.
20 min Coffee Chat: Fast Track if Working together, either as a coach or consultant, is a fit and get some immediate takeaways for your biz.
One on One Coaching: Create a Brick + Mortar Business that Allows You To Kick Ass in ALL Areas of Your Life. Every. Single. Day.
BIO:
In 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.
Along with running a successful brick and mortar business and an online dance membership, Melissa is also a visibility coach for brick + mortar studio businesses. Guiding other boss ladies to a flourishing business that provides well for their own tribe - creating a legacy for themselves, their family and their community.
When not inspiring or empowering, Melissa is a super mama of five kiddos, enjoys long hikes (without her kids) and playing in her garden.
Be Found, Liked and Trusted Faster - Google Workshop - If you think you’re the best kept secret in town? Let’s change that. In this on demand workshop I tell you exactly what you must do to be found, trusted and liked quicker and easier.
The Only Three You Need - Be the Only Option in Town by Doing Less! - As brick and mortar business owners we can get “shiny object syndrome.” Jumping from one strategy to another. In this on demand workshop, I share with you the only THREE strategies you need to be focusing on.
Work with Melissa:
20 min Coffee Chat: Fast Track if Working together is a fit and get some immediate takeaways for your biz.
One on One Coaching: Create a Brick + Mortar Business that Allows You To Kick Ass in ALL Areas of Your Life. Every. Single. Day.
Michelle Fernandez is a Facebook & Instagram Ads Strategist, a Funnel Expert, and Speaker. For years, Michelle helped run the social media accounts of major influencers using strategic organic marketing strategies. But noticing the ever-evolving limitations of organic growth - she realized that her organic efforts would need to be amplified by highly converting ads! So - Michelle poured countless hours into mastering the art of paid advertising and has now shifted her focus entirely to ad and funnel strategy for everyone from local small businesses to multiple 7-figure business owners - spending tens of THOUSANDS of dollars on ads each month at her boutique marketing agency.
Michelle loves the strategizing process that takes place PRIOR to running ads and specializes in helping her clients get crystal clear on their brand identity, messaging, and funnel strategy - so they get the maximum ROI from their ad spend. She knows how to combine the most powerful organic strategies, funnel strategies, and ad strategies to get her clients 6 figure launch results without a 6-figure ad-spend.
A bit about Melissa:
In 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.
Along with running a successful brick and mortar business and an online dance membership, Melissa is also a visibility coach for brick + mortar studio businesses. Guiding other boss ladies to a flourishing business that provides well for their own tribe - creating a legacy for themselves, their family and their community.
When not inspiring or empowering, Melissa is a super mama of five kiddos, enjoys long hikes (without her kids) and playing in her garden.
The Only Three You Need - Be the Only Option in Town by Doing Less! - As brick and mortar business owners we can get “shiny object syndrome.” Jumping from one strategy to another. In this on demand workshop, I share with you what THREE strategies you need to be focusing in on at ALL times.
Work with Melissa:
20 min Coffee Chat: Fast Track if Working together is a fit and get some immediate takeaways for your biz.
One on One Coaching: Create a Brick + Mortar Business that Allows You To Kick Ass in ALL Areas of Your Life. Every. Single. Day.
In 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.
Along with running a successful brick and mortar business and an online dance membership, Melissa is also a visibility coach for brick + mortar studio businesses. Guiding other boss ladies to a flourishing business that provides well for their own tribe - creating a legacy for themselves, their family and their community.
When not inspiring or empowering, Melissa is a super mama of five kiddos, enjoys long hikes (without her kids) and playing in her garden.
Be Found, Liked and Trusted Faster - Google Workshop - If you think you’re the best kept secret in town? Let’s change that. In this on demand workshop I tell you exactly what you must do to be found, trusted and like quicker and easier.
The Only Three You Need - Be the Only Option in Town by Doing Less! - As brick and mortar business owners we can get “shiny object syndrome.” Jumping from one strategy to another. In this on demand workshop, I share with you what THREE strategies you need to be focusing in on at ALL times.
Work with Melissa:
20 min Coffee Chat: Fast Track if Working together is a fit and get some immediate takeaways for your biz.
One on One Coaching: Create a Brick + Mortar Business that Allows You To Kick Ass in ALL Areas of Your Life. Every. Single. Day.
Celeste began violin lessons at age four in South Texas and quickly discovered a passion for the stage. She began performing professionally when she was only twelve and went on to study vocal performance and theater at Southern Methodist University in Dallas and at AMDA in New York City. She later earned her MBA at University of Texas at Dallas and then embarked on her solo career when she moved to Washington DC in 2018. She has performed at more than 2,500 events for such distinguished guests as Presidents Bill Clinton and George W. Bush.
A bit about Melissa:
In 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.
Along with running a successful brick and mortar business and an online dance membership, Melissa is also a visibility coach for brick + mortar studio businesses. Guiding other boss ladies to a flourishing business that provides well for their own tribe - creating a legacy for themselves, their family and their community.
When not inspiring or empowering, Melissa is a super mama of five kiddos, enjoys long hikes (without her kids) and playing in her garden.
Be Found, Liked and Trusted Faster - Google Workshop - If you think you’re the best kept secret in town? Let’s change that. In this on demand workshop I tell you exactly what you must do to be found, trusted and like quicker and easier.
The Only Three You Need - Be the Only Option in Town by Doing Less! - As brick and mortar business owners we can get “shiny object syndrome.” Jumping from one strategy to another. In this on demand workshop, I share with you what THREE strategies you need to be focusing in on at ALL times.
Work with Melissa:
20 min Coffee Chat: Fast Track if Working together is a fit and get some immediate takeaways for your biz.
One on One Coaching: Create a Brick + Mortar Business that Allows You To Kick Ass in ALL Areas of Your Life. Every. Single. Day.
In 2009 Melissa Rose started her business, The Dancing House in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.
Along with running a successful brick and mortar business and an online dance membership, Melissa is also a visibility coach for brick + mortar studio businesses. Guiding other boss ladies to a flourishing business that provides well for their own tribe - creating a legacy for themselves, their family and their community.
When not inspiring or empowering, Melissa is a super mama of five kiddos, enjoys long hikes (without her kids) and playing in her garden.
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