The Manufacturing Marketer – Details, episodes & analysis

You may have caught our episode with Katie Klaus from Broaster Company about planning your 2025 marketing budget. A lot of that conversation tied back to the importance of knowing your company goals and budgeting for the marketing activities that are most going to help you achieve those goals. Sounds a lot like making a marketing plan, right? That’s exactly why we asked Katie back on the show to talk more in depth about creating a marketing plan from a strategic perspective.

It’s the age old question: “How can sales and marketing work better together?” Particularly when it comes to sales enablement. Marketing doesn’t want to be a brochure-making factory, and sales doesn’t want to be left high and dry without the materials they need. Where’s the balance? Today, we’re joined by a special guest with a unique perspective, Luke Wittenbraker, marketing and sales director at Mactech, to talk about how to better enable your sales team.

We’re talking trade shows, folks! How do you make your booth more engaging so you can draw in more visitors? But how do you balance flashy gimmicks that get people in the booth with true value adds and education? Trade show pro, Emily Ting, is here to talk shop.

On this session of Industrial Marketing Live, we jump in and build a marketing plan outline you can use to drive real results in 2023 We discuss: - How to think about your marketing strategy - The outline of a marketing plan: narrative, opportunities, messaging, content strategy, distribution plan, measurement — If you enjoyed this conversation, we hope you’ll consider joining Industrial Marketing Live during one of our future sessions! Learn more and register for upcoming events at https://www.industrialmarketinglive.com.

Featuring Michael Murphy from Hike2 Your CRM is more than a marketing or sales tool. It is a business tool that allows you to make intelligent business decisions when used right. Our guest, Michael Murphy a Senior SalesForce Consultant at Hike2, shares his insights on getting buy-in from leadership. This conversation was a continuation of an episode of Industrial Marketing Live: https://youtu.be/ccZn3EoQknI Hike2 is a digital solutions consultancy focused on helping their clients become better companies for their customers. They help their customers unlock the potential of their organization, through technology, and all along their customers’ journey. ------ Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com

Featuring Joe Sullivan, Co-Founder of Gorilla 76 At most manufacturing companies many marketers struggle to get a seat at the table to discuss business strategies and create coherent marketing plans off those strategies. Our guest, Joe Sullivan, fought this problem from the agency side. Learn how he overcame this to get marketing at a seat at Gorilla 76's clients. ------ Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com

Featuring Gorilla 76 Co-founder Joe Sullivan In this session of Industrial Marketing Live, we welcome Joe Sullivan to the stage to discuss the impact having a seat at the proverbial (and literal) table can make on your growth as a marketer. We cover: - The importance of asking questions and where to start - Shifting the conversation with leadership from tactics to business goals - Money and why you need to be comfortable talking about it Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com

Today, we’re joined by a very special guest - Brendon Forrest! You probably remember Brendon from The Manufacturing Marketer and Industrial Marketing Live. He’s a senior strategist here at Gorilla 76, but he’s also in the military and is currently on leave serving our country. Brendon is keeping his marketing skills sharp though! He’s been doing some “side hustles” in his free time while deployed. That’s our topic for today! Whether you’re volunteering, freelancing, or building your own personal brand - how can marketing side hustles help you excel in your career? Resources from Brendon: Podcasts: Perpetual Traffic: https://perpetualtraffic.com/ April Dunford: https://www.positioning.show/ Purposeful Marketing Podcast: https://podcasts.apple.com/us/podcast/the-purposeful-marketing-podcast/id1633312083 Youtube: Aaron Young: https://www.youtube.com/c/AaronYoungGoogleAds Wes McDowell: https://www.youtube.com/channel/UCMq1R1LgS04lIKdpLh_OS1w

Today, we’re joined by Gorilla’s Digital Creative Director, Randall Zaitz, to talk about a topic fresh on everyone’s minds - AI. More specifically, how AI is being used in design and creative content. What’s working? What’s not? What should marketers know before using these tools?

Today, we’re joined by a special guest, Sami Birch, to talk about career growth for marketers. Sami has had a few different roles within industrial marketing (and outside of it) from designer, to CRM admin, to project manager. Now, Sami is the Director of Marketing and Communications for Mission Design & Automation.