The Maker's Way – Details, episodes & analysis

Chatting all about the strangest, most frustrating and disappointing experiences I've had selling consignment and what I've learnt from it all.

2:20 - Getting kicked out of a consignment shop

17:26 - The store owner didn't want to pay me

27:27 - I cancelled the agreement a day before drop-off

28:28 - Found out a store closed through Facebook

29:25 - Consignment store ghosted me

32:58 - Non-negotiables for me when I decide who to work with now

Chatting about all things consignment/wholesale on this week's episode.

Topics:

How to chose the right shops to sell at

How to price - should your prices be higher than retail?

How to chose items that will actually sell

What to do if your items aren't selling

The difference between selling consignment vs wholesale.

Shelf fee vs consignment %

Links:

The Formula for Consistent $1000 Markets

Make What You Love & Make Profit

FREE Pricing Calculator

In this episode of The Makers Way podcast, Shawna and her BFF Nicole spill the real tea on selling your handmade work without selling your soul. From battling booth-day nerves to shifting out of "please-buy-this" energy, they dive into the emotional rollercoaster of market life. You’ll hear laughs, some deep mindset shifts, and tips on pricing, storytelling, and setting up a booth that actually sells (not just looks cute). Bonus: shame, identity, and why making someone feel beautiful is part of the job.

00:00 The Journey of Entrepreneurship

04:18 The Art of Selling: Storytelling and Connection

06:35 Overcoming Shyness in Sales

10:39 Creating Authentic Connections with Customers

14:46 Navigating Market Energy and Customer Engagement

19:00 Shifting Mindset: From Desperation to Abundance

22:45 The Impact of Identity on Selling

30:15 Understanding and Overcoming Shame in Business

35:09 Emotional Awareness and Market Dynamics

39:13 Sales Reference Points and Market Performance

41:41 Market Strategy: Quality, Niche, and Authenticity

44:47 Building Connections: Authenticity in Sales

48:09 Practical Booth Tips: Standing vs. Sitting

51:54 Display Strategies: Enhancing Product Visibility

56:59 The Importance of Pricing and Customer Engagement

01:00:34 The Value of Art and Emotional Connection

Display Booth Secrets

Maker to Seller Complete Guide

My Recommended Tools

My Instagram

3:08 Why worrying about someone copying you can hurt your business

6:02 What you focus on you attract more of

7:58 Worry and fear are creativity syphons

9:56 What would I do if this happened to me?

17:46 Letting it go

20:05 How is this fear effecting your business?

26:17 What is copying

1:24 Why does finding efficiencies matter?

3:57 Finding tools to increase your speed and be more ergonomic

11:31 Buying in Bulk

12:41 Batch Tasking

15:40 I don’t make one-of-a-kind items anymore

17:42 Making more of what sells well.

Beginner Handmade Market Seller PDF Guide:

https://www.superseen.ca/offers/HtTfnnDd?coupon_code=NEWBEGINNER

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3:16 What market was this? + Preliminary details

5:40 What I made in sales revenue

7:12 Why finding the right markets is so important

10:13 What the market cost - full expenses breakdown

16:06 Breaking down my full materials costs

20:22 My total net sales and exactly I did with it

33:53 What could be possible for you?

How I made $70K selling my handmade jewelry last year

FREE 5 day Money Challenge

6 Questions To Help Your Find the Right Markets

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01:45 What is sales tax and what will your rate be?

04:45 When do you have to start charging your customers sales tax?

08:38 What permit do I need to charge sales tax?

12:05 What happens if I want to charge sales tax sooner?

14:50 How I manage sales taxes and practical tips for managing the money.

20:25 What if you forget to charge sales tax?

22:35 Summarizing the most important info you need to know.

To get your BN number (for Canadians):

https://www.canada.ca/en/revenue- agency/services/tax/businesses/topics/registering-your-business/register.html 

To get a sales tax permit (for Americans): research “your state + sales tax permit for home bases business”. It varies by state so unfortunately there is not one website to obtain your tax permit.

However, Shopify created a great resource that lists each of the states and the tax rates that will apply to you: https://help.shopify.com/en/manual/taxes/us/us-tax-reference 

Free Expenses Tracker: https://www.superseen.ca/expenses-tracker

Sell Your Handmade Products at Markets PDF Resource: https://www.superseen.ca/offers/HtTfnnDd?coupon_code=NEWBEGINNER

Undercharging is SO common in the maker community, and I think the biggest reason is limiting beliefs that are causing makers to undervalue their work. I'm chatting through how I healed my limiting beliefs around charging more for my products, and the negative effect on society if artists keep undercharging.

00:00 Understanding Pricing and Limiting Beliefs

01:20 The biggest reason makers undercharge is they undervalue themselves and their work

02:50 One of the biggest beliefs that was holding me back in my business

05:22 Common limiting beliefs around pricing

11:48 How I healed my limiting beliefs around pricing

22:47 The vicious cycle of undercharging for art

My free Pricing Calculator

I made 70K last year selling my items at markets.

In this episode I talk about how important it is to find the “sweet spot” of pricing for your items: the balance between your item selling really well and making a healthy profit margin. 

00:00 Introduction to the Makers Way Podcast

00:54 Finding Your Sweet Spot in Pricing

03:09 Calculating Costs and Setting Profit Margins

07:12 Testing Your Pricing in Real Markets

12:06 Adjusting Prices Based on Customer Feedback

17:23 The Importance of Customer Reactions

21:28 Real-Life Examples of Pricing Strategies

28:33 Final Thoughts on Pricing and Selling

Free Pricing Calculator

6 Questions I Ask to Figure Out If A Market Is Right for Me

Beginner’s Guide to Selling Handmade At Markets

Please leave me a review if you liked this episode!

Today we’re taking about pricing handmade products!

00:00 Introduction and Purpose of the Podcast

03:50 The Ideal Profit Margin for Handmade Business

08:52 What is a profit margin?

09:03 Variety in Pricing: Low, Medium, and High

12:48 Incentive Items

15:00 Paying Attention to Pricing Trends

20:02 It’s Okay to Play With Your Pricing

24:41 Common Pricing Mistakes to Avoid: Undercharging

27:46 Overcharging

34:30 Not Pricing Items

37:56 Conclusion and Resources

Free Pricing Calculator: https://www.superseen.ca/product-costs-calculator

Free Expenses Tracker: https://www.superseen.ca/expenses-tracker

Handmade Markets Guide: How I Sold $70K+ Last Year: https://www.superseen.ca/offers/HtTfnnDd?coupon_code=NEWBEGINNER