Explore every episode of the podcast The Maker's Way
| Title | Pub. Date | Duration | |
|---|---|---|---|
| EP 22: My craziest consignment stories and what I've learnt | 20 Nov 2025 | 00:36:28 | |
Chatting all about the strangest, most frustrating and disappointing experiences I've had selling consignment and what I've learnt from it all. 2:20 - Getting kicked out of a consignment shop 17:26 - The store owner didn't want to pay me 27:27 - I cancelled the agreement a day before drop-off 28:28 - Found out a store closed through Facebook 29:25 - Consignment store ghosted me 32:58 - Non-negotiables for me when I decide who to work with now | |||
| EP 21: Selling Consignment/Wholesale: is it worth it? | 31 Oct 2025 | 00:39:25 | |
Chatting about all things consignment/wholesale on this week's episode. Topics: How to chose the right shops to sell at How to price - should your prices be higher than retail? How to chose items that will actually sell What to do if your items aren't selling The difference between selling consignment vs wholesale. Shelf fee vs consignment % Links: The Formula for Consistent $1000 Markets | |||
| EP 12: How to sell authentically at markets | 08 May 2025 | 01:00:12 | |
In this episode of The Makers Way podcast, Shawna and her BFF Nicole spill the real tea on selling your handmade work without selling your soul. From battling booth-day nerves to shifting out of "please-buy-this" energy, they dive into the emotional rollercoaster of market life. Youâll hear laughs, some deep mindset shifts, and tips on pricing, storytelling, and setting up a booth that actually sells (not just looks cute). Bonus: shame, identity, and why making someone feel beautiful is part of the job. 00:00 The Journey of Entrepreneurship 04:18 The Art of Selling: Storytelling and Connection 06:35 Overcoming Shyness in Sales 10:39 Creating Authentic Connections with Customers 14:46 Navigating Market Energy and Customer Engagement 19:00 Shifting Mindset: From Desperation to Abundance 22:45 The Impact of Identity on Selling 30:15 Understanding and Overcoming Shame in Business 35:09 Emotional Awareness and Market Dynamics 39:13 Sales Reference Points and Market Performance 41:41 Market Strategy: Quality, Niche, and Authenticity 44:47 Building Connections: Authenticity in Sales 48:09 Practical Booth Tips: Standing vs. Sitting 51:54 Display Strategies: Enhancing Product Visibility 56:59 The Importance of Pricing and Customer Engagement 01:00:34 The Value of Art and Emotional Connection Maker to Seller Complete Guide | |||
| EP 11: "I'm afraid someone is going to copy my work" | 24 Apr 2025 | 00:29:39 | |
3:08 Why worrying about someone copying you can hurt your business 6:02 What you focus on you attract more of 7:58 Worry and fear are creativity syphons 9:56 What would I do if this happened to me? 17:46 Letting it go 20:05 How is this fear effecting your business? 26:17 What is copying | |||
| EP 10: Increasing your profits without raising your prices | 22 Apr 2025 | 00:23:36 | |
1:24 Why does finding efficiencies matter? 3:57 Finding tools to increase your speed and be more ergonomic 11:31 Buying in Bulk 12:41 Batch Tasking 15:40 I donât make one-of-a-kind items anymore 17:42 Making more of what sells well. Beginner Handmade Market Seller PDF Guide: https://www.superseen.ca/offers/HtTfnnDd?coupon_code=NEWBEGINNER Please leave a review if you enjoyed this episode! â¤ď¸ | |||
| EP 9: My $20K Market - What I made vs what it cost | 11 Apr 2025 | 00:37:01 | |
3:16 What market was this? + Preliminary details 5:40 What I made in sales revenue 7:12 Why finding the right markets is so important 10:13 What the market cost - full expenses breakdown 16:06 Breaking down my full materials costs 20:22 My total net sales and exactly I did with it 33:53 What could be possible for you? How I made $70K selling my handmade jewelry last year 6 Questions To Help Your Find the Right Markets If you liked the episode please consider leaving me a review â¤ď¸ | |||
| EP 8: Do I need to charge my customers sales tax? | 05 Apr 2025 | 00:25:10 | |
01:45 What is sales tax and what will your rate be? 04:45 When do you have to start charging your customers sales tax? 08:38 What permit do I need to charge sales tax? 12:05 What happens if I want to charge sales tax sooner? 14:50 How I manage sales taxes and practical tips for managing the money. 20:25 What if you forget to charge sales tax? 22:35 Summarizing the most important info you need to know. To get your BN number (for Canadians): To get a sales tax permit (for Americans): research âyour state + sales tax permit for home bases businessâ. It varies by state so unfortunately there is not one website to obtain your tax permit. However, Shopify created a great resource that lists each of the states and the tax rates that will apply to you: https://help.shopify.com/en/manual/taxes/us/us-tax-reference Free Expenses Tracker: https://www.superseen.ca/expenses-tracker Sell Your Handmade Products at Markets PDF Resource: https://www.superseen.ca/offers/HtTfnnDd?coupon_code=NEWBEGINNER | |||
| EP 7: Pricing - Healing limiting beliefs around product prices | 22 Mar 2025 | 00:30:45 | |
Undercharging is SO common in the maker community, and I think the biggest reason is limiting beliefs that are causing makers to undervalue their work. I'm chatting through how I healed my limiting beliefs around charging more for my products, and the negative effect on society if artists keep undercharging. 00:00 Understanding Pricing and Limiting Beliefs 01:20 The biggest reason makers undercharge is they undervalue themselves and their work 02:50 One of the biggest beliefs that was holding me back in my business 05:22 Common limiting beliefs around pricing 11:48 How I healed my limiting beliefs around pricing 22:47 The vicious cycle of undercharging for art My free Pricing Calculator | |||
| EP 6: Sweet Spot - Finding Your Ideal Product Prices | 19 Mar 2025 | 00:31:19 | |
In this episode I talk about how important it is to find the âsweet spotâ of pricing for your items: the balance between your item selling really well and making a healthy profit margin. 00:00 Introduction to the Makers Way Podcast 00:54 Finding Your Sweet Spot in Pricing 03:09 Calculating Costs and Setting Profit Margins 07:12 Testing Your Pricing in Real Markets 12:06 Adjusting Prices Based on Customer Feedback 17:23 The Importance of Customer Reactions 21:28 Real-Life Examples of Pricing Strategies 28:33 Final Thoughts on Pricing and Selling 6 Questions I Ask to Figure Out If A Market Is Right for Me Beginnerâs Guide to Selling Handmade At Markets Please leave me a review if you liked this episode! | |||
| EP 5: Pricing - Profit Margins, Trends & Common Mistakes | 13 Mar 2025 | 00:39:05 | |
Today weâre taking about pricing handmade products! 00:00 Introduction and Purpose of the Podcast 03:50 The Ideal Profit Margin for Handmade Business 08:52 What is a profit margin? 09:03 Variety in Pricing: Low, Medium, and High 12:48 Incentive Items 15:00 Paying Attention to Pricing Trends 20:02 Itâs Okay to Play With Your Pricing 24:41 Common Pricing Mistakes to Avoid: Undercharging 27:46 Overcharging 34:30 Not Pricing Items 37:56 Conclusion and Resources Free Pricing Calculator: https://www.superseen.ca/product-costs-calculator Free Expenses Tracker: https://www.superseen.ca/expenses-tracker Handmade Markets Guide: How I Sold $70K+ Last Year: https://www.superseen.ca/offers/HtTfnnDd?coupon_code=NEWBEGINNER | |||
| EP 4: Abundance - Simple ways I tap into abundance in my business | 23 Feb 2025 | 00:37:11 | |
In this episode of the Makers Way podcast, Shawna Murphy discusses practical strategies for cultivating an abundance mindset in her handmade business. 00:00 Intro & Einstein Time 04:52 The Power of Gratitude 10:03 Letting Go of Worry 12:16 Challenges as Learning Opportunities 17:49 Cultivating a Growth Mindset 21:31 Community Over Competition 23:26 Generosity and Discounts 25:37 The Importance of Returns and Exchanges 28:18 Sharing Knowledge Freely 31:47 Releasing Fear of Idea Theft Message me on Instagram to tell me how you liked this episode! @shawnamariemurphy Beginnerâs Guide to Selling Handmade: https://www.superseen.ca/offers/eDfSrzds | |||
| EP 1: My Story, Early Life Crisis & Most Embarrassing Business Moments | 20 Feb 2025 | 00:43:29 | |
00:00Introduction to My Journey 02:53Discovering My Passion for Handmade Business 05:47The Self-Discovery Journey 09:11Starting My Business 12:06Navigating Challenges and Growth 15:01Moving to BC and Revitalizing My Business 17:53Collaboration and Community 21:06Embarrassing Moments in Business 24:06Lessons Learned and Future Goals 26:48Conclusion and Call to Action To apply for the $2000 Entrepreneur Grant: https://www.superseen.ca/Entrepreneur-grant To purchase Sell Your Handmade Products at Markets: https://www.superseen.ca/sell-at-markets | |||
| EP 20: How To Have Consistent $1000 Days | 24 Oct 2025 | 00:31:59 | |
In this episode Shawna shares her journey towards achieving consistent $1000 dollar market days. She talked about the 2 reasons she had her first $1000 day in her first year of doing markets, and the 4 reasons why she did not achieve consistent $1000 days until 2022. She also discusses some personal updates, including her pregnancy and life changes, and reflects on the challenges she's had in her business as a result. 1:25 Life Updates 4:00 This is how many $1000 days I've had year by year 7:50 How I hit my first $1000 day in 2019 14:25 Mistakes that were stopping me from having consistent $1000 days 30:30 The Formula for Consistent $1000 Markets Get the Formula for Consistent $1000 Markets 28 Page guide - Money Back Guarantee: If you complete this guide and apply the strategies to your business and do not have $1000 market within 6 months, I will refund you the cost of the guide. | |||
| EP 3: Money - How I healed my money mindset and grew my income | 08 Feb 2025 | 00:43:56 | |
In this episode of the Makers Way podcast, I talk about the importance of money mindset for handmade makers. I share my personal journey of overcoming limiting beliefs about money and offers practical strategies for fostering a healthier relationship with finances. Key topics include investing in oneself, the 10-10-10 rule for managing income, treating money as a relationship, and becoming emotionally comfortable with financial goals. 00:00 Introduction to Money Mindset 02:54 Investing in Yourself 05:51 The 10-10-10 Rule 08:45 Treating Money as a Relationship 11:48 Becoming Emotionally Comfortable with Money 30:19 Understanding Money Mindset and Exposure to Wealth 32:56 Healing Your Relationship with Money 34:26 The Disconnect Between Self-Identity and Wealth 38:14 Aligning Preferences with Financial Goals 41:15 Practical Steps to Improve Money Mindset 46:39 Strategies for Handmade Business Success Message me on Insta:instagram.com/shawnamariemurphy Grab my Sell Your Handmade Products at Markets Guide:https://www.superseen.ca/offers/eDfSrzds/checkout | |||
| EP 2: Expenses - How I Track Them, How I Reduced Them & Don't Forget These Things | 30 Jan 2025 | 00:36:24 | |
In this episode of the Makers Way podcast, I talk about an essential topic for handmade businesses: expenses. I share my personal experiences with tracking and managing expenses over 6 years of being a handmade business owner, share how I reduced my expenses by more than 30% while still almost tripling my sales revenue. To grab the Sell Your Handmade Products At Markets Guide: https://www.superseen.ca/sell-at-markets To Access my Expense Tracker: https://www.superseen.ca/expenses-tracker Follow me on Instagram: @shawnamariemurphy 00:00 Introduction to Business Expenses 01:40 Sharing my Business Expenses 06:53 Strategies for Reducing Expenses 23:10 Things You May Not Know You Should Keep Track Of 29:35 Process I Use to Track Expenses 34:20 Final Thoughts and Resources | |||
| EP 19: This could be why your products aren't selling | 06 Jul 2025 | 00:16:45 | |
In this episode of the Makers Way podcast, Shawna discusses the essential elements of creating a strong brand identity for handmade businesses. She emphasizes the importance of visual consistency, finding a niche, and connecting emotionally with customers to enhance perceived value and drive sales. Shawna shares her personal experiences and practical tips for establishing a cohesive brand that resonates with customers and encourages them to invest in your products. 00:00 Building a Strong Brand Identity 02:28 The Importance of Visual Consistency 04:41 Narrowing Your Focus: Finding Your Niche 07:22 Creating Emotional Connections with Customers | |||
| EP 18: If you think everything is "too expensive" you'll attract customers who think your items are too expensive | 06 Jul 2025 | 00:14:06 | |
In this episode of the Makers Way Podcast, host Shawna discusses the theme of money scarcity in the context of handmade businesses. She shares her personal journey with money mindset, the challenges of pricing products, and the impact of scarcity thinking on business success. Through anecdotes and reflections, Shawna emphasizes the importance of recognizing and shifting one's mindset around money to attract the right customers and achieve financial freedom. Podcast to help you heal your mindset around money Podcast to help heal limiting beliefs around pricing | |||
| EP 17: Why I Don't Use the Words "Local" or "Handmade" in My Marketing and What To Do Instead | 01 Jul 2025 | 00:17:17 | |
00:00 Introduction to Handmade Jewelry and Teaching 00:56 Rethinking Marketing: Beyond 'Handmade' and 'Local' 02:16 Understanding Customer Curiosity and Engagement 03:50 Crafting Effective Signage for Better Sales 09:19 Highlighting Unique Selling Points 14:01 Final Thoughts and Resources for Makers | |||
| EP 16: Why I Don't Include My Time In My Pricing Formula | 30 Jun 2025 | 00:26:49 | |
In this episode I chat about why I don't include time or overhead in my pricing formula, but how I account for them another way. I explain my pricing formula and how it works for me. I breakdown how I track my time, and what I am paid hourly based on my annual sales. I also introduce a few other pricing formula's and I prefer not to use them. | |||
| EP 15: My Top Market Booth & Selling Tips | 30 Jun 2025 | 00:23:38 | |
00:59 Booth Aesthetics: Attracting Customers 08:19 Creating a Strong Brand Identity 15:11 Logistical Tips for Market Success 19:49 Selling Authentically: The Power of Positive Energy Let me know what you thought of the episode: @shawnamariemurphy My favourite market displays and tools (including my label maker). | |||
| EP 14: What do you need to start your craft business? Business licenses, insurance & registration | 04 Jun 2025 | 00:32:30 | |
1:52 Do you need a business license? 5:50 When and how to register your business name 11:30 Do you need market insurance? + companies that offer short term insurance 18:40 When to get contents insurance 19:42 Why I don't have insurance right now 21:17 A GST number - when to get one and why you need it. 25:34 Review of what you need right away and what can wait. | |||
| EP 13: Product Photos - 3 types of photos you should have in your lists | 16 May 2025 | 00:28:59 | |
3:05 Do you need a new camera? 6:10 How I take my photos 10:54 Photos that show the item being used 15:42 Photos that show size 18:47 Photos that donât leave customers wondering 22:09 Do you need videos in listings? 24:33 How I edit all my photos at once | |||