The Live eCommerce Podcast – Details, episodes & analysis

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP13

Holiday Season

Battlbox: the power of videos

WhatNot crossing $2b GMV!

#1 liveshopping creator on TikTok

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP13

Holiday Season

Battlbox: the power of videos

WhatNot crossing $2b GMV!

#1 liveshopping creator on TikTok

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In this episode of the Live E-commerce Podcast, Jason Greenwood, founder of Greenwood Consulting, explores the evolving landscape of B2B e-commerce and the emerging opportunities in video commerce. Greenwood discusses how digital transformation is reshaping B2B strategies, the shift in buyer behaviors, and the growing importance of online presence for B2B sellers. He delves into the potential of video commerce in B2B, addressing both its opportunities and challenges. Greenwood also shares insights on future e-commerce trends, offering valuable perspectives for B2B companies and e-commerce professionals alike.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

Brent Peterson is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

Discover the place of video in eCommerce, some examples of content to create, and where Brent sees the technology going. Find out how to optimize the shopping cart on a website and the “headless” model that creates new ways to make purchases. Get tips on choosing the right eCommerce platform based on your needs, resources, and business size. Learn what digital store owners often overlook when it comes to choosing a platform. Uncover tips on getting a plan in place that considers the long term impact and receiving support from an agency. Hear Brent’s marketing tips and the power of testing what works. Gain an understanding of how community gives you insight into the customer journey and provides an opportunity for honest feedback.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Nicolas and Whitney discuss why now is the right time to start live shopping as a brand/creator. Live events can amplify your visibility, dominate the search channel for your niche, create more social proof, and help you remain competitive. So what’s stopping you? Tune in if you need some convincing as we share our top takeaways from a year of recording with podcast guests.

In this episode, you’ll hear summaries of expert advice on topics like live streaming production, online sales techniques, content marketing, and email newsletters. Learn how to prioritize your community and win together via co-creation via a personal, human connection. Discover ways to engage your live audience and digital customers without being too transactional or salesy. Get tips on cutting through the noise to connect with consumers by adding value and being genuinely kind in your marketing. Find out how live streaming can increase your support and build more trust in your brand. Uncover ways to produce content consistently and confidently experiment with new styles to figure out what works. Gain an understanding of how to create engagement in your live shows and private community.

Episodes referenced:

• Episode 53 - The Value of Livestreaming and Podcasting with Russ Johns
• Episode 49 - Serving Your Audience To Build A Valuable Brand with Cristina Cortes:
• Episode 48 - The Content First Approach with John Roman
• Episode 47 - Clear, Concise, and Correct Copy with Aimée Lopez: connect with your consumer
• Episode 46 - The Power of Conscious Co-Creation with Marci Zaroff
• Episode 40 - Skyrocket Conversions with Brand Scaling Frameworks from Chase Clymer
• Episode 43 - How to Be a Good Livestreamer with Dr. ELO
• Episode 32 - Adding a Human Touch to eCommerce Using AI with Valon Xhafa
• Episode 34 - Selling As A Life Skill with Patti Reilly
• Episode 39 - Creating The Best Customer Experience with Irina Poddubnaia
• Episode 28 - Using Email Newsletters To Drive Traffic Your Live Events with Meera Kothand
• Episode 26 - Engage Your Online Community with Carrie Melissa Jones
• Episode 20 - Embracing The Messy: Sales & Marketing Insights with Marcus Sheridan
• Episode 16 - Make Your Livestreams Binge-Worthy with Tracy Hazzard
• Episode 12 - The Future of Live Content & Virtual Events with Brian Fanzo

Interested in being a guest? Send in your pitch here: https://forms.gle/2dUcyCqRgmqdivuTA

Join our private community: https://get.estreamly.com/community/

Want more? Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

“QVC and HSN are the original influencers”

Special guest Matt Hodlofski has over 25 years of eCommerce experience within product marketing and sales. He's worked as a writer, producer and show creator at QVC and has spent the last 14 years as a partner at e6 marketing.

On this episode, hear about the evolution of live shopping and video commerce. Uncover what the girlfriend to girlfriend sales approach is all about. Learn how different generations shop online and engage customers who are on the fence about purchases. Find out how platforms like HSN and QVC are influenced by short form video content and other digital format developments to stay current and up to date. Discover the differences between trained on-camera hosts and influencers who sell on live streams, such as using consumer product blueprints. Get tips on entertaining and educating, and how storytelling can be weaved into brand promotion. Gain an understanding of the pros and cons of appearing on HSN and QVC, and how someone like Matt can take your brand from point A to point B.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

“Make sure you're seen as someone who cares”

Our special guest Russ Johns is a content creator and technology enthusiast. He is certified in Dubb training, livestreaming, and podcasting. Russ believes that everyone has something valuable to share with the world, and he enjoys helping people find their voices and share their messages. When he's not creating content or helping others create theirs, Russ can be found exploring new technologies or spending time with his family.

Find out how Russ uses Dubb to build engagement, communicate with podcast guests, and create funnels. Get tips on offering value during your outreach and go the extra mile to build relationships. Uncover the advantages of live streaming over podcasting, and how to engage a live audience. Hear Russ’ tactics for creating memorable, interactive experiences with his community. Gain an understanding of the journey of a business podcast and how to avoid treating it as just another task. Learn Russ’ perspective on why it’s time to shift to a different online/social media model. Discover the art and science of marketing to create superfans who are involved with your professional mission.

This episode is brought to you by CreatorsLegal.com.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

This episode is brought to you by CreatorsLegal.com.

Special guest Greg Writer has over 35 years of experience in corporate finance, capital formation, executive level management, mergers & acquisitions, software development, licensing & distribution, and sales & marketing. He is often referred to as “The Entrepreneur’s Best Friend” because he helps them raise capital, market their businesses, and ring the cash register.

Learn how Greg navigates the complexities of the legal side of eCommerce. Get a perspective on product sourcing and fulfillment when working with creators. Hear about the “middle class” of influencers and how they can become more successful. Find out what Greg learned from working with celebrities on their online stores and drop-shipping. Gain an understanding of what prevents creators from doing more in the eCommerce space and how to build a better, optimized model.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Special guest Eric Farber is Founder and CEO of CreatorsLegal.com, a former entertainment lawyer for over 20 years, and author of the Case for Culture, bestselling book discussing growing your company through a great culture.

Uncover his perspective on how to be more professional and legally protect your content. Hear about Eric’s background and how he got started supporting content creators with legal support. Learn how being detail-oriented as a company created a better client experience, all the way down to coffee service. Discover Eric’s advice on protecting your content as a brand and an influencer, including the importance of contracts. Get tips to ensure that you’re covered all the bases in collaboration amongst everyone involved. Find out what he recommends for live streamers to avoid problems (like licensing material), especially when they’re sponsored shopping events. Gain an understanding of copyright laws and FTC regulations, and how this differs from country to country.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

eStreamly is passionate about diversity, equity, and inclusion in technology, which includes leveling the playing field for all genders. That’s why today’s special 50th episode features the company’s female co-founder Smitha Kommareddi as well as this show’s co-host Whitney Lauritsen. Uncover ideas for shrinking the gender gap, overcoming bias, and clearing the path forward for more representation.

Hear about Smitha’s background in technology and the challenges she faced being the only woman in the room. Learn how she became her own boss with a firm and how that lead to co-founding eStreamly’s live streaming platform with Nicolas. Find out what advice Smitha has for young girls who are pursuing a STEAM career and where to find opportunities in traditionally male-dominated fields.

Then gain a deeper understanding of Whitney’s background, including how she became a full-time content creator. She shares how tech and being an early adopter has played a role in her podcasting career and interest in web3. Discover her tips for parents with children who want to be influencers.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter