VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP13

Holiday Season

Battlbox: the power of videos

WhatNot crossing $2b GMV!

#1 liveshopping creator on TikTok

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP13

Holiday Season

Battlbox: the power of videos

WhatNot crossing $2b GMV!

#1 liveshopping creator on TikTok

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In this episode of the Live E-commerce Podcast, Jason Greenwood, founder of Greenwood Consulting, explores the evolving landscape of B2B e-commerce and the emerging opportunities in video commerce. Greenwood discusses how digital transformation is reshaping B2B strategies, the shift in buyer behaviors, and the growing importance of online presence for B2B sellers. He delves into the potential of video commerce in B2B, addressing both its opportunities and challenges. Greenwood also shares insights on future e-commerce trends, offering valuable perspectives for B2B companies and e-commerce professionals alike.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

Brent Peterson is a serial entrepreneur and marketing professional with a passion for running. He co-founded Wagento and has a new adventure called ContentBasis. Brent is the host of the podcast Talk Commerce. He was born in Montana, and attended the University of Minnesota and Birmingham University without ever getting his degree.

Discover the place of video in eCommerce, some examples of content to create, and where Brent sees the technology going. Find out how to optimize the shopping cart on a website and the “headless” model that creates new ways to make purchases. Get tips on choosing the right eCommerce platform based on your needs, resources, and business size. Learn what digital store owners often overlook when it comes to choosing a platform. Uncover tips on getting a plan in place that considers the long term impact and receiving support from an agency. Hear Brent’s marketing tips and the power of testing what works. Gain an understanding of how community gives you insight into the customer journey and provides an opportunity for honest feedback.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Nicolas and Whitney discuss why now is the right time to start live shopping as a brand/creator. Live events can amplify your visibility, dominate the search channel for your niche, create more social proof, and help you remain competitive. So what’s stopping you? Tune in if you need some convincing as we share our top takeaways from a year of recording with podcast guests.

In this episode, you’ll hear summaries of expert advice on topics like live streaming production, online sales techniques, content marketing, and email newsletters. Learn how to prioritize your community and win together via co-creation via a personal, human connection. Discover ways to engage your live audience and digital customers without being too transactional or salesy. Get tips on cutting through the noise to connect with consumers by adding value and being genuinely kind in your marketing. Find out how live streaming can increase your support and build more trust in your brand. Uncover ways to produce content consistently and confidently experiment with new styles to figure out what works. Gain an understanding of how to create engagement in your live shows and private community.

Episodes referenced:

• Episode 53 - The Value of Livestreaming and Podcasting with Russ Johns
• Episode 49 - Serving Your Audience To Build A Valuable Brand with Cristina Cortes:
• Episode 48 - The Content First Approach with John Roman
• Episode 47 - Clear, Concise, and Correct Copy with Aimée Lopez: connect with your consumer
• Episode 46 - The Power of Conscious Co-Creation with Marci Zaroff
• Episode 40 - Skyrocket Conversions with Brand Scaling Frameworks from Chase Clymer
• Episode 43 - How to Be a Good Livestreamer with Dr. ELO
• Episode 32 - Adding a Human Touch to eCommerce Using AI with Valon Xhafa
• Episode 34 - Selling As A Life Skill with Patti Reilly
• Episode 39 - Creating The Best Customer Experience with Irina Poddubnaia
• Episode 28 - Using Email Newsletters To Drive Traffic Your Live Events with Meera Kothand
• Episode 26 - Engage Your Online Community with Carrie Melissa Jones
• Episode 20 - Embracing The Messy: Sales & Marketing Insights with Marcus Sheridan
• Episode 16 - Make Your Livestreams Binge-Worthy with Tracy Hazzard
• Episode 12 - The Future of Live Content & Virtual Events with Brian Fanzo

Interested in being a guest? Send in your pitch here: https://forms.gle/2dUcyCqRgmqdivuTA

Join our private community: https://get.estreamly.com/community/

Want more? Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

“QVC and HSN are the original influencers”

Special guest Matt Hodlofski has over 25 years of eCommerce experience within product marketing and sales. He's worked as a writer, producer and show creator at QVC and has spent the last 14 years as a partner at e6 marketing.

On this episode, hear about the evolution of live shopping and video commerce. Uncover what the girlfriend to girlfriend sales approach is all about. Learn how different generations shop online and engage customers who are on the fence about purchases. Find out how platforms like HSN and QVC are influenced by short form video content and other digital format developments to stay current and up to date. Discover the differences between trained on-camera hosts and influencers who sell on live streams, such as using consumer product blueprints. Get tips on entertaining and educating, and how storytelling can be weaved into brand promotion. Gain an understanding of the pros and cons of appearing on HSN and QVC, and how someone like Matt can take your brand from point A to point B.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

“Make sure you're seen as someone who cares”

Our special guest Russ Johns is a content creator and technology enthusiast. He is certified in Dubb training, livestreaming, and podcasting. Russ believes that everyone has something valuable to share with the world, and he enjoys helping people find their voices and share their messages. When he's not creating content or helping others create theirs, Russ can be found exploring new technologies or spending time with his family.

Find out how Russ uses Dubb to build engagement, communicate with podcast guests, and create funnels. Get tips on offering value during your outreach and go the extra mile to build relationships. Uncover the advantages of live streaming over podcasting, and how to engage a live audience. Hear Russ’ tactics for creating memorable, interactive experiences with his community. Gain an understanding of the journey of a business podcast and how to avoid treating it as just another task. Learn Russ’ perspective on why it’s time to shift to a different online/social media model. Discover the art and science of marketing to create superfans who are involved with your professional mission.

This episode is brought to you by CreatorsLegal.com.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

This episode is brought to you by CreatorsLegal.com.

Special guest Greg Writer has over 35 years of experience in corporate finance, capital formation, executive level management, mergers & acquisitions, software development, licensing & distribution, and sales & marketing. He is often referred to as “The Entrepreneur’s Best Friend” because he helps them raise capital, market their businesses, and ring the cash register.

Learn how Greg navigates the complexities of the legal side of eCommerce. Get a perspective on product sourcing and fulfillment when working with creators. Hear about the “middle class” of influencers and how they can become more successful. Find out what Greg learned from working with celebrities on their online stores and drop-shipping. Gain an understanding of what prevents creators from doing more in the eCommerce space and how to build a better, optimized model.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Special guest Eric Farber is Founder and CEO of CreatorsLegal.com, a former entertainment lawyer for over 20 years, and author of the Case for Culture, bestselling book discussing growing your company through a great culture.

Uncover his perspective on how to be more professional and legally protect your content. Hear about Eric’s background and how he got started supporting content creators with legal support. Learn how being detail-oriented as a company created a better client experience, all the way down to coffee service. Discover Eric’s advice on protecting your content as a brand and an influencer, including the importance of contracts. Get tips to ensure that you’re covered all the bases in collaboration amongst everyone involved. Find out what he recommends for live streamers to avoid problems (like licensing material), especially when they’re sponsored shopping events. Gain an understanding of copyright laws and FTC regulations, and how this differs from country to country.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

eStreamly is passionate about diversity, equity, and inclusion in technology, which includes leveling the playing field for all genders. That’s why today’s special 50th episode features the company’s female co-founder Smitha Kommareddi as well as this show’s co-host Whitney Lauritsen. Uncover ideas for shrinking the gender gap, overcoming bias, and clearing the path forward for more representation.

Hear about Smitha’s background in technology and the challenges she faced being the only woman in the room. Learn how she became her own boss with a firm and how that lead to co-founding eStreamly’s live streaming platform with Nicolas. Find out what advice Smitha has for young girls who are pursuing a STEAM career and where to find opportunities in traditionally male-dominated fields.

Then gain a deeper understanding of Whitney’s background, including how she became a full-time content creator. She shares how tech and being an early adopter has played a role in her podcasting career and interest in web3. Discover her tips for parents with children who want to be influencers.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

“What really gets a buyer interested is understanding how a product helps them get where they need to go… Always remember that there's a person on the other side of the screen.”

Special guest Cristina Cortes https://ccortes636.wixsite.com/cristinaalid coaches nano-influencers and small business owners on how to monetize their Instagram and TikTok to build their personal brand and business. She teaches content creation, how to generate leads, how to be authentically you online, and how to create your content strategy that supports your business goals. Find her on TikTok and IG @cristinaacortess

Discover how to better understand, nurture, and serve your social media audience through comments, DMs, and polls. Learn the benefits of an email list and sending newsletters for creators and business owners. Get tips on deciding what content to create in your videos and text-based content (and how to make it valuable). Find out how to promote products without coming across too salesy. Uncover the surprising benefits for companies collaborating with nano-influencers, especially those who have engaged, niche communities, and where to find the right partner. Hear tips on optimizing content to attract consumers and clients. Gain an understanding of making a live shopping event a win-win for an influencer/host and the company behind the products.

Please fill out eStreamly’s survey about selling on social: https://forms.gle/Sw7iz95nGaWwy2wk6

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

“When you have content that performs well, do it again.”

Special guest John Roman led several successful sales organizations in the telecommunications and software space for almost a decade. Then, he began investing in companies predominately in the eCommerce arena, including BattlBox, where he now serves as Chief Executive Officer. On this episode, hear the story of BattlBox and how the subscription box company leads with content first approach (and community second). Discover how John became part of a Netflix series to take video to the next level. Learn about what social media platforms the brand prioritizes and how that’s evolved. Find out how BattlBox repurposes content into short-form videos. Get tips on working with influencers to promote products and what content performs best today. Uncover perspective on where to prioritize your advertising budget. Gain an understanding of how to evolve with the times and how to benefit from your community involvement.

Check out his blog for a look inside the minds of the best and brightest in the eCommerce industry: https://onlinequeso.com/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Is it true that nobody reads business copywriting? We don’t think so, which is why we’re exploring the power of words and their impact on eCommerce and retail. Special guest Aimée Lopez is a retail copywriter and strategist with 26 years of retail experience. The owner of Copy Unleashed uses persuasive tactics based on consumer behavioral psychology to turn passersby into customers by using powerful words. Discover the surprising impact of poor or unclear product descriptions and learn how to make them clear, concise, and correct. Get tips on optimizing your descriptions, website copy, and beyond based on the psychology of customers. Learn how to make your content and marketing more accessible through tools like ALT tags, captions, and website plugins. Explore Aimée’s viewpoint on the advantages of AI writing assistance as a gateway for small business owners and marginalized entrepreneurs. Gain an understanding of how to craft recording scripts or outlines and video descriptions optimized for SEO and Google’s E-A-T. Hear how Aimée works to create copy that can be translated into different languages, even when countries have different rules about word usage.

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP6

Consumer Spending Data

White House Creator Summit

Mars & Kellanova M&A and what it could mean for video commerce

Etail boston: Hot takeaway on AI & retail

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

“Through the lens of design, we can change the world.”

Special guest Marci Zaroff is an ECOLIFESTYLE PIONEER. As the Founder and CEO of ECOFASHION CORP, Marci coined the term “ECOfashion” in 1995 and is an internationally-recognized ECOlifestyle expert, educator, innovator, serial entrepreneur, and Author of “ECOrenaissance: Co-Creating A Stylish, Sexy, and Sustainable World,” (Simon & Schuster.) Founder/CEO of ECOfashion Corp—a “Greenhouse of Brands”—including B2B turnkey sustainable fashion and home manufacturer METAwear, regenerative/organic cotton farm project RESET, affordable, size-inclusive, QVC/mass market organic lifestyle brands Farm to Home and Seed to Style, and new D2C (e)co-creation retail platform, YES AND. Also, the Founder of Under the Canopy, Producer of “THREAD Documentary I Driving Fashion Forward,” and Co-Founder of Good Catch, BeyondBrands, and The Institute for Integrative Nutrition, Marci has been instrumental in driving authenticity, environmental leadership & social justice worldwide for over three decades. Board Member of the Textile Exchange and Organic Center/Organic Trade Association, and recipient of countless awards, she’s also featured in the book “ECO AMAZONS: 20 Women Who Are Transforming the World” and a Henry Crown Fellow of The Aspen Institute. @marcizaroff.

Hear about Marci’s experience with QVC and USNow.com, what it took to work with them, and her key takeaways from that partnership. Find out why she’s known as the Martha Stewart of an eco-lifestyle and how that helped her become an icon in the sustainable fashion field. Discover the key that unlocks success today. Learn how she pivoted from being in the studio to producing live streams at home. Get tips for your shopping event and the benefits of recording from your home. Uncover her tips for overcoming challenges like engaging with your audience. Gain an understanding of the importance of co-creating and telling stories with partners in alignment with your brand. Receive advice for selling as a startup or small online business.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist



Get marketing best practices here: https://try.estreamly.com/marketingbestpractices

Special guest Damian Skoczylas joins to discuss the next frontier of the attention economy. He is an entertainment and media executive born in traditional Hollywood merged with the emerging digital entertainment landscape, focusing on branded entertainment, creative dealmaking, marketing, and representation of top-tier digital-native talent.

Hear how the talent industry has evolved over time as digital content has evolved and how it compares to traditional entertainment. Find out what Damian thinks of the future of multichannel networks and their place in live-streaming. Uncover your perspective on working with talent and how to balance your budget. Get tips on finding the right creator for your live event campaign. Learn about accessing data from live shopping. Gain an understanding of how to get started in the streaming space. Discover Damian’s top advice for brands and talent to achieve the best results and delight customers.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Special guest Carmen Muley is a livestreaming pioneer. She is CEO at FREIM Studio, which is everything livestreaming & live shopping. From strategy to training, to production & execution as well as sourcing, training & management of KOLs. She is also the Founder & CEO at Izzy Agency. Her background is in live and social commerce for brands, eCommerce companies and digital marketing agencies that want to learn about the latest trends & strategies.

Hear perspectives on the latest rumors about live shopping. Learn about Carmen’s experience as a host in China for the first ever Aliexpress 11/11 (Single's Day) shopping festival for Spain and LATAM back in 2016. Discover why marketing is vital to the success of a live shopping event. Find out the differences between livestreaming in China, UK, the US and Latin markets. Get tips on setting expectations for sales and results from a live event. Gain an understanding of how to select an effective host. Uncover Carmen’s three steps for success to get results and get encouragement if you’re feeling hesitant about doing shopping events.

Feeling inspired by this episode? Sign up for Get Live Ready for the Holidays, which is a FREE 3-month long livestream shopping program.

We also have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Dr. Efrain Lopez (aka Dr. ELO) is a Doctor of Management, livestreaming strategist, researcher, and consultant for Be.Live. He live streams on Tuesdays at 4 pm EST on the Be.Live platforms. You can find Dr. ELO multi-streaming on YouTube, Facebook, and LinkedIn on Wednesdays at 6 pm EST.

Hear how he handles unexpected issues during a live stream and what he does to prepare for bad tech days. Get tips on starting out with live events and how to learn how to be good at hosting. Learn about building a live audience using consistency. Discover tips on getting to know your audience so you can optimize your streams and understand their pain points. Uncover the difference between selling, showcasing, and giving value to viewers. Find out what Dr. ELO expects for the future of live commerce and how he stays relevant with trends within online sales. Gain an understanding of how to get started and struct your streams, plus the benefits of going live every day.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

Whitney and Nicolas discuss a popular article from eCommerce Nation and share their advice on maximizing TikTok, Instagram, Facebook, LinkedIn, Twitter, and new apps like BeReal.

Learn how eCommerce buyers are influenced by social media and use it to discover what to buy. Discover ways to take full advantage of the most popular social networks. Gain an understanding of where your ideal audience is spending their time and what they like most on each platform. Find out how to reach your target market and get tips on gaining visibility through optimized content. Uncover the latest ways to interact with consumers, so you can improve your products and marketing. Hear how digital media has changed the way consumers behave towards brands.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

“Be where today's shopper is and tomorrow's shopper is going to be”

Special guest Joshua Kreitzer is Founder & CEO of Channel Bakers, a global agency that serves as a "one-stop shop" for eCommerce, advertising, branded story telling and analytics. The team drives incremental growth for brands large and small on Amazon and other online retailers like Amazon, Walmart, Target and Tesco

Josh is a 20-year technology marketing veteran and among the pioneers transforming digital advertising. Since 2015, Josh has scaled Channel Bakers from startup to a fully independent global retail media agency with five offices around the world and more than 200 employees. In the process, Channel Bakers has garnered international awards for its agency culture, along with positioning countless CPG product brands on platforms such as Amazon.

Hear what Josh thought about Amazon Prime Day 2022 and how it was different that previous years. Find out why he’s becoming more interested in live streaming creators. Discover the magic sauce that make a product video stand out. Gain an understanding of creating an emotional attachment to potential buyers through reinventing your content. Learn how to think through what you want to say in your videos and how to stay top of mind with shoppers. Get tips on using platforms like TikTok to benefit from modern product discovery and customer decision making.

Article referenced by Nicolas: https://www.marketplacepulse.com/articles/prime-day-is-social-commerce

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

“eCommerce is math and metrics don’t exist in a bubble”

Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where we provide online store owners with honest, actionable advice to increase their sales and grow their business.

Find out why Chase doesn’t recommend offering coupon codes. Get tips on communicating with your business team and customers to create more clarity and reduce issues. Learn about Chase’s mathematical sales equation (his Brand Scaling Framework) and how it can improve KPI amongst privacy changes. Hear his perspective on optimizing conversation rates and how brands can maximize reach via video content. Discover the factors that enable you to increase Average Order Value (AOV). Uncover advice on cross selling with partners and the benefits of leading with value.

We also touch upon the importance of prepping for winter holiday sales. Gain tactical suggestions for getting ready for big days like Black Friday and gift shopping. eStreamly is launching a livestream shopping program to support your journey. With this program you will have support you, and we are partnering with expert in ads, training, finding the right host. Learn more by emailing hello@estreamly.com

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices

Let’s talk about fulfillment for a change. Why? Because you can have the greatest show on the planet, but if your customer has to wait 4 weeks for his orders without communication, it’s going to create issues. Tune in to find out how setting shipment expectations can make or break a business. After all, customer support is still marketing and staying human pays.

Today’s guest Irina Poddubnaia is a SAAS founder and a business consultant who specializes in Operations and Processes Optimization. Irina has a lot of experience in eCommerce over 8 years with its different challenges and obstacles, from running a fulfillment center in China where she was living for over 2 years to launching her own software @TrackMage.

@TrackMage allows eCommerce stores to have 5-10% extra sales by simplifying the customer experience. It allows them to track their products on the platform and do the upsell then automatic follow-ups for reviews. Download Irina’s free ebook, How To Make 5-10% Extra Sales On Autopilot Without Increasing Your Ad Spend Or Hiring More Staff: https://trackmage.com/flywheel-extra-sales/.

Learn how to create the best post-purchase experience for customers and get extra sales from existing customers. Discover what makes for a great sales journey and how to effectively communicate to get the attention you want. Get tips on managing expectations on all ends of fulfillment. Gain an understanding of when a customer needs your empathy and how to manage the time and money it takes to offer quality support. Uncover tips on offering effective product tracking and developing automated messaging. Hear about overcoming points of friction as a small business throughout the entire eCommerce fulfillment process.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

The US livestreaming market is expected to hit $25 billion by 2023. That’s why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.

“There's nothing as effective as a live commerce experience”

Our special guest is Justin Moore, Sponsorship Coach and Founder of CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. Justin and his wife have made over $3M working with brands including on platforms like Amazon Live so happy to share my tips & tricks for making sponsorship income more predictable!

The latest announcements from eStreamly: https://try.estreamly.com/liveselling

Justin starts with his background being a content creator for over 10 years, which leads to his recent experience with Amazon Live during Prime Day. He explains that we’re still early to live commerce as brands and content creators. Learn why it’s important to hone your live shopping expertise now so there are more partnership opportunities in the future. Find out what’s key to making a successful sponsorship and how companies and influencers can both win. Hear Justin’s perspective on conducting professional communication via email and beyond. Discover the number one biggest mistake brands make when working with creators and how to prevent it. Get tips on generating more money from your live video collaborations. Gain an understanding of audience personas and demographics, and how that fits into your project planning. Uncover the number one decision brands need to make when it comes to influencer marketing.

All of this and more expert advice and insight from Justin - this is a jam packed episode! Join Justin’s free weekly newsletter with paid brand sponsorship opportunities (and details on his incredible courses): creatorwizard.com/join

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices

Our guest today, Paul Carpenter, believes in the power of people to impact one another without competition. He started in the TV industry 20+ years ago in sales and marketing. Now, Paul is a seasoned marketer ready to solve problems, connect ideas, and team up with others to create better experiences.

Tune in to discover how story sells a product and ways to tell a brand story through shoppable social and eCommerce. Hear Paul’s perspective on VR, AR, and the metaverse and how that pertains to livestreaming. Find out why marketing has a bigger seat at the table post-pandemic and what that means for your business. Learn about building systems via virtual collaboration and partnerships. Gain an understanding of meeting customer expectations. Get tips on creating content and a digital community.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP5

Consumer Spending

Amazon & TikTok Shop partnership

DrugStore closure

Ads on Livestream

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

Nicolas speaks with special guest India Brown, who specializes in creating video marketing strategies that create connections on a deeper emotional level. She helps clients build trust and outshine competitors.

Find out why you need to define your target audience before you start creating content. Learn how to identify your ideal client, figure out where they are on social media, and communicate what makes your brand different. Discover the three content pillars and how to structure your posts for success. Hear tips on repurposing your live streams to other platforms and how eStreamly can support with this. Get tips on scripting your videos with talking points and using tools like teleprompters.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Aida Rejzovic founded Sassy Organics in 2016 to make shopping vegan and organic effortless, to empower others to embrace an eco-friendly lifestyle, and provide a carefully curated and ever-growing collection of sustainable products.

Find out how Aida reaches her ideal customers through SEO and targeted email marketing. Hear her experience with influencers and how they fit into the company’s niche and core values. Receive best practices for working with content creators, such as establishing long term relationships. Discover what Aida learned from experimenting with affiliates partners. Learn how to stand out while performing influencer outreach that doesn’t feel transactional. Uncover why it’s beneficial to add your personality into your brand so customers can get to know you. Gain an understanding on how to measure success through social media and video marketing engagement.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Guest Patti Reilly helps brands SELL online & on-air with confidence & purpose. She’s a live selling host with over 20 years of experience and 14,000 hours of unscripted selling and over a billion dollars in career sales, including at QVC. Patti has worked with Kim & Khloé, Jessica Simpson, Tony Robbins, Paula Abdul, Suze Orman, Sarah Blakely, and Lori Grenier. She is dedicated to helping you create & deliver a compelling multi-channel brand experience that activates customer engagement, accelerates sales, and stuns the competition.

Hear Patti discuss WIIFM (what’s in it for me) and the mental barrier people have to overcome in order to sell through live events. Learn how to keep an audience engaged during a long livestream through her “wash, rinse, repeat” framework. Discover how to lead with empathy and make it your superpower so you can sell to your dream buyer. Find out what best practices Patti learned from her experience at QVC, like finding comfort with viewers. Get tips on how to give “broadway” on camera while understanding that no one will be more excited about your product than you. Gain an understanding of the pros and cons of hiring a professional host or influencer to represent your brand or do the “heavy” work as a co-host. Uncover perspective on discounts, sales, bonuses, and other monetary incentives during live shopping.

Want Patti’s support? She offers multiple forms of support through her coaching, brand strategy, and consulting services offered on https://www.thepattireilly.com/.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Take part in our special giveaway for the chance to win a professional microphone at https://forms.gle/gy5iCAPVvzhXUBfg7

Have you ever dreamt of making a viral video? Curious if entertaining content is the answer to driving traffic and increasing sales? Tune in to this episode to find out how to make that happen.

Our guest Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and convert cold traffic into sales. With 20 years experience, hundreds of millions of views and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral.”

Learn why Joseph transitioned from infomercials to making viral style sales videos. Find out if there’s a recipe for going viral and how results may differ from what you could achieve in the past. Hear about how pay-to-play paid video ads can act like a “magical vending machine” to generate ROI. Discover what it takes to be funny on camera (and when to avoid delivering jokes, especially in live streams). Get tips on capturing attention in the first five seconds of your content and how to successfully produce it for platforms like TikTok. Uncover the secrets to holding an audience’s attention and testing your videos for performance. Gain an understanding of how to stand out and be different with your online shopping events through strategies like gamification. Generate ideas from Joseph’s fascinating client case studies and his studio setup.

All this and more in this value-packed, entertaining episode.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Take part in our special giveaway for the chance to win a professional microphone at https://forms.gle/gy5iCAPVvzhXUBfg7

Special guest Valon Xhafa shares how AI and behavioral science can reduce eCommerce cart abandonments and product returns. Valon is the founder of Behamics. In the past, Valon worked at Google as an AI scientist and in other research centers developing advanced AI approaches and algorithms. At Behamics, Valon is constantly working on finding new ways to apply AI to take the online shopping experience to the next level.

Learn how to optimize the shopping experience in real time to increase satisfaction. Discover ways to add a human touch to your customer service and sales. Get tips on helping shoppers make decisions based on behaviorial science. Receive insight on variables that impact purchase choices, like price and having too many options. Hear surprising facts, like how coupons impact return rates. Find out Valon’s thoughts on the future of online shopping.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Take part in our special giveaway for the chance to win a professional microphone at https://forms.gle/gy5iCAPVvzhXUBfg7

Did you know that by 2030, over % of luxury purchases are going to be online? And that when a product is over $100, customers will have at least one question prior to purchasing?

In this episode, we welcome Olivia Steele, the president and CEO of Conversation Couture, which develops virtual retail sales training programs for luxury retail brands and sales specialists. Her company parallels the in-person luxury shopping experience and unlocks the full potential for virtual sales. Olivia has over 10 years of experience in the fashion retail industry, with a combination of corporate online merchandising and buying as well as in-store sales. In addition, Olivia has over 5 years of experience in the eLearning industry. This unique skill set combination provides Conversation Couture a leader who understands the luxury retail industry and target markets.

During this conversation, Olivia joins Nicolas and Whitney to discuss the importance of company training in simplifying the customer journey. She clarifies the difference between in-person vs online sales strategies. Hear about her experience working with content creators vs in-store specialists. Learn the difference between engagement and information sharing. Understand how to convert customers to special live stream shopping events through tactics like exclusivity to drive feelings of being special and empowered. Discover how to increase confidence in your sales specialists.

Find out why Olivia steers her clients away from discounting their products and what she recommends they do instead. Get perspective on demographics and how to overcome technology obstacles with older generations. Olivia even shares what luxury retail and NFTs have in common and what positive impacts web3 can make on the industry. All this and more in this value-packed episode!

Connect with Olivia:

• https://www.instagram.com/conversationcouture/
• https://www.instagram.com/olivia1jane/
• https://www.linkedin.com/company/conversation-couture/

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Nicolas presents on how to optimize the live video shopping ecosystem. Learn about the 4 P’s and what common questions to think about when setting up a live commerce event. What problem does your product solve? Will you create FOMO through special offers during a virtual shopping experience? How will you develop a promotional plan before the shoppable live stream? Where will the live shopping take place and at what time? Who will host the live selling video and how will they help you reach your audience goal?

Livestream shopping is a skill set and we’re here to help you excel at it. Ultimately, our advice boils down to a simple piece of advice: Don’t sell, give.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Special guest Nikhil Vimal works with startups, mid-market, and Fortune 500 Companies on Digital AI/CX Transformation that match the rate of today's innovation. In this episode we chat about leadership, startups, and web3. Find out what Nikhil thinks about the future of eCommerce, the ways blockchain is influencing online shopping, and how brands can tap into the metaverse/VR. We still have a long way to go with crypocurrency, NFTS, and other developing tools, but now is the time to experiment and better understand them.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Guest Meera Kothand is an email marketing strategist and 3X Amazon best-selling author. She is also the publisher of MeeraKothand.com, an award-winning site listed as one of the Top 100 sites for solopreneurs. She makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius.

Get strategies for promoting your live events and offering the right kinds of lead magnets that relate to your brand. Learn what types of emails have the most impact and gather effective selling techniques for writing. Reverse engineer the newsletter process and create a marketing journey that primes your customers.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Nicolas and Whitney share their takeaways from CEX, the Creator Economy Expo, that happened during early May 2022 in Phoenix, AZ. They discuss what they learned, from audience building strategies to revenue generation models, and what surprised them, like the attendee demographics.

Find out what they discovered from the speakers like Wally Koval, Jordan Harbinger, Alisha Ether, Jerod Morris, and Jay Clouse. Hear their thoughts on the web3 track and Rally.io’s presence at the event, including the opportunities with social tokens and NFTs.

Listen to Nicolas’ experience as a sponsor, including what went well and how he would do things differently in the future. Get insight into the benefits of attending CEX and similar creator events.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

In this episode of the Live E-commerce Podcast, host Nicolas interviews Morgan Chemij, who oversees global marketplace strategy at HP. They explore several key topics shaping the future of retail and e-commerce:

1. The evolution of retail media and its impact on brand marketing
2. The convergence of social commerce and e-commerce, especially in Asian markets
3. The rapid adoption of AI in retail and its applications throughout the customer journey
4. The potential for personalized advertising in connected TV
5. The profitability of ad-supported streaming models
6. The growth of the on-demand economy and its impact on consumer behavior

Chemij shares insights from his global perspective, offering a deep dive into the technologies and trends transforming digital retail and marketing strategies.

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Receive your weekly UGC Video alert - Totally Free => https://hubs.ly/Q02qJN4H0

Carrie Melissa Jones is a community builder, strategist, and researcher with over 15 years of experience building online communities. She joins Whitney and Nicolas to discuss how to engage your audience.

Discover how to avoid the transactional dynamic of communities and live streams. Learn tips on engaging your people even when you feel stretched thin. Start with your why, get clear about your purpose and find balance in your business. Get perspective on metrics like total members and engaged members. Hear about developing community structure that leads to psychological safety.

Join the Engage Your Online Community Accelerator! Spring ‘22 cohort is open until May 12 (https://www.engageyouronlinecommunity.com/purchase).

Or learn year-round with 2 self-study courses: Brand Community Foundations (https://www.engageyouronlinecommunity.com/antiwaitlist-page) and Leading Online Communities (https://courses.carriemelissajones.com/leading-online-communities)

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Our special guests are the people behind Pickle, a sustainable online shopping marketplace. Learn how to listen to your users and build trust. Brian McMahon and Julia O'Mara discuss sharing and connecting with your community.

Hear how they help users market themselves and use in-person events to build relationships. They also talk about finding the right influencers to market your brand and optimizing the campaigns for success. Get best practices for vetting content creators and creating long term partnerships. Understand the market research benefits of TikTok to understand consumer trends and improve your messaging.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

It’s time to overcome digital retail frustrations! Learn the benefits of selling on Amazon and how to increase conversion rate by optimizing for search through keyword phrases. Understand the pros and cons of Amazon versus other eCommerce platforms and retail stores. Get insight on your marketing funnel to help with product discovery. Find out why going live on Amazon is beneficial for brands and content creators. Hear what Robyn recommends for keeping up with the new era of Amazon, like utilizing their influencer program and taking training programs like seller university.

Connect with Robyn, listen to her podcasts, and get tips at https://marketplaceblueprint.com/

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

A deep dive into how to make a live stream project a success when working with shopping event hosts. Understand the ways to demonstrate value and make it a win win. Learn how to avoid (or learn from) disconnects with communication between brands and influencers (and sometimes their managers/agents). Get a breakdown of responsibilities to help navigate different types of content campaigns.

Plus, Nicolas and Whitney discuss their upcoming participation at CEX: https://cex.events/. MJ shares the upcoming Go Live and Sell series. And Nicolas gives a preview of the integration with Rally.io.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

This episode’s special guest is Dr. Elena Paweta, an executive communication coach, speaker, TEDx organizer, and university professor. Elena shares her journey to become a TEDx speaker and tips for others to do the same. She speaks about overcoming fear and finding the benefits of being nervous before speaking. Hear about the biggest mistakes and missed opportunities with live presentations. Learn how to improve every time you show up on stage, virtually or in person. Find out what live streamers can learn from the TEDx format.

Get in touch with Elena and listen to her podcast IDEAS+LEADERS https://elenapaweta.com/podcast

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

What is visual storytelling? Why marketers should care and how does it related to live shopping events? Shlomi Ron, CEO and co-founder of the Visual Storytelling Institute, shares how to tell your eCommerce brand message.

Learn how to communicate emotional content that is relevant to your audience. Find out how to get customer’s attention and stand out among a sea of competitors. Tap into the human spirit of your community and show up like their trusted friend. Shlomi also touches on how you can use new tools and developments like the metaverse.

Listen to Shlomi's podcast: https://www.visualstorytell.com/visual-storytelling-today

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Special guest Marcus Sheridan is an acclaimed International Keynote Speaker and author of They Ask, You Answer. He helps businesses reach their potential in the digital age and is known for his unique ability to excite, engage and motivate live audiences.

After running into some tech issues, Marcus shares tips on leaning into and embracing the messy parts of running a business and creating content. It’s part of living the digital existence! He also touches upon important questions to ask when creating marketing elements like your website. Tune in to learn valuable tips on the buyer’s journey and how to lay the foundation with basic principles. Discover best practices and surprising facts about what works best in video production. Hear Marcus’ views on web3 like crypto, NFTs, and the metaverse. Gain perspective on handling the shifting, rising tides in eCommerce.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and/or Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

"Leadership is an action, not a position." - Donald McGannon

Are you in pursuit of self-mastery? Our special guest Danny Zee is and he joins the show to discuss email outreach, affiliate marketing, and what it means to be a great leader. As COO of Swanwick Sleep, he has learned a lot about working with influencers. Learn how to find the right people and reach new contacts through methods like Instagram direct messaging. Get perspective on why newsletter (and even SMS) marketing are more reliable than social media and protect you from the algorithm. Understand how to make value beyond the dollars (while still achieving an ROI). Tune in for a jam packed episode about how to find success in the eCommerce space!

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Special guest Michael Yang shares his knowledge about China's current live commerce and an overview of how it can be implemented in the western market. He talks about what types of product are performing well and what it takes to be a successful livestreamer. He also answers questions about support brands with their DTC strategy.

Michael has served hundreds of brands going into international markets and created thousands of successful marketing & branding campaigns. Email him at: michael@brandwide.io

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Have you ever had an influencer ignore your email outreach? Or, have you started working with a creator and ran into challenges with their work? We've been there too. In this episode, MJ and Nicolas share some of the common issues they've faced working with livestream personalities. On the other side, Whitney talks about her experience as an influencer and the lessons she's learned through doing brand deals. These is a juicy episode so be sure to tune in to hear our insights and best practices before starting your next partnership.

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerce

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter

Season 2: EP4

Adaptive Retail Report from Walmart

GenZ Underconsumption trend

Ads are down but price are up

Deals for you & TikTok Shop Deal event

About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#curated #videocommerce news of the week #ecommerce #retail

Special guest Tracy Hazzard of Podetize.com shares how to find your live streaming binge factor and build trust with your voice. Learn about marketing your message, growing a valuable audience, and creating platform authority with live video (without a lot of time, cost or effort).

Also explored: email marketing, speaker's and sales training, working with investors, and repurposing content

Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Nicolas, MJ and Whitney discuss a white paper from https://newcreatormanifesto.com/ about the creator economy. Learn how live video on a platform like eStreamly can give you more power, a deeper connection with your audience, and a stronger income stream. If you're a small brand or influencer who is tired of being on the hamster wheel of content creation, this episode is for you. If you consider yourself a creator, it's time to evaluate how you’re creating content to reduce stress and increase revenue.

eStreamly empowers people to create revenue and be in control of their own brand.  Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET

Special guest Ken Fenyo, President, Research & Advisory at Coresight research talks about how retailers are often slow to adopt new technology, and personalization is a key driver of success for retail because consumers expect things to be personalized. Learn how technology is coming out and making it easier for retailers and brands to use personalization. Receive an overview of the benefits of live streaming, including two way communication and being able to connect with someone who can understand what’s important to you. Livestreaming is a way to create an authentic connection between a brand and its customers.

One of the beauties of livestreaming is you don’t need much more than a phone to get going. Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/

Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Join us live to ask questions on Clubhouse and Twitter every Tuesday at 1:30pm PT/ 4:30pm ET