The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing – Details, episodes & analysis

Questions and Answers for Building Your Know, Like & Trust Factor Through PR 1. How does Dina Behrman define PR and how does she convey its relevance to solo entrepreneurs and small business owners? She defines PR as leveraging other people’s platforms to share one’s story and expertise. She conveys its relevance to solopreneurs by ... Read more

The post Build Your Know, Like & Trust Factor Through PR with Dina Behrman appeared first on Content Strategy by Britney Gardner.

Repurposing Short-Form Content Into Long-Form Content Hey there, fellow service providers! A few weeks ago, I promised to discuss a slightly unconventional topic – transforming a library of short-form content into long-form pieces. While I usually focus on repurposing long-form content into shorter formats, this question emerged during the Social Search Summit, where I participated ... Read more

The post Short Form to Long Form: Maximizing Your Content Library for SEO Benefits appeared first on Content Strategy by Britney Gardner.

Understanding search intent and levels of awareness in content creation isn’t the first thing that comes to mind when most sit down to create content! Have you ever thought about the search intent of your audience when crafting your content?  Here’s the deal. I’m a fan of long-form content. BUT, according to Ahrefs, 90% of ... Read more

The post The Impact of Search Intent on Building Know, Like, and Trust in Online Relationships appeared first on Content Strategy by Britney Gardner.

Today we are going to talk all about being intentional. I’m not a “new year, new me” person, but I do feel like at the beginning of a new year there is a lot of intentionality, goal setting, and system integration which I am all here for. So let’s talk about being intentional with your ... Read more

The post Being Intentional: Your Content Isn’t a Maybe #173 appeared first on Content Strategy by Britney Gardner.

Lisa Simone Richards shares her expertise as a PR and visibility strategist and how you can apply her tips to your small or micro business. Topics discussed in this episode: “Pay for play” online features and why they are a scam The differences between social, paid, and earned media Lisa’s ABCs of Visibility Why you ... Read more

The post The ABCs of Visibility #172 appeared first on Content Strategy by Britney Gardner.

Today we are going to be attacking — and, yes, I use that word very carefully — short attention span marketing. Topics discussed in this episode: Predictions for 2022 social media trends and Britney’s thoughts on them Short attention span marketing and how you can make it work for you Why entertaining content only helps ... Read more

The post Short Attention Span Marketing #171 appeared first on Content Strategy by Britney Gardner.

Join me for this conversation with Tanessa Shears, health consultant for entrepreneurs, where we talk about biohacking your life and making small tweaks to improve your life. Topics discussed in this episode: The importance of consistency in entrepreneurship Biohacking your life to knock out brain fog and show up magnetically in your biz Small things ... Read more

The post Biohacking Your Consistency #170 appeared first on Content Strategy by Britney Gardner.

Today we are going to be diving into my recent house move. And yes, it does not sound like a marketing lesson, it doesn’t sound like it’s going to be building up your know, like, and trust factor, but I promise you, it has lessons we can all learn from. Topics discussed in this episode: ... Read more

The post Marketing Lessons From a Move #169 appeared first on Content Strategy by Britney Gardner.

Today’s episode is going to be a think piece that is short and sweet, we’re going to talk about how you can find your small business edge. As a small business owner, you have the opportunity to make a quick pivot when necessary when something isn’t working, so let’s talk about a few of those ... Read more

The post Your Small-Biz Edge #168 appeared first on Content Strategy by Britney Gardner.

Robyn Graham is a certified brand strategist and business coach who helps entrepreneurs build a personal brand and business that attracts clients, makes money, and has an impact. Join us as we talk about finding brand clarity and how to apply it to your business. Topics discussed in this episode: Robyn’s transition from a pharmacist ... Read more

The post Skipping the Brand Questions Is a Mistake #167 appeared first on Content Strategy by Britney Gardner.