B2B Podcasting Insights - business strategy podcast for founders and brands – Details, episodes & analysis

B2B brands currently have an unparalleled opportunity for serious growth thanks to podcasting. A recent report from eMarketer suggests that the window is wide open for these brands to seize the moment and dominate this medium.

While individual creators have been quick to capitalise on the expansive potential of podcasting, many companies continue to lag behind, thereby missing out on a significant avenue for establishing thought leadership and fostering relationships.

A branded podcast, when executed with insight and authenticity, can serve as a powerful tool to connect with audiences, cultivate trust, and ultimately drive sales.

As the podcasting landscape evolves, it is imperative for B2B entities to position themselves at the forefront, lest they find themselves relegated to the side-lines in this rapidly advancing field.

Takeaways:

1. B2B brands are presented with an unprecedented opportunity to harness podcasting for community growth and engagement.
2. Current projections indicate podcast creators in the US are set to earn $1 billion by 2025, reflecting a significant upward trajectory.
3. Podcasting serves as a powerful medium for establishing thought leadership and fostering relationships within the B2B sector.
4. Brands can leverage the intimate nature of podcasting to cultivate trust and familiarity with their audience, leading to increased sales.
5. Unlike traditional advertising, podcasts allow businesses to engage listeners through meaningful conversations that address their immediate challenges.
6. The evergreen nature of podcast content enables brands to repurpose episodes across various platforms, enhancing discoverability and reach.

Companies mentioned in this episode:

1. E Marketer
2. Podknows

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

In this episode, a topic that could redefine your entire marketing strategy; branded podcasts - are they the future of marketing?

I stumbled across the Signal Hill Insights benchmark report that highlight the potential impact and effectiveness of branded podcasts.

This report has uncovered that branded podcasts aren't just a fresh fad.

They're genuinely engaging audiences and, more importantly, generating real business results.

Listen so you can understand why traditional ads may no longer be your best option and discover how branded podcasts can offer a more subtle and effective approach to building trust and long-lasting relationships with your audience.

We're breaking down what makes a branded podcast stand out from the usual ad content that audiences often skip.

You'll learn about the concept of the "halo effect," some important stats around the connection between brands and listeners and even some actionable strategies for creating a podcast that captivates and retains listeners.

See the report for yourself - https://podknows.co.uk/branded-report

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

Podknows Launch Book

Get our free book "Podcast Launch Strategy"

Free Launch Book

Marie Rowe is a highly rated travel agent and travel podcaster, and she's already been getting huge recognition, with fewer than ten episodes under her belt.

Listen to her story, and let it serve as inspiration for your own dive into the medium.

Find Marie's show on her page 

This episode's surprising podcast is a real, genuine True Crime format show.

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

Once you're ready to publish your content to the world, you'll be needing to secure a deal with a podcast hosting provider. 

There are many to choose from, and I won't tell you who you must use. But I can definitely help you with avoiding the podcast hosting provider that you absolutely must not!

Surprising podcast is from Lead Pages - and it's the Lead Generation podcast.

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

So if you've been listening to the previous episodes, you've probably felt ready to record your first episode. So, if that's you, let me help you get your podcast out there, finding its audience, but the correct way, not the quick and dodgy way.

We talk about (usually) Indian based 'podcast promoters', and catch an actual podcast promoter in a lie. His name has been spared to protect the guilty.

There's some "lovely listener feedback from an international listener!"

The surprising podcast is all about aviation! Check out Woodrow Bellamy (THE THIRD)s silken tones!

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

I've saved this one. That's because its really important, and I don't just drop my knowledge bombs right up front, you know.

If you want your podcast to work for your business, you need to first figure out this one thing - your 'why'.

Without it, you may as well talk to yourself.

This episode's 'surprising podcast' is from Britney Gardiner.

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

Once you've recorded your voice into your computer, that's when the real work starts - editing.

But what IS editing? It seems it varies according to who's doing the show.

Some think it's just about removing excessive ummms, but as you'll hear in this episode, editing is about so much more.

The surprising podcast:

https://marierowetravel.blog/marie-rowe-travel-show-podcast/

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

If you're thinking of starting a podcast, you've probably decided on the guest of the week format. But not everyone is a natural born interviewer. Follow my advice in this episode to give yourself a fighting chance of avoiding producing episodes as bad as the other 99% of podcasts out there. 

The surprising podcast: 

https://www.johnhancock.com/financial-advice/podcast.html

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

Music within the podcasting space creates something of a dilemma for most creators. On one hand you're not allowed to use any licensed (popular) work. On the flip side of the coin, podcasts that don't have any themes or music tend to sound a little dull and 'generic'. 

In this episode I'll be explaining to you why it's important to really pitch your place in your space, by really using your identity through your music and sound choices.

Also, there's a surprising podcast about dentistry...

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

You may not realise it, but what your voice sounds like on your podcast can make a MASSIVE difference to your chances of success.

In this episode I'll be talking you through the different options available to you when it comes to voice recording.

Make sure you listen to this, to ensure you don't make a very common mistake that most new podcasters make before they figure out what they're doing.

Thanks to Richard Donelan for permission to use his YouTube review! See his channel here: https://youtube.com/RichardDonelan and check out his site: www.RichardDonelan.com

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.