B2B Podcasting Insights - business strategy podcast for founders and brands – Details, episodes & analysis

In this episode, a topic that could redefine your entire marketing strategy; branded podcasts - are they the future of marketing?

I stumbled across the Signal Hill Insights benchmark report that highlight the potential impact and effectiveness of branded podcasts.

This report has uncovered that branded podcasts aren't just a fresh fad.

They're genuinely engaging audiences and, more importantly, generating real business results.

Listen so you can understand why traditional ads may no longer be your best option and discover how branded podcasts can offer a more subtle and effective approach to building trust and long-lasting relationships with your audience.

We're breaking down what makes a branded podcast stand out from the usual ad content that audiences often skip.

You'll learn about the concept of the "halo effect," some important stats around the connection between brands and listeners and even some actionable strategies for creating a podcast that captivates and retains listeners.

See the report for yourself - https://podknows.co.uk/branded-report

Mentioned in this episode:

Learn More About Podknows Podcasting

We're at https://podknows.co.uk/

Podknows Launch Book

Get our free book "Podcast Launch Strategy"

Free Launch Book

Choosing the right microphone can make or break a podcast, especially for brands looking to establish a strong audio identity. Neal Veglio provides an extensive overview of microphone options tailored for different budgets and needs in podcasting.

He starts by stressing the importance of audio quality, noting that even the best content can be undermined by poor sound. For beginners on a budget, Veglio recommends the Audio Technica ATR2100X and the Samson Q2U, both of which offer USB and XLR connectivity, making them versatile for both novice and experienced podcasters.

His insights into the mid-range microphones, like the Shure MV7 and Rode Podmic, reveal how these models not only enhance audio quality but also provide user-friendly features for those venturing into more professional territories. The episode also delves into premium options, including the legendary Shure SM7B, known for its remarkable sound capture and background noise rejection. Veglio's candid critique of the Blue Yeti highlights common pitfalls that many new podcasters face, making this episode a vital resource for anyone serious about improving their podcasting game.

Takeaways:

• Choosing the right microphone is crucial for building trust with your podcast audience.
• Budget microphones like the Audio Technica ATR2100X are excellent for beginners starting out.
• Investing in a quality microphone can significantly enhance your podcast's audio quality and appeal.
• Dynamic microphones are better suited for noisy environments, reducing background noise effectively.
• Avoid the Blue Yeti for podcasting; its features can confuse beginners and lead to poor sound.
• Consider your future growth when selecting a microphone to ensure long-term usability.

Companies mentioned in this episode:

• Audio Technica
• Samson
• Maono
• Shure
• Rode
• Electro Voice
• Aston

Mentioned in this episode:

Learn More About Podknows Podcasting

We're at https://podknows.co.uk/

Podknows Launch Book

Get our free book "Podcast Launch Strategy"

Free Launch Book

Once you're ready to publish your content to the world, you'll be needing to secure a deal with a podcast hosting provider. 

There are many to choose from, and I won't tell you who you must use. But I can definitely help you with avoiding the podcast hosting provider that you absolutely must not!

Surprising podcast is from Lead Pages - and it's the Lead Generation podcast.

So if you've been listening to the previous episodes, you've probably felt ready to record your first episode. So, if that's you, let me help you get your podcast out there, finding its audience, but the correct way, not the quick and dodgy way.

We talk about (usually) Indian based 'podcast promoters', and catch an actual podcast promoter in a lie. His name has been spared to protect the guilty.

There's some "lovely listener feedback from an international listener!"

The surprising podcast is all about aviation! Check out Woodrow Bellamy (THE THIRD)s silken tones!

I've saved this one. That's because its really important, and I don't just drop my knowledge bombs right up front, you know.

If you want your podcast to work for your business, you need to first figure out this one thing - your 'why'.

Without it, you may as well talk to yourself.

This episode's 'surprising podcast' is from Britney Gardiner.

Once you've recorded your voice into your computer, that's when the real work starts - editing.

But what IS editing? It seems it varies according to who's doing the show.

Some think it's just about removing excessive ummms, but as you'll hear in this episode, editing is about so much more.

The surprising podcast:

https://marierowetravel.blog/marie-rowe-travel-show-podcast/

If you're thinking of starting a podcast, you've probably decided on the guest of the week format. But not everyone is a natural born interviewer. Follow my advice in this episode to give yourself a fighting chance of avoiding producing episodes as bad as the other 99% of podcasts out there. 

The surprising podcast: 

https://www.johnhancock.com/financial-advice/podcast.html

Music within the podcasting space creates something of a dilemma for most creators. On one hand you're not allowed to use any licensed (popular) work. On the flip side of the coin, podcasts that don't have any themes or music tend to sound a little dull and 'generic'. 

In this episode I'll be explaining to you why it's important to really pitch your place in your space, by really using your identity through your music and sound choices.

Also, there's a surprising podcast about dentistry...

You may not realise it, but what your voice sounds like on your podcast can make a MASSIVE difference to your chances of success.

In this episode I'll be talking you through the different options available to you when it comes to voice recording.

Make sure you listen to this, to ensure you don't make a very common mistake that most new podcasters make before they figure out what they're doing.

Thanks to Richard Donelan for permission to use his YouTube review! See his channel here: https://youtube.com/RichardDonelan and check out his site: www.RichardDonelan.com

Welcome to "The Asylum - LinkedIn Won't Like This", a podcast that gets messy into the depths of the world’s largest professional networking platform.

We'll be ruffling feathers and spilling the secrets behind the connections, the phony influencers, and the scammers who make up LinkedIn’s dark, creepy underbelly.

Each week, we tackle a new topic that goes beyond the polished profiles and perfect endorsements.

From scams and fake influencers to the effectiveness of networking and the point of verification or LinkedIn Premium, we're definitely not here to make friends.

But we're not just going to dish on the 'din – we're also bring in some of the platform's experts to share their insights on business, LinkedIn strategies, and the realities of professional networking.

But let me be clear. This is not a LinkedIn educational podcast. Our goal isn't to make you better informed about LinkedIn. There are plenty of LinkedIn themed podcasts that will do that far better.

This podcast has one goal.

To provide you with a critical, humorous, and insightful look at the darker side of LinkedIn, so you can be better equipped to avoid the shysters, the cringey try hard wannabe influencers, and the copy-paste PDF peddlers.

Whether you’re a LinkedIn enthusiast, a sceptical professional, or just curious about what really goes on behind the scenes, this podcast is for you.

Follow the show now and stay connected to the truth about LinkedIn!