The Hairstylist Rising Podcast – Details, episodes & analysis

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In this episode of the Hairstylist Rising podcast, Allie McKinnon returns to discuss the latest trends in salon and suite design for 2024-2025. Host Jodi and Allie delve into the importance of reflecting a brand's vibe in physical spaces and share tips on redesigning to create a serene environment. They explore the balance between following design trends and maintaining timeless elements, the vital role of storage solutions in small suites, and budget considerations for redesign. Allie also talks about her journey in the beauty industry and how she began helping salon owners design their spaces. They also touch on how personal transformations can spark the need for redesigns, and provide actionable advice for stylists looking to create visually impactful and efficient salon suites.

00:00 Welcome Back to the Hairstylist Rising Podcast

01:08 Allie's Journey into Salon Design

01:55 The Importance of Branding in Salon Design

04:42 Trends in Salon Design for 2024-2025

05:14 Balancing Trends and Timeless Design

06:13 Maximalism and Personal Style

17:46 Practical Tips for Salon Storage Solutions

20:32 Resources and Final Thoughts

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In this insightful episode, Jodie hosts Stephanie, a seasoned expert in Facebook and Instagram advertising for beauty professionals, to discuss what's new and effective for 2024. Stephanie, who has been teaching ads for nearly five years through her program 'The Ad Lab,' provides updates on ad strategies, emphasizing the importance of using Instagram Reels, long-form captions, and personal messaging to enhance ad effectiveness. She also highlights the evolving landscape of ad targeting, the importance of ad testing, and shares practical tips for both local businesses and educators looking to leverage ads for growth. Stephanie's recent hands-on experience managing ads for beauty businesses underscores her commitment to staying ahead in the ever-changing ad environment.

00:00 Introduction and Welcome

00:45 The Importance of Facebook and Instagram Ads for Beauty Professionals

01:46 Success Stories and Benefits of Ads

04:22 Changes in Ad Strategies and Formats

06:41 Effective Ad Techniques and Testing

13:04 Targeting and Personalization in Ads

17:40 Conclusion and Final Thoughts

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In the episode, industry experts discuss effective strategies for reducing last-minute cancellations and no-shows. They highlight the importance of establishing respectful boundaries while maintaining a stress-free business environment. It's suggested that stylists should require policies to be signed at every visit, as these help protect the business and inform the client. They note the necessity of making strategic decisions based on logic, rather than emotions. They also stress the significance of thinking long-term over the small financial gains from cancellation fees. They advocate for utilizing a credit card on file system and illustrate how creating an excellent client experience reduces the likelihood of last-minute cancellations. A major point is to ensure that the implemented policies are fair and equitably enforced.

00:00 Introduction: Reducing Last Minute Cancellations

01:37 The Emotional Impact of Cancellations

02:12 The Shift in Cancellation Policies

02:58 The Current State of Cancellations and No Shows

05:44 The Importance of Having a Cancellation Policy

06:48 The Power of Regularly Communicating Policies

09:37 The Consequences of Not Communicating Policies

11:10 The Long Term Impact of Charging Cancellation Fees

20:07 The Importance of Fair Policies

21:18 When to Charge a Cancellation Fee

22:33 Reducing Last Minute Cancellations

23:32 Setting Up Policies and Systems

24:29 Streamlining the Client Experience

25:37 Preventing Last Minute Cancellations

28:29 Handling Deposits and Rescheduling

30:44 Balancing Business and Human Emotions

36:10 Creating an Excellent Client Experience

38:05 Final Thoughts and Advice

🎉 Grab your FREE ticket HERE 🎉

It is a FREE 3 Day Virtual event For Hairstylists Looking To Create a Balanced, Fulfilling, and Profitable Salon Suite Biz featuring 18 of the industry's biggest educators. 

💖Jamie Dana will be teaching you how to plan your next 3 months of instagram content, 

💖Megan Diez will speak on adding luxury services to your menu, 

💖Chrystal L will teach the importance of building an inclusive brand

💖Jennifer Kenney from The independent stylist podcast will be talking about getting started with independent education, 

💖Casey Taylor is talking marketing for small town stylists and 

💖Hunter Donia is teaching how to prevent burnout

I of course will be teaching all about crafting a magnetic brand and this time I’m teaming up with brand & web designer Piper DeYoung to talk about websites too! 

This event is May 15th - 17th, 2022 and you can grab your free ticket at jodiebrown.ca/suitesummit I’ll pop the link in the show notes.

🎉 Grab your FREE ticket 🎉

Today I’m chatting with marketing and business coach for hairstylist Brandi Taylor. Brandi and I are diving into creating a more profitable beauty business that you can operate with ease.

We are talking about marketing, systems and creating an amazing experience for your clients so they keep coming back and all the ways you can make it easier on yourself.

💖Beauty Biz Automation

💖Being Conscious of Your Ticket

💖Salon Client Experience

Find Brandi On Instagram & Her Website

www.instagram.com/iambranditaylor

www.iambranditaylor.com 

While strategy and systems are a huge part of this, today we are going to focus on something a little different… the foundation of building a healthy business and fulfilled life. I’m of course talking about your mindset. We’re touching on some pretty hot topics including manifestation & tangible actions you can take to align your mindset with your goals.

-Finding the evidence

-Understanding your potential

-Identifying and rewriting your limiting beliefs

-self worth

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Today's episode is a replay of one of my favourite's from all the way back in 2020!

Next week we'll be back with a brand new episode of Hairstylist Rising.

Get ready to learn a LOT today.

I'm going to cover what branding actually means, the myths and misconceptions and some actionable steps that you can take and implement in your business TODAY.

We will cover the top 3 things that stylists may have wrong about branding (hint: it's not just a logo and a color palette) and why you're posting with no results.

Marketing, branding and business all go hand in hand... and you can't do much successfully without all three.

Become part of the top percentage of hairstylists earning the real money and getting all the amazing opportunities.

Here's a recap of the tools I mention in the podcast:

• Canva
• Lightroom Mobile App
• Later

Whether you're a salon owner, suite owner, booth rental or commission hairstylist, makeup artist, nail tech or ANY other kind of beauty professional this episode is a must listen.

Welcome back to the Hairstylist Rising podcast, today we are back with part 2 of my interview with vivian johns and we are diving into Instagram reels and content creation to grow your clientele.

Todays episode gets into the nitty gritty details and strategies you can use if you want to create reels for your beauty business so grab a notebook and get ready to learn more from vivian.

Vivienne Johns is a former salon owner turned educator and the founder of Hairdressers Social Club. She’s based in Cornwall, UK and has a straightforward, no nonsense approach to Instagram that you’ll find refreshing and inspiring.

Vivienne is sharing actionable advice as well as a cautionary tale about why you should be careful what you wish for and guard your energy carefully when it comes to Instagram and the ever elusive viral post.

Today’s episode is focusing on one of the most popular topics here on the hairstylist rising podcast… social media marketing for hairstylists. The landscape on Instagram is VASTLY different than it was 5, 10… even 3 years ago and that has led to a lot of stress and overwhelm in the beauty industry over how exactly we need to be using social media to market as hairstylists. Don’t worry, we’ll be diving into that today on a whole new level.

There is SO much great information in this podcast, we HAD to split it into 2 episodes! 

We're joined by Vivenne Johns, and learn how important instagram marketing can be for stylists and salon owners, and how numbers arn't always as important as they may seem.

Vivienne Johns is a former salon owner turned educator and the founder of Hairdressers Social Club. She’s based in Cornwall, UK and has a straightforward, no nonsense approach to Instagram that you’ll find refreshing and inspiring.

Vivienne is sharing actionable advice as well as a cautionary tale about why you should be careful what you wish for and guard your energy carefully when it comes to Instagram and the ever elusive viral post.

✨Find Jodie on Instagram✨

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Today we are joined by an amazing salon owner, and content creator Michele Pritchard on how we can increase our income with affiliate marketing!

We go through exactly what affiliate marketing is, and how it can become a reliable secondary income stream that targets your already shopping clients, and hardly requires any extra work!

Whether you’re a salon owner who wants to be smart with their retail choices, a suite stylist who doesn’t have a lot of room, or you’re any beauty professional who wants to increase their income without increasing their hours… today’s episode is one you do not want to miss.

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Casey is showing you how to tweak your Instagram strategy to maximize your efforts as a small town stylist, as well as how to show up in places you might not have thought of yet. and some of her incredible advice applies to ALL stylists, regardless of your location.

Find Casey On Instagram

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Ps. Don’t miss the free class I’m teaching March 21st 2022! My friend Stephanie and I will be spilling all the tea on how to build a full book using Instagram & Facebook ads in this free workshop. Building a brand is the foundation, Facebook & IG ads are the easy button.

Register for the free “How to Build a Full Appointment Book Using Facebook and Instagram Ads” masterclass.