The GTM Handbook – Details, episodes & analysis

Karan joins the show to speak about how Enablism is utilizing partnerships to grow their business.

This week we had Hadi Qaiser the Director of Sales at EvenUp on the podcast.

Hadi is a very well established sales leader and has built and helped many teams work their way to being consistently great.

Now he is doing that at EvenUp and he's bringing AI into the fold, but doing it in a way that may be a lot more useful then other teams are doing.

This week I'm joined by Noah Wolf who just entered the AE role at Deel. Which came deservably from his time hitting quota and being a great leader in his SDR role.

He joins to talk about doing prospecting at a big brand and how it isn't always as easy as you may think it is.

Among other things like his time going door to door for a past role and how he took that experience and made it into something in the world of tech.

Molly Selin joined Tabs as a Founding PMM, not just that, she started the entire marketing function at the company. When they already were well on their way having built the company.

The thing is they needed a boost, just like so many companies need. She came in, and today we spoke about what and how she did it. Helping take Tabs into a new age of the business.

Sometimes the only thing you can do in your early days for the GTM motion is just taking a big bet on yourself and hope that it works out.

That is exactly what Delaney Hunt did from Ideally Beverages when she first started her company. She shares her story and many other things she is up to today as her company is growing.

This episode was a fun one to record, because I got to sit down with Ben Booth, someone I have known for a bit.

We sat down and talked about his new experiences now having started as a Founding AE with a startup and it working on creating a new GTM Playbook there.

So was some awesome timing and a great recording!

Trevor White is the founder of Dogged, a brand focused on enriching the lives of our canine friends. To create space for curious humans and dogs to discover, learn and play together.

He walks us through how he originally sold out his first drop in 3 weeks and continue to build his business with his wife. All on the back of building a mission driven brand and how he shares that through content and in turn his GTM strategy.

The GTM Handbook Podcast is here to help YOU find your way from $0 - $1B in revenue. With getting the actual insights you need in order to find your way there without the fluff.

This week I sat down with Co-Founder and CRO Sheikha Al-Otaibi to talk about how she took Interlix Staffing from $0 to where they are now.