The Entrepreneurial Therapist Podcast – Details, episodes & analysis

Is your marketing strategy setting you up for long-term freedom and flexibility, or are you stuck in a cycle of burnout? In this episode, I break down the best marketing strategies for 2025 that not only grow your business but also give you the time and energy to live life on your terms. Whether you’re a solo practice owner, a group practice leader, or a therapist stepping into the creator space with coaching, courses, and retreats, I’ve got you covered. From the power of SEO to the undeniable impact of email marketing and funnels, I’ll show you how to implement strategies that work for you—not the other way around.

If you’re tired of constantly chasing clients, feeling overwhelmed by social media, or wondering how to make your marketing efforts actually pay off, this episode is for you. I share my top predictions, real-life experiences, and practical steps to help you create a business that fuels your life—not one that drains it. Tune in to learn the marketing moves that will set you up for success and freedom in 2025 and beyond!

Topics Covered in this Episode:

• 04:14 - The #1 long-term marketing strategy that works while you sleep

• 05:49 - Why most therapists are wasting time on Instagram (and what to do instead)

• 07:20 - The little-known trick that makes Google send clients straight to your practice

• 09:34 - The surprising ROI of email marketing—and how to use it to your advantage

•  12:16 - A freedom-based approach to marketing that avoids burnout and endless hustle

• 17:56 - How to build a funnel that brings clients to you instead of constantly chasing them

• 20:30 - The key mistake practice owners make that keeps them trapped in busywork

If today’s episode resonates with you and you’re ready to take your marketing to the next level, check out my Practice Accelerator for step-by-step guidance on building a business that supports your freedom.

This episode is sponsored by Alma. If you’re looking to streamline the back end of your private practice—getting credentialed, attracting the right clients, and handling administrative support—Alma is the way to go. Find out more about Alma at helloalma.com/danielle.

Resources Mentioned:

Join the Practice Accelerator: theentrepreneurialtherapist.com/practice-accelerator

Find out more about Alma here: helloalma.com/danielle

How can you make SEO work for your private practice in 2025? SEO is constantly evolving, and if you’re a therapist looking to attract more clients online, you need to stay ahead of the curve. In this episode, I sit down with SEO expert Kristie Plantinga to discuss what’s changing in search engine optimization and how you can leverage it to grow your private practice. From the importance of Google Business to the rising role of backlinks, Kristie shares actionable strategies to help you rank higher and stand out.

We also dive into why SEO is more competitive than ever, how Google’s AI overviews are shaking up search results, and the real impact of online reviews. Whether you’re new to SEO or looking for intermediate-level strategies, this episode is packed with insights that can help you take your practice to the next level.

Topics Covered in this Episode:

• 02:31 – Why Google Business is now driving 60% of high-quality traffic for therapists

• 06:51 – How Google’s AI overviews are changing the way therapists show up in search results

• 09:25 – The biggest mistakes therapists make with SEO (and how to fix them)

• 12:05 – The new reality of link building and why it’s more crucial than ever

• 17:34 – How to strategically use local sponsorships to boost your SEO

• 21:25 – What therapists need to know about Google Ads right now

• 23:40 – Creative (and ethical) ways to get backlinks for your practice

• 27:30 – The one mindset shift that can help you fully commit to an SEO strategy

Tune in now to learn how to make SEO work for you and build a thriving private practice!

To learn more about Alma and getting the right clients into your practice, visit helloalma.com/danielle

Resources Mentioned:

Join the Practice Accelerator: theentrepreneurialtherapist.com/practice-accelerator

Find out more about Alma here: helloalma.com/danielle

Download Kristie’s Free SEO Starter Pack for Therapists: therapieseo.com/subscribe

Episode 158: Your One Stop Shop for Practice Building in 2025

In today’s episode I sit down and go over what we’re offering here at The Entrepreneurial Therapist for therapists who are building private practices in 2025. We are rolling out some new features to our current offerings so I wanted to sit down and take you behind the scenes on the changes and why we are making them.

In today’s episode I cover:

• How we are supporting therapists this year who are looking to hit $150k in private practice

• Long term support for those who are building their practice this year

• Your energy source to plug into this year that holds you accountable, motivates you and gives you strategy

The Practice Accelerator is open for enrollment, you can enroll here

Use the code: ALLIN to purchase the course today for $100 off any payment plan 

(Coupon code expires January 31st)

Today I sit down and talk about a couple of themes I see coming up with the therapists I work with: raising your prices during a recession and how the pandemic impacted your well-being as a mental health worker in 2020.

In today’s episode I cover:

• Should you raise your prices or will you lose clients if you do?

• My predictions for the how the mental health industry will be impacted  by the economy in 2023

• Thoughts on how working in mental health in 2020 impacted my well-being and capacity today

Resources from the show:

Download the Free SEO Guide for Beginners Here

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Looking to Scale Up this fall and want to add your first additional revenue stream into your practice? Join my Scale Up Mastermind this September and let’s transition you from 1-1 clients to adding a group practice or online course. 

For more information on the Scale Up Mastermind, check it out here.

Send me a DM on insta and let me know what you think of the show!

Today’s episode is a playback from my interview on the “Am I a Bad Therapist Podcast?”. It’s an interesting episode to hear me being interviewed by them as they ask about the Instagram hacking I went through a year ago and what I learned from it.

In today’s episode you’ll hear:

• The play-by-play with how the hacking happened and how my audience reacted

• Things I did once my account was hacked

• My tips and tricks for every therapist that has an online presence and how they can protect themselves

Resources from the show:

Download the Free SEO Guide for Beginners Here

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Looking to Scale Up this fall and want to add your first additional revenue stream into your practice? Join my Scale Up Mastermind this September and let’s transition you from 1-1 clients to adding a group practice or online course. 

For more information on the Scale Up Mastermind, check it out here.

Send me a DM on insta and let me know what you think of the show!

In today’s episode, I sit down and record a solo episode answering all your questions about what it’s like to hire an admin. I remember how nerve-wracking it feels to hire someone in your practice. Knowing when and how to do it will help shake some nerves and get you the support you need.

In today’s episode I cover:

• When to hire an admin in your practice

• Onboarding and training practices you can implement with your admin

• Busting myths such as: I cannot afford an admin

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free.

In today’s episode, I sit down with my very own admin, Rachel Hubbs. We take you behind the scenes of everything Rachel does in my practice, the systems she keeps running, and how she handles client interactions. If you’ve been thinking of hiring an admin for your practice, this is the episode for you!

In today’s episode we cover:

• What tasks my admin handles in the practice

• How I onboarded and trained her

• The top systems she keeps running week in and week out

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free.

In today’s episode, I sit down with Calry Hill Coaching to discuss what it takes to transition from therapist to coach and how to protect your license when doing so.

In today’s episode we cover:

• Basic steps to follow to protect your license as a therapist turned coach

• Where to find contracts and disclaimers to have in place

• Why therapists are considering coaching more and more in 2023

Resources mentioned in the show:

Christy-westerfeld : Attorney for therapists who are turning to coaching

Carly Hill Coaching

@carlyhillcoaching Instagram

Carly’s FB Group

Danielle's Resources:
Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all in one practice management software. Use the code work AMBITION at checkout for your first month free.

In today’s episode, I sit down and go over the top 3 traits I’ve noticed of the most successful therapists in private practice, and what ‘success’ actually means in private practice.

In today’s episode I cover:

• The common traits of the most successful private practice owners

• How to develop these traits if you don’t already have them

• Creating your own vision and definition of success in your practice

Don’t miss on the spring Practice Accelerator cohort, opening April 12th! Get on the waitlist here.

Resources from the show:

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free.

• How it felt when I wasn't getting any clients into my practice
• Tactical ideas on where to start if you are just beginning your SEO journey
• The impact it can make for your business and why it's  important

Resources from the show:

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

The Practice Accelerator, my 10-week program to help you fill up your practice with ideal clients, is opening again in the winter of 2023. Get on the waitlist now so you don’t miss out on coupon codes only the waitlist gets!

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode: https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free.