Is your marketing strategy setting you up for long-term freedom and flexibility, or are you stuck in a cycle of burnout? In this episode, I break down the best marketing strategies for 2025 that not only grow your business but also give you the time and energy to live life on your terms. Whether you’re a solo practice owner, a group practice leader, or a therapist stepping into the creator space with coaching, courses, and retreats, I’ve got you covered. From the power of SEO to the undeniable impact of email marketing and funnels, I’ll show you how to implement strategies that work for you—not the other way around.

If you’re tired of constantly chasing clients, feeling overwhelmed by social media, or wondering how to make your marketing efforts actually pay off, this episode is for you. I share my top predictions, real-life experiences, and practical steps to help you create a business that fuels your life—not one that drains it. Tune in to learn the marketing moves that will set you up for success and freedom in 2025 and beyond!

Topics Covered in this Episode:

• 04:14 - The #1 long-term marketing strategy that works while you sleep

• 05:49 - Why most therapists are wasting time on Instagram (and what to do instead)

• 07:20 - The little-known trick that makes Google send clients straight to your practice

• 09:34 - The surprising ROI of email marketing—and how to use it to your advantage

•  12:16 - A freedom-based approach to marketing that avoids burnout and endless hustle

• 17:56 - How to build a funnel that brings clients to you instead of constantly chasing them

• 20:30 - The key mistake practice owners make that keeps them trapped in busywork

If today’s episode resonates with you and you’re ready to take your marketing to the next level, check out my Practice Accelerator for step-by-step guidance on building a business that supports your freedom.

This episode is sponsored by Alma. If you’re looking to streamline the back end of your private practice—getting credentialed, attracting the right clients, and handling administrative support—Alma is the way to go. Find out more about Alma at helloalma.com/danielle.

 

Resources Mentioned:

Join the Practice Accelerator: theentrepreneurialtherapist.com/practice-accelerator

Find out more about Alma here: helloalma.com/danielle

How can you make SEO work for your private practice in 2025? SEO is constantly evolving, and if you’re a therapist looking to attract more clients online, you need to stay ahead of the curve. In this episode, I sit down with SEO expert Kristie Plantinga to discuss what’s changing in search engine optimization and how you can leverage it to grow your private practice. From the importance of Google Business to the rising role of backlinks, Kristie shares actionable strategies to help you rank higher and stand out.

We also dive into why SEO is more competitive than ever, how Google’s AI overviews are shaking up search results, and the real impact of online reviews. Whether you’re new to SEO or looking for intermediate-level strategies, this episode is packed with insights that can help you take your practice to the next level.

 

Topics Covered in this Episode:

• 02:31 – Why Google Business is now driving 60% of high-quality traffic for therapists

• 06:51 – How Google’s AI overviews are changing the way therapists show up in search results

• 09:25 – The biggest mistakes therapists make with SEO (and how to fix them)

• 12:05 – The new reality of link building and why it’s more crucial than ever

• 17:34 – How to strategically use local sponsorships to boost your SEO

• 21:25 – What therapists need to know about Google Ads right now

• 23:40 – Creative (and ethical) ways to get backlinks for your practice

• 27:30 – The one mindset shift that can help you fully commit to an SEO strategy

Tune in now to learn how to make SEO work for you and build a thriving private practice!

To learn more about Alma and getting the right clients into your practice, visit helloalma.com/danielle

 

Resources Mentioned:

Join the Practice Accelerator: theentrepreneurialtherapist.com/practice-accelerator

Find out more about Alma here: helloalma.com/danielle

Download Kristie’s Free SEO Starter Pack for Therapists: therapieseo.com/subscribe

Episode 158: Your One Stop Shop for Practice Building in 2025

 

In today’s episode I sit down and go over what we’re offering here at The Entrepreneurial Therapist for therapists who are building private practices in 2025. We are rolling out some new features to our current offerings so I wanted to sit down and take you behind the scenes on the changes and why we are making them.

 

In today’s episode I cover:

 

• How we are supporting therapists this year who are looking to hit $150k in private practice

• Long term support for those who are building their practice this year

• Your energy source to plug into this year that holds you accountable, motivates you and gives you strategy

The Practice Accelerator is open for enrollment, you can enroll here

 

Use the code: ALLIN to purchase the course today for $100 off any payment plan 

(Coupon code expires January 31st)

 

Today I sit down and talk about a couple of themes I see coming up with the therapists I work with: raising your prices during a recession and how the pandemic impacted your well-being as a mental health worker in 2020.

In today’s episode I cover:

• Should you raise your prices or will you lose clients if you do?

• My predictions for the how the mental health industry will be impacted  by the economy in 2023

• Thoughts on how working in mental health in 2020 impacted my well-being and capacity today

Resources from the show:

Download the Free SEO Guide for Beginners Here

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Looking to Scale Up this fall and want to add your first additional revenue stream into your practice? Join my Scale Up Mastermind this September and let’s transition you from 1-1 clients to adding a group practice or online course. 

For more information on the Scale Up Mastermind, check it out here.

Send me a DM on insta and let me know what you think of the show!

Today’s episode is a playback from my interview on the “Am I a Bad Therapist Podcast?”. It’s an interesting episode to hear me being interviewed by them as they ask about the Instagram hacking I went through a year ago and what I learned from it.

In today’s episode you’ll hear:

• The play-by-play with how the hacking happened and how my audience reacted

• Things I did once my account was hacked

• My tips and tricks for every therapist that has an online presence and how they can protect themselves

Resources from the show:

Download the Free SEO Guide for Beginners Here

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Looking to Scale Up this fall and want to add your first additional revenue stream into your practice? Join my Scale Up Mastermind this September and let’s transition you from 1-1 clients to adding a group practice or online course. 

For more information on the Scale Up Mastermind, check it out here.

Send me a DM on insta and let me know what you think of the show!

In today’s episode, I sit down and record a solo episode answering all your questions about what it’s like to hire an admin. I remember how nerve-wracking it feels to hire someone in your practice. Knowing when and how to do it will help shake some nerves and get you the support you need.

In today’s episode I cover:

• When to hire an admin in your practice

• Onboarding and training practices you can implement with your admin

• Busting myths such as: I cannot afford an admin

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free.

In today’s episode, I sit down with my very own admin, Rachel Hubbs. We take you behind the scenes of everything Rachel does in my practice, the systems she keeps running, and how she handles client interactions. If you’ve been thinking of hiring an admin for your practice, this is the episode for you!

In today’s episode we cover:

• What tasks my admin handles in the practice

• How I onboarded and trained her

• The top systems she keeps running week in and week out

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free.

 

In today’s episode, I sit down with Calry Hill Coaching to discuss what it takes to transition from therapist to coach and how to protect your license when doing so.

In today’s episode we cover:

• Basic steps to follow to protect your license as a therapist turned coach

• Where to find contracts and disclaimers to have in place

• Why therapists are considering coaching more and more in 2023

Resources mentioned in the show:

Christy-westerfeld : Attorney for therapists who are turning to coaching

Carly Hill Coaching

@carlyhillcoaching Instagram

Carly’s FB Group

Danielle's Resources:
Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all in one practice management software. Use the code work AMBITION at checkout for your first month free.

 

In today’s episode, I sit down and go over the top 3 traits I’ve noticed of the most successful therapists in private practice, and what ‘success’ actually means in private practice.

In today’s episode I cover:

• The common traits of the most successful private practice owners

• How to develop these traits if you don’t already have them

• Creating your own vision and definition of success in your practice

Don’t miss on the spring Practice Accelerator cohort, opening April 12th! Get on the waitlist here.

Resources from the show:

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free.

Show notes:   In today's episode, I sit down and chat with you about the #1 marketing strategy I used to get private pay clients into my practice, and this continues to be one of the biggest ways clients find me and my group practice today.   In today's episode I discuss:

• How it felt when I wasn't getting any clients into my practice
• Tactical ideas on where to start if you are just beginning your SEO journey
• The impact it can make for your business and why it's  important

Resources from the show:

Get on the Practice Waitlist Here for April's Cohort

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

The Practice Accelerator, my 10-week program to help you fill up your practice with ideal clients, is opening again in the winter of 2023. Get on the waitlist now so you don’t miss out on coupon codes only the waitlist gets!

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode: https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free.

Today’s episode is a bit different, it’s a more personal one talking about what winter of 2023 has been like for me behind the scenes. I discuss the importance of saving for the unexpected and how to deal with therapy clients when you need to take an extended period of time off. I hope this story resonates and help you during an uncharted season you may find yourself in!

 

In today’s episode I talk about:

 

• Expect the unexpected when saving for an emergency in your practice

• A couple life updates that took me by surprise

• Building a business that allows you to fall to your knees

 

Get on the Waitlist for April's Practice Accelerator Here

In today’s episode I sit down with Eddie Valls from WellnessFi to talk about all things taxes for therapists in private practice. He breaks down some of the common things we tend to miss as therapists come tax season.

In today’s show we cover:

• How to manage taxes when you’re practicing in multiple states

• What to know about an IRS audit

• Common things we can write off that are often missed as therapists 

Check out Eddie and more of his information below:

https://www.wellnessfi.com

Resources from the show:

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free. 

In today’s episode, I sit down and discuss 4 things I would focus on today if I were to open a brand new private practice. Whether you need new clients or are planning to open your practice this year, this is a great listen to keep you focused on organized.

In today’s episode I cover:

• The 2 things I would focus most of my time and energy on to start getting clients in the door

• Why ‘waiting until you’re ready’ is holding you back more than you realize

• The mindset needed when you are starting out or not getting enough clients

Resources from the show:

Looking to open your practice next year? Here’s the 10 step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free. 

 

In today’s episode I meet with Julia Nepini to talk about what her journey was like going from a solo private practice owner to a mom juggling two businesses and a large team. This is a good episode for those therapists who are looking to improve their leadership skills and scale their practices beyond the 1-1.

Julia and I discuss:

• How to support clinicians in your group practice who want to leave and start their own private practice 

• The transformation from solo private practice owner to CEO

• Setting yourself up for success, being communicative as a leader and hearing your employees concerns 

Check out Julia here

 

Free Resources from The Entrepreneurial Therapist 

Needing more clients this year? 

Join my FREE masterclass on how to get 3-5 new clent requests in 2025 here

 

Today Abbey Sangmeister sits down with us to talk about her journey of building her practice while balancing IFV and navigating being a Single Mom by Choice. She shares her story of burnout and how designing a practice that fits her life helped change everything.

In today’s episode we cover:

• How Abbey balanced IFV and maternity leave while being in private practice

• Designing a schedule that allows you to show up as your best self

• What the Evolving Whole Method is and how therapists can use it in their practice

Find Abbey here:

www.evolvingwhole.com

https://www.instagram.com/evolvingwhole/

Her ideal calendar and $50 coupon is TET50:

https://evolvingwhole.com/coachingidealcalendarreboot

Resources from the show:

Looking to open your practice next year? Here’s the 10 step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free.

In today's episode, I got to sit down and talk to Josie from The Healing Strategy about how she grew into the powerhouse she is today.   In today's episode we cover:

• How to stand in your power on social media 
• Why charging what your worth matters
• How she landed a gig on HBO as a therapist
• And showing up fully as you are

You won't want to miss this episode! It left me feeling inspired and empowered, and I know this will be the dose of motivation you're looking for too.   Connect with Josie here:

The Healing Strategy

Resources from Danielle:

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

SpeakPipe

In today’s episode, I talk with Ashley Comegy, founder of Village- for fellow therapists navigating motherhood and private practice. She has a wealth of information on how important it is to build a practice around seasons of motherhood.

In today’s episode, we discuss:

• Navigating sick kids and private practice

• How private practice really benefits all stages of motherhood

• Navigating maternity leave in private practice

Ashley's Resources:

www.raisedtoempower.com/village

Facebook Group: https://www.facebook.com/groups/raisedtoempower/

Additional Resources from the episode:

The Practice Accelerator, my 10-week program to help you fill up your practice with ideal clients, is opening again in the winter of 2023. Get on the waitlist now so you don’t miss out on coupon codes only the waitlist gets!

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free.

 

Today we have the one and only Jessica Tappana on to talk to all about search engine optimization for therapists. This is the episode for you if you are at the beginner stage of SEO work in your practice.

Jessica covers:

• The top 3 things she recommends therapists do to start optimizing their website
• Her thoughts on ChatGPT and how it can be a tool for optimizing
• How to figure out what you should be ranking for (how to do keyword research as a therapist).

Jessica's resources:

• www.SimplifiedSEOConsulting.com
• 20% off all of Simplified SEO Consulting's online courses on SEO with the code "Ambition”
• Link to read more about their different online courses on the Simplified SEO Consulting website: https://simplifiedseoconsulting.com/online-seo-courses/

Danielle's links:

The Practice Accelerator, my 10-week program to help you fill up your practice with ideal clients, is opening again in the winter of 2023. Get on the waitlist now so you don’t miss out on coupon codes only the waitlist gets!

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free!

This episode was requested a few times and I’m so happy I was able to sit down and give some advice and routines on what’s helped me navigate motherhood as an entrepreneur. If you are a mom, or expect to be one day, this is a great episode to listen to.

In today’s episode I discuss:

• How I balance work when I’m not sleeping through the night
• Routines that help me stay sane during the week
• My journey through early motherhood and how it impacted my business

Resources from the show:

The Practice Accelerator, my 10-week program to help you fill up your practice with ideal clients, is opening again in the winter of 2023. Get on the waitlist now so you don’t miss out on coupon codes only the waitlist gets!

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free.

If you’re looking for some inspiration from a mamapreneur who goes after her big goals, this is the episode for you. Dr. Kathryn Esquer from the Teletherapist Network joined me today to take us behind the scenes of what it was like to build the Network with 2 young babies and a full time practice. She shared what the Network helps therapists achieve and gives us honest insight into what it’s like to build multiple businesses.

In today’s episode we cover:

• Isolation in private practice and how it contributes to burnout.
• How to be intentional with trying to keep ‘balance’  when you’re a mom juggling a lot at home and work.
• Building an Instagram following and creating systems around social.

Join Teletherpaist Network:

http://www.teletherapistnetwork.com

Free Telehealth Progress Note:

https://view.flodesk.com/pages/63653e6c4e5a004564cf816a

Follow Teletherapist Network on Insta:

https://www.instagram.com/teletherapist.network/

Additional resources from the show:

The Practice Accelerator, my 10-week program to help you fill up your practice with ideal clients, is opening again in the winter of 2023. Get on the waitlist now so you don’t miss out on coupon codes only the waitlist gets!

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free.

I sit down and take you behind the scenes of how I’m planning out Quarter 1 Instagram content for Entrepreneurial Therapist. I share everything from what I have my VA do, to how I track my ideas as I go through the week.

In today’s episode I go over:

• How to create a content calendar that will keep you organized for socials
• Using B Roll for your reels as a therapist
• My own creative process for creating content

Resources from the show:

The Practice Accelerator, my 10-week program to help you fill up your practice with ideal clients, is opening again in the winter of 2023. Get on the waitlist now so you don’t miss out on coupon codes only the waitlist gets!

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all in one practice management software. Use the code work AMBITION at checkout for your first month free.

I had the pleasure of sitting with Maureen Werrbach from The Group Practice Exchange to talk about all things group practice building in 2023. She is the go-to therapist in our industry who really understands the mental health trends and how they are impacting group practice owners.

Marquee and I discuss the following:

• What the future of group practice building looks like for therapists with start-ups getting better and “value based’ insurance reimbursement taking lead.
• Who is a good personality fit to become a group practice owner in today’s climate.
• What group practice owners need to pivot in order to adapt to the rapid changes happening in our industry. 

Resources from the show:

The Practice Accelerator, my 10-week program to help you fill up your practice with ideal clients, is opening again in the winter of 2023. Get on the waitlist now so you don’t miss out on coupon codes only the waitlist gets!

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free.

Maureen's Links:

Group Practice Exchange

In today’s episode, I sit down and talk about motivation, how to keep it in 2023, and the danger of distractions when building your practice in the New Year.

I cover:

• The top 5 things that are distracting & killing motivation for  therapists in private practice
• How to look for community and not ‘work on an island’ this year
• The importance of filtering what you consume and how this impacts your income and your well-being. 

Resources from the show:

The Practice Accelerator, my 10-week program to help you fill up your practice with ideal clients, is opening again in the winter of 2023. Get on the waitlist now so you don’t miss out on coupon codes only the waitlist gets!

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free.

Apply for Scale Up Mastermind Here

Are you confused about which marketing techniques you should adopt for your practice?  There’s so much noise in the online space, it’s natural to feel overwhelmed. 

Join Danielle as she shares why it’s essential for you to focus on what works for you and let go of the rest.

You will learn: 

• The five-step plan to signing more clients 
• How you need to show up as a business owner to sign more clients
• The importance of consistency and organization - chaos won’t get you results

Quote from the show - ‘‘I can promise you whatever marketing you're going to be doing if it's not consistent, it's not going to get you clients long-term.’’

Resources from the show:

The Practice Accelerator, my 10-week program to help you fill up your practice with ideal clients, is opening again in the winter of 2023. Get on the waitlist now so you don’t miss out on coupon codes only the waitlist gets!

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all in one practice management software. Use the code work AMBITION at checkout for your first month free

In today’s episode, I sit down with Casey Dycus, a LENS expert herself, to really dive into what LENS is and why it’s so powerful for our mental and physical health. It’s a great conversation about neurofeedback, how to use it for your own biohacking this year, and how to use it to support clients.

In today’s episode we cover:

• My own experience with using LENS and the effects I saw from it

• Casey’s group practice that specializes in LENS

• What is LENS and how it works

Check out Casey’s Nashville LENS therapy here

Resources from the show:

Download the Free SEO Guide for Beginners Here

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:https://www.speakpipe.com/EntrepreneurialTherapist

Sponsors for today’s show

Need an EHR that provides human customer services, low credit card processing fees, and an easy online portal for your clients to use? Check out Jane, the EHR me and my group practice use. Use the code work AMBITION at check out to get one month free.

If building a hybrid practice is on your heart this year, check out Alma. They take the back-end work off your plate so you can focus on your clients and filling your practice.

For the last two weeks of the year, I want to replay our top 2 most downloaded episodes of 2022. Of course, one of them is with Kristie Plantinga about the power of SEO for therapists. If you missed it earlier this year be sure to listen and take notes!   In today’s episode we cover the following:

• Local SEO, what it means, and how to get started
• How much SEO work do you actually have to do in private practice
• Where to start if you’ve never done SEO before

Resources mentioned in the show:

Free SEO starter pack

Danielle's Resources:

The Practice Accelerator, my 10-week program to help you fill up your practice with ideal clients, is opening again in the winter of 2023. Get on the waitlist now so you don’t miss out on coupon codes only the waitlist gets!

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free

In today’s episode, I sit down and share my own experience with the fear of being seen, and how I overcame and walked through such a big mindset shift. This is the biggest thing holding female entrepreneurs back from following their dreams and building their beautiful, dream practices.

I cover:

• The top two things that helped me overcome the fear of being seen
• Why it’s the most important thing you can work through as an entrepreneur
• And how finding a community will help you push beyond this fear

Resources from the show:

The Practice Accelerator, my 10-week program to help you fill up your practice with ideal clients, is opening again in the winter of 2023. Get on the waitlist now so you don’t miss out on coupon codes only the waitlist gets!

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free.

Today I sit down with Brandy Mabra, the founder of Private Practice CEO™ - the CEO school for private practice. She talks to us all about developing a CEO mindset, and what therapists in solo private practice and small group practice can do to take themselves to the next level in building out their dream practice.

Today’s episode covers:

• How to start developing that CEO mindset, regardless of where your practice is today.
• What your first hire should be as a therapist and how to manage a team
• Being intentional with building a team so you don’t burnout

https://savvyclover.com/

@savvyclovercoaching

Danielle's resources from the show:

The Practice Accelerator, my 10-week program to help you fill up your practice with ideal clients, is opening again in the winter of 2023. Get on the waitlist now so you don’t miss out on coupon codes only the waitlist gets!

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free.

Today I sat down with website designer and expert, Kali Edwards from June Mango Design. I asked her the tough questions around what we should have on our website, and how to organically grow our website as our practice grows. If you’re feeling stuck on how to design or create your website, this is the episode for you!

Kali and I cover:

• What copy to include on your website and why
• The #1 question you need to make sure clients can answer when they land on your site
• The ideal amount of text/copy to include on the home page

Work with Kali Here

Kali’s Instagram

Kali’s Copy Guide (Use code ETP at checkout!)

Danielle's resources and links from the episode:

The Practice Accelerator, my 10-week program to help you fill up your practice with ideal clients, is opening again in the winter of 2023. Get on the waitlist now so you don’t miss out on coupon codes only the waitlist gets!

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all in one practice management software. Use the code work AMBITION at checkout for your first month free. 

In today’s episode, I sit down and share the four things I no longer do as an entrepreneurial therapist in private practice. I am a big believer that it’s essential we shed habits and mindsets as we continue to evolve as business owners.

Today’s episode covers:

• How my relationship with work has evolved over the past 5 years of entrepreneurship
• Managing guilt around Instagram, and setting realistic expectations 
• Setting goals that are actually attainable based on your season of life

Resources from the show:

The Practice Accelerator, my 10-week program to help you fill up your practice with ideal clients, is opening again in the winter of 2023. Get on the waitlist now so you don’t miss out on coupon codes only the waitlist gets!

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free.

In today’s episode, I talk with Dr. Marina Valdez about why it’s so important more BIPOC clinicians go into private practice and build thriving, abundant businesses. Dr. Valdez discusses her experience of opening her practice and the workshops she does specifically for BIPOC therapists on starting and building a practice from the ground up.

In today’s episode we cover:

• Demystifying practice building for BIPOC clinicians
• Why burnout has to be addressed when starting a practice
• Money mindset struggles that can come up with fee setting and how to work through them

https://www.psychologytoday.com/us/therapists/marina-valdez-milwaukie-or/218236

Uplifting BIPOC Clinicians Workshop Registration

 

Resources from the show:

The Practice Accelerator, my 10-week program to help you fill up your practice with ideal clients, is opening again in the winter of 2023. Get on the waitlist now so you don’t miss out on coupon codes only the waitlist gets!

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapis

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free.

Ready to crush all your goals in 2023? I sit down today to discuss how I approach planning for the new year with my practice. Taking the time to map out where you're going in the new year is vital to the health of your practice. We want a clear vision of where your focus needs to be (and why) when the calendar hits January 1st.

In today’s episode I cover:

• The 6 steps I go through when I’m planning for the New Year
• How to address setting and hitting financial goals with multiple revenue streams
• Evaluating 2022 before putting pen to paper to map out 2023

For the first time ever I’m hosting  The Entrepreneurial Therapist 2023 Planning Workshop! For 90 minutes we’ll sit down and map out exactly what you want your New Year to look like and create a clear plan on how you’ll get there.

Register for the Planning Workshop today, as tickets will sell out soon!

Resources from the show:

The Practice Accelerator, my 10-week program to help you fill up your practice with ideal clients, is opening again in the winter of 2023. Get on the waitlist now so you don’t miss out on coupon codes only the waitlist gets!

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free.

In today’s episode, I talk about the trends I’m noticing in the therapy industry, the economy, and how it’s impacting private practice. I discuss what I’m recommending therapists do right now if they are experiencing a dip in calls.

In today’s episode I cover:

• The current market of private practice at the end of 2022 and how successful private practice owners are responding.
• The three-pronged online marketing strategy I’m recommending therapists use to get more clients leading into 2023
• Three ‘back to basics’ marketing strategies you can use today if you experience a dip in calls

Resources from the show:

The Practice Accelerator, my 10-week program to help you fill up your practice with ideal clients, is opening again in the winter of 2023. Get on the waitlist now so you don’t miss out on coupon codes only the waitlist gets!

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5 Days to Getting Organized in Private Practice Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

Thanks to our sponsor Jane.App. The all-in-one practice management software. Use the code work AMBITION at checkout for your first month free.

In today’s episode, I sit down and talk with Danielle Blessing Taylor, the owner of Marriage and Family Therapy Services, a multi-state group practice. She talks behind the scenes of what it was like to build her practice, and grow beyond state lines as a virtual group practice.

We cover:

• How to build a virtual multi-state group practice
• Dealing with the chaos that is entrepreneurship
• Finding a structure and routine that works with your personality style

Connect with Danielle Blessings Taylor:

Instagram

Website

Resources from the show:

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5-Day Spring Cleaning Challenge

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

In today’s episode, I take you behind the scenes of what it was like to launch my first course as a therapist. I talk about the mindset that can hold you back and how messy and chaotic your first launch can feel.

If you’re interested in launching a course in the future, this is the episode for you.

Today I cover:

• My own messy story of creating my first course and all the reasons I thought it wouldn’t work.
• The benefits I’ve experienced from course launches and why I think more therapists will venture into this space in 2023.
• The tactical things you need to have in place before you launch and what you can do today to start to get ready for a future launch.

Resources from the show:

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Dopmaine Detox starts Monday October 24th, join the email list to sign up for the challeneg!

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

In today’s episode, I sit down and record a New Year’s episode to kick off your year in a motivated, inspired way. This was recorded for entrepreneurial therapists who are really looking to go all in this year. I hope this is the year you go after that bigger goal and do what your heart has been calling you to do. 

In today’s episode I cover:

• Why I want you to ask ‘why not me’ this year

• Having your goals louder than other people’s opinions

• What I want this year to look like for you

• What you can expect from the podcast this year

Resources from the show:

Download the Free SEO Guide for Beginners Here

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:https://www.speakpipe.com/EntrepreneurialTherapist

Sponsors for today’s show

Need an EHR that provides human customer services, low credit card processing fees, and an easy online portal for your clients to use? Check out Jane, the EHR me and my group practice use. Use the code work AMBITION at check out to get one month free. 

If building a hybrid practice is on your heart this year, check out Alma. They take the back-end work off your plate so you can focus on your clients and filling your practice.

In today’s episode, I sit down with Aja Evans, a private practice therapist in NY who wanted to go beyond the 1-1 model and expand her practice model to include speaking, writing, and partnerships.

Today’s episode is one that is sure to leave you feeling fired up, motivated, and give you tactical things you can start doing today to start building the consulting side of your practice.

We cover:

• Where to start when you want more press and the opportunities she got from getting press
• How to book speaking engagements as a therapist 
• Balancing speaking, writing, and clinical work with early motherhood

To learn more about Aja you can find here:

https://ajaevanscounseling.com/

@ajaetherapy

Resources from the show:

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5-Day Spring Cleaning Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Today I sit down with Danielle Hayden from Kick Start Accounting to talk about increasing profits, being in your books, and how to avoid being avoidant of your finances as a practice owner. If you need a quick kick in the butt to start taking your numbers seriously, this one is for you.

Today our money expert covers:

• How often you should be in Quickbooks (her answer will surprise you!)
• How to increase your profits as a practice owner
• Learning how to create a money team to help you stay accountable and increase your revenue

To connect with Danielle Hayden and Kickstart Accounting you can find her at :

@kickstartaccounting

Kick Start Accounting

Entrepreneur Money Stories Podcast

Resources from the show:

Looking to open your practice next year? Here’s the 10 step roadmap on everything you need to do to prepare for opening day. Practice Prep

Get on the weekly email list to join the 7 day Dopmaine Detox Challenege this October! 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Today I sit down and talk about the top 5 things that helped me recover from my own rock bottom. I discuss how I managed my emotional well-being while going through a divorce last summer.

This episode leans into personal development as I share the top things that helped me through a tough year. The personal growth you go through will be greatly reflected in your business, so lean into the opportunities (as hard as they may be) to grow.

I cover the following:

• How the 80/20 rule helped me in being intentional with focusing on emotional healing and recovery.
• A book that changed my life during this process.
• Why stepping out of your comfort zone is the most important aspect of this process.

Resources from the show:

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5-Day Spring Cleaning Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Book Recommendation: Outrageous Openness

Today I sat down with Joe Sanok, to talk all about handling your business when times get tough. He discussed how he managed his multiple business ventures while going through a divorce and transitioning into single parenting.

In today’s episode Joe discusses:

• Why entrepreneurship is actually the best route for single parents to go.
• How to communicate with your employees and manage your business when life gets tough.
• Focusing on things that are actually profitable when you need to take a step back

You can find Joe at:

Practice of the Practice

Killing It Camp

Resources from the show:

Looking to open your practice in the next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5-Day Spring Cleaning Challenge 

Accelerator Interest List for 2023

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

In today’s short and sweet episode I sit down as your coach and friend, to ask you a real question. And I want you to take the time to come up with a real, honest answer: Are you happy in private practice?

In today’s episode I cover:

• How ego can make it really easy to stay unhappy in private practice.
• When private practice gets stale.
• Common reasons therapists are unhappy in their practice and what to do about it.

Resources from the show:

The Practice Accelerator, my 10-week program to help you fill up your practice with ideal clients, is opening for the last time this year on September 12th. Get on the waitlist now so you don’t miss out on coupon codes only the waitlist gets!

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5-Day Spring Cleaning Challenge

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

In today’s episode, I go over my secret sauce, The Private Practice Playbook.  I break down everything you need to know about building a private practice and the method I use in teaching therapists how to start- and fill their practices.

This is a rinse and repeat system that therapists can use to start, fill and scale their practices.

I cover:

• The biggest barrier that stops therapists from actually getting clients
• Creating tactical marketing strategies that excite you 
• When to start working on systems to tame the beast of private practice as you start to grow
• Why I love having SEO as the foundation of your marketing plan

Sign for the free Masterclass here!

Monday September 12th at Noon Eastern:

https://us02web.zoom.us/webinar/register/WN_7vC5MDukS7W6JIJXhn3vWA

Thursday September 15th at 4PM Eastern:

https://us02web.zoom.us/webinar/register/WN_FjFe5xDzRLa7UIM2lKgwwA

In today's episode, I sit down and talk about everything you need to know about the process of coming off insurance panels and transitioning your practice to private pay. I went through this process 4 years ago and still remember what a wild ride it can be.   Today I cover:

• How to decide if you should come off insurance
• How to tell clients you are coming off
• What the process of coming insurance actually looks like for more therapists

Resources from the show:

The Practice Accelerator, my 10-week program to help you fill up your practice with ideal clients, is opening for the last time this year on September 12th. Get on the waitlist now so you don’t miss out on coupon codes only the waitlist gets!

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5-Day Spring Cleaning Challenge 

Leave a voice note for Danielle just saying "Hi!" or ask a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

In today's episode, I sit down with Rosemarie Callender, the podcasting expert. She's here to answer all of our questions about podcasting as a therapist. She talks about the how, when, and why to start a podcast in 2022.   We cover:

• How much it costs to start and run a podcast
• When to know you have the time to commit to podcasting
• Equipment you'll need to start before you hit record

Rosemarie's Instagram   Danielle's resources from the show:   The Practice Accelerator opens for the last time this year on September 12th! Get on the waitlist to be notified when the doors open.

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5-Day Spring Cleaning Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

In today’s episode, I sit down and go over the 3 ways you can get more clients into your practice. These are the three basic marketing strategies I’m seeing make the most difference in therapists’ practice in 2022. 

I cover:

• The #1 marketing strategy that will help you get more clients into your practice this fall
• How the pandemic changed the way we are marketing our practices
• The best thing you can do to your website to help ideal clients call you for a consultation

Resources from the show:

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5-Day Spring Cleaning Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

In today's episode, I sit down with branding expert Kristin Moses. She spills all the tea on what branding even means and how it applies to therapists in private practice.   Today we cover:

• When you should start considering branding for your practice.
• First steps to take in creating a brand.
• How often you should revisit your brand, and how your brand will evolve with time.

Resources and connecting with Kristin:

Website

Instagram

Facebook

“More Flow, Less Hustle - How to create magic in your business, brand, and life”

Kristin also has three FREE tools available .

Resource from Danielle:

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5-Day Spring Cleaning Challenge 

The Accelerator opens for the last time this year on Septmeber 12th! Get on the waitlist today to get sent coupone codes and be the first to know to register. 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

In today’s episode, I sit down with Dr. Kate Campbell and Katie Lemieux from the Private Practice Startup to discuss client retention and why it’s so important in private practice. This episode is so essential to listen to if you want to make the most of your marketing efforts in your practice.

In today’s episode we discuss:

• How to know if you have good retention

• Systems that help you improve your retention 

• Why retention is so important for long-term success in private practice

Check out The Private Practice Startup here

Private Practice Startup Podcast

Free Dream Practice Playbook

Resources from the show:

Download the Free SEO Guide for Beginners Here

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:https://www.speakpipe.com/EntrepreneurialTherapist

Sponsors for today’s show

Need an EHR that provides human customer services, low credit card processing fees, and an easy online portal for your clients to use? Check out Jane, the EHR me and my group practice use. Use the code work AMBITION at check out to get one month free.

If building a hybrid practice is on your heart this year, check out Alma. They take the back-end work off your plate so you can focus on your clients and filling your practice.

In today's episode, I sit down to talk about all things financial in private practice. We cover the looming questions: How much should you be saving? What if you feel guilty for charging a premium fee? How can you still give back to the community without a sliding scale or insurance?

During this episode the Private Practice Money Guru, Lindsay Bryan-Podvin walks us through how to deal with the tactical sides of money and the money mindset stuff that always comes up.

We cover:

• How to manage the guilt around charging a premium fee and why we feel it in the first place.

• How much your business emergency fund should cover?

• What Lindsay is recommending all her clients do in their practice during an economic downturn.

You can find Lindsay here:

www.mindmoneybalance.com

www.instagram.com/mindmoneybalance

Free quiz www.mindmoneybalance.com/quiz

Free resource guide to take your practice from "on the side" to full-time www.mindmoneybalance.com/freeguide   Danielle's resources from the show:

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5-Day Spring Cleaning Challenge 

Practice Accelerator opens for the last time this year on September 12th! Sign up to be on the waitlist and get first access to discounts. 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

Today's episode is a great behind-the-scenes interview because I sit down with a Practice Accelerator Alum, Laura Baldwin, who gives us her story on what it was like to build her practice during the pandemic and how she filled it with her ideal clients.   We discuss:

• The stamina it takes to continue marketing consistently when you're not filling up as fast as you thought you would.
• What marketing strategies got her the most clients.
• How she made the decision to leave her full-time job and go into private practice full time.

The Practice Accelerator opens again, for the last time this year on September 12th!! Join the waitlist to be the first one to get notified of registration here.   https://theentrepreneurialtherapist.com/courses/  

Resources from the show:

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5-Day Spring Cleaning Challenge 

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist

 

Have you ever dreamed of writing a book one day but are unsure where to start, how to do it, and what publishing looks like?   In today's episode, I sit down with Michelle Prince: author and owner of a publishing company. She unpacks everything and demystifies the book-writing process.   We cover:

• How to know what to write about and when to write it
• Options you have for publishing your first book
• The benefits of being a published author as a therapist

Connect with Michelle:

Performance Publishing Group Facebook Twitter Instagram Youtube Linkedin   Links to Michelle's Giveaways: Free Book! AND free strategy call: https://performancepublishinggroup.com/contact/  

Danielle's resources from the show:

Sign up for the 14-Day Productivity in Private Practice Summer Intensive! We start on July 22nd.

Looking to open your practice next year? Here’s the 10-step roadmap on everything you need to do to prepare for opening day. Practice Prep

Free 5-Day Spring Cleaning Challenge

Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:

https://www.speakpipe.com/EntrepreneurialTherapist