The Edward Show – Details, episodes & analysis

E434: A guy in the Urban Farming niche made total $432,483.50 + an additional $130,000.00 and $21,000.00 with his business, mainly from Instagram.

First, he gives an overview of who he is and what he’s doing.

Then he gives a more specific breakdown of his funnel, his operational details, and his exact marketing strategy.

After, he recommends to various Instagram creators how they can monetize their audiences.

He answers questions about how much he spends on paid advertising, and what to do if you have a faceless account.

This is a good one.

See the Reddit thread here: https://www.reddit.com/r/InstagramMarketing/comments/1fd2cks/i_made_43248350_from_social_media_marketing_922/

00:00 Introduction
01:06 Making Hundreds of Thousands of Dollars as an Urban Farming Influencer
02:22 Operational Details
04:54 Monetization Strategies for Creators
09:14 Instagram Paid Advertising Insights
12:36 Wrap-Up

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#instagrammarketing #socialmediamarketing #personalbranding #digitalmarketing

E433: We look at the time Samsung bought out the train station in front of the new Apple Store Malaysia. Samsung used a legal loophole to do this and renamed the station, “The Samsung Galaxy Station.” They also bought out all the ad space in the station.

People had to walk through nonstop ads of Samsung devices to get to the new Apple Store.

Next, we look at Burger King’s viral Moldy Whopper Campaign. Burger King made videos and an image of a Whopper decomposing for 30 days and getting super moldy.

Then Burger King put enough ad budget behind this to get 8.4 billion impressions on their moldy Whopper. You won’t believe what the sales outcome was.

Finally, we look at a big marketing fail.

Fiji Water said, “The label says Fiji because it’s not bottled in Cleveland.” Well, the city of Cleveland was offended by this so they did some tests. They found Fiji water contained 6.3 micrograms of arsenic per liter, whereas Cleveland tap water, which was also tastier and better for the environment, had no arsenic.

And throughout all of these, we look at their low-cost/no-cost alternatives that any company can do. SEO. Build in Public. And benevolent social media marketing.

This is a good one. You’re going to enjoy it.

00:00 Apple's Grand Opening in Malaysia
00:09 Samsung's Clever Response
00:42 The Samsung Galaxy Station
01:17 Apple's Controversial 'Crush' Ad
02:10 SEO Tactics for Competing with Big Brands
05:31 Burger King's Moldy Whopper Campaign
06:53 Authenticity in Marketing
11:04 Fiji Water's Marketing Fail
14:45 Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#digitalmarketing

E424: The Google Algorithm Leak back in May revealed so much about the actual way Google works. Not how the representatives said it should work - but how it actually works.

Revisiting the Leak months later, these are 7 of the most notable takeaways.

Seven things that Google measures that will affect your search engine optimization efforts.

A few of these might surprise you.

Read the original post here: https://www.wordstream.com/blog/google-algorithm-documents-leak

00:00 Intro to the Google Leak
01:31 Domain Authority
04:12 Clicks and Engagement
06:03 The Backstory of the Google Leak
07:32 Content Freshness
09:47 Change History
12:36 Originality
13:28 Site Size and Age
15:42 Chrome Data
16:59 Final Thoughts

#seo #searchengineoptimization #googleapileak #digitalmarketing

E333: How to grow fast on TwitterX in 2024.

32 pieces of very actionable advice on how to get rapid growth in your niche on X/Twitter.

Advice is from Natia Kurdadze. Read her original post here: https://x.com/natiakourdadze/status/1794777652257075307

0:00 Consistency on Sunday
0:40 Today's Topic: Growing on TwitterX
1:32 Natia Kurdadze's 32 Tips for TwitterX Growth
2:20 Boosting Engagement and Visibility
3:44 Algorithm Training
5:15 Content Creation and Maximizing Reach
7:06 Conclusion

#twitter #twitterx #socialmediamarketing #digitalmarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E332: How Rand Fishkin's revolutionary and belittled SEO experiments led to the greatest Google leak of all time.

The 2024 Google algorithm leak was ten years in the making by one of the most iconic figures in search engine optimization.

Here's the true story of how it went down.

0:00 Introduction: A Tale of SEO, Millions, and Vengeance
1:09 Meet Rand Fishkin: The SEO Pioneer
3:31 The Click Experiment: Unveiling Google's Secrets
4:30 The 2014 Click Test: A Turning Point
6:42 Recreating the Experiment: The World Cup Test
8:27 Google's Denial and Rand's Persistence
12:22 The Leak: Exposing Google's Secrets
14:13 Rand's Vengeance: A Decade in the Making
17:32 Conclusion: The Biggest Google Leak and Final Thoughts

#seo #searchengineoptimization #digitalmarketing #technews

E331: Reactions to the Google Algorithm Leak.

Is it good to keep looking at Google documentation regarding basic SEO best practices?

+ Easy ways to rank that don't require familiarity with all 14,014 ranking factors revealed in the leak.

0:00 Google's Reputation Scoring
0:55 Schema
4:41 How to Move Forward on 14,000 Factors
8:02 Successful SEO Implementations in Light of the Leak

#seo #searchengineoptimization #digitalmarketing #googlealgorithmleak

E330: How the Google algorithm leak happened.   Why the SEO who shared it with Rand was triggered into sharing it.   Takeaways.   Also.... exact language for doing parasite SEO.   0:08 Google's Official Response 0:39 Understanding the SEO Community's Reaction 0:57 Parasite SEO 2:36 The Story Behind the Leak 4:20 Rand Fishkin Involved 5:29 The Google Triangle and SEO Frustrations 7:08 Practical SEO Advice and Final Thoughts 11:38 Where I'm Recording   #seo #searchengineoptimization #digitalmarketing #startups

E329: Yesterday's Google Algorithm Leak showed why so many SEOs, webmasters, and marketers have suffered.

Here are my takeaways after having 24 hours to think about the absolute information bomb dropped into the digital marketing community yesterday.

0:00 Biggest Google Leak Ever: 14,000 Ranking Factors
1:07 SEO Community Reactions: Stupid or Smart?
1:42 Think Like an Algorithm Designer
3:05 Parasite SEO
6:06 Compact Keywords
7:17 Importance of Search Intent
10:44 Lessons from the Leak
12:55 Old Twitter's Lazy Algorithm
15:15 Conclusion and Final Thoughts

#seo #searchengineoptimization #digitalmarketing

E328: Google's algorithm leaked! 14,014 Google API features shared in their biggest leak ever.

Here is what has been learned from the leak and how it happened.

People mentioned in the show: Rand Fishkin of SparkToro and Moz, Mike King of iPullRank, and Charles Floate.

1:24 Insights and surprises
5:59 The controversial Google API content warehouse leak
7:26 Rand Fishkin's deep dive: Analyzing the Google search API documents
26:50 Strategic takeaways for marketers
34:19 Reflections on the Google leak and its implications

#SEO #searchengineoptimization #digitalmarketing #google

E327: Something I believe in my heart of hearts...   Which I wish I realized sooner...   Time smooths out all rough edges with brand.   But most people are too quick to give up, so people remember this jagged, unpolished, directionless, abandoned brand.   Here are 4 stories where time smoothed out my mistakes.   0:00 Persistence in Branding 0:59 Marathon vs. Sprint: 1:33 Learning from Flops: A Personal Story of Resilience 6:24 SEO and Social Media Pay Offs 9:57 Giving It Time 11:55 It's Worth It   #brandbuilding #marketing #digitalmarketing #entrepreneurship   The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/