E434: A guy in the Urban Farming niche made total $432,483.50 + an additional $130,000.00 and $21,000.00 with his business, mainly from Instagram.

First, he gives an overview of who he is and what he's doing.

Then he gives a more specific breakdown of his funnel, his operational details, and his exact marketing strategy.

After, he recommends to various Instagram creators how they can monetize their audiences.

He answers questions about how much he spends on paid advertising, and what to do if you have a faceless account.

This is a good one.

See the Reddit thread here: https://www.reddit.com/r/InstagramMarketing/comments/1fd2cks/i_made_43248350_from_social_media_marketing_922/

00:00 Introduction
01:06 Making Hundreds of Thousands of Dollars as an Urban Farming Influencer
02:22 Operational Details
04:54 Monetization Strategies for Creators
09:14 Instagram Paid Advertising Insights
12:36 Wrap-Up

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#instagrammarketing #socialmediamarketing #personalbranding #digitalmarketing

E433: We look at the time Samsung bought out the train station in front of the new Apple Store Malaysia. Samsung used a legal loophole to do this and renamed the station, "The Samsung Galaxy Station." They also bought out all the ad space in the station.

People had to walk through nonstop ads of Samsung devices to get to the new Apple Store.

Next, we look at Burger King's viral Moldy Whopper Campaign. Burger King made videos and an image of a Whopper decomposing for 30 days and getting super moldy.

Then Burger King put enough ad budget behind this to get 8.4 billion impressions on their moldy Whopper. You won't believe what the sales outcome was.

Finally, we look at a big marketing fail.

Fiji Water said, "The label says Fiji because it's not bottled in Cleveland." Well, the city of Cleveland was offended by this so they did some tests. They found Fiji water contained 6.3 micrograms of arsenic per liter, whereas Cleveland tap water, which was also tastier and better for the environment, had no arsenic.

And throughout all of these, we look at their low-cost/no-cost alternatives that any company can do. SEO. Build in Public. And benevolent social media marketing.

This is a good one. You're going to enjoy it.

00:00 Apple's Grand Opening in Malaysia
00:09 Samsung's Clever Response
00:42 The Samsung Galaxy Station
01:17 Apple's Controversial 'Crush' Ad
02:10 SEO Tactics for Competing with Big Brands
05:31 Burger King's Moldy Whopper Campaign
06:53 Authenticity in Marketing
11:04 Fiji Water's Marketing Fail
14:45 Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#digitalmarketing

E424: The Google Algorithm Leak back in May revealed so much about the actual way Google works. Not how the representatives said it should work - but how it actually works.

Revisiting the Leak months later, these are 7 of the most notable takeaways.

Seven things that Google measures that will affect your search engine optimization efforts.

A few of these might surprise you.

Read the original post here: https://www.wordstream.com/blog/google-algorithm-documents-leak

00:00 Intro to the Google Leak
01:31 Domain Authority
04:12 Clicks and Engagement
06:03 The Backstory of the Google Leak
07:32 Content Freshness
09:47 Change History
12:36 Originality
13:28 Site Size and Age
15:42 Chrome Data
16:59 Final Thoughts

#seo #searchengineoptimization #googleapileak #digitalmarketing

E333: How to grow fast on TwitterX in 2024.

32 pieces of very actionable advice on how to get rapid growth in your niche on X/Twitter.

Advice is from Natia Kurdadze. Read her original post here: https://x.com/natiakourdadze/status/1794777652257075307

0:00 Consistency on Sunday
0:40 Today's Topic: Growing on TwitterX
1:32 Natia Kurdadze's 32 Tips for TwitterX Growth
2:20 Boosting Engagement and Visibility
3:44 Algorithm Training
5:15 Content Creation and Maximizing Reach
7:06 Conclusion

#twitter #twitterx #socialmediamarketing #digitalmarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E332: How Rand Fishkin's revolutionary and belittled SEO experiments led to the greatest Google leak of all time.

The 2024 Google algorithm leak was ten years in the making by one of the most iconic figures in search engine optimization.

Here's the true story of how it went down.

0:00 Introduction: A Tale of SEO, Millions, and Vengeance
1:09 Meet Rand Fishkin: The SEO Pioneer
3:31 The Click Experiment: Unveiling Google's Secrets
4:30 The 2014 Click Test: A Turning Point
6:42 Recreating the Experiment: The World Cup Test
8:27 Google's Denial and Rand's Persistence
12:22 The Leak: Exposing Google's Secrets
14:13 Rand's Vengeance: A Decade in the Making
17:32 Conclusion: The Biggest Google Leak and Final Thoughts

#seo #searchengineoptimization #digitalmarketing #technews

E331: Reactions to the Google Algorithm Leak.

Is it good to keep looking at Google documentation regarding basic SEO best practices?

+ Easy ways to rank that don't require familiarity with all 14,014 ranking factors revealed in the leak.

0:00 Google's Reputation Scoring
0:55 Schema
4:41 How to Move Forward on 14,000 Factors
8:02 Successful SEO Implementations in Light of the Leak

#seo #searchengineoptimization #digitalmarketing #googlealgorithmleak

E330: How the Google algorithm leak happened.   Why the SEO who shared it with Rand was triggered into sharing it.   Takeaways.   Also.... exact language for doing parasite SEO.   0:08 Google's Official Response 0:39 Understanding the SEO Community's Reaction 0:57 Parasite SEO 2:36 The Story Behind the Leak 4:20 Rand Fishkin Involved 5:29 The Google Triangle and SEO Frustrations 7:08 Practical SEO Advice and Final Thoughts 11:38 Where I'm Recording   #seo #searchengineoptimization #digitalmarketing #startups

E329: Yesterday's Google Algorithm Leak showed why so many SEOs, webmasters, and marketers have suffered.

Here are my takeaways after having 24 hours to think about the absolute information bomb dropped into the digital marketing community yesterday.

0:00 Biggest Google Leak Ever: 14,000 Ranking Factors
1:07 SEO Community Reactions: Stupid or Smart?
1:42 Think Like an Algorithm Designer
3:05 Parasite SEO
6:06 Compact Keywords
7:17 Importance of Search Intent
10:44 Lessons from the Leak
12:55 Old Twitter's Lazy Algorithm
15:15 Conclusion and Final Thoughts

#seo #searchengineoptimization #digitalmarketing

E328: Google's algorithm leaked! 14,014 Google API features shared in their biggest leak ever.

Here is what has been learned from the leak and how it happened.

People mentioned in the show: Rand Fishkin of SparkToro and Moz, Mike King of iPullRank, and Charles Floate.

1:24 Insights and surprises
5:59 The controversial Google API content warehouse leak
7:26 Rand Fishkin's deep dive: Analyzing the Google search API documents
26:50 Strategic takeaways for marketers
34:19 Reflections on the Google leak and its implications

#SEO #searchengineoptimization #digitalmarketing #google

E327: Something I believe in my heart of hearts...   Which I wish I realized sooner...   Time smooths out all rough edges with brand.   But most people are too quick to give up, so people remember this jagged, unpolished, directionless, abandoned brand.   Here are 4 stories where time smoothed out my mistakes.   0:00 Persistence in Branding 0:59 Marathon vs. Sprint: 1:33 Learning from Flops: A Personal Story of Resilience 6:24 SEO and Social Media Pay Offs 9:57 Giving It Time 11:55 It's Worth It   #brandbuilding #marketing #digitalmarketing #entrepreneurship   The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E326: The story of how I met a founding member of Uber in a $30 million Tribeca penthouse.

And the story of getting recommendations on my LinkedIn when first setting it up.

Premise: there's so much more to leverage than most people realize, and the rare instances where I do realize what I have at my disposal, I'm able to do nice things, such as meeting a founder of Uber in this crazy 6,300 sq ft penthouse.

00:00 Creative Thinking
00:25 LinkedIn Success to a $30M Penthouse
00:48 Starting an Agency and Going into Crypto
02:05 The Biggest Ethereum Meetup in the World
03:57 Meeting a Founding Member of Uber
06:41 Resourcefulness: Overcoming Challenges with LinkedIn
09:47 Value of Leveraging What You Have
10:55 Your Opportunities

#networking #howtowinfriendsandinfluencepeople

The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E325: How to do SEO for a site using a mix of user-generated content (UGC) and AI - along with programmatic SEO.

This is an above-average technical SEO episode, but what I share will be valuable for anybody working on this.

Key lessons:

1. Focus on a clear information architecture.
2. Make each page no more than 3-4 clicks from the home page.
3. Use a separate sitemap for UGC pages that are not too thin.
4. Use server-side rendering.

#seo #searchengineoptimization #technicalseo #buildinpublic

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E324: How Strawberrymilkmob makes $1M MONTHLY from TikTok.

Showing her products and her videos selling her products.

Mega shout to @maverickecom for the content.

0:00 TikTok's Million-Dollar Secrets
1:13 Personal Branding and Product Placement
4:17 The Infinite Game: Building Brand Integrity
6:45 Analyzing Profits and the Impact of Content Strategy
9:56 Final Insights and Success

#contentmarketing #tiktokmarketing #instagrammarketing #ecommerce

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E423: Taylor Swift in 2024 had her biggest year by far. According to Google Trends, her interest doubled from its previous peak, and that same previous peak is now her new normal.

But what caused this?

Turns out it was a combination of preparation, partnerships, branding, and public relations. A healthy marketing mix. This podcast goes into each of these in detail.

This is Taylor Swift's marketing strategy that caused her to become one of the biggest trends of 2024.

From the Reddit thread: https://www.reddit.com/r/marketing/comments/16xyrr8/whoever_is_handling_taylor_swifts_marketing_is/

00:00 Taylor Swift's Popularity Spike
00:48 A Marketing Masterclass
01:52 Reddit Insights
02:33 NFL and PR Strategies
07:30 Merchandising and Fan Engagement
09:02 Consistency and Branding
12:23 Concluding Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#MarketingCaseStudy #PublicRelations #DigitalMarketing #MarketingTrends

E323: I missed an entire year of Instagram growth despite posting every day and how you can avoid this.

Then, what happened when I started growing, how life changed, and finally my growth now.

0:00 The Start of My Instagram Journey
0:37 Cross-Platform Content Sharing
2:50 WTF, Instagram Isn't Growing But TikTok Is
4:42 The Turning Point
7:00 Manual Uploading and Instagram Algorithm Glitches
9:51 Embracing Visibility: Overcoming Social Hesitations
14:12 Overall Lessons
15:41 Persistence and Growth

#instagrammarketing #daytradingattention #contentmarketing #digitalmarketing

The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E322: My call with Forbes' Head of Events, Brett Cohen, last night.

#contentmarketing #digitalmarketing #marketing

The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E321: Automating #buildinpublic updates.

How to build an audience on X without putting in much extra effort.

0:00 Welcome
0:48 Why Build in Public
2:26 Automating Build In Public Updates: How To
5:43 Power of Community and Inspiration
7:23 A Real-World Example: How Build In Public Got This Guy's Stripe Account Restored
10:57 Conclusion: The Benefits of Building in Public and Automation

#digitalmarketing #solopreneur #indiehackers

The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E320: How Codie Sanchez made accounting software entertaining.

Most people are doing social media content marketing wrong.

They think bottom-of-funnel content can't be entertaining and viral. It can.

This is a great example.

00:00 The Big Mistake in Social Media Marketing
00:38 Breaking Down Bottom vs. Top of Funnel Marketing
00:55 Codie Sanchez TwitterX Case Study: Effective Bottom of Funnel Content
05:30 Alain's Influencer Strategy for Language Learning
06:36 The Power of Entertaining, High-Converting Content
07:28 Understanding Bottom of Funnel SEO
08:12 Conclusion and Takeaways

#contentmarketing #socialmediamarketing #startups #digitalmarketing

The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E319: Shocked at the price of this 900,000 follower deal.

This is how much my friend Alain is paying this influencer for a video and all its footage. The influencer, in Miami, has 900k followers and tons of experience making engaging content.

Alain gets a video on the guy's channel as well as all the footage to turn into ads. And he gets it for a ridiculous price.

0:00 Understanding Creator Worth and Content Creation Dilemmas
0:25 Alain's Innovative Strategy for Engaging Content
1:08 The Power of Collaboration: Alain's Deal with a TikTok Influencer
2:30 Maximizing Content: From Single Video to Multiple Ads
4:10 The Value of Engaging Content and Learning Through Iteration
5:11 The Long Game: Brand Integrity vs. Quick Deals
6:25 App Store Optimization and Influencer Marketing Insights
7:28 Closing Thoughts and Invitation for Feedback

#digitalmarketing #influencermarketing #tiktokmarketing #instagrammarketing

The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E318: UpLabs is shutting down.

Idiotic. Even if you don't know what they are/were. They have 59/100 Moz Domain Authority. 75/100 Ahrefs Domain Rating.

Probably a huge email list.

A highly trafficked site.

On today's podcast, I share all the ways they could leverage such a powerful asset.

00:00 UpLabs - Idiots
00:08 Grok: My AI Research Assistant
00:35 UpLabs: History, Achievements, and Closure
01:24 Analyzing UpLabs' Decision to Shut Down
02:18 Strategies for UpLabs to Remain Profitable
03:11 Leveraging High Domain Authority for Success
04:09 The Potential of Micro SaaS and SEO Strategies
07:53 Final Thoughts on Brand Building and Growth Hacking
08:05 Closing Remarks

#digitalmarketing #seo #searchengineoptimization #buildinpublic

The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E317: Most digital marketers know of the free SEO Chrome extension, the MozBar... But almost all of them use it improperly.

How I use it to:
- De-scam scammers.
- Find SEO low-hanging fruit.
- And discern if somebody is overexaggerating (or lying) about accomplishments.

0:00 Introduction to the MozBar Chrome Extension
0:16 The MozBar's Features and Uses
1:27 Understanding Domain and Page Authority
3:05 Identifying Scams and Assessing Website Legitimacy
6:22 SEO Strategies and Bottom of Funnel Keywords
8:37 Optimizing for Search Terms
9:05 Recap

The original article: https://edwardsturm.com/articles/mozbar-domain-authority-and-page-authority-to-tell-legitimacy-of-websites-and-find-big-wins/

#digitalmarketing #growthhacks #seo #searchengineoptimization

The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E316: I hacked the podcasting guest game.

Here's how I went on 30 podcasts in 3 months with virtually no outbound pitching.

0:00 Welcome Back to the Cafe
0:04 Podcasts for Personal Branding
0:51 Favorite Podcasting Tool
1:20 Maximizing Exposure and Building Links through Podcasts
2:52 Becoming Googleable:
3:46 Networking and Growth
5:57 From Podcast Guest to Social Media Success
7:58 Why I Stopped Podcast Guesting
9:13 Alternative Strategies for Link Building and Online Growth
10:27 Closing Thoughts from the Cafe

#growthhacking #digitalmarketing #publicrelations #startups

The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E315: I share the growth of Unicorn Platform, an AI website builder, from an acquisition to a year of heavy loss to $300,000 in annual recurring revenue and 130,000 users - in just two years.

It's 13 key strategies that contributed to this success, including a significant redesign of the user experience, a comprehensive approach to SEO,  gaining visibility on Product Hunt, directly engaging with users, Build in Public on Twitter, benefiting from traffic via existing products and his own directories, enhancing word of mouth, establishing affiliate partnerships, sponsoring others' directories, adding more templates and blocks for design variety, and engaging in cross-promotion with other tools like Senja.

I underscore the relevance of these strategies to businesses at various stages and emphasize the importance of customer feedback, innovative marketing channels, and collaborative growth tactics.

0:06 Unveiling a Success Story: From A Year of Loss to $300K ARR
1:38 Deep Dive into Growth Strategies: The Unicorn Platform Journey
2:43 Exploring 13 Key Acquisition Channels
10:35 Wrapping Up: Insights and Inspiration from a Growth Journey

#digitalmarketing #buildinpublic #entrepreneurship #indiehackers

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E314: Nick Leinberger's 30-day update.

I gave Nick, a pro scooter video creator, advice on a March podcast. Thirty days later, his update shows him smashing three personal records and getting millions of organic views.

Here's the advice I gave before, and my new advice.

#socialmediamarketing #digitalmarketing #tiktokmarketing #instagrammarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E422: The founding story of Reddit - The Front Page of the Internet.

And how Reddit created hordes of fake users at its beginning to make new users think they were part of a preexisting vibrant community.

The story of how Reddit started is a legendary one with tons of lessons for founders and marketers.

This is how Reddit got its first users and eventually got off the ground.

Read it on the First 1,000 Newsletter: https://read.first1000.co/p/-reddit

00:00 Reddit's Influence
00:42 The Request I Received
01:58 Founding Story of Reddit
04:59 Pressure to Launch
06:56 Struggle for Early Users
09:52 Faking Users To Establish Critical Mass
12:14 Building Trust
14:44 Reddit's Success and Legacy

#startups #ycombinator #digitalmarketing #growthhacking

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E313: How I accidentally made the most viewed video in the world on the Silicon Valley Bank collapse and what it's like to go super viral.

I wrote this a year ago and had a lot of fun rereading it.

The original article: https://edwardsturm.com/articles/silicon-valley-bank-collapse-video/

#digitalmarketing #socialmediamarketing #contentmarketing #instagrammarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E312: How app store optimization (ASO) works.

This is a technical deep dive into algorithmic ranking factors for both the iOS App Store and the Google Play Store.

If you want your app to rank on those, listen to this.

0:00 Introduction to ASO
1:58 Exploring ASO: Insights and Strategies
3:00 Deep Dive into Keywords for ASO
8:50 Other Factors Influencing ASO Rankings
9:48 Google Play Store Optimization and Final Thoughts

#appstoreoptimization #digitalmarketing #marketing #appmarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E311: How this Redditor is making $6,000 MRR selling rugs with Instagram Reels.

Before this, the Redditor was a FedEx delivery driver making $2,800/month. Now, the Redditor is full-time making rugs and doing sales with Instagram Reels.

0:00 Introduction to Making $6,000 a Month with Custom Rugs
0:13 The Power of Organic Social and Persistence
1:55 Breaking Down the Success Story
2:52 The Journey from FedEx Driver to Entrepreneur
5:52 The Strategy Behind Going Viral and Monetizing Content
8:10 Final Thoughts and Advice for Aspiring Entrepreneurs

#solopreneur  

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E310: So many marketers focus on top-of-funnel content, but bottom-of-funnel is way more effective.

1. My bottom-of-funnel strategy for my upcoming product.
2. How my $6 affiliate video made tens of thousands of MRR.
3. How Videogamedunkey's bottom-of-funnel video got me to purchase Animal Well last night.
4. What this AI language learning startup should be doing for bottom-of-funnel social.

#digitalmarketing #socialmediamarketing #marketingstrategy #contentmarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E309: An endless well of interesting subject matter for anybody who wants to get Internet Famous.

Steal it like an artist - not like a thief.

#contentmarketing #contentcreation #digitalmarketing #socialmediamarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E308: A million-dollar ad to YouTube nurture funnel with a 50% close rate.

Ad to landing page with YouTube embed. Next is Typeform. Then prospect sets up a call.

Then Typeform info is used to send prospect ideal YouTube video from their channel. The YouTube video matches the archetype created by the Typeform.

There's a 50% close rate here.

If prospect doesn't close, they get a 24 hour discount along with 3 more videos.

#digitalmarketing #mediabuying #entrepreneurship #marketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E307: JCPenny's mammoth pricing mistakes ruined decades of brand building and contributed to the company's filing for bankruptcy.

+ 3 pricing hacks anybody can do in under 2 seconds to "drastically" increase chances of people buying.

0:00 Introduction to Pricing Tricks and JCPenney's Fail
0:56 Deep Dive into JCPenney's Pricing Misstep
2:18 Psychological Impact of Pricing Strategies
3:46 Additional Pricing Tricks
7:36 Final Thoughts and Tips

#pricingstrategy #entrepreneurship #advertising #marketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E306: Making $250,000/month profit breaking Meta ad rules.

The trial and error this guy had to do, what he's selling, how he creates new Meta accounts, how he gets around bans, how he dodges the ToS, and his advice to people interested in copying him.

This episode of the Edward Show features a deep dive into a user's success story shared on the Entrepreneur subreddit, highlighting how they bypassed Facebook's advertising restrictions to rake in $250,000 a month in profit through selling consumable goods on Shopify.

The story details the user's journey of trial and error, their strategies for sourcing products and repackaging them for sale, and the ingenious methods employed to avoid Facebook's ad bans.

Additionally, the podcast includes a segment from Chris Koerner on importing goods from China and offers practical advice for online selling, marketing, and avoiding potential legal issues.

Episode 306 wraps up with insights on achieving trust and profitability in online marketing, underlining the importance of belief in one's product.

00:00 Unlocking Facebook's Ad Secrets for Massive Shopify Profits
00:36 The Entrepreneur's Dilemma: Success and Isolation
01:51 From $320,000 a Month to Shopify Strategies: A Deep Dive
03:14 The Art of Affiliate Marketing and Building Trust
04:29 Navigating the Complexities of Product Sourcing and Importing
07:36 Mastering Facebook Ads: Strategies and Workarounds
09:42 The Challenges of Digital Marketing and Platform Restrictions
12:38 Wrapping Up: Insights from Episode 306 of the Edward Show

#blackhat #facebookads #entrepreneur #mediabuying 

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E305: How to succeed with founder-led sales.

This is from Sam Blond giving advice to a Y Combinator cohort preparing for Demo Day.

The most common topic was founders figuring out how to close the first set of customers in time for DD.

This was Sam's advice.

#ycombinator #startups #sales #andreessenhorowitz

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E304: 20 common mistakes when building startups and doing businesses.

Sharing mistakes, failures, and successes - as well as living them - is the best way for everybody to grow.

#startups #buildinpublic #entrepreneurship #solopreneur

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E420: Overlooked and underrated, High-Leverage Keywords are keywords that represent more than one acquisition.

Keywords that could mean many users or customers.

Keywords that can get you and your brand clout.

Keywords that, just by ranking for them, can get you backlinks, allowing you to rank for even more High-Leverage Keywords.

Bottom-of-funnel keywords that can and should be leveraged.

High-Leverage Keywords are some of my favorite things in SEO.

And after hearing this, hopefully, they will be for you, too.

00:00 Introduction to High-Leverage Keywords
00:28 At the Bottom of Funnel
00:47 Targeting Large Groups and Decision Makers
01:57 Creative Keyword Strategies
02:13 Guest Article Submission Keywords
04:13 Embed Keywords
06:18 SEO Benefits
07:59 Conclusion

#seo #searchengineoptimization #digitalmarketing #growthhacking

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

E303: I reflect on my experiences working with various talented designers, highlighting Alexander Vilinskyy as the designer who has the cleanest style.

Vilinskyy, a former Head of Design at Grammarly, does many well-performing projects and often hangs out with high-net-worth individuals.

He recently successfully leveraged a small Instagram following to sell a networking course, demonstrating the efficacy of well-crafted design and targeted content.

I also share insights on the simplicity and impact of regular content creation on platforms like TikTok and Instagram, emphasizing consistency and the sharing of one's work and learnings.

Furthermore, the concept of the 'curious learner bias' and the importance of exponential growth in learning and audience building are discussed.

This episode offers advice and motivation for content creators at any level to start leveraging their knowledge and interests to build a monetizable audience and create impactful content daily.

00:00 Celebrating The Top Designers I Worked With
00:45 Discovering Alexander Vilinskyy: A Design Genius
01:42 The Power of a Small Instagram Following
03:21 Content Creation: Making It Easy and Effective
04:59 The Infinite Scroll Experiment and Its Impact
08:12 The Curious Learner Bias: Becoming an Expert by Sharing
08:47 Building Momentum: The Daily Content Creation Journey
10:22 Paul Graham's Quote
11:53 Encouragement

#startups #entrepreneurship #digitalmarketing #marketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E302: The article The Verge did to troll Google is still ranking #1 for the main keyword "best printer" in the US... Even after the recent algorithm updates.

"Parasite has gotten even better. Games the same, even though the players may change."

"The Verge is available for Parasite SEO posts."

Shoutout to Charles Floate for the quality SEO content, as always.

0:00 Introduction: The Verge Trolls Google
0:22 Explaining Domain Authority and Its Impact
1:59 The Verge's Article: A Case Study in SEO
3:11 The Humorous Approach of The Verge's Article
4:43 The Importance of Domain Authority in SEO
7:19 Strategies for Leveraging Domain Authority
9:24 Personal Approach to Boosting Domain Authority
10:24 The Bigger Picture: Domain Authority as a Game
11:44 Conclusion and Encouragement

#searchengineoptimization #seo #digitalmarketing #blackhat

E301: This episode covers a popular thread from the entrepreneur subreddit, emphasizing the pitfalls of 'stealth mode' in entrepreneurship and advocating for building in public to validate ideas early.

I discuss a post titled 'I Worked Hard All My Life. I Regret It,' highlighting the author's journey from hard work without success to finding effective strategies like killing one's ego, validating ideas before execution, and leveraging external resources instead of reinventing the wheel.

The post and subsequent commentary discuss the balance between hard and smart work, the importance of enjoying what you do, and learning from failures to build successful ventures.

The episode is a reflection on entrepreneurship, the value of sharing failures, and learning from them to work smarter, not harder.

00:00 Introduction to a Viral Entrepreneurial Wisdom
00:33 Breaking Down the 'I Worked Hard All My Life, I Regret It' Post
01:34 Key Lessons from the Post: Ego, Validation, and Efficiency
05:35 Engaging with Community Feedback and Personal Reflections
08:45 Concluding Thoughts and Podcast Sign-off

#entrepreneurship #solopreneur #buildinpublic #indiehackers

The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E300. The reality of how people purchase products when they're not looking to convert.

And how you can both:
- Circumvent this with bottom-of-funnel SEO.
- And optimize for this with organic social.

#entrepreneurship #startups #hustle #business

The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E299: Brex ran the most successful billboard campaign of any tech startup in history. Massive for inbound demand gen, near 100% brand awareness in their target market, improved outbound conversions, and more.

Here is what they did and how you can do it too.

#startups #ycombinator #marketing #advertising

The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E298: My exact social media posting strategy, learned from posting for the last 545 consecutive days, over 1,100 posts. I never missed a day of posting.

How I shoot, edit, and the settings I use to upload on all social media platforms. Instagram, TikTok, TwitterX, LinkedIn, Facebook Reels, Pinterest, and Snapchat.

Organic social media marketing is my second favorite acquisition channel. SEO is first.

This is exactly how I post; learned from years of obsessed daily repetition and distilled to under 4 minutes.

#marketing #socialmediamarketing #digitalmarketing #socialmediatips

The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E297: The invention nobody wanted that became one of the top-selling office products of all time.

This story has everything:
- Complete perseverance. It took 12 years for this to be successful.
- Spinning in marketing. The ideal use case was right under the inventors' noses.
- Multiple tries with marketing before dominating. And valuable marketing lessons learned.

People think if they are not successful immediately, they should give up. The story of Post-it Notes shows why that is not true. Legendary.

#entrepreneurship #marketing #business #buildinpublic

The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E296: What the CEO of Instagram says about high-frequency posting. And...

How one brand new Instagram account used it to grow to 650K followers in less than two months.

How another has 1.2M followers with it.

And yet another got 135K followers in a month through doing it.

Real followers who I know IRL.

#digitalmarketing #socialmediamarketing #instagrammarketing #marketing

The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E295: Nick Gray might be the most brilliant marketer.

He asked his female followers to apply to go on a blind date with him to Japan and is sharing updates and pictures every day.

This stunt will almost certainly get him:
- Tons more top-of-mind awareness
- Conversions
- Fun

And might get him:
- A great girlfriend/wife

And it's super authentic and on-brand. I'm so impressed. This is so fun.

#viralmarketing

The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E294: From the Instagram Marketing subreddit:

"Many years back, I made my first ever Instagram account solely to be a personal one and got to ~200 followers consisting of friends, family, and acquaintances. I then decided to create a fresh account based around fitness to see just how much I could assert myself on social media. I never went viral and never had a single moment where I gained a bunch of followers at once. I grew my account slowly, but constantly. I learned about online coaching a while back and decided to implement that through fitness to start. Once I got that going, I was able to use my Instagram as my main platform for getting online coaching clients and expanded to doing dating coaching as well. Here are the main takeaways for how I got there:

Followers > everything else

Followers are the only thing that matter on Instagram to me. Everything else are vanity metrics. I've made posts that got thousands of views, hundreds of likes, and double digit shares, but only a handful of followers. It was clear to me that making content as a small account was not going to be my most consistent and reliable method for getting followers, which leads to the next point.

Follow/unfollow is goated

I hear a lot of controversy about this method, but after trying out a bunch of different ones, this is the one I always fall back to because it's consistent and reliable. Everyone on Instagram will always appreciate having more followers and if you play the numbers game, a good number of them will return the favor. The main complaint people have on doing this is the ethics of rug pulling after getting followers, but here's the deal. 

If you want to use Instagram for business purposes, then you need to be tactical about it. Although you will definitely be in the ground to start, having a high follower to following ratio is vital to being perceived as an authority figure. And a lot of people on Instagram abandon their accounts over time so not every follower you get will be active anyways. That doesn't mean you should unfollow every single follower you get through this method, but you should try to keep your following limited to supporters of your content and people you value.

I look for people who actively support creators similar to me as they will be more loyal and active in supporting my content. Numbers wise, most followers will be fans, and a small number of them will be potential clients that can be converted as described in a later point.

Create content for social proof and reach

Even though I've been getting most of my followers from follow/unfollow, it's still crucial for me to post a bunch of content to demonstrate who I am and what I'm about. I mainly use photo posts and reels for my page. I use visuals and copy written captions on photo posts to create relatability and reels to increase visibility to my profile. If you make good reels, they will get pushed out to a lot more non-followers which means more eyeballs on your profile. My profile is a personal portfolio and anyone that takes the time to go through it should know who I am, what I'm about, and what I can provide. 

Sell something through Stories and DMs

I make it very clear that I sell coaching on my profile. But I'm also a micro-influencer that's actively trying to grow. In order to maintain goodwill with my followers while also taking initiative for my business, I promote my services every once in a while through a post or story and then try to convert interested prospects into sales calls in the DMs. Like I said before, don't focus on the vanity metrics. These instances will receive very low engagement compared to my other content but that's where the business is and it gets handled in private through DMs.

Cross-promote wherever you can

I am active on numerous other social media platforms and try to cross-promote content whenever I can to build up social proof and visibility to myself and my services. I may get clients that were referred by a piece of content from another platform to my Instagram that gets further social proof of what I can provide and buys into coaching that way.

Maintain good profile health as much as possible

Because I actively do follow/unfollow, I've hit the action limit numerous times in the past and have had my account action blocked before. I've also tried external apps and automation software but they were unreliable and also made me uneasy about sharing my account information, so I've cut them out altogether and run my profile completely by hand. The last thing I want is to lose my Instagram account for no reason as it is a huge driver of business for me, so I do everything I can to make sure I operate within Instagram's TOS so Instagram won't punish my account's ability to get reach and engagement. This includes not buying fake followers, not spamming likes and comments and not boosting posts."

#socialmediamarketing #marketing #entrepreneurship #consulting

The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E419: I share the three best digital marketing newsletters and read an example from the newsletter I picked as #1.

If you want actionable digital marketing hacks, stories, case studies, and advice delivered to your inbox each week, this is for you. The insights shared in these newsletters, especially #1, are creative, fun, and will get you proven results without tremendous effort.

The newsletters are:
1. https://edwardsturm.com/newsletter/
2. https://www.shaanpuri.com/
3. https://read.first1000.co/

And the example (shared in the video) from the top-picked newsletter is "Pareto SEO: The 20% of SEO That Matters" - https://edwardsturm.com/articles/pareto-seo/

These newsletters cover everything:
- Digital marketing growth hacks that get traction to new ventures fast - SEO hacks
- The greatest and most up-to-date social media tricks
- Paid media funnels
- Conversion rate optimization
- Growth marketing to scale existing businesses with high ROI methods
- Email marketing
- Digital guerilla marketing for startups
- Viral marketing
- So much more

The top-chosen newsletter, especially, is directly actionable and provides clear results.

All newsletters are friendly to both digital marketing newcomers and experts.

00:00 The Best Digital Marketing Newsletter
00:21 Preface to the Example
01:16 Google's Push for YouTube Videos
02:16 Edward Sturm's Newsletter, Shaan Puri's Newsletter, and the First 1000 Newsletter
04:19 Technical SEO Essentials
06:32 Ranking for Low-Hanging Fruit Keywords
08:49 Dedicated Pages for Competitive Keywords
09:44 Bottom of Funnel Keywords
12:07 Backlink Strategies
13:48 Conclusion

#digitalmarketing

Listen here or watch on YouTube with screenshots of everything shared: https://youtu.be/tdrHDcXINNI

E293: My self-talk and philosophy about being in front of a camera, failing in public, eventually succeeding in public, and then having everybody seek your validation.   #socialmediamarketing #organicsocial #gotomarket #startups   The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E292: Growing a new Instagram from scratch in a competitive niche.

Two reels a day with a newly created faceless account.

This is what happens.

#seo #searchengineoptimization #blackhat #contentmarketing

The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/

E291: I've seen these marketing blind spots cost people their entire businesses.

Whether it's startups, funded companies, or even seasoned entrepreneurs, I've seen these blind spots ruin people.

#seo #searchengineoptimization #blackhat #contentmarketing

The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/