The EcoSend Podcast – Details, episodes & analysis

Wow! We can't believe it's over already... somehow Season Six has shot passed, and we've reached the end of our guests for the series 😱

But as always, we like to keep our little tradition of a special, bonus wrap-up episode 🎁

And so we turned the tables to put James Gill in the hot-seat, to talk us through all the lessons he's learned from our recent guests, as well as his stories from another Quarter at the helm of EcoSend.

Do join us for this bonus episode as we recapped stories from our wonderful guests of the latest season. And a big thank you to all our wonderful speakers for being so generous with their time and sharing their wisdom 💚

This season, we welcomed: 

• Yuval Ackerman from Ethical Emails (Epsiode 1)
• Juliette Devillard from Climate Connection
• Tim Maiden from Green Small Business
• Kresse Wesling CBE from Elvis & Kresse
• Osprey Orielle Lake from WECAN
• Carlos Terol from Good Ripple
• Emily & Kate from Sonder & Tell
• Dom Cooper from Vu Digital 
• Ollie Deane from The Good Net
• Tristan Lochon from Welcome to the Jungle (Episode 10)

Remember, you can catch all of our recent guests from the Season Six playlist here: https://www.youtube.com/playlist?list=PLXHgL1qFhjNWJbkwDciWXz9imQjJDksOp

Thank you again to all our guests, and we look forward to catching you next year for Season Seven! 💚

Further resources from the episode:
EcoSend website: https://ecosend.io/
James on LinkedIn: https://www.linkedin.com/in/jamesjgill/
Chris on LinkedIn: https://www.linkedin.com/in/chris-w-9001b19b/

Music credit: https://www.bensound.com/

We can't believe we're somehow down to our last guest of Season Six!

This series has absolutely belted by, but we were delighted to welcome a special guest for the penultimate session, and our first film-maker on the show...

Welcome, Tristan Lochon!

Film-maker and journalist, Tristan recently wrapped up his first full-length documentary; “Responsible : There is no business to be done on a broken planet.”

James from EcoSend was fortunate enough to attend a private screening of Tristan's film, hosted by our good friends over at Wholegrain Digital. So we were delighted to get to know the man behind the camera, as Tristan joined us to chat all about:

🎁 Taking inspiration and wisdom from Yvon Chouinard of Patagonia.
🏢 How to build companies which are truly ethical and sustainable?
👣 Tristan's journey into filmmaking and story-telling.
🌏 The importance of Tristan's travels outside of the Western world.
🍫 The Tony's Chocoloney story.
⚖️ Balancing Realism with Positive Action.
... and much more! ✨

We were thrilled to have Tristan on the show. We found him to be deeply thoughtful, sharing wisdom which was somehow poignant and uplifting at the same time. We hope you enjoy the episode 💚

About Tristan Lochon:
Filmmaker and Journalist, Tristan has been willing to travel and tell stories after two years living abroad in India and Southern Africa. After a few short documentaries and web series, he directed his first 52min documentary with “Responsible : There is no business to be done on a broken planet.”

Further Resources from the episode:
LinkedIn: https://www.linkedin.com/in/tristan-lochon-profil/
Let My People Go Surfing: https://www.worldofbooks.com/en-gb/products/let-my-people-go-surfing-book-yvon-chouinard-9780143109679
Arrange a screening of 'Responsible': responsible@wttj.co

Music credit: bensound.com

https://ecosend.io

And we're back! 💚🙌

Just three weeks after rounding off Season Five, we're delighted to return with a brand new Season Six of The EcoSend Podcast!

We've got some fantastic guests lined-up this season, and who better to kick us off than a real expert in Ethical Email Marketing, Yuval Ackerman!

Rated a 'Top Marketer to watch in 2024', Yuval embodies the new shift towards conscious, empathetic Marketing, and away from traditional fear-based tactics and manipulation.

So join us for this amazing episode to learn all about using ethical communications to turn your subscribers into your greatest fans, and more as Yuval discussed with James:

🪖Enlisting in the military at age 17
🤗 Finding a home in the BCorp movement
💬 Moving email from monologue to dialogue
📚 Teaching brands storytelling for business growth
🍝 The link between email and pasta?!
... and much more! ✨

Yuval embodies all of the most important values we cherish here at EcoSend. And as a climate-conscious email provider, we couldn't think of anyone better to start off our sixth season than a true expert in conscious email communication.

About Yuval Ackerman:
Yuval is an ethical email consultant who helps eCommerce, B corp and 1% for the Planet brands turn their subscribers into their biggest inbox F.A.N.s.

Named a "Top Marketer to Watch in 2024", Yuval challenges the so-called "best practices" and gives actionable "better practices" that are deeply rooted in consent-based and human-centric marketing to improve email engagement and performance.

She is also the host of “Email and Pastacast”, a monthly free masterclass that explores pasta recipes, ethical email strategies, and the funny connection between them.

In her spare time, Yuval is a songwriter/music producer and a full-time nomad on a mission to find a place to call home.

Further Resources from the episode:
Ethical Emails: https://www.ethicalemails.co
Yuval on LinkedIn: https://www.linkedin.com/in/yuvalackerman/
Yuval on Threads: http://threads.net/@ethicalemails
Ethical Emails Cleenic: https://go.oncehub.com/TheCleenic
Ethical Emails Newsletter: https://www.ethicalemails.co/subscribe
Emails & Pastacast: https://www.linkedin.com/events/email-pastacast-2-timeoftheseas7224015262512005120/comments/

Music credit: bensound.com

https://ecosend.io

We're delighted you joined us for the fifth season of The EcoSend Podcast! Thank you so much for joining us on this journey, which we started all the way back in November 2022 with our first episode. Feels like a lifetime ago now!

To recap the past season, we had some amazing guests including:

• S5E10 with Michelle Miles 
• S5E9 with Chrysta Sto
• S5E8 with Will Kinchin 
• S5E7 with Helen Neal
• S5E6 with Matt & Chrissie Nicholson
• S5E5 with Tam Hussey
• S5E4 with Tim Jones
• S5E3 with Cathy Benwell
• S5E2 with Erin Andrea Craske
• S5E1 with Richard Boon

So join us for an extra-special wrap-up episode, where James & Chris sat down (in-person!) to discuss all the wisdom, lessons, stories, and inspiration we've taken from our fifth season.

Topics we discussed:
💭 Is it better to change from within or make a clean break?
🌊 Why does it take so long for climate campaigns to reach public attention?
💪 How to stay motivated during difficult periods.
⚖️ How to balance purpose and profit.
⏱️ What has changed from Series One to now?
👤 James's favourite guest of the season.
... and much more! ✨

We'll look forward to seeing you for Season Six - coming soon 💚

About James Gill:
James is CEO and co-founder at GoSquared, an award-winning software to understand and engage with your customers. GoSquared recently launched their latest product, EcoSend; a climate-conscious email marketing platform. EcoSend powers beautiful, effective email campaigns, without a cost to the planet.

About Chris
Chris is the Customer Success Lead at EcoSend; passionate about helping climate-conscious businesses reduce their carbon footprint, and send best-in-class email campaigns. 

Further Resources:
James on LinkedIn: https://www.linkedin.com/in/jamesjgill/
Chris on LinkedIn: https://www.linkedin.com/in/chris-w-9001b19b/
James on Threads: https://www.threads.net/@jamesgill
EcoSend: https://ecosend.io/

We can't believe we're already down to our final guest of Season Five! 

We've been truly blessed with so many amazing speakers, and our final guest is no exception. Welcome to the show, Michelle Miles!

Michelle is CEO at the 'Sustainable Wedding Alliance', and has made it her mission to integrate Sustainability into the heart of the Wedding industry. 

With all their usual expense and excess, you might not typically associate weddings with the Sustainability movement. Perhaps even the opposite. But with nearly 100 wedding consultants signed up to Michelle's alliance, that is all about to change!

So join on us as we learned about Michelle's journey, from entering the Events industry at age 16, to specialising in weddings, and ultimately to founding the Sustainable Wedding Alliance and addressing the environmental impact weddings have. 

Michelle chatted to James all about:

👰‍♀️ The potential positive impact of changing the wedding industry, with 300,000 weddings per year in the UK alone!
💭 Changing social trends and attitudes towards marriage.
🤝 The post-pandemic industry shift from competition to collaboration. 

Michelle also shared her top-tips for a climate-conscious wedding, including:
✅ A venue powered by renewable energy
✅ Choosing no-waste caterers
✅ Fair working hours for staff
✅ Offering guests travel options by rail or coach where possible
✅ Using locally sourced flowers and seasonal food 

It's amazing to see thought-leaders like Michelle driving huge change across an entire industry. We came away from the episode feeling super inspired and ready for action! We hope you enjoy the final guest of Season Five 💚

About Michelle Miles:
Founder & CEO of Sustainable Wedding Alliance, Michelle has been working in the events and wedding industry since leaving school at 16. Michelle founded her first company in 2009, an event agency that quickly became focused on working for sustainably led clients, running events and weddings with minimal footprint, aiming to have a positive impact on people and planet. Fast forward to pandemic… and SWA was formed during the ‘quiet’ time forced by pandemic. Michelle lives in rural Berkshire, and is obsessed with natural and growing flowers. 

Further Resources from the episode: 
SWA Website: https://sustainableweddingalliance.com/
SWA LinkedIn: https://www.linkedin.com/company/sustainable-wedding-alliance 
SWA Instagram: https://www.instagram.com/sustainableweddingallianceuk/
Michelle on LinkedIn: https://www.linkedin.com/in/michellemilesevents/

Music credit: bensound.com

https://ecosend.io

Our goal here with The EcoSend Podcast has always been to provide genuine value to our audience, and to hold positive-impact as our number one outcome. 

We see this as a core tenet of human-centred Marketing, and so we were absolutely delighted to welcome a real expert in the field of human-centric Podcasting, Chrysa Sto!

For nearly six years Chrysa has consulted and helped purpose-driven Marketers and Changemakers grow their businesses through podcasting. All without any recourse to 'old-school' Marketing pressure tactics.

Chrysa is a true pioneer in the field of ethical Marketing and human-centred podcasting. We were thrilled to have her on the show and share her wisdom, covering topics such as:

👣 Chrysa's transition from Freelancer to full-time Business Owner.
📈 3 top tips for growing your Podcast audience.
🫂 The crossover between Human-centred Marketing and Sustainability.
🤝 How Podcasts nurture business relationships.
🔮 Chrysa's predictions for the future of Podcasting. 
... and much more! ✨

We're so grateful for leaders like Chrysa, leading the movement away from traditional pressure-tactics, to a style of Marketing which puts people and planet first. We hope you enjoy the episode 💚

About Chrysa Sto:
Chrysa is a seasoned podcast consultant and manager for ethical businesses. Works with human-centric marketers, coaches, and change-makers who want to connect with their audience, increase business leads, and expand their network through impactful podcast conversations.

Further Resources from the episode:
Chrysa's website: https://chrysastoiloudi.com/
Chrysa on LinkedIn: https://www.linkedin.com/in/chrysasto/

Music credit: bensound.com

https://ecosend.io

Will Kinchin has been a good friend of the EcoSend team for a long time, so we were delighted to welcome him for episode eight of our Fifth Season. 

Will runs a boutique creative design Agency, working with purpose-driven brands and charities. 

But this episode wasn't just a chance to learn from Will's extensive experience as an Entrepreneur for Good, but also a deep 'dive' into the world of surfing, sewage, offshore drilling, and seismic blasting. 

In this deeply human episode, Will opened our eyes to the challenge the UK's coastline and marine life face from pollution and drilling. His stories were at the same time melancholic and uplifting. 

Melancholic to learn of the extent of challenges our coastline faces, many of which have only recently started to become public knowledge. But uplifting to know there are many organisations out there, as well as heroes like Will, who are championing the good-fight to save our waters!

So join us for this special episode where Will sat down with James to talk about:

🌊 How his years at Falmouth University sparked a love for Britain's coastline. 
😔 Challenges in communicating the plight of rural ecosystems to people living in urban areas. 
🫨 How to navigate choosing climate-conscious suppliers.
✍️ Offering expertise to charities, rather than just donating. 
🔊The consequences of ongoing 'seismic blasting' on marine life.
... and much more! ✨

This was such a wonderful session, with so many memorable stories to reflect upon. We hope you enjoy Will's episode as much as we
did 💚

About Will Kinchin:
Will has been making brands work for over fifteen years, working directly with clients or collaborating with design agencies and creatives. From concepts to production, print to digital, England to Australia, his unique experiences and ideas bring something fresh to every project. With a love of surfing and the coast and particular expertise in environmental projects, Will likes working with good-natured brands who want to carve out a reputation.

Further Resources from the episode:
Will's website: https://www.willworks.co.uk/
Will on Instagram: @willworks_
Oceana: https://oceana.org/
Surfers Against Sewage: https://www.sas.org.uk/
Alliance Against Offshore Drilling: https://stopoffshoredrilling.org.uk/

Music credit: bensound.com

https://ecosend.io

With years of experience driving Strategy for Nissan and Virgin Atlantic, as well as a background in Politics, Helen Neal is a force to be reckoned with.

And since founding HN Communications, a certified B-Corp in 2017, Helen has been at the frontlines of helping businesses integrate Sustainability into their ethos and strategy. 

Moving beyond seeing Sustainability as a tick-box exercise on a spreadsheet, Helen champions Sustainability as a key mechanism for growth. And an asset which all companies, small or large, for profit or NGO, can leverage to move forward through an uncertain future. 

We were grateful to have Helen join us for episode 7 of our fifth season, as she sat down with James to discuss:

✈️ Virgin Atlantics first Biofuels flight
📊 How small businesses can pitch to win big clients
🇺🇸 Working at Climate Week in New York
💪 The rise of 'Holistic Capitalism', driven by Consumer Demand
☺️Moving from competition to collaboration
... and much more! ✨

Strategy insights from a business thought-leader like Helen are invaluable, and we were delighted Helen was so open in sharing her stories and suggestions. 

We hope you'll enjoy the episode and it's lessons as much as we did 💚

About Helen Neal:
Helen founded her sustainability communications company, HN Communications, with a clear vision in mind – to bring businesses and organisations together through the genuine belief that they can enact positive change in the world by enhancing their activities and communications around sustainability. Helen heads up HN Communications which has a global reach, working with some of the world's most well-known brands leading the way on the road to net zero including Bosch, Asahi and The Climate Group.

Further Resources from the episode:
HN Communications: https://www.hncomms.co.uk/
Helen on LinkedIn: https://www.linkedin.com/in/helen-neal-02261129/
Corporate Sustainability Reporting: https://finance.ec.europa.eu/capital-markets-union-and-financial-markets/company-reporting-and-auditing/company-reporting/corporate-sustainability-reporting_en

Music credit: bensound.com

https://ecosend.io

"We can't become marathon runners overnight... but we can become 'someone who goes to the gym'."

A quote which sums up our latest guests' wonderful philosophy towards Sustainability. A philosophy which holds the antidote to avoiding the trap of perfection-paralysis, and leveraging small-wins overtime to bring about long-standing identity change. 

Welcome to the show, Matt & Chrissie from olson! 

olson is a creative design agency for good, working with purpose-led brands and local organisations on projects that benefit people & planet 💚

This episode was chock-full of actionable, pragmatic advice, and even a slideshow to boot! We're sure you'll love this episode, as Matt & Chrissie shared their insights on subjects ranging from:

👨‍👩‍👧 How parenthood created a sense of urgency around tackling climate-change.
🌐 Digital Sustainability as a misunderstood, inter-connected system.
🚀 Matt & Chrissie's 'Bucked of 4 Quick Wins' for taking action today!
9️⃣9️⃣ Reach the 99% of 'small' businesses across the UK
🍻 Running 'People Planet Pints' events
... and much more! ✨

This was a delightful episode showing how positive change can blossom overtime, from our home, to our clients, to our community. We loved Matt & Chrissie's 'small-win' philosophy, and demonstrable record of bringing about positive change. 

We hope you'll enjoy the episodes and insights as much as we did 💚

About Chrissie & Matt:
Chrissie and Matt Nicholson are a husband and wife team and Co-Founders of olson - a creative consultancy using digital, design and marketing for good. They work with purpose-led brands and local organisations on projects that benefit people & planet.

Further Resources from the episode:
olson world: https://olson.work/
Chrissie on LinkedIn: https://www.linkedin.com/in/chrissie-nicholson-a377741a/
Matt on LinkedIn: https://www.linkedin.com/in/mattnich/
Presentation slideshow: https://pitch.com/v/olson-digital-sustainability-e3akar

Music credit: bensound.com

https://ecosend.io

We're halfway through Season 5 already, and we're delighted to be back with another Sustainability Veteran!

This guest has 20 years' experience in Digital Strategy, including roles guiding global mobile strategy at Unilever,  and as Head of Strategy at Infosys. 

She has then moved from the corporate world to Entrepreneurship, founding 'Halo by Design', a strategic consultancy enabling sustainability strategies through activating people. 

Welcome to the show, Tam Hussey! 👏

Tam is such an expert in the field of Digital Sustainability, we felt really privileged to have her join us and dive into her insights on:

🧪 The importance of targeting users' 'First Behaviour Change'.
👨‍👩‍👧 How Tam's "Eco-warrior" upbringing influenced her career-path.
🏢 Changes when moving from the corporate world to starting her own business.
🌱 Integrating Sustainability into organisations' core processes. 
📱 Building a future where Digital is part of the solution, not the problem.
... and much more! ✨

We loved Tam's summary quote; "It's not because people don't want to make Sustainable choices, it's that they don't know where to start". 

That quote really hits the nail on the head with where we're at as a culture, in relation to awareness of Digital Sustainability. But luckily we have such dedicated people as Tam, working hard to change that for the better. 💚

About Tam Hussey:
Tam has worked in digital strategy roles for over 20 years at start ups and large global organisations (WPP & Infosys) working with large global company’s such as Unilever, adidas and Mazda. She led the global mobile strategy at Unilever which is where she ‘cut’ her sustainability teeth working on behaviour change campaigns for Lifebuoy, Signal and Peril. Then went on to set up the digital experience sustainability practise at Infosys. She set up Halo by Design 8 months ago with the goal of leveraging digital to help clients meet their sustainability targets through activating people. 

Further Resources from the episode:
Halo by Design: https://www.halobydesign.com
Tam on LinkedIn: https://www.linkedin.com/in/tam-hussey-a970302/

Music credit: bensound.com

https://ecosend.io