The Duct Tape Marketing Podcast – Details, episodes & analysis

In this episode of The Duct Tape Marketing Podcast, I talk about the elusive: Content. What it is, What it’s been, and where it’s going. In other words, Air, King, and now AI-generated? I refer to content not as a tactic but as the voice of strategy. But how can AI be used effectively in content creation? With the approach of producing 'Pillar Content' and breaking it into subtopics. The best use of many AI tools is to 'produce good content in the easiest way possible', which to me is video—producing and repurposing it into various formats. I also discuss the ‘Content Sprint Methodology,’ which involves using AI to generate additional assets based on the original content.   Key Takeaways Content is essential for building trust and authority. AI can be a valuable tool for content creation, but it is best used to generate ideas and enhance original content. Producing pillar content and breaking it into subtopics is an effective strategy for creating valuable and relevant content. Using AI to create videos and repurpose content can save time and effort in content production. The content sprint methodology involves starting with original content and using AI to generate additional assets. Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts This episode was brought to you by: ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!  https://www.activecampaign.com/promo/dtm?utm_source=thirdparty_podcast&utm_medium=podcast&utm_campaign=DTM_promo Wix work in sync with your team all on one canvas, and reuse templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites. https://www.wix.com/studio

In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (or five) in marketing. I've never really understood the insane popularity of Simon Sinek’s 'Find your why notion.' I mean, it's been said before, right? Maybe even better. My why is: Why is that particular video so popular?! Regardless, Marketers often make marketing too complicated anyway. Fun fact: complexity in marketing is just disguised incompetence. Chasing trends is a recipe for failure, and you shouldn’t just repurpose your content but make it purposeful. I also draw special attention to the significance of customer experience as the true differentiator and the importance of measuring marketing effectiveness. Stick around for 10 minutes of me crossing the line between fact and opinion as I share all I learned in my experience in the industry in a few words of wisdom, all in one belief system that you can adopt to run your agency better.   Key Takeaways (Or What I Believe) Share a distinct and uncommon point of view about your business and its offerings to differentiate yourself in the market. Focus on solving your ideal client’s problems rather than just promoting your products or services. Create purposeful content and use marketing automation to personalize your interactions with customers. Build long-term relationships with customers and prioritize customer experience as the true differentiator. Measure the effectiveness of your marketing activities to avoid wasting time and money. Use data to gain insights and make informed decisions. Avoid unnecessary complexity in marketing and strive for simplicity and clarity.   Oracle Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at oracle.com/ducttape   Wix work in sync with your team all on one canvas, and reuse templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix sites. https://www.wix.com/studio

In this episode of the Duct Tape Marketing Podcast, I interviewed Jodi Wellman, an expert in positive psychology and author of You Only Die Once: How to Make it to the End with No Regrets. Wellman is known for her unique approach to living a life free from regrets by embracing our mortality and using it as a catalyst for meaningful change. Her insights offer a fresh perspective on how to live a life that is not only full but astonishingly alive. Jodi Wellman’s journey into existential exploration and positive psychology provides listeners practical tools and motivational strategies for making the most of every moment. She emphasizes that confronting our mortality can lead to a profound shift in prioritizing and approaching our lives. This episode is a must-listen for anyone seeking a more intentional and regret-free life.     Key Takeaways You're only young once, says John Craige, but I often wonder: How often are you old? Alluring, yet taboo. Compared to other cultures, On this side of the planet, we’re usually weird about the subject of Death. According to this episode’s guest, It all starts with our denial. In her Tibetan Book of Death but with humor, Jodi Wellman reveals how embracing our mortality can be a powerful motivator for living fully without regrets with You Only Die Once. She emphasizes balancing vitality with meaning, setting anticipatory goals, and the importance of community and accountability in achieving a fulfilling life. Stick with us and learn how we can transform our lives into an astonishingly vibrant journey by making bold choices and integrating pleasure and purpose into our routines.  

In this episode of the Duct Tape Marketing Podcast, I decided to go solo and talk about a topic that's been on my mind for a while: the importance of selecting the right tools for your business. In the constantly evolving landscape of marketing, strategies and tools are in a state of perpetual flux. Staying ahead of the game and making strategic tool choices is the key to achieving remarkable success. In today's world, it's easy to fall into the trap of constantly seeking new tools and technologies. We believe in the importance of establishing and mastering a core set of tools, and become proficient in their use, so you can achieve greater efficiency, productivity, and marketing success. Avoid tool leapfrog and the distraction it brings; instead, invest your time and energy into establishing your primary set of tools. Here's a glance at this episode: [01:08] The trap of constantly seeking new tools [01:54] The distraction of new technology [02:38]The Mantra: "Do with less, but do it brilliantly" [03:35] Duct Tape Marketing core tool set [04:22] Newsletter tool [05:06] Project management tool [06:37] Google workspace and its advantages [09:46] How to be more disciplined with your tools You can view the show notes here Like this how? click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show! Connect with John Jantsch on Linkedin Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE Learn more about your ad choices. Visit megaphone.fm/adchoices

John interivews Josh Kaufman -  Author of The Personal MBA: Master the Art of Business 

John interviews Scott Ginsberg - Author of 12 books, speaker, award-winning blogger, and producer of nametagtv.com

John interviews cartoonist Hugh MacLeod

John interviews Seth Godin - Bestselling author of 12 books, entrepreneur and agent of change.

John interviews Co-Founder of Alltop and Author - Guy Kawasaki

What Does Technology Want From Us?This content from: Duct Tape Marketing What Does Technology Want From Us?This content from: Duct Tape Marketing Marketing podcast with Kevin Kelly (Click to play or right click and "Save As" to download - Subscribe now via iTunes or subscribe via other RSS device (Google Listen) I ran a post last week outlining the way that I use a piece of [...]