The BRAND New You Show - A Personal Branding podcast – Details, episodes & analysis

Hello and Welcome to the BRAND New You show. THE podcast dedicated to helping you clearly and confidently market your brand so you flourish. 

Today’s guest is William Leach. 

Will, is the best-selling author of the book Marketing to Mindstates - A practical guide to applying behavioral design to marketing.

Will is also the Founder and CEO of TriggerPoint Design and The CEO of Mindstate Group where he helps his client’s design marketing that psychologically compels your customers to listen, care, and act.

Today's guest is Mark Timm. 

Mark is an accomplished entrepreneur having founded multiple businesses and running a few others such as IntegriMedical, Xponential, The Cottage Garden, and Ziglar Family.

Mark is a fellow Hoosier, pilot, and Boilermaker (Go Boilers) and he’s the co-author of the book Mentor to Millions. A book he wrote with Kevin Harrington one of the original sharks from the TV show the shark tank.

Erin Sanchez is a writer, speaker, and storytelling strategist on a mission to help freelancers, solopreneurs, and other high-achievers grow their audience, authority, and income with storytelling.

Erin is the founder of StoryTelling U and Host of the podcast Just Say the Word. You can find her work at her website candidlyerin.com where she will help you learn the art of storytelling to grow your brand and business because she believes everyone has a story, and that the world should hear yours.

Peg Samuel is the Founder of SocialDivaMedia.com where she develops and executes integrated web strategies designed to bring businesses the viral power of social media and word-of-mouth marketing.

She has worked with big media brands such as Harry Connick Jr., the Grammy Awards, Harper’s Bazaar, InStyle and Vogue.

Peg Samuel is an adjunct professor at New York University, where she teaches about Media Relations both Present & Future within the Integrated Marketing Master’s degree Program

Peg is also a speaker, music producer and author of two books, “How to be a Social Diva” and her most recent book, “Facebook Marketing like I’m 5”.

The Best ways to get in touch with you are

Web: socialmediadiva.com

Peg left us with the follow key Facebook tip.

“Engage. Engage with people. Do not set it and forget it. It’s Social Media.”

Natasha Davis, Chief Visionary from VisionaryPeopleArise.com, joins us today on the BRAND New You show.

At Visionary People, Natasha’s specialty is Creatively Transforming the Visions for Success of individuals and small businesses, into Reality.

She is a certified expert in email & social media marketing and has been the recipient of the Excellence in Marketing award, the Entrepreneur & Executive Professional of the year award and was noted as one of the 40 under 40 movers and shakers in business by Career Magazine.

In addition to being a branding and marketing strategist, Natasha is also an Author, host of the TV show “A day in the life of business” and she is the host of the popular talk radio show “Coaching for success”.

WRAP

The Best ways to get in touch with Natasha are noted below.

Web: visionarypeoplearise.com

Book Fundraiser page: gofundme.com/beunleashed

Phone: 678-390-2681

Natasha leaves us with these final thoughts.

“Don’t be so acquainted with the weaknesses in your life that you forget the strengths that are all around you.”

This show marks the one-year anniversary of the BRAND New You Show podcast. In it, I discuss what I mean when I say, 369, 42, BYOB and 15 minutes.

Changes are coming for the show, tune in and find out how you can play a key role in shaping the future of the show.

Merry Christmas and Happy New Year.

Audra Knight | Employer Branding | Social Recruiting

Audra is a social recruiting client success manager with CareerArc.

Audra is a self-proclaimed employment branding nerd, a #LinkedIn Certified Recruiter and change enthusiast. She is the Co-host of The #SocialRecruiting Show held on #blab every two weeks on Friday’s at 10 am EST.  And in her spare time, Audra is also the Bassist for a band called The Filth

Career Arc is a human resources technology company that helps companies protect and amplify their employment brand.

They work with many big names companies and brands such as Starbucks, UPS, Levis and Hilton.

Aurda works on the social recruitment side of the business and helps companies amplify their brand. CareerArc has automation to enable companies to send their open jobs to all the social media platforms for recruitment.

CareerArc also has a content scheduling tool specific for recruitment which integrates all of a company’s open jobs.

In addition to social recruitment, CareerArc offers employer brand protection through its career development software. Access to the software can be provided to outplaced or declined employees to help them find their next position.

With employer branding and social recruiting defined, Audra and I moved on to the topic of finding jobs via social media. We covered multiple platforms including:

How to find jobs using LinkedIn

How to find jobs using Facebook

How to find jobs on Twitter

In today’s social world, there’s really no excuse for not understanding a company’s culture. In fact, it’s now possible for all parties, candidates and employers, to completely understand each other’s brand.

Job seekers can learn more about a company now than ever before. In the not to distant days past, job seekers were limited to what the employer wanted you to find. Today, because of social media, candidates have many places they can turn to discover what its like to work at a company.

Audra and I discuss several platforms for job seekers to review when assessing a company’s culture. We started our discussion with Instagram.

Determining company culture using Instagram

Determining company culture using LinkedIn

Determining company culture using Facebook

Determining company culture using Twitter

Determining company culture using Glassdoor

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The best way to get in touch with Audra, CareerArc or her Band are listed below.

CareerArc: careerarc.com

eMail: knight@careerarc.com

LinkedIn: Audra Knight

The Filth band: Facebook Fan Page

Audra leaves us with these final thoughts.

“If you’re job seeking

Sabrina Clark is the Director of Marketing at BrandYourself.com You may remember BrandYourself from their appearance on the Shark Tank.

Sabrina is a proud Marist College alum where she co-founded the Student Entrepreneur Network. Now as a part of the BrandYourself team Sabrina is helping sculpt the future of the online reputation management industry.

Our discussion today includes the topics:

1 - Why your online brand is important

2 - Why it’s important to Google yourself (stop smirking)

3 - 10 easy steps you can take to improve your online reputation

4 - How to “remove” unwanted search results

5 - What is BrandYourself.com

Once someone realizes the importance of their online reputation, it’s critical for them to understand the steps they can take to maintain and improve their online brand.

Sabrina and I talk in-depth about each one of these ten steps you can take to improve your online reputation. She also shares several pro tips for each step.

1 - Google your name

2 - Do some housekeeping

3 - Put your name in a few key places

4 - Write unique bios

5 - Join one site and fill it out completely

6 - Make a schedule and stick to it

7 - Share rich media

8 - Purchase your domain name

9 - Try your hand at blogging

10 - Create a hub about you on the web (personal website)

Sabrina Clark also shares an excellent BONUS tip.

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The following are the best ways to get in touch with Sabrina or learn more about BrandYourself.

Web: BrandYourself.com

Phone: (646) 863-8226

eMail: sclark@brandyourself.com

On show 52 of the BRAND New You show, it is my pleasure to welcome Danny Flood co-founder of Open World, the world’s #1 resource for active lifestyle creators.

Danny is an author, a podcaster, and location-independent entrepreneur originally from San Diego, California.

He is the founder of Open World magazine and the Open World podcast, where he interviews the world’s most exciting adventurers and location-independent entrepreneurs.

Danny has traveled to over 30 countries on four continents and during his travels He has crossed half of Southeast Asia on a motorcycle.

He’s rafted down the Amazon and climbed the tallest mountains of South America. He’s rappelled off waterfalls in the jungle and sailed across the South China Sea.

He’s even tangoed in Buenos Aires and fought Thai boxing matches in Bangkok.

Danny believes that we should live life on our own terms without the outside pressure from others.

To this end, his book, “Buy your own Island” is a playbook designed to help individuals find the love, adventure, passion and purpose they seek.

Help me welcome Danny Flood to the brand new you show.

Buy your own Island is not a book on how to buy an island. Rather, it’s a highly actionable and motivational book which I consider to be a great mix of two of my favorite books, Think and Grow Rich by Napoleon Hill and The 4-hour Work Week by Tim Ferriss.

This book provides the reader with an MBA in location independent lifestyle.

During our discussion, Danny Flood dispels the notion that location-independence is just for “certain types” of individuals. It really can be something we all enjoy if we have the right mindset.

Because he has “been there done that” Danny understands more than anyone the games your mind will play with you to keep you in your comfort zone.

Danny spends a good deal of time in the first section of the book walking the reader through exercises to help the reader overcome their own fears and self-doubt.

ALIBI-ITIS

We all suffer from an affliction known as alibi-itis, our secret excuses that keep us from getting what we want from life. These excuses act to postpone action and defer the things we really want out into the future.

To overcome alibi-itis help Danny Flood recommends taking small steps out of your comfort zone by “leaning in” to the edge of your comfort zone.

In Hack UpWork Danny Flood takes all of his experiences using UpWork, an online staffing website for freelancers and clients developed to connect companies with talent, and boils them down into an actionable strategy you can follow to make the most of the system for freelance work.

Companies post project based jobs and registered freelancers in areas such as web development, writers, sales, marketing and accountants review the job postings and bid on the o

Welcome to the 51st episode of The BRAND New You show THE podcast dedicated to helping you OWN your BRAND.

Each week we meet here to learn how you can use today’s technology to own your career, grow your influence and build your personal brand.

In honor of Thanksgiving here in the United States, today's show is about Gratitude, specifically the differences between a scarcity mindset and an abundance mindset.

THE SCARCITY MINDSET

A lot of people I talk to about owning their brand always seem to have an excuse, or I guess it’s a reason in their mind, why they think they can’t do something or why they don’t believe personal branding is a real thing.

Most of the time, these folks exhibit what I would say is a deeply engrained Scarcity mindset.

Unfortunately for them and for us, they tend to see life as having only so much, and there's not enough to go around. Using the analogy from my discussion with Jared Easley, it might help you think of the scarcity mindset as a pie.

The scarcity mindset tells us there is only one pie in existence. Therefore, if someone were to take a big piece of the pie, it would mean there is less available for everybody else.

In this way, people exhibiting a scarcity mindset often have a difficult time sharing recognition and credit and being genuinely happy for the success of other people. When they see someone taking what they feel is their piece of pie, they become very self-centered and will do anything they can to keep you from getting a piece of pie.

Sadly this is the mindset that exists in many corporate cultures and I'm guessing this reminds you of someone you know?

The truth is, I think under certain circumstances we all can develop a scarcity mindset.

For example, do you ever take things too seriously?

Have you ever thought that if you tried something new and failed, the sky might fall so to speak?

Have you ever been concerned about what others might think about you if you do that thing you've always wanted to do, whatever the thing might be?

Do you compare yourself to others?

Do you want to write a book but as soon as you put the pen to paper you think, why should I write this book - there’s already a book on that topic.

These are all symptoms of your scarcity mindset at work and this mindset is holding you back.

When you think this way, you invite failure in into your life because your negativity becomes an obstacle on your path to success.

The scarcity mindset keeps you where you are in your life and in your work.

But, if you’re going to create a BRAND New You, you need to OWN your BRAND by moving away from the scarcity mindset and embracing the abundance mindset.

THE ABUNDANCE MINDSET

To see life through the lens of abundance takes a conscious effort on your part especially in the beginning.

The abundance mindset comes from a sense of personal worth and security. It comes from owning your brand.

When you reach this point, you are no longer concerned about what others might think, you’re not concerned about the sky falling or that someone else already wrote a book on the same topic.

Getting to this point requires a paradigm shift on your part. You have to see that the pie is no longer limited.

There is enough pie to go around.

This is an important point so repeat after me: There is plenty for everyone. Say the sentence often enough, it’ll become second nature and you’ll be well on your way to an abundance mindset.

The abundance mindset will enable you to own your career, grow your authority and build your brand.

FIVE STEPS TO GAINING AN ABUNDANCE MINDSET

1 - Focus on abundance, not lack.

2 - Appreciation what you have.

3 - Choose to see opportunity.

4 - Carefully select the company you kee