Hello and Welcome to the BRAND New You show. THE podcast dedicated to helping you clearly and confidently market your brand so you flourish. 

Today’s guest is William Leach. 

Will, is the best-selling author of the book Marketing to Mindstates - A practical guide to applying behavioral design to marketing.

Will is also the Founder and CEO of TriggerPoint Design and The CEO of Mindstate Group where he helps his client’s design marketing that psychologically compels your customers to listen, care, and act.

Today's guest is Mark Timm. 

Mark is an accomplished entrepreneur having founded multiple businesses and running a few others such as IntegriMedical, Xponential, The Cottage Garden, and Ziglar Family.

Mark is a fellow Hoosier, pilot, and Boilermaker (Go Boilers) and he’s the co-author of the book Mentor to Millions. A book he wrote with Kevin Harrington one of the original sharks from the TV show the shark tank.

Erin Sanchez is a writer, speaker, and storytelling strategist on a mission to help freelancers, solopreneurs, and other high-achievers grow their audience, authority, and income with storytelling.

Erin is the founder of StoryTelling U and Host of the podcast Just Say the Word. You can find her work at her website candidlyerin.com where she will help you learn the art of storytelling to grow your brand and business because she believes everyone has a story, and that the world should hear yours.

Peg Samuel is the Founder of SocialDivaMedia.com where she develops and executes integrated web strategies designed to bring businesses the viral power of social media and word-of-mouth marketing.

She has worked with big media brands such as Harry Connick Jr., the Grammy Awards, Harper’s Bazaar, InStyle and Vogue.

Peg Samuel is an adjunct professor at New York University, where she teaches about Media Relations both Present & Future within the Integrated Marketing Master’s degree Program

Peg is also a speaker, music producer and author of two books, “How to be a Social Diva” and her most recent book, “Facebook Marketing like I’m 5”.

The Best ways to get in touch with you are

Web: socialmediadiva.com

Peg left us with the follow key Facebook tip.

“Engage. Engage with people. Do not set it and forget it. It’s Social Media.”

Natasha Davis, Chief Visionary from VisionaryPeopleArise.com, joins us today on the BRAND New You show.

At Visionary People, Natasha’s specialty is Creatively Transforming the Visions for Success of individuals and small businesses, into Reality.

She is a certified expert in email & social media marketing and has been the recipient of the Excellence in Marketing award, the Entrepreneur & Executive Professional of the year award and was noted as one of the 40 under 40 movers and shakers in business by Career Magazine.

In addition to being a branding and marketing strategist, Natasha is also an Author, host of the TV show “A day in the life of business” and she is the host of the popular talk radio show “Coaching for success”.

WRAP

The Best ways to get in touch with Natasha are noted below.

Web: visionarypeoplearise.com

Book Fundraiser page: gofundme.com/beunleashed

Phone: 678-390-2681

Natasha leaves us with these final thoughts.

“Don’t be so acquainted with the weaknesses in your life that you forget the strengths that are all around you.”

This show marks the one-year anniversary of the BRAND New You Show podcast. In it, I discuss what I mean when I say, 369, 42, BYOB and 15 minutes.

Changes are coming for the show, tune in and find out how you can play a key role in shaping the future of the show.

Merry Christmas and Happy New Year.

Audra Knight | Employer Branding | Social Recruiting

Audra is a social recruiting client success manager with CareerArc.

Audra is a self-proclaimed employment branding nerd, a #LinkedIn Certified Recruiter and change enthusiast. She is the Co-host of The #SocialRecruiting Show held on #blab every two weeks on Friday’s at 10 am EST.  And in her spare time, Audra is also the Bassist for a band called The Filth

Career Arc is a human resources technology company that helps companies protect and amplify their employment brand.

They work with many big names companies and brands such as Starbucks, UPS, Levis and Hilton.

Aurda works on the social recruitment side of the business and helps companies amplify their brand. CareerArc has automation to enable companies to send their open jobs to all the social media platforms for recruitment.

CareerArc also has a content scheduling tool specific for recruitment which integrates all of a company’s open jobs.

In addition to social recruitment, CareerArc offers employer brand protection through its career development software. Access to the software can be provided to outplaced or declined employees to help them find their next position.

With employer branding and social recruiting defined, Audra and I moved on to the topic of finding jobs via social media. We covered multiple platforms including:

How to find jobs using LinkedIn

How to find jobs using Facebook

How to find jobs on Twitter

In today’s social world, there’s really no excuse for not understanding a company’s culture. In fact, it’s now possible for all parties, candidates and employers, to completely understand each other’s brand.

Job seekers can learn more about a company now than ever before. In the not to distant days past, job seekers were limited to what the employer wanted you to find. Today, because of social media, candidates have many places they can turn to discover what its like to work at a company.

Audra and I discuss several platforms for job seekers to review when assessing a company’s culture. We started our discussion with Instagram.

Determining company culture using Instagram

Determining company culture using LinkedIn

Determining company culture using Facebook

Determining company culture using Twitter

Determining company culture using Glassdoor

WRAP

The best way to get in touch with Audra, CareerArc or her Band are listed below.

CareerArc: careerarc.com

eMail: knight@careerarc.com

LinkedIn: Audra Knight

The Filth band: Facebook Fan Page

Audra leaves us with these final thoughts.

“If you’re job seeking

Sabrina Clark is the Director of Marketing at BrandYourself.com You may remember BrandYourself from their appearance on the Shark Tank.

Sabrina is a proud Marist College alum where she co-founded the Student Entrepreneur Network. Now as a part of the BrandYourself team Sabrina is helping sculpt the future of the online reputation management industry.

Our discussion today includes the topics:

1 - Why your online brand is important

2 - Why it’s important to Google yourself (stop smirking)

3 - 10 easy steps you can take to improve your online reputation

4 - How to “remove” unwanted search results

5 - What is BrandYourself.com

Once someone realizes the importance of their online reputation, it’s critical for them to understand the steps they can take to maintain and improve their online brand.

Sabrina and I talk in-depth about each one of these ten steps you can take to improve your online reputation. She also shares several pro tips for each step.

1 - Google your name

2 - Do some housekeeping

3 - Put your name in a few key places

4 - Write unique bios

5 - Join one site and fill it out completely

6 - Make a schedule and stick to it

7 - Share rich media

8 - Purchase your domain name

9 - Try your hand at blogging

10 - Create a hub about you on the web (personal website)

Sabrina Clark also shares an excellent BONUS tip.

WRAP

The following are the best ways to get in touch with Sabrina or learn more about BrandYourself.

Web: BrandYourself.com

Phone: (646) 863-8226

eMail: sclark@brandyourself.com

On show 52 of the BRAND New You show, it is my pleasure to welcome Danny Flood co-founder of Open World, the world’s #1 resource for active lifestyle creators.

Danny is an author, a podcaster, and location-independent entrepreneur originally from San Diego, California.

He is the founder of Open World magazine and the Open World podcast, where he interviews the world’s most exciting adventurers and location-independent entrepreneurs.

Danny has traveled to over 30 countries on four continents and during his travels He has crossed half of Southeast Asia on a motorcycle.

He’s rafted down the Amazon and climbed the tallest mountains of South America. He’s rappelled off waterfalls in the jungle and sailed across the South China Sea.

He’s even tangoed in Buenos Aires and fought Thai boxing matches in Bangkok.

Danny believes that we should live life on our own terms without the outside pressure from others.

To this end, his book, “Buy your own Island” is a playbook designed to help individuals find the love, adventure, passion and purpose they seek.

Help me welcome Danny Flood to the brand new you show.

Buy your own Island is not a book on how to buy an island. Rather, it’s a highly actionable and motivational book which I consider to be a great mix of two of my favorite books, Think and Grow Rich by Napoleon Hill and The 4-hour Work Week by Tim Ferriss.

This book provides the reader with an MBA in location independent lifestyle.

During our discussion, Danny Flood dispels the notion that location-independence is just for “certain types” of individuals. It really can be something we all enjoy if we have the right mindset.

Because he has “been there done that” Danny understands more than anyone the games your mind will play with you to keep you in your comfort zone.

Danny spends a good deal of time in the first section of the book walking the reader through exercises to help the reader overcome their own fears and self-doubt.

ALIBI-ITIS

We all suffer from an affliction known as alibi-itis, our secret excuses that keep us from getting what we want from life. These excuses act to postpone action and defer the things we really want out into the future.

To overcome alibi-itis help Danny Flood recommends taking small steps out of your comfort zone by “leaning in” to the edge of your comfort zone.

In Hack UpWork Danny Flood takes all of his experiences using UpWork, an online staffing website for freelancers and clients developed to connect companies with talent, and boils them down into an actionable strategy you can follow to make the most of the system for freelance work.

Companies post project based jobs and registered freelancers in areas such as web development, writers, sales, marketing and accountants review the job postings and bid on the o

Welcome to the 51st episode of The BRAND New You show THE podcast dedicated to helping you OWN your BRAND.

Each week we meet here to learn how you can use today’s technology to own your career, grow your influence and build your personal brand.

In honor of Thanksgiving here in the United States, today's show is about Gratitude, specifically the differences between a scarcity mindset and an abundance mindset.

THE SCARCITY MINDSET

A lot of people I talk to about owning their brand always seem to have an excuse, or I guess it’s a reason in their mind, why they think they can’t do something or why they don’t believe personal branding is a real thing.

Most of the time, these folks exhibit what I would say is a deeply engrained Scarcity mindset.

Unfortunately for them and for us, they tend to see life as having only so much, and there's not enough to go around. Using the analogy from my discussion with Jared Easley, it might help you think of the scarcity mindset as a pie.

The scarcity mindset tells us there is only one pie in existence. Therefore, if someone were to take a big piece of the pie, it would mean there is less available for everybody else.

In this way, people exhibiting a scarcity mindset often have a difficult time sharing recognition and credit and being genuinely happy for the success of other people. When they see someone taking what they feel is their piece of pie, they become very self-centered and will do anything they can to keep you from getting a piece of pie.

Sadly this is the mindset that exists in many corporate cultures and I'm guessing this reminds you of someone you know?

The truth is, I think under certain circumstances we all can develop a scarcity mindset.

For example, do you ever take things too seriously?

Have you ever thought that if you tried something new and failed, the sky might fall so to speak?

Have you ever been concerned about what others might think about you if you do that thing you've always wanted to do, whatever the thing might be?

Do you compare yourself to others?

Do you want to write a book but as soon as you put the pen to paper you think, why should I write this book - there’s already a book on that topic.

These are all symptoms of your scarcity mindset at work and this mindset is holding you back.

When you think this way, you invite failure in into your life because your negativity becomes an obstacle on your path to success.

The scarcity mindset keeps you where you are in your life and in your work.

But, if you’re going to create a BRAND New You, you need to OWN your BRAND by moving away from the scarcity mindset and embracing the abundance mindset.

THE ABUNDANCE MINDSET

To see life through the lens of abundance takes a conscious effort on your part especially in the beginning.

The abundance mindset comes from a sense of personal worth and security. It comes from owning your brand.

When you reach this point, you are no longer concerned about what others might think, you’re not concerned about the sky falling or that someone else already wrote a book on the same topic.

Getting to this point requires a paradigm shift on your part. You have to see that the pie is no longer limited.

There is enough pie to go around.

This is an important point so repeat after me: There is plenty for everyone. Say the sentence often enough, it’ll become second nature and you’ll be well on your way to an abundance mindset.

The abundance mindset will enable you to own your career, grow your authority and build your brand.

FIVE STEPS TO GAINING AN ABUNDANCE MINDSET

1 - Focus on abundance, not lack.

2 - Appreciation what you have.

3 - Choose to see opportunity.

4 - Carefully select the company you kee

The step-by-step process I use to make this podcast.

Hello and welcome to The BRAND New You show this is THE podcast dedicated to helping you thrive in the reputation economy.  We meet here every week to learn how you can Build your personal brand, grow your influence and ultimately Impact your career.

Today I’m super excited.  Why is that you ask? Well, today is episode #50.  I can hardly believe it myself.  Especially considering 14 months ago all I had was an idea. 

There are a lot of people to thank for helping me get to this point, but I’ll start with the Stars of this podcast, my guests.  All of my guests have been so gracious and it's humbling to me they were so willing to share their time with us.  After all time is our most precious asset.

I also have you the listeners to thank for clicking the subscribe button and tuning in each week.  It’s your 5-star rating and reviews on iTunes, your tweets and emails that keep me motivated and inspired to keep going.

It’s because of you we’ve hit show #50.

Now a lot of podcasts when they hit show 50 or other milestones, like to do a top 10 list of things they've learned along the way.  And to be honest, I was planning to do the exact same thing.

But, I went back and reviewed the list of topics from my email subscribers.  Items one and two we covered with the show on Master Minds and last week’s show on Twitter.

Believe it or not, number three on the list was “How do you make a podcast”.

So I thought it about and decided instead of doing a top 10 list of lessons learned, I'm going to use this podcast to teach you everything you need to know about starting your own podcast.

Show notes: http://www.ryanrhoten.com/how-to-twitter/

Welcome to the BRAND New You show. On today's show, I talk about what I believe is the most important tool you can use to build your brand, grow your influence, expand your network, connect with hiring managers, and ultimately impact your career.

You may remember from show forty-six about masterminds. I had asked my e-mail subscribers to submit suggestions for topics to cover or people to interview for the show.  Twitter was number two on the list.

If you've listened to the show for any length of time you know it's no secret that I love Twitter.  Which means I was going to do a show on Twitter sooner or later, but to be perfectly honest I was really leaning towards later. Why? Well, simply because Twitter is well-covered ground on this podcast.

Then I received an e-mail from a BNY listener named Dan.

Dan's e-mail said,

"Enjoying the podcast. What do you think is the best way to learn to really use Twitter?"

As I was responding to Dan, I thought about it. While we have discussed Twitter on this show several times through the eyes of many different guests, we haven't actually looked at Twitter through the eyes of all of them collectively.

So for this show, I've put together a mix tape if you will that combines the advice from several of my previous guests into this one cohesive show about how to really learn to use Twitter. Enjoy.

I want to send out a special word of thanks to my previous guests featured in today's show.  I personally learned so much from each and every one of you during our conversations about twitter that I knew as soon as I had the idea about putting this podcast together I had to call on each of you again for today's show.

I encourage all of you reading this to listen to the shows with Madalyn, Mark, Katrina, John, Hannah, David, and Maria.  If you thought the snippets from our earlier conversations were great wait until you hear everything they had to say during each of my discussions with them individually.

Mark Babbitt - A World Gone Social

Katrina Collier - At Winningimpression.com

John Sparks - 365 ideas to go from good to great on Twitter

Hannah Morgan - The Career Sherpa

Today we welcome to the BRAND New You show Marc Miller founder of career pivot.com.

Career Pivot was selected as one of the top 100 career websites and has been featured on Forbes.com, CBS money watch, and US News and World report.

Marc is a career design specialist who helps baby boomers design a strategy of manageable pivots in order to help them move towards a career they can grow with and be fulfilled with for decades.

No stranger to career pivots himself, Marc has personally made 6 of them including stints at IBM, two successful start-ups in Austin TX, teaching math in an inner-city high school and even working for a local non-profit.

He is the author of Repurpose your career - A practical guide for Baby boomers. In the book, Marc provides a roadmap for boomers who are looking to find a career they can grow into and that meets their needs.

In His latest book which is called Personal Branding for baby boomers - Marc answers personal branding questions such as What is it, how to manage it and why it’s no longer an option.

Marc looks at personal branding as being able to tell your story in an authentic way.  Not so long ago your personal brand was limited to your reputation within the “four walls" of the corporate office.

Today however with the internet and social media we compete with people from all over the world for the same positions. In these cases getting the next position or promotion comes down to your ability to help people answer this question:

“How do I know that you know your stuff?”

Some people see personal branding or telling your own story as self-promotion.  These folks were not raised to be self-promoters. Marc and I talk about a very simple philosophy he uses with his clients to get past this mental barrier.

WRAP

Below are the best ways to get in touch with Marc and pick up a copy of his books.

Website: Career Pivot

eMail: marc@careerpivot.com

Repurpose your Career - A practical guide for baby boomers (affiliate link)

Personal Branding for Baby Boomers - What it is, How to manage it and Why it's no longer optional (affiliate link)

Marc leaves us with these final thoughts:

“Career reinvention is all about being introspective. It’s about knowing thyself.”

Today's guest is Toi Sweeney. Toi is an award-winning fashion stylist, author of Secrets of a Well Dressed Brand, speaker, certified Fascination Advantage™ coach, and the Chief Style Officer at the Well-Dressed Brand.

When it comes to our personal brand we typically don't think about our clothing, yet it's such an important part of our brand. Listen in as Toi and I discuss entrepreneurship, why your clothes make the brand, and why she believes I should wear yellow shoes for my next presentation.  

Trevor Young | Reputation Revolution | PR Warrior

Today I welcome to the show the original PR Warrior himself, Trevor Young from TrevorYoung.me

Trevor specializes in PR, social media and content marketing. His blog, PR Warrior has been named one of the top 20 best business blogs in Australia.

He’s a keynote speaker, author, trainer and consultant who has worked with major blue-chip brands, startups, fast growth companies and individual experts.

Trevor is the author of the book microDomination: How to leverage social media and content marketing to build a mini-business empire around your personal brand. (affiliate link)

The examines the rise of a new breed of entrepreneur, one who is leveraging the power of the internet and social media to build their personal brand and grow their business on a global scale.

Trevor is also the Host of Reputation Revolution – the Do it yourself thought leadership and personal branding podcast.

Each week Trevor explores how you can strategically build influence, visibility and trust in today’s reputation economy.

The bulk of Trevor’s book centers around a concept Trevor describes as a micro maven. A micro maven is an expert who operates in a small niche on a global scale.

They utilize micro media to build to build their platform and brand very quickly. In the book Trevor highlights over 20 individuals he studied over the course of a couple years while he was formulating the concept of a micro maven.

While each of these micro mavens (Chris Borgan, Gary Vaynerchuck, and Darren Rowse for example) were operating in very different and distinct niches, Trevor noticed during his research seven characteristics that each one shared.

While the micro mavens he researched had been engaged in each of the seven characteristics for quite some time, Trevor did point out that it is possible for each one of us to become a micro maven.

But to do that, to reach that level of success we need to adhere to each the seven characteristics outlined below.

The 7 characteristics of a Micro Maven

2 - Power of Blogging

3 - Power of Social Participation

4 - Power of Relentless Giving

5 - Power of Building a Community

WRAP

The best way to reach Trevor is:

Twitter: @trevoryoung

Master Minds

Show Notes: http://ryanrhoten.com/mastermindagenda

Today on the BRAND New You show I went solo to talk about a topic I get asked about quite often - Master Minds

Recently I sent out an email to my newsletter list and asked for feedback and suggestions for topics to cover on the podcast.

I received several suggestions and will cover all of the topics submitted in upcoming shows but the topic of master minds won the Pareto chart battle.

So let’s get into this.

If you were to ask ten different people to define a master mind you’ll probably get ten different answers. I always refer back to the book Think and Grow Rich by Napoleon Hill.

Written in 1937 as a personal development and self-improvement book, Think and Grow Rich is much more than a book on the secrets of how to gain wealth.

It’s a philosophy that can be used to help people succeed in all lines of work.

The book consists of 13 principles for personal achievement one of which is the Power of the Master Mind.

According to Mr. Hill a Master Mind occurs:

“When a group of individual brains are coordinated and function in Harmony, the increased energy created through that alliance, becomes available to every individual brain in the group.”

Or said another way its like a brainstorming session on steroids.

Everyone in the group is focused on a single purpose. One idea fuels engagement from other team members and before you know you are all functioning in perfect harmony working to solve or resolve the challenge at hand.

When this happens Claudia Alutcher might say the idea machine in the room is running at full capacity.

This is the power of the master mind. Surrounding yourself with a group of like-minded individuals for advice, counsel, and cooperation around a single purpose.

My single definite purpose to educate and elevate the personal brands and online reputations of career-minded professionals so they get recognized for their expertise by becoming an authority in their niche.

Or as I like to say become the google of their niche.

Other topics covered include:

HOW TO START YOUR MASTER MIND

ESTABLISHING GUIDELINES FOR YOUR MASTER MIND

HOW TO CONDUCT YOUR MASTER MIND MEETINGS (including a downloadable agenda)

And that’s it. Every thing I know about starting, running and participating in a master mind. I’ve been fortunate to be in two master mind groups as I started down my current path.

They have helped shaped my thinking, my single define purpose and frankly me as a person both personally and professionally.

If you pick the right members they will become a part of your family just like for me Steve Stewart, Dustin Hartzler, Joseph Michael, Brand Heavey and Michael Faron have become for me.

Good luck getting started. If you other questions please leave a comment below.

I’ll answer every question and by keeping your comments on the blog others will be able to see the questions and the answers all in one place.

That’s all the time we have left for today.

I’ve been Ryan. And I’m out.

John Sparks | Twitter | Social Media

Today I welcome to the show John Sparks from IamJohnSparks.com. John is Top 100 Social Media Power Influencer and one of the Top 50 Most Valuable Social Media Influencer for 2015.

He is Social Media Keynote Speaker, Entrepreneur, Coach & Trainer. John teaches Online Journalism at The University of North Texas where he is Adjunct Professor.

John is the author of the Best-selling book - “365 Ideas To Go From Good To Great On TWITTER!”

When getting started with John coaches his clients to pay attention to the following “Big 5” of Twitter branding.

1 - Name: Just like it sounds the name is your name or your company’s name. If you use your name make sure to use both your first and last name.

2 - Twitter Handle - This is your @ handle. When someone mentions you and uses your handle on Twitter it shows up in your notifications. And yes, WingDings are acceptable to use in your handle.

3 - Bio: You can use 160 characters in your bio. John recommends as a starting point using your headline on LinkedIn. Other suggestions are making sure to include keywords, think about how would you describe yourself, and finally consider how do you want to be found by others.

4 - Bio Picture

John suggests the picture you use really depends on your purpose for using Twitter but he does advocate aligning your image across all your social media platforms.

He even advocates using the same picture on your business cards. Another tip is to rename your images using your first and last name before uploading them to Twitter. Do not use the default name your camera assigns to your pictures such as DCS789543.

5 - Header Image

The header image is not your bio picture rather it’s the large image at the top of your page. You can use this image to communicate the types of tweets follower can expect to see or to advertise your book or other body of work.

Once you’ve gotten your account set up you’ll want to start tweeting. You only get 140 characters in a tweet. This includes any hashtags (#) as well as the twitter handle of the person you may include in your tweet.

In order to accommodate for re-tweets and mentions of other people John recommends keeping your tweets to 120 characters or less.

John challenges that less is more so we need to be bold and be brief with our tweets. We need to include a Call to action in our tweets. John suggests using “Please Retweet” as the call to action for the tweet.

WRAP

The best way to get in touch with John or pick up a copy of his book are listed below.

Twitter: @iamjohnsparks

Katrina Collier | Social Recruiting | Employer Branding

Show Notes: http://ryanrhoten.com/katrinacollier

Today I welcome to the BRAND New You show Katrina Collier from WinningImpression.com

With knowledge gained from over a decade of in-house and third-party recruitment, Katrina teaches companies to use social media to gain access to their candidates directly on many social channels, such as LinkedIn, Google+, Facebook, and Twitter.

She has been recognized as a thought leader by social recruiting solution Work4 and is one of The 100 Most Influential People in HR & Recruiting on Twitter.

Katrina was named one of The Top 15 Recruitment Experts to follow on Twitter by Bond US and she has been quoted in The HR Review, Society for Human Resource Management, The Staffing Stream, and Cambridge University’s Strategies for Success.

Katrina completely understands what companies are looking for when trying to attract the best talent which means for the active job seeker or for even those of you who are passively looking, Katrina knows how to connect companies with candidates in this social recruiting age.

WHAT IS SOCIAL RECRUITING?

Social recruiting is a real thing. It’s not a fad or a buzzword. It’s quickly becoming the way top companies recruit talent.

Katrina defines social recruiting as simply using social media channels to recruit. However, it doesn’t replace the more traditional methods of recruiting.

If used correctly social recruiting will compliment a company’s recruiting process. However to implement it successfully within a company, employers must develop a strategy to find, engage and connect with candidates directly on social media.

HOW JOB SEEKERS CAN ENGAGE IN SOCIAL RECRUITING

Most recruiters will start their search for you on LinkedIn which has become the default starting place for recruiters.

However it's important to point out recruiters will use Google to search for you as well. The more savvy social recruiters will even look to the larger social sites such as Facebook, twitter, Instagram , Bechance, GitHub, StackOverflow, etc.

So what does this mean? You must have a good online reputation.  Always remember this:

“Think through what you post. Ask yourself if you would you share it with your grandmother.”

If the answer to this question is no, then don’t post it.  The one time you post something objectionable that's the time a recruiter will be looking for you.

Good social recruiters will search social sites that align with requirements of the position.  As a candidate your job is to know which social sites you should be on, create a profile and starting sharing content.

To lear

David J.P. Fisher | Networking

Show Notes: http://ryanrhoten.com/davidfisher

Today I welcome to the BRAND New You show David J.P. Fisher president of Rock Star Consulting.

David, AKA - MC D Fish to his band mates , is a speaker, entrepreneur, coach, salesman, writer, marketer, yoga enthusiast and salsa dancer.

He also happens to be the author of the book Networking in the 21st century: why your network sucks and what you can do about it.

The book serves as a guide for modern professionals and walks the reader through the challenges and opportunities that exist in business networking.

David believes networking is THE difference between those who get by and those who are getting ahead!

What is networking really? I’m finding most people I ask tend to cringe when I ask for their definition.

For some reason networking has a negative connotation for many people. Because of this David likes to let every one define networking in a way that works for them.

He mentions however that most of us use a definition for networking that actually holds us back and keeps us from taking action. So think about that for a minute.

What’s your definition of networking? Does your definition keep you from taking action or does it align closer to Don Orlando’s definition?

David’s definition of networking is:

“Building a web of relationships with other people so that you can find mutual support and find business solutions.”

Most of think about networking in a formal perhaps creepy kind of way.

David challenges this mindset/definition by offering that each of us network every day. In fact, any time we interact with others we are networking.

Take a minute and wrap your mind around this concept. Here’s a question to get you in the right frame of mind.

How did you find your significant other? Was it through an introduction by someone else?

Think about the most recent song you downloaded. Did you hear about it from someone else? Did you then tell others about it? That my friends is networking.

David and I discuss the common reasons people don’t like to network. Have you ever had any of these thoughts.

“I don’t have the personality for networking."

"I’m not built for networking.”

“I don’t have time for networking."

If you’ve ever said any of these yourself, David offers some great advice on how to get past this mindset and start developing your networking skills.

David and I spend a fair amount of time talking about how to develop a networking plan. When developing your plan, David cautions to keep it simple and do-able. So simple in fact, you can write it out on a napkin if that suits you.

Here are 3 steps to developing your networking plan.

You need to identify where you want to go professionally. This may sound obvious but David gives us some real life examples of people he’s worked with over the years including CEO’s who cannot answer this question.

You need to know what you are working towards professionally or as the Cheshire Cat says:

“If you don’t know where you are going, any road will take you there.”

Lynda Spiegel | Career Pivot | Rising Star Resumes

Show Notes: RyanRhoten.com/lyndaspiegel 

Today I welcome to the BRAND New You show Lynda Spiegel founder of Rising Star Resumes.

Lynda is a human resources and communications professional with over 14 years’ experience in sourcing, recruiting and hiring top talent in a variety of industries.

At Rising Star Resumes Lynda helps her clients develop their professional brand in order to get noticed by headhunters and hiring managers.

In her role as a career coach Lynda works with mid-career professionals who often are seeking to change careers from one field to another.

Lynda offers some unique insights, thoughts and strategies around how to make a successful career pivot.

So today we are going to have a straight forward discussion about the realities and un varnished truths of what it really takes to make career pivot.

Please help me welcome Lynda to the BRAND New You show.

Lynda’s definition of a career pivot is when you want to turn around and do something somewhat radically different, say going from being a teacher to being an attorney.

She came to this definition after going through a couple of career pivots in her own career. She started working in equity compensation which she did for several years until one day the company was sold and Lynda very quickly found herself without a job.

After moving to a few different jobs Lynda once again found herself in the middle of a corporate takeover. Like many her position she tried multiple times to find a new job in the same field but with no luck.

After months of searching her son, a hiring manager for his company, gave her the unvarnished “truth” that, “No one was hiring their mothers.”

This was a wake up call for Lynda who decided to put her HR skills and knowledge to work for herself and started Rising Stars Resumes.

Lynda regularly speaks with clients who want to make a career change or pivot. Their reasons vary but a lot of them fall into these buckets:

“I’m no longer happy doing what I do.”

“My work is no longer fulfilling.”

“I’m not making the kind of money I want to make or thought I would be making.”

“I’m stuck but I don’t know what I want to do.”

Any of these found familiar? If so rest assured that you are not alone. Fortunately in today’s podcast Lynda hits us with some unvarnished truth about the career pivot process.

So if you’re considering a career pivot, I’ve broken the show down into the 6 key steps you’ll need to follow in order to make a successful career pivot.

Check out the show notes at: RyanRhoten.com/lyndaspiegel   to find out the 

WRAP

The Best way to get in touch with Lynda is via the following methods.

Web: Rising Star Resumes

eMail: Lynda@risingstarresumes.net

Twitter: @RisingStarRes

LinkedIn: https://www.linkedin.com/in/risingstarresumes

Lynda’s Article on Talent Culture: HERE

Lynda leaves us with these final thoughts on Career Pivots.</

Claudia Altucher | The Power of No | Become an Idea Machine | Yoga

Show Notes: http://ryanrhoten.com/claudiaaltucher

Today I welcome to the BRAND New You show Claudia Altucher. Claudia is a writer, podcaster, speaker and a teacher of Yoga.

She has three books to her credit. Her first book is called “The 21 things to know before starting an Ashtanga Yoga practice”. Her second book she co-authored with her husband James Altucher is the Wall Street Journal and USA Today Best Selling book “The Power Of No”.

Her latest book, “Become an Idea Machine” is an Amazon best-seller in the Entrepreneurship and Consulting categories.

Claudia writes for national media outlets such as the New York Observer, Thought Catalog, and Positively Positive and in her spare time she runs a very successful blog at Claudiayoga.com which has attracted over 2.5 million visitors.

At claudiayoga.com you’ll find her thoughts and philosophies on all things yoga including her posts, how-to yoga videos and of course her podcast aptly named, The Yoga podcast.

You can learn yoga directly from Claudia every Friday morning at 7 am EST when she teaches a FREE 30’ YOGA CLASS LIVE via Periscope .

If you follow her on Twitter @ClaudiaYoga you’ll get the periscope link sent directly to you in your twitter feed every Friday morning so you can join in and follow along.

Help me welcome Claudia to the BRAND New You show.

Since a big part of yoga is learning about the power of calming the mind the topic provided a natural transition to Claudia’s book, The Power of NO (affiliate link) which loosely aligns with the 7 seven spiritual laws of yoga.

In the book Claudia and James break down the word No into 7 different levels starti

Lisa Cummings | Strengths Finder | Pinch Yourself Careers

Show Notes: Lisa Cummings

Today I welcome to the BRAND new you show Lisa Cummings founder of Pinch Yourself Careers.

As the Chief Strengths Sleuth, Lisa brings 20 years of experience in helping people find and leverage their strengths at work.

Her love for the strengths movement started in 2001 when she read Marcus Buckingham’s book, First, Break All The Rules. (Affiliate link)

Her key takeaway from the book was how leveraging your strengths at work will make you stronger while using your weaknesses makes you weaker. Yet for some reason the world seems obsessed with fixing what’s “broken” with people.

Since that realization, Lisa has focused her career on developing people. Now as a certified Strengths performance Lisa focuses on the potential in people and how it can be unleashed by using their strengths.

At Pinch yourself careers Lisa has integrated her Strengths Finder performance coaching certification into a process she uses with her coaching clients.

The process begins by taking the assessment. From there Lisa leads her clients through the heart of her process which she refers to as Name it, Claim it, and Aim it.

Name It - Identifying with your top 5 strengths. Understanding what they are and how they show up for you at work. This part of the process can usually take up to a couple of weeks of paying attention at work and identifying when you are using a strength.

Claim It - Once you can identify when you are using your strengths the next step is to fall in love with your strengths. This might sound a little weird but Lisa has

Kylie Chown | LinkedIn Profiles | Personal branding

Show Notes: http://ryanrhoten.com/kyliechown

Today I welcome to the show Kylie Chown from Kylie Chown Consulting.

With more than 10 years of consulting experience, Kylie is a Certified Master Resume Writer (CMRW), LinkedIn profile writer and a Reach Certified Social Branding Analyst.

She works with executive job seekers, businesses, solopreners, professionals and thought leaders to ignite their career and elevate their online and offline presence.

Soon she will be a Co-Author of the book Connect - How to leverage your LinkedIn profile for networking, business growth and lead generation.

Kylie, Welcome to the brand new you show.

Kylie believes, “People will see your digital footprint or imprint first” and thus has adopted a digital first mindset. Think about this for a minute. If you were looking for information on someone where would you turn? Where would look?

We all know you would turn to Google. This is why I started my series on becoming the Google of your niche.

Even when helping a client write their resume, Kylie takes a digital first approach. She does this by aligning the resume for keywords her clients want to be found for in the future.

Of course in this digital first world resumes will not be the first document people read to learn more about you. This is where LinkedIn come into play.

LinkedIn will in many cases be the first impression you make on someone. For this reason it’s critical your resume and LinkedIn profile are in alignment.

Sunny Bonnell | Motto | Branding

Show Notes: HERE

Today I welcome to the show Sunny Bonnell the co-founder of Motto. Motto, is a comprehensive branding and design firm that helps visionary entrepreneurs and companies build magnetic brands.

At Motto, Sunny is a visionary thinker and branding expert who also serves as the creative director in addition to her co-founder duties.

Sunny was named one of Graphic Design - USA’s “25 Creatives to Watch in 2014” and has been featured on MSN Business, CBS News, American Express, and various print and online design publications.

She thrives on inspiring others to pursue their passions and pushes both herself and her clients to reach beyond their threshold to achieve success.

Please welcome Sunny to the brand new you show.

At Motto, Sunny views branding as something much bigger than a design. It’s really the deliberate effort you make to tell the world this is who I am.

Branding is the process of defining shaping and influencing both visually and verbally the story, the emotion and the meaning you want your audience to experience.

Where Sunny sees her clients struggle the most is internally with the foundational "things" required to build a brand such as; defining their meaning, purpose, vision, values in a way that makes it easier to articulate them to the world.

Comparing this to personal branding, I see and wrestle with many of the same things. Most people I speak with about personal branding don’t even take these internal things into consideration when building their brand.

Everyone wants to jump right into the more “sexy” stuff like building a website or designing a logo but without the focus tha

Admit it. At some point in your life or career, you felt unqualified for the role you were in or the role you wanted. You felt like an imposter. It's true for all of us, even those people you look up to because you believe they have something you don't that propelled them to the "perfect" life.

The truth is, if you want a better life or career for yourself or your family, you need to acknowledge that you are unqualified and then move forward anyway.   

Don Orlando | Career Coach | LinkedIn Expert

Show Notes: HERE

Today we welcome to the show Don Orlando from the McLean Group. Don is one of America’s senior and most widely respected career coaches.

At the McLean Group, Don works with military and civilian rising, senior, or very senior professionals, to help them win the career they’ve always deserved, get paid what they are worth, and of course have some fun along the way.

Don understands his services impact the lives of not only the job seekers but their families as well.

He offers no standard “packages” to his clients, instead he focuses on delivering an individually tailored and comprehensive solid plan for each of his clients.

Don also happens to be a LinkedIn expert which is what we are going spend most of our time talking about today.

WHAT IS LINKEDIN

Don has worked with LinkedIn since its inception and to say he knows LinkedIn would be a tremendous understatement.

On the podcast Don shares is LinkedIn expertise as he explains the ins and outs of the platform including a few of the “secrets” most people don’t know about.

The first secret Don lets us in on is the real purpose of LinkedIn which is supposed to be a way for professionals to reach out to each other for mutual benefit.

In other words the real purpose and the value of LinkedIn is as a professional networking platform.

HOW TO USE LINKEDIN FOR NETWORKING

Todd Lohenry | Online Reputation | Thought Leadership

Show Notes: http://ryanrhoten.com/toddstips

On today’s show I welcome back to the show Todd Lohenry from toddlohenry.com.

Todd’s first appearance on the podcast where we discussed thought leadership and online reputation management at a strategic level can be found HERE.

A thought leader himself , Todd’s passion is helping thinkers become thought leaders in their own right using a process he calls the elevation workflow.

When Todd was last on we walked through each of the nine steps in his elevation workflow at a higher more strategic level

This time we’re going to dive a little deeper and talk about the tools and apps Todd uses to help facilitate and execute the elevation workflow process.

Contemplate

Consider your avatar and how you can be in strategic alignment with your audience. This will help you speak their language and meet their expectations.

Tools to help determine your avatar’s language: Google search, Google Trends, and Google Adwords keyword planner. TIP: During a basic Google search scroll to the bottom of the page. There you will find additional more niche keywords and phrases suggested by Google.

Consume & Curate

The tools and applications used during the consume and curate steps can be the same. Todd uses them to divide content into four buckets; sites (website), searches (Google searches), sources (current thought leaders you follow) and someday maybe information.

Todd looks to RSS content readers to help both c

Cachet Prescott | Resume Writing | Career Strategy

Show Notes: http://ryanrhoten.com/cachet

Today I welcome to the show Cachet Prescott from careercachet.com.

Cachet is a certified career coach, HR professional, résumé writer and career strategist who specializes in mid-career professional, managerial and executive transitions.

She especially enjoys empowering women to listen to their lives and become intentional about the next chapters of their careers by defining their “career cachet” on their terms, take charge of their professional brands and make their career stories come to life.

So whether you are exiting or re-entering the workforce, transitioning from employee to solopreneur, Cachet provides faith-inspired coaching to encourage her clients to create careers and lives by their design.

Cachet offers a suite of strategic career marketing solutions such as:

Résumé writing, brand strategy consulting, LinkedIn profile development, professional bios, statements of purpose, and other career-related communications.

WRAP

The following methods are The best way to get in touch with Cachet

Website: careercachet.com

eMail: cachet@cachetprescott.com

Cachet leaves us with these final thoughts.

“Often times people don’t think they have a story to tell. But you do and you need take charge of that story and don’t allow anyone else to tell it for you.”

Todd Lohenry | Online Reputation | Thought Leadership

Show Notes - http://ryanrhoten.com/toddlohenry

Today I welcome to the show Todd Lohenry from toddlohenry.com.

Todd is a former director of marketing and technology for a major employee wellness brand and former college instructor of content and search engine marketing and social media.

His passion is helping thinkers become thought leaders through a process he calls the elevation workflow

The elevation workflow is ‘lather, rinse, repeat’ process, which Todd follows with his clients to help them become credible thought leaders in their field by making their content searchable, findable, knowable, usable and shareable.

SUMMARY

The following methods are The best way to get in touch with Todd

Web: toddlohenry.com/start

Twitter: @toddlohenry

Todd leaves us with these final thoughts on thought leadership and online reputation management.

“In order to get found you don’t need to master 17 different social networks at the same time. It’s possible to start simple and stay simple. You stand a much better change of getting found.”

THE ELEVATION WORKFLOW FOR ONLINE REPUTATION MANAGEMENT  

Contemplate

Understanding the culture and language of your target audience will help them find you faster. To determine the language we use tools such as Google searches,

Dayvon Goddard | Secrets of the Hire | Interviews

Today we welcome to the show Dayvon Goddard author and podcaster at Secretsofthehire.com.

Secrets of the hire is dedicated to providing insights and information to help recent graduates standout during an interview even when they are competing with someone who may be more qualified.

In his book, How to Answer the 25 Toughest Job Interview Questions, Dayvon shares his insights on how to answer the questions, how not to answer and exactly what your interviewer is looking to hear from you.

He even provides sample answers to each and every question that can be used by new and experienced job candidates alike.

Dayvon and I spend a large part of today’s show discussing the hardest part of the interview process; answering the actual interview questions themselves.

SUMMARY

The following methods are best way to get in touch with Dayvon.

Podcast: The Secrets of the Hire

Website: The Secrets of the Hire

Twitter: @Secrethire

Foundation: SOHscholarship.com

Dayvon leaves us with these final thoughts:

“Go above and beyond in everything you do. Do what it takes to set yourself up for success."

Dustin Hartzler | Your Website Engineer | Personal Branding

Show Notes: HERE.

Today we welcome to the show Dustin Hartzler from Your Website Engineer.com

Dustin is a WordPress expert, podcaster and highly sought after speaker. He has been on stage at major conferences such as FinCon, NMX, and will soon be a featured speaker at the Podcast Movement conference in Aug.

Dustin’s podcast, Your Website Engineer, is one of the longest running and highly ranked podcasts in iTunes.

Each week Dustin provides his listeners with an entertaining and informative look at creating a high quality website for your business or personal WordPress blog.

So, If you are looking to create a great looking WordPress website, tweak your existing site for optimal speed, or just take your website to the next level

Your website engineer.com is all about giving you the solutions, advice and tutorials you need to succeed.

SUMMARY

Here are the best ways to get in touch with Dustin.

Website: Your Website Engineer

Twitter: @dustinhartzler

Dustin leaves us with these final thoughts.

“Keep learning. Keep exploring and find something that you absolutely love”.

SPECIAL OFFERS

As always Thank you for tuning in today. Here are a couple of special offers just for the BRAND New You Podcast listeners.

Kathryn Bryant and Julian Illman | Changeability | Mindfulness

Today we welcome to the show Kathryn Bryant and Julian Illman the dynamic duo from Brilliant Living HQ.

At Brilliant living HQ Kathryn and Julian are dedicated to helping you take charge of your life, achieve your goals and aspirations and live a life you love by helping you develop the habits and mindset for happiness and success.

Their podcast, The Changeability Podcast, is top ranked in iTunes for good reason.

Released each week, the Changeability podcast contains discussions and interviews that look at practical mind management techniques, tactics and tools all of which are aimed at empowering and inspiring you to a happier more successful life or business.

LINKS

Show Notes:  HERE

If you would like to learn more about Kathryn and Julian the best way for you to reach is them via the following methods.

Website: Brilliant Living HQ

eMail: Hello@BrilliantLivingHQ.com

Twitter: @BrilliantLvngHQ

Podcast:  The Changeability Podcast

Book: Changeability<

Maria Elena Duron | Online Reputation Management | Personal Brand

Show Notes: HERE

Today we welcome to the show Maria Elena Duron from KnowLikeIgnite.com

At KnowLikeIgnite Maria Elena is a connector, trainer and coach who helps small business owners and individuals bridge their personal brands and their relationships both online and offline.

She is the Editor-in-Chief of the Personal Branding Blog and A columnist for publications such as US News & World Report,Yahoo Small Business Advisor and Small Business Trends.

Both The San Francisco Times and the Women’s Business Journal have named her one of the Top 5 Branding Experts on Twitter for 2015.

Speaking of Twitter, Maria Elena created and moderates one of the longest running and top six twitter chats in the world for business today.

If you want to participate in the twitter chat with the Marketing Gunslinger herself, join her and fellow Brandidios on Twitter at #Brandchat every Wednesday at 11:00 am EST.

Welcome Maria Elena to the show.

LINKS

The Best way for you to get in touch with Maria Elena is via the following links.

Twitter: @mariaelena 

Twitter Chat:  #BrandChat

Website: Knowlikeandignite.com

Other Links mentioned during our podcast:

Managing Twitter Chats: 

Danielle M Miller | Personal Branding Strategist

Today we welcome to the show Danielle Miller, author, speaker and brand strategist at danielleMmiller.com

Whether you call her a brand strategist, or a brand evangelist, one thing is certainly true - She is your hostess with the mostess whose job is to help you shine as brightly as you want.

Danielle sees branding differently and she is on a mission to change the paradigm of branding for women.

In her book - Smarty Pants Branding (affiliate link); The bottom line guide for Woman entrepreneurs to getting recognized, being remembered and making more money in business

Danielle presents a no-nonsense, practical and witty guide on branding that goes way beyond tag lines and logos.

It’s clear throughout the book that Danielle wants to help you discover the crucial building blocks in crafting a brand that truly represents who you are and how you show up.

Please welcome Danielle M. Miller to the show.

WRAP

If you are interested din learning more or perhaps taking the quiz yourself, here are the best ways for you to get in touch with Danielle.

Website: Danielle M Miller

Twitter: @daniellemmiller

Danielle leaves us with these final thoughts about our personal brands.

“You need to show up as who you are, anything less is doing a disservice to yourself and to the people you can serve, help and empower with the natural gifts that you have inside you.”

Steven and Irene McConnell | Personal Branding | Arielle Careers

Today we welcome to The BRAND New You show Steven and Irene McConnell from Arielle Careers.

Founded in 2011 as a resume writing side gig, Steven and Irene have built Arielle into Australia’s #1 executive personal branding agency where they specialize in weaving together human resources and digital marketing.

Arielle has been featured by INC., Business insider, Smart Company and the Australian Institute of Management.

They offer a full suite of executive services designed to help clients with their classic identity such as resume writing and interview coaching, their digital identity including LinkedIn profiles, website design and business portrait photography, they will even assist with digital PR and social networks which could include media mentions and exposure campaigns.

They are passionate about building engaging, persuasive and intelligent brand offerings that help their clients stand head and shoulders above their competition.

YOU ARE A BUSINESS OF ONE

While Arielle Careers started as a side business writing resumes, Steven and Irene clearly have their pulse on the personal branding space.

They understand and exemplify what Tom Peters first assured back in 1997, each of us is a business of one.  Arielle Careers will help you see yourself in this way.

Price Waterhouse Coopers has estimated that by the year 2022, which is only 7 years away, 2 out of 5 workers will be freelancers.  In other words 40% of the workforce will be a business of one.

Now before you say “I’ve got a good job, with a good company, and I’ve got nothing to worry” please go listen to show 23 with Richard Kirby so you can be reminded that those days are past.

Job security is being replaced with employment security. Embracing yourself as a business of one and treating yourself as such, as Steven says during our discussion, is the best way for you to ensure your future employment security

Today’s guest is Kristin Sherry founder of YouMap. 

YouMap® is a process that helps individuals increase their work productivity, quality, and career fulfillment by taking an in-depth look at the four pillars of career satisfaction: strengths, values, motivating skills, and interests.

Special thanks for Gina Riley for the indirect introduction.

If you want your career to suck less, learn more at https://www.myyoumap.com/

Steve Stewart | Debt | Career 

Today we welcome to the show Steve Stewart from stevestewart.me

Steve is your humble servant and your personal finance architect and believe me when I tell you that he hates your debt more than you do.

He hosts the iTunes top rated weekly podcast MoneyplanSOS as well as the financial wellness podcast.

Steve knows first hand what debt can do to your life and your career and he has made it his mission to help you pay attention and not interest.

Recently, Steve has started coaching want-a-preneurs how to become successful solopreneurs by focusing on helping them understand and avoid one of the top reasons new businesses fail: A lack of cash flow.

As a part of this focus Steve is helping budding entrepreneurs plan out their financial cash flow runway so they can Go Pro with confidence.

Let’s welcome Steve to the BRAND New You show.

Since I believe that reading is a necessary part of becoming a BRAND New You, I ask all of my guests what non-fiction book are you either reading now or just recently finished.

Steve is currently reading a book written by Thomas J. Stanley called:

The Millionaire Next Door (Affiliate link)

Summary - Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door.

America’s wealthy seldom get that way through an inheritance or an advanced degree. They barga

Joseph Michael | Scrivener | Entrepreneur

Show Notes: HERE

Today we welcome to the BRAND new you show Joseph Nicoletti from LearnScrivenerFast.com.

Joseph is a highly successful entrepreneur who specializes in helping people work more efficiently and create awesome things online.

Joseph knows first hand how to create awesome things online. His course Learn scrivener fast, is an online video based class that teaches writers, authors and those aspiring to be one, how to over come the steep learning curve for scrivener so they can finally publish the book they’ve always dreamed about.

While today, Joseph is a successful entrepreneur this wasn’t always the case. In fact, at first he was very much a normal everyday guy just like us.

But then something happened and Joseph asked himself, "Why not Me?".

Since then Joseph has been able to become a BRAND new version of himself.  He has been able to quit his full time job, and he has been featured on popular podcasts like Pat Flynn’s Smart Passive Income, John Lee Dumas’ Entrepreneur on Fire, and Mixergy by Andrew Warner.

Here are the best ways to get in touch with Joseph and to learn about all of the exciting things he is creating online.

Twitter: @scrivenercoach

Web: betterblogimages.com

Web: efficientlifeskills.com

Web: learnscrivenerfast.com

Web: josephmichael.net

Web: ProductCreationLive.com

Joseph leaves us with these final thoughts: 

"Ask yourself, “what if? what if you could be the one. Remember the time you think it is going to take that you don’t have is gonna pass any way so create a situation for your self where you say you’re glad you did instead of you wish you would have.”

Drew D'Agostino | Crystal | Online Brand

Show Notes: HERE

Today we welcome to the BRAND New You show Drew D’Agostino founder of Crystal; the software solution that just might be biggest improvement to email since spell check.

With Crystal, Drew's on a mission to help people understand and communicate with each other better at work and in life.

Using a proprietary personality detection technology Crystal creates unique personality profiles for every person with an online presence.

When used with Gmail, Crystal makes suggested corrections to your email based on your recipients personality profile by suggesting the words, phrases, style, and tone you should use in order to reach your recipient in the way that they like to communicate, rather than how you communicate.

Could Crystal spell the end of email miscommunication?

To learn more about my take on Crystal and to get a look at my profile check out this post. 

SUMMARY

The best way for you to learn more about Crystal and get a free 14-day trial is via:

web: http://crystalknows.com

email: drew@crystalknows.com

Drew left us these final thoughts on the importance of managing our online reputations.

"We’re coming into a time where it really can help you to have very accurate things abut yourself online. The people who will find the most value in a product like crystal are those who are not trying to be someone else online.”

Tommy Stoner | Military Career | Personal Branding | Leadership

Today we welcome to the BRAND New You show Lieutenant Colonel Tommy Stoner from the Unites States Army.

Lieutenant Colonel Stoner started his military career as an enlisted soldier at the age of 17.

Since that time he has held various positions of increasing responsibility including serving in the 82nd airborne, the Army Rangers and the Army Special Forces.

At every level, Lieutenant Colonel Stoner has held leadership positions including his last position as a Special Forces Battalion Commander.

In this role, he was responsible for 500+ special forces personnel as well as an 1100 person special operations task force.

After 28 years of active military service, Lieutenant Colonel Stoner is currently in transition and preparing not only for his retirement from the United States Army but also for his transition to the civilian workforce as well.

Anyone interested in reaching out to Tommy whether in the military or not, you can get in touch with him below.

Email: testoner@gmail.com

LinkedIn: HERE

Tommy ended our discussion with the following words of wisdom that apply to everyone, not just those in the Military.

”Stay strong during the transition process. Don’t go through it alone. Utilize the resources available to you and start early. 6 months out is too late”.

Richard Kirby | Job Search | Career

Show Notes HERE

Today we welcome to the show Richard Kirby executive career coach, consultant and co-founder of Executive Impact Inc.

Richard is a certified management consultant and a board certified coach in the career field. He is also an electrical engineer and a registered professional engineer.

Richard contributes Weekly to the personal branding blog and he’s the Author of the book - Fast Track Your Job search and Career: How to get paid what you’re worth.

INTERESTED IN TAKING ACTION?

Here are the best ways for you to get in touch with Richard.

Web: executivecareerconsultant.com

Phone: 678-547-0072

eMail executiveimpact@gmail.com

Book: fasttrackyourjobsearch.com 

Richard Kirby Interview Highlights

ATTITUDE AND EMPLOYMENT SECURITY

Richards starts his book by discussing the important of attitude not just in your job search but in your life. Your attitude is always on display for everyone to see even in places that never occurred to you to look.

When was the last time you checked the message you left on your voicemail? Richard tells you why you need to check it and maybe update it.

To say there has been a shift in employment over the last few years would be a huge understatement. We used to think about job security now we need to consider employment security.

Employment security is all about you becoming the CEO of You, Inc. You need to be vigilant about the changing career landscape and required skills in order to develop transferable skills and knowledge that other employers will want and need.

Employment security keeps you relevant and will help you weather the economic storms that will happen throughout your career.

We discuss job hopping and I ask Richard how long is too long to stay with one employer. You can either hand around in abad situation and wait for something to happen to you or you can be more proactive and look for an opportunity elsewhere.

If you subscribe to employment security over job security you’ll know when it’s time to go.

CAREER PLANNING STARTS WITHIN

If you’re struggling with answering the question “what do I want to do with my life” it’s probably because you’re fixated on a job title rather than where you can add the most value.

To help you understand what you are naturally wired to do, Richard discusses different assessments all designed to help you assess your Behaviors, your skills, your interest and motivations.

1 - DiSC (Dominance, Infleuence, Steadiness, Conscientiousness - $18)

2 -

Madalyn Sklar | Social Media | Twitter Smarter

Show Notes: HERE

Today we welcome back to the show Madalyn Sklar founder of the online course Twitter Smarter.

As I mentioned in show, 21, Madalyn runs the largest musicians Twitter chat every Thursday at 3pm AND 9pm ET. Which means that you can tune in later today to participate at #ggchat

Now you guys know I love Twitter.

I’m on it daily and I truly believe that you should be too. Twitter is a great way to connect and have a conversation with people you never thought possible.

Want to connect with a hiring manager? no problem. How about your favorite author? Hello, I’m living proof of that.

Because I’m a big fan, I get asked about how to use it a lot. While I consider myself knowledgeable about the in’s and out’s of using Twitter Madalyn actually runs a 4 week live training master class called Twitter Smarter.

When I found out about her class, I knew we needed to have a discussion about it. And let me tell you, If you’ve ever wanted to know how to use Twitter, well… Smarter, then this is definitely the class for you.

Madalyn and I left off last weeks show just as we were about to transition into a discussion about her course.

So without any further ado, it’s time to learn how to Twitter Smarter.

The best way for the listeners to get in touch with Madalyn

Twitter: @madalynsklar

email: madalynsklar@gmail.com

Web: Twitter Smarter Class - Don’t forget to use the coupon code RYAN to receive $25 off! Thank you Madalyn.

Madalyn leaves us with these final thoughts:

“Listen to the conversations on social media, get out there engage and connect with people”

Madalyn Sklar | Social Media | Go Girls Music

Show Notes: http://wp.me/p2UNFl-RH

Today we welcome to the show Madalyn Sklar the fearless leader at Go Girls Music.

Go Girls Music, is the oldest and largest online community of indie women musicians. Madalyn founded Go Girls in 1996 with the vision of bringing together independent women musicians from around the world.

Because she is an early adopter of new technologies, Madalyn has been able to weave together her vast experiences with technology and music to become a highly sought after Business Coach & Social Media Strategist.

She was named one of the 10 most powerful women in Music by Curve magazine and she is ranked as the #3 Social Media Power Influencer in Houston.

Madeline Runs the largest musicians Twitter chat every Thursday at 3pm AND 9pm ET. Which means that you can tune in later today to participate at #ggchat

The best way for you to follow up with Madalyn is via:

Web: MadalynSklar

Twitter: @madalynsklar

email: madalynsklar@gmail.com

Dorie Clark | Stand Out | Personal Branding

Show Notes: HERE

Today we welcome back to the show Dorie Clark author of the just released book

Stand Out: How to find your breakthrough idea and build a following around it.

For those of you who are traveling along the journey with me to create a BRAND new you, it really is required reading. 

In Stand Out, Dorie provides us with the roadmap we need to take our personal brands to the next level.

To that place, where we can all become the Google of our niche as I discussed in episode 16 of this podcast; Building your personal brand online.

Speaking of building your brand online, I’ve developed an online brand assessment that will help you understand whether or not you Stand Out online.

The assessment is free and when you’re finished you’ll be given a score and a link that will explain your score and how well you stand out online. The best part? You can do all of this from your phone.

Head on over to mypersonalbrand.rocks, sign up and take the assessment. When you finish send me tweet @RyanRhoten let me know your score and how well you stand out online.

Stand Out: How to find your breakthrough idea and build a following around it.

Standing out is no longer optional. And with the release of Dorie’s book any excuses you may have about “not knowing how to get started” have been erased.

• How many of you listening to this right now are driving to a job that doesn’t fullfill you?
• How many of you listening feel stuck either in life or in your career?
• How many of you listening feel, deep down inside, that you are meant for something bigger, something better?
• If you answered yes to any of these questions, I have one additional question for you: Why?

Why are you choosing this direction for yourself, when you know you were made to be so much more.

Speaking of choosing your direction I’m reminded of yet another quote from Dr. Seuss:

Dorie Clark | Reinventing You | Personal Branding

Show Notes:  Http://ryanrhoten.com/dorieclark

Today we welcome to the BRAND New You show Dorie Clark president and marketing strategy consultant at Clark Strategic Communications.

She is an author and professional speaker, as well as a recognized “branding expert” by the Associated Press, Fortune, and Inc. magazine

Dorie Clark is frequent contributor to the Harvard Business Review, Forbes, Entrepreneur, and the World Economic Forum blog.

Her first book, Reinventing You: Define Your Brand, Imagine Your Future has been translated into Russian, Chinese, Arabic, French, Polish, and Thai.

Dorie’s newest book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, is available for pre-order.

She was named one of the “100 Must Follow People on Twitter” by the Huffington Post for 2013 and 2014, and she was named on the #Nifty50 list of top women on Twitter.

Inc. magazine has named her one of the “100 Great Leadership Speakers for Your Next Conference,” and she has been recognized in Forbes as one of “25 Professional Networking Experts to Watch in 2015.”

REINVENTING YOU - DEFINE YOUR BRAND | IMAGINE YOU FUTURE

In 2010, Dorie wrote a post for the Harvard Business Review titled, “How to reinvent your personal brand”. The post went “viral” and Dorie was able to use it as a springboard for her book Reinventing You.

More than just the author, Dorie is a practictioner having developed the methodologies by reinventing herself several times throughout her career.

She started her career with the goal to become a professor, but was turned down for the doctoral program at the schools she applied. 

Undetered, Dorie decided to become a journalist and accepted a position in political journalism.  This turned out to be a good move for Dorie who moved on the become a press secretary on gubernatorial campaign and later a press secretary for a presidential campaign.

Both campaigns resulted in losses. Dorie once again had to adapt,  evolve and reinvent herself.

During her journey, Dorie realized there was no guide or roadmap to teach people how to reinvent themselves. So she leaned on her own experiences and on interviews with dozens of experts she spoke to along the way and eventually Reinventing You was born.

So how do you know it’s time to Reinvent yourself?  Dorie offers a few suggestions.

• If you wake up and hate going to work.
• There is something else other than your work that gets your blood pumping that might be something to start moving towards.

During our discussion, Dorie and I cover various topics such as:

• Suggestions to get started
• Why it’s important to start with a 360 degree review.
• The importance of having mentors 
• Why we may need multiple mentors along the way
• How to test drive your new chosen path without leaving your current job.
• Strategies that we can use to safely learn, take some risks and gain the knowledge that you need for your new path

We close this episode with one of my favorite Dr. Seuss quotes:

“Today you are you! That is truer than true! There is no one alive who is you-er than you!

The best way for the listeners to get in touch with you.

Web: http://dorieclark.com

Twitter: @DorieClark

Brendan Hufford | Entrepreneurs and Coffee | Branding

Show Notes - http://ryanrhoten.com/brendan 

Today we welcome to the BRAND New You Show Brendan Hufford the Chief Happiness Jedi at Ok! Kimonos where he hustles around the clock to make the best kids BJJ Gis in the world.

In addition to running a 6 figure business Brendan is also an assistant principal, a blogger, husband, father, a Brazilian Ju Jitsu practitioner and a podcaster.

As the Chief Podcast Jedi on his podcast, Entrepreneurs and Coffee, three times a week Brendan releases a mixture of solo shows and interviews with high profile guests such as Gary Vaynerchuk, Michael Hyatt, Hal Elrod and Pat Flynn.

One of his goals with the podcast is to help you find the best actionable advice in whatever area of your life and business that you want to take to the next level.

Just as he promises on his podcast Brendan provides us with some serious inspiration, motivation and actionable advice in today’s show.

Brendan, Welcome to the show.

BRENDAN’S STORY

We all have the same 24 hours in a day it’s what we choose to do with our time that matters. If you were to conduct a time audit of how you spend your time, what would you discover?

To his time “in check”, Brendan has a two sticky notes on his computer. One reads,“ No news feed” meaning stay off Facebook. The other is a little more personal and reads, “Wasting time online is wasting time with your son and wife”. This one hits me maybe as hard as it hits Brendan. I’ll just let you marinade on that for a minute.

In the intro I mentioned that Brendan is still a full-time teacher. We discuss the most difficult part of being a teacher. Hint: It’s not what you think.

Having not gone to school to become a business owner, Brendan and I talk about how to gain the skills you need to be successful. We also walk through the 3 stages of blogging and Brendan’s Ah ha moment when he moved from stage 2 to stage 3.

Critical to his business success, Brendan and I discuss the difference between mentors and heroes. Mentorship is a big ask and a lot more of a

Sarah Lynn Wallace is a personal branding coach and Instagram aficionado. She specializes in helping CEOs step out from behind a logo to design, build, and grow a personal brand that gets noticed by their most important audiences.  

Learn more at - https://www.sarahlynnco.com/

Gary Ware | Personal Branding | Social Media

Show Notes: http://www.ryanrhoten.com/garyware

Today on the BRAND New You show we welcome Gary Ware the proprietor at breakthrough cocktail.

At Breakthrough Cocktail, Gary and his team help young professionals groom their quality of life by offering insanely practical advice in the areas of happiness, professional development, productivity, and even personal finance.

Through their unique one-of-a-kind coaching programs, Breakthrough Cocktail helps its clients find passion, excel at a job they’ll love, and live an epic life!

By day Gary is a digital marketer, and by night he is a self-proclaimed improv goofball.

BREAKTHROUGH COCKTAIL

Gary’s passion in life is helping people.  At his company Breakthrough Cocktail he works with people to help them get their breakthrough moment.

Gary and his team know that life is a lot like your favorite cocktail.  If you think about it, your favorite drink requires different and varying amounts of different beverages.

If you mix them just right your drink becomes something completely different and better than the individual components inside it.  

Like our favorite cocktails, our breakthrough moments come from different and varying experiences that we’ve already experienced.  Unfortunately, many of us view them as separate and singular events.

But when mixed just right, when your experiences all come together in the right way, they can create something completely different.  They create collectively create a BRAND New You.     

The best ways for you to get in touch with Gary are:

Web: http://breakthroughcocktail.com

Twitter: @garyware and @BTcocktail

virtual summit: http://elixeroflifesummit.com

Personal Branding | Online Reputation Management | Online Brand

Show Notes: HERE

Today on the BRAND New You Show I walk you through how to build your brand online.

This past weekend I had the opportunity to speak on the topic at WordCamp Dayton. For those not familiar with WordCamps, they are essentially one or two days conferences that celebrate WordPress as a website platform.

The experience levels ranged from total beginner to WordPress developer.  The organizers recognized this and divided the conference into separate tracks depending on experience and interests.

If you get the opportunity to attend a WordCamp, I highly recommend you consider going and the odds of one being near you are actually pretty high.  WordCamps are held in many locations throughout the country and the world.

The cost to attend is usually a fraction of other conferences which makes it an inexpensive way to gain new skills and meet new people.

As I mentioned, my topic was building your personal brand online which was included in the marketing track.

Download the presentation in the show notes.

Jared Easley | Social Media | Networking | Podcasting Good To Great

SHOW NOTES: http://ryanrhoten.com/jaredeasley

Today we welcome to the show Jared Easley from starvethedoubts.com

A self-proclaimed “everyday guy” Jared also happens to be an podcaster, speaker, author, and a master networker.

His podcast Starve the Doubts, has been featured on Entrepreneur.com and the Huffington Post as the #1 emerging entrepreneurial podcast.

Jared is a co-founder of the Podcast Movement conference - A conference by podcasters for podcasters.  This event was held for the first time last year and was such as overwhelming success that the second annual Podcast Movement conference will be held later this year (2015) in Ft Worth Texas.

As an author Jared’s book: Podcasting good to great; How to build your audience through collaboration is an Amazon #1 best seller.

But don’t let the title fool you.  At it’s core, Podcasting good to great provides you with a proven roadmap that will help you become a great connector and influencer.

PODCASTING GOOD TO GREAT

Launched on the opening day of the Podcast Movement conference, Jared’s book, Podcasting Good to Great quickly rose to number one status on Amazon.  Having practiced what he preaches in the book, Jared had already built an amazing audience through collaboration.

This same audience propelled his book to the number one spot in three categories.

Jared is the original Noticer and is big on being the noticer vs chasing influencers. Chasing influencers, Jared explains, is what many of us try to do in the hopes of propelling our brands, which rarely works out.

Jared challenges that rather than spending your time chasing influencers, being the noticer is much better way and much more rewarding use of your time.

Being the noticer starts with the realization that no one really cares about what you’re doing or working on, unless you take the time to care about others first.  By noticing others first, we generate rapport which will eventually lead to reciprocity.

Being the noticer is very much like planting the garden and then watching it grow.  It takes time but will yield you benefits down the road.

Frankly, if you’re looking for instant gratification, this formula will not work for you.  The formula of being the noticer takes time and does not scale but it is a great long-term strategy.

We even discuss how to apply the “being the noticer” formula to the job search and the importance of being in the 3%.

Hint: As a podcast listener you might just be in the 3% already.

PODCAST MOVEMENT CONFERENCE

Jared is a co-founder of the Podcast Movement Conference.  We discuss how the conference came about and the steps necessary to make the conference happen.

Some of the featured speakers at this year’s conference include:

Aisha Tyler - Girl on Guy Podcast

Sarah Koenig - Serial

Roman Mars - 99% Invisible

Pat Flynn - Smart Passive Income

John Lee Dumas - Entrepreneur on Fire

Lou Mongello - WDW Radio

Don’t let the name of the conference fool you into not attending.  Whether you have a podcast or not this conference is top notch and I highly recommend it.