The Best Guest – Details, episodes & analysis

In this week's episode of The Best Guest we welcome business coach Joanna Lott who helps qualified coaches attract clients with honesty, not hype. We talk about:

• Building a Coaching Business with Honesty and Focus
• The Role of Podcasting in Business Growth
• Effective Marketing Strategies for Coaches

Joanna Lott is a business coach who helps qualified coaches attract clients with honesty, not hype. As the host of The Women in the Coaching Arena podcast, a top 2.5% globally ranked show, she shares actionable insights to help coaches build thriving, integrity-driven businesses that reflect their unique brilliance.

With over 20 years in HR and an ILM Level 7 Certificate in Executive Coaching & Mentoring, Joanna transitioned into Executive Coaching to balance her career with motherhood. She successfully sold both executive and career coaching services to organisations and individuals, a rare achievement among business coaches. Facing the challenges of building a coaching business firsthand, she developed the Reliable Results Path - a proven system that has helped hundreds of coaches secure consistent clients and create profitable, purpose-driven businesses.

Joanna is an ICF Associate Certified Coach and brings a wealth of formal training and practical experience. Outside of coaching, she finds joy in yoga, connecting with her two children, Imogen and Max, and enjoying a glass of prosecco. Her mission is to help others build businesses that bring joy, freedom, and fulfillment.

• Find a specific niche to make coaching success easier for clients to understand.
• Use "deep marketing" strategies like podcasts and blogs to build genuine connections, alongside social media.
• Transform a coaching business with podcasting by creating trust and connection with the audience.
• Set deadlines and work with accountability partners to achieve goals like launching a podcast.
• Delegate tasks like editing and admin to focus on creating content and growing the business.
• Launch a podcast with an audience to promote it and use strategies like email lists and guest appearances.
• Create systems that work for personal schedules, such as flexible solo podcast recordings.
• Use tools like Descript for editing and Captivate for hosting to simplify podcast production.

The Women in the Coaching Arena Podcast

The Ultimate 2025 Success Planner for Coaches

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In this week's episode of The Best Guest podcast we welcome President/CEO of Roux Advertising, Eric Morgan.

We talk about:

• The Importance of Brand Strategy
• Marketing Challenges for Law Firms
• Community Engagement as a Marketing Tool

Eric is an accomplished marketing strategist with over 28 years of experience, currently serving as the President/CEO of Roux Advertising. (Roux is an advertising agency built for law firms. Roux provides strategy, media buying, creative, digital & analytics to grow law firms.)

His remarkable journey began with a Bachelor's degree in Advertising Communications and a minor in Marketing from Loyola University. Eric's insatiable curiosity and passion for the industry led him to earn an MBA at Tulane University, further honing his expertise.

Throughout his illustrious career, Eric has consistently applied his strategic prowess to drive success for a diverse array of clients, ranging from prominent law firms like Morris Bart, LLC and Frank D. Azar & Associates to esteemed brands such as Harrah's Casino and the Louisiana Office of Tourism. 

His commitment to delivering clarity, accountability, and impressive returns on marketing investments has earned him accolades, including the title of Top Executive of the Year by the Advertising Club of New Orleans in 2009.

Eric's impact extends beyond the boardroom, as he generously shares his knowledge as an educator and speaker at industry conferences. His dedication to fostering the next generation of advertising professionals is evident through his teaching experience at Loyola University's Communications Department. Additionally, Eric actively contributes to community initiatives, serving on the Board of Directors of Go.Be., which supports entrepreneurial minority small business owners.

With an unwavering commitment to innovation and a track record of excellence, Eric is a visionary leader in the world of advertising, leaving an indelible mark on the industry and inspiring those fortunate enough to work alongside him.

• Define your brand's unique purpose, audience, and positioning before implementing specific marketing tactics.
• Identify what makes your brand distinct to stand out in a competitive market.
• Ensure your Google Business Profile is up-to-date, with client reviews and accurate information, as it’s an easy and impactful way to enhance visibility.
• Participating in local events and supporting community causes strengthens brand trust and aligns with meaningful values.
• Avoid spreading resources thin by focusing on a few marketing strategies and executing them exceptionally well.
• Improving operational elements like call intake and client follow-ups can significantly increase conversion rates.
• Consider traditional methods like broadcast TV and billboards for brand-building, alongside digital efforts, depending on your market and goals.
• Develop a tailored approach that aligns with your specific strengths and goals instead of mimicking others' strategies.

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In this week's episode of The Best Guest we welcome author of Twelve Doors Les Jones.

We talk about:

• The 19,000 on call firefighters in the UK
• Weaving in different elements in your writing
• The journey to publication

Les Jones got involved in firefighting in 1980 at 20 years old, and worked at a large chemical company. Due to its risk and hazards, the company had its own internal fire service. This continued into another chemical industrial role until 1996. He attended external training courses including attending the Fire Service College in Gloucestershire.

He became a member of the IFE (Institute of Fire Engineers) and sat their examination at Crewe Fire Station in 1994. He became assistant team leader of the eight-person crew on his shift and focused on training and fire drill events.

In 1996 he became a police officer and found himself torn between Policing and the Fire Service as he had opportunities with both organisations. He spent 20 years in both uniform and plain clothes duties.

Twelve ordinary men and women, frontline protectors, bound by duty. Whenever the call comes, they drop everything and risk their lives to save others.

But beyond the raging infernos, a string of crimes emerges that threatens to engulf them all. As their fire station faces closure, Leah Walsh, their fearless leader, embarks on a solitary quest to uncover a web of corruption that threatens her life and shakes the foundations of everything she holds dear.

In a faded seaside town on the brink of chaos, her brave crew must also navigate a precarious path to ensure that justice prevails. Will they extinguish the flames of criminality before they are all consumed?

Twelve Doors

Bells The Fire Dog

Hummingbird Motion Pictures

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Where you send listeners to connect with you at the end of your podcast interviews is really important. You want to have a strong call to action when you embark on this strategy.  

And as we’ve discussed in previous episodes one option for your call to action could be to send listeners somewhere they can sign up to your email list.  

But for them to want to do this it’s a good idea to offer an incentive, a lead magnet. In episode 6 Teresa Heath-Wareing discussed How to Create a Lead Magnet that Converts.

I’m really pleased to welcome Kylie Lang to the podcast to talk about why a Quiz could be the ideal lead magnet to grow your email list.

Kylie Lang is a Quiz Funnel Strategist and Course Creator as well as being founder of the 'Fab Factor'. She works with course creators, service providers and coaches to grow their email list, get more leads and have sell out launches using the power of an automated quiz funnel. 

After running her digital course company for nearly 14 years, when there was no social media to speak of and most courses were paper based, she's made plenty of mistakes and been part of the massive growth of digital marketing at the grassroots level. 

Fast forward to 2021 and she's had multiple 6 figure launches and seen her email list increase by over 700% by creating highly converting quiz funnels.

• Reid Hoffman said, If you're not embarrassed by the first version of your product, you've launched too late.
• Starting a quiz: Think about an overriding problem that your audience has. The reason you started your business is because you identified a problem and you are offering a solution. So you take that problem and you reverse engineer it into what you believe will be something that people will be curious enough about to want to know.
• Quizzes are outperforming other lead magnets in so many different ways
• Kylie only spends £250 a month on ads for her quiz and gets anything from 700 to a thousand leads from this.
• You should be taking quizzes to see which ones you like, what questions resonate with you. Don't look at other people in your industry, look at people outside of your industry.

Done is better than perfect. Do not allow procrastination to stop you doing anything. 

The Wedding Academy

Take the quiz at https://kylielang.com/quiz/

Book your free podcast guesting strategy session today.

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In this episode we're going to look at how to go about finding the right podcasts to pitch. It’s really important you don’t take a scattergun approach when pitching podcasts. It won’t help your credibility to do this and the results will be unimpressive. But if you take the time to research podcasts properly before you approach them and then suggest being a guest you’re going to experience some stellar results.

Book your free podcast guesting strategy session today.

To learn more about working with us visit https://victoriabennion.com/

Perdita Andrews is a Professional Speaking Coach, based in Paris, specialising in working with influential women and non-native speakers who struggle with communicating with confidence and ease. Guiding and championing her clients along the way, she has watched them: 

• get their dream jobs through her interview preparation
• land new clients (even over Zoom!) 
• captivate audiences on podcasts
• and conquer the arena speaking at international industry conferences through her public speaking sessions

Perdita gives her clients the tools they need to raise their visibility at work, earn higher salaries, captivate their audiences on a global scale and achieve their highest success through the spoken word.

In this episode we talk about:

• Speaking with confidence
• The importance of speaking with authenticity
• How to deal with stage fright
• If it’s possible for someone afraid of speaking to get to the point where it’s something they enjoy

• Glossophobia is the fear of speaking and it’s one of the biggest phobias
• There isn’t a single person in their daily conversation who doesn’t use some kind of a filler word. That is our reality. So when you seen somebody in a context where they’re trying to present themselves as casual with zero crutch words it has the opposite effect.
• Authenticy trumps everything. Be as authentically you as you can.
• Looking foolish and not communicating what they want to communicate are the biggest concerns Perdita’s clients have about speaking
• We all need a little bit of stage fright to remind us that we actually care about what we’re doing

Communication not perfection

 Think Fast, Talk Smart Podcast

Connect with Perdita Andrews at www.perditaandrews.com and download a copy of her Core4 Principles for Successful Speaking.

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In this episode you'll learn about the benefits of a podcast interview strategy, what's involved in getting booked as a guest on podcasts, how to maximise your interviews and what it looks like to work with a podcast booking agency.

Book your free podcast guesting strategy call here.

To learn more about working with us visit https://victoriabennion.com/

In today's episode of the podcast we're joined by that British Podcast Guy, Mark Asquith. Mark shares his thoughts on Online Gurus, Podcasting and Star Wars.

• Most people who say they are gurus are chasing the passive income dream. So do you really think they’re going to give you time and attention?
• A lot of people who quit working for people quit because they don’t want to have a boss but what you do is that you get 10 clients and you end up with 10 bosses.
• You can always make money. There’s always ways to make money.
• If you are working as a business person or a freelancer you have the right to push back.

• My one piece of advice is don’t copy other people. Don’t put ‘preneur’ at the end. Let Chris have that with Youpreneur. Don’t put ‘on fire’ at the end. Let John have that. 
• Second piece of advice – just be overly yourself. Be almost too much you. 

Captivate.fm

Atomic

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In this episode you'll learn 10 ways you can repurpose your podcast interviews to really maximise your investment in this strategy and leverage your time.

Rev Speech to Text Services (Convert audio and video to text)

Canva (Graphic Design)

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Today we’re joined by Niki Hutchison who specialises in audience growth. Niki shares her top tips for growing your audience without paid ads.

Niki has been developing effective strategies to grow businesses for over twenty years. As well as creating impactful marketing campaigns for agencies and clients, she has also managed and grown businesses, achieving huge increases in turnover. She’s built two of her own service-based businesses from scratch and has over ten years experience as an entrepreneur. There are not too many business scenarios that Niki hasn’t experienced!

• Since the pandemic it’s been really important to create a strong audience of people who love what you do.
• There is so much that you can and should do before you invest any money in Facebook Ads otherwise you’re likely to waste a lot of money:

1. Make sure you’re really great at what you do
2. Social media – Make sure you’re in the place where people you want to attract are spending time.
3. It’s key to optimise your presence on social media 
4. It’s important to grow your email list so you’re not reliant on social media to reach your audience
5. Create a freebie that you know is going to appeal to your audience to grow your email list
6. Go detective mode – Learn as much as you can about your audience. Install some kind of analytics
7. Ask for reviews and share them
8. Attend networking events or host your own
9. Work with influencers. Invite them to your events.
10. Be a joiner – join that membership or Facebook group. You really do get out what you put in. Join as many things as you can and them remove yourself from the ones that aren’t the right fit for you.
11. To cultivate an engaged audience it’s about communication, consistency and clarity
12. Speaking on podcasts can really shorten the lead time in which it takes for someone to become your client.

Download Niki’s Tip Sheet: 25 Ways to Grow Your Audience Without Paying for Ads 

Learn more about Niki’s Audience Growth Club

Listen to The Audience Growth Club Podcast

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